Courtesy Garage

What Courtesy Garage does

Courtesy Garage Ltd. is a Barbados-based, multi-brand authorized automobile dealership and wholly owned subsidiary of Goddard Enterprises Limited, which has held a 51%+ controlling stake since 1991. The company distributes new Nissan, Hyundai, Fiat, ZNA, and Unicarriers vehicles from its Wildey Main Road headquarters — a roughly 7-acre campus housing the showroom, service centre, autobody repair facility, parts department, and Goodyear Tyre Centre — and operates a secondary sales outlet on the south coast. Its service infrastructure includes computerised repair-estimating software, an exclusive Sikkens auto finishing system, two spray/bake paint booths, and a Frame Bench with 360-degree pulling capability for vehicles up to 4 tonnes.

The business monetizes across seven revenue streams: new-vehicle sales (the primary driver), the parts department (Nissan and Fiat genuine parts, Lucas, CRC), general automotive service and maintenance, in-house autobody and collision repair, Goodyear tyre sales across three outlets, Tropical Batteries (its own wholly owned battery manufacturing and distribution subsidiary with four retail outlets), and a car rental business acquired in 1978 and now operated at courtesyrentalsbb.com. Pricing for vehicles is not disclosed publicly and is delivered on a "Call for Price" basis, while an auto-loan calculator on the website facilitates financing through third-party lenders. The customer base is dominated by individual Barbadian consumers and families purchasing passenger and commercial vehicles, with select government and private-sector agencies using the company's Nissan CNG fleet pilot.

The company's competitive position rests on franchise rights (Nissan since 1970, Hyundai, Fiat, ZNA, Unicarriers), nearly a century of continuous operation since the 1920s, and a vertically integrated aftermarket — parts, batteries, tyres, and collision repair — that locks in the installed base. Approximately 25% of the Barbados new-vehicle market is held (2016). Marketing is executed through the corporate website, a Facebook presence, sports sponsorships (golf, beach volleyball, surfing, drag racing), and cultural sponsorships such as the Crop Over Festival partnership with the National Cultural Foundation. Revenue is not publicly disclosed.

Name

Courtesy Garage

Legal name

Courtesy Garage Ltd.

Website

https://courtesygarage.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Barbados-based, multi-brand automobile dealership and wholly owned subsidiary of Goddard Enterprises Limited, distributing Nissan, Hyundai, Fiat, ZNA, and Unicarriers vehicles with a vertically integrated aftermarket covering parts, tyres, Tropical Batteries, autobody repair, and car rental.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Tire Dealers (441340), Automotive Equipment Rental and Leasing (5321), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Automotive dealership services
• New vehicle sales
• Auto body repair
• Vehicle parts distribution
• Tyre and battery services

Headquarters

HQ city

St. Michael

HQ country

Barbados

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new vehicles including Nissan, Hyundai, Fiat, ZNA, and Unicarriers. Primary revenue driver. The company holds significant market share in Barbados (approximately 25%) and serves as the main vehicle distributor on the island.
2. Parts Department: Sale of Nissan Genuine Parts & Accessories, Fiat Genuine Parts, Lucas Automotive and Electrical Products, CRC Industrial Lubricants and Assorted Car Care Products. Provides recurring revenue through parts replacement needs.
3. Automotive Service & Maintenance: General automotive repair, preventative car maintenance, air conditioning and heater service, cooling system and radiator repair, synthetic motor oil replacement, oil filter replacement, brake repair, engine diagnostic, belts, hoses, fluids, and transmission services.
4. Autobody Repairs: Collision repair services including two advanced spray/bake paint booths, frame repair, Sikkens auto finishing system, vehicle polishing. Includes free 24-hour vehicle recovery for all repaired vehicles.
5. Goodyear Tyre Sales & Services: Sale of full range of Goodyear tyres through three strategically located outlets. Services include wheel mounting, wheel balancing, tyre repair, free tyre inspection, and wheel alignment at Wildey head office.
6. Tropical Batteries: Production and distribution of private and commercial vehicle batteries manufactured in Barbados. Products include batteries, battery acid, electrolyte, battery life water, distilled water for medical and food production businesses, windshield washer liquid, and CRC battery care aerosols. Backed by warranty with free checks during warranty period.
7. Car Rental: Car rental business acquired in 1978 to supplement earnings capacity. Available through courtesyrentalsbb.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Courtesy Garage Ltd. is a multi-brand automotive dealership in Barbados selling new vehicles from Nissan, Hyundai, Fiat, ZNA, and Unicarriers, complemented by an authorised Parts Department, in-house Service and Autobody Repair Centre, the Tropical Batteries brand, the Goodyear Tyre Centre, and a Rent-A-Car business. The company operates a roughly 7-acre headquarters at Wildey, St. Michael, with multiple retail and service outlets across the island, and offers auto financing facilitation through an online loan calculator.

