Cultuuronderwijs Utrecht

What Cultuuronderwijs Utrecht does

Cultuuronderwijs Utrecht (CO-Utrecht) is a Dutch non-profit foundation (Stichting) founded in 2019 by Marije van 't Sant and Kristel van der Heijden, registered with the Kamer van Koophandel under number 75766434. The organization provides cultural-education programs — covering dance, theater, music, and visual arts — to primary schools (PO), special education schools (SO), and preschool centers (peutercentra) in Utrecht, Netherlands. It also offers advisory services to school leadership (ICC coordinators and directors) on cultural plans, subsidy administration, and training. Programs are delivered on-site at schools or in neighborhood venues, and the offering includes whole-school custom projects and toddler programming (Peuterkunsten) for ages 2–4. Pedagogy is anchored in the Creatief Leren (Creative Learning) model, the Vreedzame School (Peaceful School) principles, and SLO learning goals for artistic orientation.

The core products are organized into six lines: Dans (dance), Theater, Kunstmenu (pre-scheduled performing-arts performances for school groups), Hele school en dagprojecten (custom whole-school projects), Peuterkunsten (sensory arts for toddlers), and the Leerkracht/ICC/Directie advisory service. There is no proprietary technology stack; programs are delivered in person by a roster of approximately 20+ specialized art teachers (vakdocenten) sourced through a network that includes HKU, Het Nieuw Utrechts Toneel, Studio Figur, TivoliVredenburg, De Dansers, BIG Playground, STT Produkties, and UC CREW.

The business model is professional-services revenue from schools, priced per project, per lesson series, or per student. Pricing ranges from €400 for a 3-experience series (Peuterkunst theater) to €1,990 for a whole-school project (e.g., SubNautica, Globetrotters), with per-student pricing of €9–€12 for performances such as Kopje Onder, Stoepkrijtduet, Op Muzikale Wereldreis, and Achilles. Schools in Utrecht additionally access municipal cultural-education subsidies of €33.13 per student for 2025 and €30.66 per student for 2026. Go-to-market is direct-to-school via the CO-Utrecht website (online enrollment form), email ([email protected]), and phone (030-2072012); CO-Utrecht is not a technology company and has no app, API, or AI components. The organization is governed by a board comprising Sandra van Gerwen, Lieke Pullen, and Yvonne Giesen, and operates from the KANAAL 30 creative incubator at Kanaalweg 30, Utrecht.

Name

Cultuuronderwijs Utrecht

Legal name

Stichting Cultuuronderwijs Utrecht

Website

https://co-utrecht.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cultuuronderwijs Utrecht is a Dutch non-profit foundation that delivers in-school cultural-education programs — dance, theater, music, and visual arts — plus curriculum advisory services, to primary, special-education, and preschool schools in Utrecht via a network of specialist art teachers.

Ownership category

akta.pro rank

Product category

Arts & Cultural Education Services

NAICS

Educational Services (61), Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industry

Creative Arts, Music & Movement Content (EDAGACAG)

Keywords

• Cultural education programs
• Arts education
• School workshops
• Dance education
• Theater education

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cultural Education Programs: CO-Utrecht generates revenue through providing cultural education programs to schools, including dance, theater, music, and visual arts workshops and performances. Programs are priced per project, per series of experiences, or per group/lesson.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stichting Cultuuronderwijs Utrecht develops and delivers cultural-education programs for primary schools, kindergartens, and childcare centers in the Utrecht region. The foundation supplies professional artists and curated curricula across dance, visual arts, theater, whole-school projects, and early-childhood arts, with each program designed to align with SLO cultural-education goals and the Vreedzame School social-climate framework.

