Association Coup D'Main

What Association Coup D'Main does

Association Coup d'Main is a French nonprofit association (Loi 1901) founded in 1996 and headquartered in the 17th arrondissement of Paris. It operates as an intermediate association (association intermédiaire) recognized as an Entreprise Solidaire d'Utilité Sociale (ESUS) and conventionnée by the French State and Paris department. The organization's core function is providing temporary staffing services across two segments: (i) business and public-sector services (reception, security, cleaning, administrative support, catering, manual labor, construction/repairs, green spaces) and (ii) individual home services (housekeeping, childcare, elderly assistance, small repairs) eligible for a 50% income tax credit. All services share a unified social insertion mission: placing job seekers facing employment difficulties into paid temporary assignments as a pathway to sustainable employment.

The association runs on a high-touch, traditional service delivery model with no proprietary technology platform. Administrative management (employment contracts, payroll, social declarations, URSSAF filings, medical visits, replacements) is handled in-house. The technology stack is limited to standard administrative management systems. Geographic scope is constrained to Paris intra-muros and the petite couronne (the latter under conditions). The pricing model is usage-based: 22-29 EUR TTC per hour for business clients (exempt from VAT) and hourly rates for individuals that effectively halve via the 50% tax credit, with the URSSAF-issued 'Avance Immédiate' enabling immediate credit at point of service.

The go-to-market combines direct enterprise sales (relationship-based, focused on RSE compliance and public procurement social clauses), direct-to-consumer engagement for individual home services (with tax-credit savings messaging), and a community-led channel leveraging Pôle Emploi, municipal, and social organization referrals. Key named clients include Vinci, Eiffage, Ville de Paris, Ministère chargé des sports, Paris Habitat, Emmaus Habitat, and Croix-Rouge française. The association is a member of the Fédération des acteurs de l'insertion and the CDAI Paris, and operates within the French government 'Les emplois de l'inclusion' (Pacte IAE) ecosystem. Revenue is not publicly disclosed and the organization is independently governed as a nonprofit, with no funding rounds, no parent company, and no M&A activity.

Name

Association Coup D'Main

Legal name

Association Coup d'Main

Website

https://coupdmain.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Association Coup d'Main is a Paris-based nonprofit intermediate association, founded in 1996 and ESUS-certified, that provides temporary staffing (cleaning, security, reception, construction, green spaces) to enterprises and municipalities, plus tax-credit-eligible home services to individuals, using paid assignments as a pathway to social and professional insertion for job seekers.

Ownership category

akta.pro rank

Product category

Social insertion staffing services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

Keywords

• Temporary staffing services
• Social insertion employment
• Home care services
• RSE compliance staffing
• Public procurement insertion

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Staffing service fees (business segment): Hourly billing for temporary staffing services to enterprises, public institutions, and local authorities. Services include reception, security, cleaning, maintenance, catering, manual labor, and construction work. Rates between 22-29 euros TTC per hour.
2. Home services with tax credit (individual segment): Personal services to individuals including housekeeping, childcare, elderly assistance, and small repairs. Eligible for 50% income tax credit (credit d'impôt) capped at 12,000 euros annually. Accepts CESU (Chèque Emploi Service Universel) payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Association Coup d'Main is a French nonprofit intermediate association (association intermédiaire) founded in 1996 that recruits and assigns salaried personnel to enterprises, public institutions, associations, and individuals across Paris and petite couronne. It provides temporary staffing across reception, security, cleaning, catering, manual handling, construction/repairs, green spaces, and personal/home services, while handling all administrative tasks (employment contracts, payroll, URSSAF declarations, replacements). It is recognized as an Entreprise Solidaire d'Utilité Sociale (ESUS) and is habilitated by URSSAF to provide the immediate advance of the 50% personal services tax credit.

Product overview

Association Coup d'Main is an intermediary association (Association Intermédiaire) recognized as a Social Utility Company (ESUS) since 1996, operating as a non-profit staffing and placement organization. The organization provides personnel secondment services across two main segments: services to businesses, public institutions, and associations (reception/security, secretarial, cleaning, moving assistance, construction/repairs, and green spaces); and services to individuals (home services, moving assistance, repairs, and green spaces). The core offering is the temporary placement of employees in integration pathways, enabling companies to fulfill RSE commitments and social insertion clauses in public procurement while supporting job seekers in their return to sustainable employment. The organization is habilitated by URSSAF for immediate tax credit advances for eligible home services.