Product overview

Courtesy Garage is a multi-brand automotive dealership offering new vehicle sales, aftersales services, and automotive products. The core offering centers on new vehicle sales across Nissan, Hyundai, Fiat, ZNA, and Unicarriers brands. Supporting this are comprehensive aftersales services including auto body repairs (using Sikkens finishing system), a parts department supplying genuine parts and accessories, and specialized products including Tropical Batteries (locally manufactured) and Goodyear Tyres. The company also offers car rental services, auto loan financing tools, and vehicle maintenance services including headlight restoration and paint supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Tropical Batteries: Batteries built in Barbados and built to last, with weekly forming and finishing for maximum life in hot climate. They produce and distribute a comprehensive range of private and commercial vehicle batteries.

Products and services

• New Vehicle Sales Sale of new vehicles from Nissan, Hyundai, Fiat, ZNA, and Unicarriers brands via the Wildey showroom, with dedicated Nissan and Hyundai brand managers and an online inventory listing. Auto financing is facilitated through an online loan calculator and third-party lenders.
• Parts Department Retail and counter supply of Nissan Genuine Parts & Accessories, Fiat Genuine Parts, Lucas Automotive and Electrical Products, CRC Industrial Lubricants and Car Care Products, and Noroo automotive paint and materials. Serves walk-in customers plus phone and email enquiries, accepting Visa and MasterCard.
• Vehicle Service and Maintenance General automotive repair, preventative car maintenance, air conditioning and heater service, cooling system and radiator repair, synthetic motor oil replacement, oil filter replacement, brake repair, engine diagnostics, belts, hoses, fluids, and transmission services at the Wildey service centre.
• Autobody Repair Services Collision repair services including a Frame Bench with 360-degree pulling ability (up to 4 tonnes), two advanced spray/bake paint booths, an exclusive Sikkens Auto Finishing System for plastic repairs, computerised repair estimating software, vehicle polishing, and free 24-hour vehicle recovery for all repaired vehicles.
• Tropical Batteries Locally manufactured private and commercial vehicle batteries built in Barbados with weekly forming and finishing for maximum life in hot climates, plus battery acid, electrolyte, battery life water, distilled water (for medical and food production businesses), windshield washer liquid, and CRC battery care aerosols. Distributed through four outlets (Fontabelle, Roebuck Street, Rendezvous, Wildey) with free battery check, free charging system check, free installation, and free maintenance during warranty.
• Goodyear Tyre Sales and Services Sale of the full range of Goodyear tyres, plus wheel mounting, wheel balancing, tyre repair, free tyre inspection, free tyre repairs on Goodyear tyres, and wheel alignment at the Wildey head office. Operates from three outlets in Barbados.
• Rent-A-Car Car rental services operated through a separate website at courtesyrentalsbb.com, providing vehicles for short-term rental to individual and small business customers.