Product overview

Cultuuronderwijs Utrecht (CO-Utrecht) is a cultural education organization offering a portfolio of programs for primary schools, special education, and preschool centers in Utrecht. The offering consists of Dans (dance workshops), Theater (theater programs), Kunstmenu (pre-scheduled performing arts performances for school groups), Hele school en dagprojecten (whole-school custom projects), and Peuterkunsten (sensory arts experiences for toddlers aged 2–4). These programs are delivered by specialist art teachers at schools, aligned with the SLO learning goals for artistic orientation. CO-Utrecht also provides advisory services for teachers, ICC coordinators, and school leadership on curriculum planning, subsidy, and training. The programs are structured around the Creatief Leren (Creative Learning) model and incorporate principles of the Vreedzame School (Peaceful School) approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Dans (Dance) Dance workshops delivered in primary schools by professional dancers, designed to meet SLO cultural-education goals and aligned with Vreedzame School principles. For primary-school pupils and teachers in the Utrecht region.
• Kunstmenu (Art Menu) Curated visual-arts program offering primary schools a structured menu of arts workshops across multiple disciplines, aligning with SLO cultural-education curriculum goals. For primary schools in the Utrecht region.
• Theater Theater workshops delivered in primary schools by professional theater makers, supporting SLO cultural-education objectives and Vreedzame School social-climate themes. For primary-school pupils in the Utrecht region.
• Hele school en dagprojecten (Whole-school and day projects) Whole-school and dedicated-day cultural projects that engage an entire school or class around a central theme, integrating multiple art forms and the Vreedzame School framework. For primary schools in the Utrecht region.
• Peuterkunsten (Toddler Arts) Arts programming designed for toddlers in kindergartens and childcare settings, providing structured early-childhood cultural-education experiences. For childcare centers (kinderopvang) and kindergartens in the Utrecht region.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Brede School ZuidcoreStrategic or Co-development PartnerCO-Utrecht collaborates with Brede School Zuid to develop a continuous learning trajectory from toddler to kindergarten across various art disciplines.
• Creatief Vermogen Utrecht (CVU)coreStrategic or Co-development PartnerPartnership to develop a continuous learning trajectory (doorlopende leerlijn) from toddler to primary education across art disciplines.
• Studio FigurcoreStrategic or Co-development PartnerStudio Figur strengthens the cultural climate in the region with performances in the Kunstmenu (art menu) program.
• Het Nieuw Utrechts Toneel (NUT)coreStrategic or Co-development PartnerHet Nieuw Utrechts Toneel (NUT) provides theater performances for the Kunstmenu program, including the award-winning production 'Achilles'.
• HKU (Hogeschool voor de Kunsten Utrecht)coreStrategic or Co-development PartnerHKU students annually create a Children's Book Week performance (Kinderboekenweek), bringing fresh artistic content to the programs.
• STT ProduktiesminorStrategic or Co-development PartnerSTT Produkties offers professional youth theater productions as part of CO-Utrecht's program offerings.
• TivoliVredenburgcoreStrategic or Co-development PartnerCO-Utrecht and TivoliVredenburg jointly organize special annual concerts for students.
• KANAAL 30coreOthersCO-Utrecht is located at creative incubator space KANAAL 30, a creative broedplaats (breeding ground) for cultural activities.
• Stichting Sokken van IliasminorStrategic or Co-development PartnerSubNautica is a collaboration between Stichting Sokken van Ilias and CO-Utrecht, creating underwater performances.
• BIG PlaygroundminorStrategic or Co-development PartnerBIG Playground creates the 'Stoepkrijtduet' dance performance featured in CO-Utrecht's program.
• De DansersminorStrategic or Co-development PartnerDe Dansers is the company behind the 'Klop Klop Boem Boem' rhythmic dance concert.
• UC CREWminorStrategic or Co-development PartnerUC CREW provides theater and breakdance performances for the 'Antoniemen' program.
• Peer de Graaf and Stefan BlankesteinminorStrategic or Co-development PartnerPerformers who create the 'Op Muzikale Wereldreis!' interactive musical world travel show for children.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stagecoach Performing Arts: Global franchise delivering after-school and weekend performing arts education (dance, drama, singing) to school-age children. Comparable end customer (children) and content (theater/dance), but a commercial franchise model contrasting with CO-Utrecht's nonprofit B2B school service.
• Lucia Marthas Institute for Performing Arts: Dutch performing arts training organization offering structured dance and musical theater programs for school-age children and pre-professionals. Comparable in Dutch-market context and discipline mix, with a more selective/fee-based model than CO-Utrecht's subsidized school programs.
• BRIT School: UK state-funded performing arts secondary school covering dance, music, theater, film, and digital arts for 14-19 year olds. Comparable art disciplines and school-age focus; differs as an in-residence secondary school vs. a per-program school-services provider.

Regional players

• Codarts Rotterdam: Rotterdam-based university for performing arts (dance, music, circus). Comparable Dutch-market arts-education footprint, but operates as a higher-education institution with degree programs rather than K-12 school-services delivery.

Direct peers

• Kunst Centraal: Cultural education service provider operating in the Utrecht region that delivers arts programs (music, dance, theater, visual arts) to primary schools via specialist teachers. Closest functional and geographic peer to CO-Utrecht, with overlapping municipalities and shared vakdocent talent pools.
• Italia Conti Academy of Theatre Arts: One of the UK's oldest performing arts schools, training school-age children across dance, drama, and musical theatre. Comparable in age segment served and arts disciplines, though structured as a tuition-funded school rather than a subsidy-funded school-services provider.
• Méér Muziek in de Klas: Dutch national initiative that brings structured music and cultural education into primary schools through partnerships, subsidies, and curated programming. Directly comparable mission and target segment (PO schools in the Netherlands), with a national rather than single-municipality scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cultuuronderwijs.utrecht
• LinkedInlinkedin.com/company/cultuuronderwijs-utrecht
• Instagraminstagram.com/co_utrecht

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultuuronderwijs Utrecht