Méér Muziek in de Klas

What Méér Muziek in de Klas does

Méér Muziek in de Klas is a Dutch non-profit foundation (Stichting) established in 2015 in Amsterdam to execute the action points of the 2014 Handreiking Muziekonderwijs commissioned by the Ministry of Education, Culture and Science (OCW). Its core mission is to make structural music and arts education accessible to all children in the Netherlands and the Caribbean part of the Kingdom. The foundation operates as a national coordinator rather than a direct service provider, building local networks that connect primary schools, specialized education institutions, PABOs and conservatories, cultural institutions (BIS-instellingen), municipalities, and provincial governments. It is recognized as a cultural ANBI and CBF Erkend Goed Doel, and operates under the Governance Code Cultuur, Fair Practice Code, and Code Diversiteit en Inclusie. Queen Máxima serves as honorary chair.

The foundation's product portfolio is broad and includes signature events (Sing & Dance UP!, Het Kerst Muziekgala broadcast on NPO 1), recurring programs (Sleutelervaringen, Lokale netwerken, Flagshipscholen, Vliegende Brigadiers, Inspiratietour, Maak ruimte voor creativiteit!), and a curated catalog of more than ten partner music methods for grades 1-8 (ZangExpress, 123ZING, ABCmuziek, BOOM BOOM CLAP, Muziek & Meer Digitaal/HaFa, Muziek Talent Express, Muziek in School, Leskwartier, MuziekRegenboog, EigenwijsNext). It also developed proprietary tools (Muziekdobbelsteen, Theaterdobbelsteen), the Muzikale Verhalen series in collaboration with Schooltv (available on Spotify), and the MuziekSpeeltuin (interactive playground devices with 50+ installations). The 2023 expansion broadened the mission from music only to encompass dance, theater, cooking, fashion, and visual arts under the 'Méér Kunst & Cultuur in School en Omgeving 2023-2028' multi-year plan.

Revenue comes from a public-private financing model: a multi-year grant from the Ministry of OCW, major private foundations (VandenEnde Foundation, VSBfonds, Cultuurfonds, VriendenLoterij), project-specific funders (ELJA Foundation, ABN AMRO Foundation, Zeeuwind), and individual donations. The foundation does not sell products directly; partner music methods have their own pricing (€1.75–€3.70 per student for per-seat methods, €95–€250 per school for subscription methods). The organization is led by Director Marcelle Hendrickx with a 35-40 person team and a board chaired by Arno Brok, with Joop van den Ende, Samuel Levie, and others as board members.

Name

Méér Muziek in de Klas

Legal name

Stichting Méér Muziek in de Klas

Website

https://www.meermuziekindeklas.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Méér Muziek in de Klas is a Dutch non-profit foundation coordinating structural arts and culture education for primary school children across the Netherlands and the Caribbean Kingdom, connecting schools, cultural institutions, municipalities, and teacher training programs through events, music methods, and local networks.

Ownership category

akta.pro rank

Product category

Cultural and Arts Education Services

NAICS

Fine Arts Schools (611610), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

akta.pro secondary industry

Music Theory, Ear Training & Musicianship (EDAMANAF)

Keywords

• Arts education programs
• Music education methods
• Cultural school programs
• Primary school enrichment
• Creative education initiatives

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Public-Private Funding: Activities are publicly-private financed since the foundation's inception in 2015. Collaboration with funds including VandenEnde Foundation, VSBfonds, Cultuurfonds, and VriendenLoterij.
2. Government Funding: Since 2023, working thanks to support from the Ministry of OCW (Onderwijs, Cultuur en Wetenschap) on the multi-year activity plan 'Méér Kunst & Cultuur in School en Omgeving 2023-2028'.
3. Individual Donations: Foundation is also supported by private donations from individuals, including one-time donations, structural donations, business donations, legacies, and 'gift music as a present' options.
4. Project-Specific Funding: Specific projects like Sing & Dance UP! are made possible by specific funders such as the ELJA Foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

M\u00e9\u00e9r Muziek in de Klas is a Dutch non-profit foundation that coordinates and delivers structural music and arts/culture education for all primary school children in the Netherlands and the Caribbean Kingdom. It runs signature events (Sing & Dance UP!, Het Kerst Muziekgala), programs (Sleutelervaringen, Lokale netwerken, Inspiratietour, Flagshipscholen, MuziekSpeeltuin, Vliegende Brigadiers), teacher training via agreements with all PABOs and conservatories, and curates/distributes digital music-education methods and teaching tools (Muziekdobbelsteen, Theaterdobbelsteen, Muzikale Verhalen, EigenwijsNext) to schools. Programs and tools are offered free of charge to schools; partner music methods are sold separately by their providers.