Quantifiable outcome

• 25% market share of the Barbados automobile market in 2016
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• National Cultural Foundation (NCF)minorStrategic or Co-development Partner · 1 January 2017Partnership with Barbados' National Cultural Foundation for the Crop Over Festival. Courtesy Garage provides Pic-O-De-Crop monarch prize vehicle (Nissan X-Trail valued at $126,000 in 2017). Company contributes foreign exchange and funds to ensure the festival's success.
• Warrens Sports ClubminorGTM or Marketing Partner · 1 January 2013Sponsor of the second annual Nissan Warrens Sports Club Beach Volleyball Classic. Nissan brand coordinator Catherine Leslie presented sponsorship cheque. Tournament featured record number of entries at Brandon's Beach.
• Nissan Motor Co., LimitedcoreChannel Partner/ Reseller/ DistributorPrimary vehicle brand partnership. Appointed sub-distributors for Nissan Motor Co. of Japan in 1970. The company today mainly sells Nissan vehicles and holds the franchise for Nissan/Datsun motor vehicles in Barbados.
• Hyundai BarbadoscoreChannel Partner/ Reseller/ DistributorHyundai franchise holder in Barbados, distributing Hyundai vehicles including Tucson, Creta, Elantra, Accent, Grand i10, i20 Active, Ioniq Electric, Ioniq Hybrid, and H100. Key brand contributing to company's 25% market share.
• FiatminorChannel Partner/ Reseller/ DistributorFiat franchise holder in Barbados, distributing Fiat vehicles including Doblo. Listed on the showroom menu alongside Nissan and Hyundai.
• ZNAminorChannel Partner/ Reseller/ DistributorZNA (Zhongneng Automobile) franchise holder listed in showroom menu.
• UnicarriersminorChannel Partner/ Reseller/ DistributorUnicarriers franchise holder for forklifts and material handling equipment. Listed on the showroom menu alongside vehicle brands.
• Barbados Surfing AssociationminorGTM or Marketing PartnerSponsorship of junior surfers competing internationally. Courtesy Nissan provides cash injection and gear support to the national surfing team. President of the Barbados Surfing Association accepted sponsorship cheque from Nicholas Mackie.
• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear Tyre Centre operator with full range of Goodyear tyres available at three strategically located outlets in Barbados. The Goodyear Tyre Centre is one of the leading providers of quality tyres in Barbados.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massy Motors: Automotive retail and distribution arm of Massy Holdings, one of the largest conglomerates in Trinidad & Tobago. Operates multi-brand dealerships across the Caribbean with the same franchise-dealer + aftersales model as Courtesy Garage, making it a strong regional peer.
• ATL Automotive: Multi-brand automotive dealer group operating across the Bahamas and broader Caribbean with new vehicle sales, parts, service, and body-shop operations. Highly comparable in business model and Caribbean regional context to Courtesy Garage.
• Stewart Motors: Multi-brand automotive dealer headquartered in Barbados selling passenger and commercial vehicles. Competes directly with Courtesy Garage for the same Barbadian new-vehicle customer base and operates overlapping parts, service, and body-shop capabilities.
• Toyota Jamaica: Authorized distributor and dealer network for Toyota in Jamaica, operating multi-outlet retail sales, parts, and service operations. Comparable to Courtesy Garage as an exclusive national franchise dealer with integrated aftersales infrastructure in a Caribbean single-market geography.

Others

• Goodyear Tire & Rubber Company: Global tire manufacturer that is both a key supply partner (Goodyear Tyre Centre operates three outlets under Courtesy Garage) and a broader tire retail peer. Comparable as the upstream brand owner and adjacent retail competitor in the tyre category.
• AutoZone: Largest U.S. aftermarket auto parts retailer with growing Caribbean presence. Adjacent rather than directly competitive: Courtesy Garage's Parts Department and Goodyear Tyre Centre compete for similar parts-and-service wallet share in Barbados.

Broad incumbents

• Asbury Automotive Group: U.S.-based automotive retailer operating franchised dealerships across multiple states with full parts, service, and collision operations. Shares the franchise-dealer + integrated aftersales revenue model that anchors Courtesy Garage's economics.
• Lithia Motors: One of the largest U.S. automotive dealership groups with global operations, offering new and used vehicle sales, finance, parts, and service. Highly comparable franchise-dealer business model with similar revenue mix between new vehicles and recurring aftersales.
• AutoNation: Largest automotive retailer in the United States, operating hundreds of franchised dealerships with comprehensive parts, service, and collision capabilities. Same core franchise-dealer + aftersales flywheel as Courtesy Garage but at vastly greater scale across multiple U.S. markets.
• Inchcape plc: Global automotive distributor and retailer with significant presence across the Americas, Asia, and Africa. Operates multi-brand distribution and retail networks comparable to Courtesy Garage's franchise-distributor model, particularly in smaller, import-restricted markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CourtesyGarage
• LinkedInlinkedin.com/company/courtesy-garage

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courtesy Garage