Differentiator

Problem solved

Functional benefit

Products and services

• Accueil et Gardiennage Reception, security, surveillance, and building management staff for enterprises and public institutions, including public orientation, day/night surveillance, and concierge services.
• Secrétariat Administrative support services for enterprises, including reception desk operations, telephone switchboard, document archiving, and computer data entry.
• Restauration Collective Catering and food service personnel for kitchen assistance, dining room service, dishwashing, and hall cleaning.
• Nettoyage Premises cleaning services including local maintenance and cellar/archives cleaning.
• Aide à la Manutention Moving and clearance assistance including loading, unloading, heavy lifting, packing, and waste disposal at recycling centers.
• Travaux et Dépannages Construction and repair services including painting, electrical work, plumbing, tiling, carpet/flooring installation, carpentry, and masonry.
• Espaces Verts Green space maintenance services including lawn mowing, hedge trimming, tree pruning, and general garden upkeep.
• Services à la Personne Home services for individuals including housework, ironing, childcare, elderly assistance, gardening, meal preparation, and DIY tasks; eligible for 50% tax credit under the French Services à la Personne regime.
• Clause Sociale d'Insertion RSE Corporate social responsibility (RSE) and social insertion clause services for public procurement markets, helping companies meet ISO 26000 standards through insertion worker assignments.
• Avance Immédiate du Crédit d'Impôt Immediate advance tax credit service habilitated by URSSAF and the Direction générale des finances publiques, allowing individual clients to pay only 50% of service invoices upfront on eligible home services.

Quantifiable outcome

• 75% average annual insertion rate into sustainable employment (CDD, CDI, training, public service)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Fédération des acteurs de l'insertioncoreStrategic or Co-development Partner · 1 January 1996National federation representing insertion enterprises. Coup d'Main is an adherent member, benefiting from network resources, advocacy support, and best practice sharing within the social inclusion sector.
• Comité départementale des associations intermédiaires à Paris (CDAI)coreStrategic or Co-development Partner · 1 January 1996Departmental committee for intermediate associations in Paris. Provides coordination, representation, and support for AI organizations operating in the Paris region.
• Pôle EmploicoreStrategic or Co-development PartnerFrench public employment service. Main referral channel for job seekers entering the insertion program. Coordinates job seeker registration and placement activities.
• Mairie de ParismajorGTM or Marketing PartnerCity of Paris government. Provides visibility, potential client referrals, and access to municipal service contracts. Logo displayed as partner.
• URSSAFcoreStrategic or Co-development PartnerFrench social security contributions collector. Partnership enables 'Avance immédiate' tax credit service, allowing immediate credit of 50% tax credit for clients.
• Emmaus SolidaritéminorStrategic or Co-development PartnerHomelessness charity and social integration organization. Partnership for referrals and potentially shared service delivery.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Shiva: Shiva is a French network specializing in home services (housekeeping, childcare, elderly care) eligible for the 50% services à la personne tax credit. It competes with Coup d'Main's individual services segment across Paris and other regions.
• Manpower France: Manpower France is a major generalist staffing firm providing temporary and permanent placement across sectors. It competes with Coup d'Main for enterprise staffing demand and has growing inclusion/social-clause offerings.
• O2 (services à la personne): O2 is France's leading home services franchise brand offering housekeeping, childcare, and elderly care eligible for the same 50% tax credit as Coup d'Main. It is a broad-incumbent comparison for the B2C side of Coup d'Main's business.
• Adecco France: Adecco is France's largest general staffing firm, offering temporary work across all major sectors. While it operates a much broader and commercial model than Coup d'Main, it competes for the same enterprise staffing budgets and increasingly offers inclusion-focused programs.

Direct peers

• Groupe Ares: Groupe Ares is one of the largest French associations operating under the IAE framework, providing temporary staffing for insertion alongside economic activity. Like Coup d'Main, it combines enterprise/B2G staffing with social insertion outcomes and is conventionnée by the State.
• Vitamine T: Vitamine T is a French social insertion organization providing temporary staffing to enterprises while supporting long-term unemployed candidates. It mirrors Coup d'Main's AI model and serves similar enterprise clients across multiple French regions.
• Emmaüs Défi: Emmaüs Défi is a Paris-based social insertion organization providing work-based integration through logistics, moving, and digital services. As a Paris-headquartered social economy actor with similar mission alignment, it is a close regional comparison for Coup d'Main.
• ENVIE: ENVIE is a federated French network of insertion enterprises focused on equipment reuse and recycling, employing insertion workers across multiple sites. It operates under the same IAE/ESUS framework and faces similar conventionnement dynamics as Coup d'Main.
• La Varappe: La Varappe is a French SIAE providing insertion through temporary work and services à la personne in the Hauts-de-France region. It directly parallels Coup d'Main's dual B2B staffing / B2C home services offering under the same IAE regulatory framework.

Emerging players

• Althea (insertion): Althea is a French SIAE providing insertion through staffing and services in the construction and cleaning sectors. It operates with a similar AI/IAE logic to Coup d'Main and is a comparable emerging player in the social-economy staffing segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/associationcoupdmain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Coup D'Main