Product overview

Méér Muziek in de Klas operates as a foundation focused on making arts and culture education accessible to all children in the Netherlands and the Caribbean. The organization offers a comprehensive portfolio of programs and products including large-scale events (Sing & Dance UP!, Het Kerst Muziekgala), educational programs (Sleutelervaringen, Lokale netwerken, Inspiratietour, Flagshipscholen), and various music education methods. The music methods include ZangExpress, 123ZING, ABCmuziek, BOOM BOOM CLAP, Muziek & Meer Digitaal, Muziek & Meer HaFa, Muziek Talent Express, Muziek in School, Leskwartier, and MuziekRegenboog - offering schools multiple options for digital music, dance, and drama education across grades 1-8. Additionally, the foundation provides tools like the Muziekdobbelsteen and Theaterdobbelsteen, and runs special initiatives like De MuziekSpeeltuin featuring interactive playground equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Sing & Dance UP! Large-scale annual event where thousands of primary school children come together to sing and dance, preparing with professional singing and dancing lessons and culminating in a spectacular finale with famous artists. Free teaching materials and tips are provided to participating schools.
• Het Kerst Muziekgala Annual Christmas music gala broadcast on AVROTROS NPO 1 featuring children performing with well-known artists and showcasing the Grootste Schoolband (Largest School Band) segment.
• Sleutelervaringen Key experiences program connecting schools with cultural institutions offering educational programs, reduced ticket prices for students, and transportation arrangements for cultural visits such as concerts, museum visits and theater performances.
• De MuziekSpeeltuin Interactive outdoor music playground featuring Lappset Memo equipment with 7 game pillars on a round play surface, combined with educational games via app and supplementary lesson materials. Approximately 50 devices are deployed across the Netherlands on schoolyards and public spaces.
• Lokale netwerken Regional networks establishing sustainable cultural convenants between schools, cultural institutions, and local governments for structural arts and culture education. Regions have broadened from solely music to include other art forms.
• Inspiratietour Annual traveling tour across the Netherlands with local inspiration sessions showcasing what arts and culture can mean for equal opportunities for children and youth, with a focus on setting up Rijke Schooldag (enriched school day) programs at schools where pupils do not readily come into contact with arts and culture.
• Flagshipscholen Program with 12 exemplary schools serving as models for arts and culture education, sharing their approaches, tips and best practices with other schools across the Netherlands.
• Maak ruimte voor creativiteit! Campaign calling on all schools in the Netherlands to give creativity a permanent place in their curriculum and to join the foundation's programs.
• Muzikale verhalen Series of short listening stories for under, middle and upper elementary school developed in collaboration with Schooltv, featuring music composed by Jeroen Sleyfer and Izaline Calister with accompanying lesson briefs. Also available on Spotify.
• EigenwijsNext Comprehensive arts platform with 130 music lessons, 500 songs, 40 dance lessons, 40 drama lessons, and 180 visual arts lessons for primary school grades 1-8.
• De Muziekdobbelsteen Printable music dice with 6 different short assignments to start musically, with variations to make them easier or more difficult. Can be printed or used as loose assignments for quick music classroom activities.
• De Theaterdobbelsteen Printable theater dice with 6 quick theater activities for classroom use, mirroring the Muziekdobbelsteen format for drama/theater lessons.
• Vliegende Brigadiers Free service where professional music and dance teachers ('flying brigades') prepare school classes for events like Het Kerst Muziekgala, providing weekly free guidance to participating schools.

Quantifiable outcome

• Children who receive music education show improved planning, working memory, and behavioral control compared to those without music education (research by Jaschke, Honing & Scherder 2018)
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

23 partnerships are on record, tiered core and minor.

• SchooltvcoreStrategic or Co-development PartnerCollaboration to develop the 'Muzikale Verhalen' series of educational listening stories for primary schools, featuring music by Jeroen Sleyfer and Izaline Calister.
• Lappset (formerly Yalp)minorStrategic or Co-development PartnerPlay equipment manufacturer providing the Memo interactive playground device for the MuziekSpeeltuin (Music Playground) initiative, with educational games accessible via app.
• Queen MáximacoreOthersHonorary chair (erevoorzitter) of Méér Muziek in de Klas. Attends key events including the Christmas Music Gala and launches of major initiatives like the sleutelervaring at Kasteel Duivenvoorde.
• LKCA (Landelijk Kenniscentrum Cultuureducatie)coreStrategic or Co-development PartnerNational Knowledge Center for Cultural Education, collaborating on various initiatives and joint work visits to the Caribbean part of the Kingdom.
• All PABOs and Conservatories of NetherlandscoreStrategic or Co-development PartnerSigned the MuziekopleidersAkkoord in 2020, establishing a 12-year cooperation to ensure future classroom and specialist teachers are motivated and skilled to teach music education in primary schools.
• LeerorkestminorStrategic or Co-development PartnerMusic instrument depot providing adapted instruments for specialized education, with a campaign planned to raise awareness of available instruments.
• De Haagse HogeschoolminorStrategic or Co-development PartnerPartner in developing the Uitvoeringsplan Gespecialiseerd Onderwijs, contributing expertise on specialized education pedagogy.
• De OnderwijsspecialistenminorStrategic or Co-development PartnerResearch partner conducting study 'Kleuren buiten de lijntjes' on cultural education in specialized education, in collaboration with Cultuur Oost.
• Cultuur OostminorStrategic or Co-development PartnerCultural education organization partnering on specialized education initiatives and the 'Kleuren buiten de lijntjes' research project.
• Sectorraad GOminorStrategic or Co-development PartnerSector council for specialized education, collaborating on the implementation plan for arts education in specialized schools.
• Various Cultural Institutions (BIS-instellingen)minorChannel Partner/ Reseller/ DistributorCultural institutions funded through the Cultural Basic Infrastructure (BIS) that provide educational programs for schools, often with free or subsidized transportation.
• Fabrique des LumièresminorChannel Partner/ Reseller/ DistributorDigital art museum in Amsterdam offering educational programs for primary school children, with special materials developed with ABN AMRO Foundation support.
• Paleis Het LoominorChannel Partner/ Reseller/ DistributorHistoric palace hosting the Creatiefste Expositie van Nederland featuring creative work from over a thousand primary school students.
• Kasteel DuivenvoordeminorChannel Partner/ Reseller/ DistributorHistoric estate in Voorschoten partnering on a multi-year educational project for children who don't typically have access to cultural heritage, celebrating 800 years of the castle.
• ZangExpressminorChannel Partner/ Reseller/ DistributorDigital music method partner offering a complete music curriculum for groups 1-8. Costs €1.85 per student plus €75 connection fee.
• 123ZINGminorChannel Partner/ Reseller/ DistributorDigital music, dance, and drama method partner for groups 1-8. Costs €115 base plus €3.70 per student.
• ABCmuziekminorChannel Partner/ Reseller/ DistributorDigital music method partner with approximately 500 interactive video lessons. Costs €250 per school per year.
• BOOM BOOM CLAPminorChannel Partner/ Reseller/ DistributorDigital music method partner offering lessons in 3 levels with continuous learning line. Costs €2.25 per student plus €99 annual base.
• Muziek Talent Express (Aslan Muziekcentrum)minorChannel Partner/ Reseller/ DistributorMusic method with cultural diversity focus from Aslan Muziekcentrum, with €109-183 base costs plus €10 per class per year.
• LeskwartierminorChannel Partner/ Reseller/ DistributorOnline music method with quarter-hour lessons that can be linked together. Costs €97 for kindergarten or €237 for complete school package.
• MuziekRegenboogminorChannel Partner/ Reseller/ DistributorDetailed music education program for groups 1-8 with keyboard and recorder instruction. Costs €95 per part per year.
• Muziek in SchoolminorChannel Partner/ Reseller/ DistributorCreative music method with thematic lesson series. Costs €1.75 per student plus €55 setup.
• Thomas More AcademieminorStrategic or Co-development PartnerEducational institution offering post-hbo music specialization course now open to Caribbean teachers through digital participation, with cost support from Méér Muziek in de Klas.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Education Through Music: US nonprofit partnering with schools to provide music as part of the core curriculum for disadvantaged students. Closely mirrors the foundation's mission of integrating music into primary education for children without home access to the arts.
• VH1 Save The Music Foundation: US nonprofit focused on restoring music programs in schools, particularly in underserved communities. Comparable through its school-based music education delivery, donor-supported model, and focus on equity of access for children.
• Sistema Scotland (Big Noise): Scottish charity inspired by Venezuela's El Sistema, providing intensive ensemble music tuition to children in disadvantaged areas. Comparable focus on equity of access and orchestral/singing-based music education in schools.
• Sing Up: UK charity that places singing at the heart of every child's life and learning, working with schools and government. Mirrors Méér Muziek in de Klas's mission of structural music education in primary schools and its public-private funding model.
• LKCA (Landelijk Kenniscentrum Cultuureducatie): Dutch national knowledge center for cultural education. Closest domestic peer — both organizations operate at the intersection of Dutch primary education, arts/culture provision, and government policy, with formal cooperation (e.g., joint visits to the Caribbean part of the Kingdom).
• Music Generation (Ireland): Ireland's national music education programme, funded by U2 and the Irish Government, providing access to performance music education for children and young people. Comparable national-coverage, multi-year government-backed music education model.
• Jeugdcultuurfonds: Dutch national fund enabling children from low-income families to participate in cultural activities such as music, dance, and art lessons. Direct Dutch peer addressing the same inequality-of-access problem for primary-school-aged children.

Emerging players

• Little Kids Rock: US nonprofit that provides music instruction and instruments to under-served schools, with emphasis on modern band (guitar, bass, keyboard, drums). Overlaps with the foundation's mission but focuses on a different pedagogical approach.

Regional players

• Cultuur Oost: Regional Dutch cultural education organization for the Eastern Netherlands (Gelderland/Overijssel). Direct comparable as a regional cultural-education coordination body partnering with the foundation on specialized education programs and research.

Broad incumbents

• Royal Concertgebouw Orchestra Education: Education division of the Royal Concertgebouw Orchestra, offering school programs, concerts, and educational materials. Comparable as a Dutch cultural-institution education provider that the foundation cooperates with through Sleutelervaringen and Vliegende Brigadiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXld5lzgZe_VZOGzzSnAEPg
• Facebookfacebook.com/meermuziekindeklas
• LinkedInlinkedin.com/company/m%C3%A9%C3%A9r-muziek-in-de-klas
• Instagraminstagram.com/meermuziekindeklas

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Méér Muziek in de Klas