Covet - Interior Architecture and Design

What Covet - Interior Architecture and Design does

Covet AB is a Stockholm-based, full-service interior architecture and design agency founded on December 4, 2010 by Linn Frankhammar and Ida Stoltenberg. The firm offers an integrated, end-to-end service model spanning four pillars: Design (floor plan changes, storage solutions, bespoke furniture, surface layer selection), Purchases (procurement and delivery coordination), Tenders (competitive contractor selection), and Construction (full project management through final inspection). Its core differentiator is the hybrid skill set of its team of six to seven interior architects, each trained at international institutions (Milan, London, Florence, Copenhagen, Melbourne, KTH Stockholm), who both design and project-manage their own assignments.

The firm serves three horizontal segments: private homes (apartments and villas from ~40 to 400+ sqm, with ~400 private homes designed to date), commercial and public spaces (hotels, cafes, restaurants, shops, offices), and property branding for real-estate developers (complete interior concepts for new-build residential projects). Named clients span HSB (Jubileumshuset, 93 apartments), Mojang, Oriflame, Lenca Properties, Signum Fastigheter, and Kaferang. Deliverables include 2D drawings (existing and planned floor plans at 1:100 and schematic furnished plans at 1:50), 3D models, room specifications, and material specifications.

The business model is pure professional services: project-based, custom-quoted engagements billed on a multi-year contract basis, with a complimentary initial consultation and flexible scope (design-only versus full-service). The firm is entirely bootstrapped with no disclosed external funding, owns no subsidiaries, has no patents or trademark filings, and is privately held by its two co-founders. Marketing is driven by word-of-mouth referrals, Instagram content, a Swedish-language editorial blog, and recurring earned media coverage in Residence Magazine, Elle Decoration, Nya Rum, Rum Design, and Aftonbladet. Geographic focus is Stockholm and greater Sweden; revenue is not publicly disclosed.

Name

Covet - Interior Architecture and Design

Legal name

Covet AB

Website

https://covet.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stockholm-based full-service interior architecture and design agency offering end-to-end design, procurement, tendering, and construction management to private homeowners, commercial clients, and property developers, delivered by a small team of internationally trained interior architects.

Ownership category

akta.pro rank

Product category

Interior Architecture and Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131), Commercial and Institutional Building Construction (236220)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Hospitality & Entertainment Venue Construction (IMAFACAC)

Keywords

• Interior architecture services
• Residential renovation design
• Commercial interior design
• Property branding design
• Construction project management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Design Services: Creative design concepts including floor plan changes, storage solutions, bespoke furniture, and interior design proposals. Customers can select design-only services or full project management.
2. Tender Management: Managing the tender process where competing contractors submit project proposals, including contractor selection support.
3. Procurement Services: Coordination and execution of all purchases for projects, including delivery coordination using external warehouse for oversized items.
4. Construction Project Management: Managing the entire construction process, guiding contractor teams through all project phases including start-up meetings, weekly construction meetings, inspections, and final inspection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Covet is a full-service interior architecture and design agency that delivers end-to-end solutions from concept to construction completion. Customers can choose design-only services or comprehensive project management covering floor plan changes, storage and bespoke furniture design, surface-layer and color specification, tenders, procurement of furnishings, and on-site construction project management. The firm serves private homes, commercial/public interiors (hotels, cafés, restaurants, shops, offices), and property branding for developers of new residential production.

Product overview

Covet is a full-service interior architecture and design agency offering comprehensive solutions from concept to construction and completion. The company's core offering consists of four integrated service pillars: Design Services (floor plan changes, storage solutions, bespoke furniture, surface layer selection), Purchases (coordination and execution of all project purchases and deliveries), Tenders (management of contractor selection process), and Construction (full project management through all construction phases). Their service modules include specialized offerings for kitchen design, bathroom design, storage planning, custom furniture solutions, digital 3D modeling, electrical planning, and building permit documentation. The company serves three main segments: private homes, commercial spaces (hotels, cafes, restaurants, shops, offices), and property branding for developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Covet's interior architects produce creative proposals for floor plan changes, storage solutions, built-in/custom furniture, surface-layer and color selection, and full interior design recommendations, delivered as 2D drawings (existing and proposed plans 1:100, schematic furnished plans 1:50), 3D models, room specifications, material specifications and construction drawings. Available as a standalone service or combined with procurement, tendering and construction management.
• Purchases (Procurement Coordination) Coordination and execution of all purchases for a renovation or fit-out project, including ordering and delivery coordination, with external warehouse use for oversized items that cannot be accommodated on site. Offered to homeowners, commercial clients and property developers as a complement to design or as a standalone service.
• Tenders (Construction Tender Management) Management of the construction tender process: Covet invites competing contractors to bid on the project and supports the client in selecting the right project partner. Sold as a standalone engagement or combined with Design, Purchases and Construction services.
• Construction (Construction Project Management) Full construction project management: Covet guides the contractor team through all phases, including start-up meetings, weekly construction meetings, on-site inspections and final inspection. Sold as a standalone service or combined with Design, Purchases and Tenders.

Quantifiable outcome

• Value increase of 65% on one apartment project where floor plan was changed from 2 rooms to 3 rooms, with property sold two years after purchase

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HSBcoreStrategic or Co-development PartnerCovet developed an innovative interior concept for Brf Bällstaån together with HSB. The project involved unique wooden newly built apartment buildings in Sundbyberg, Stockholm. Covet presented the interior concept, choice of materials and details during HSB's information days for their clients.
• Lenca PropertiescoreStrategic or Co-development PartnerCovet was commissioned to produce an interior concept for 21 newly developed apartments (Nock 25) on Södermalm in Stockholm. In the prospect produced by Dalston, Covet shared more on the thinking behind the choice of materials and the wider creative concept.
• Signum FastighetercoreStrategic or Co-development PartnerCovet's task was to create an interior concept for one of Signum Fastigheter's planned townhouse developments outside of Uppsala, Sweden (Pomologen project). In the prospect produced by Dalston, Covet told the story of the thinking that went into the choices of materials, textures and colors.
• Måla BrommaminorImplementation/ SI/ Consulting PartnerConstruction company partner used on multiple projects including Villa Ulriksdal, Vantörsvägen Älvsjö, and Jakob Dubbes väg Saltsjö Duvnäs projects.
• K3 GruppenminorImplementation/ SI/ Consulting PartnerConstruction company partner for Sthlm Grön vintage store project on Swedenborgsgatan, Södermalm.
• DekåminorImplementation/ SI/ Consulting PartnerConstruction company partner for Kommendörsgatan project and Valhallavägen project.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stylt Trampoli: Swedish interior design and branding firm headquartered in Gothenburg, with hospitality, residential and commercial clients. Directly comparable to Covet as a Nordic interior design agency delivering full-service concept-to-completion work for premium clients.
• Claesson Koivisto Rune: Stockholm-founded architecture and design studio working across interiors, products and exhibitions. Comparable to Covet as a small, internationally oriented Nordic interior architecture studio with premium positioning.
• Note Design Studio: Stockholm-based multidisciplinary design studio spanning interior architecture, product and graphic design. Closely comparable to Covet in geography, scale (boutique), and integrated interior architecture + design offering.
• Utopia Group: Stockholm-based interior design and architecture firm serving private and commercial clients. Comparable to Covet in market, scale, and integrated interior design + project management offerings.
• Koncept Sthlm: Stockholm interior design firm serving residential and commercial clients with concept-to-completion services. Comparable to Covet in geography, boutique scale, and full-service interior architecture positioning.

Broad incumbents

• White Arkitekter: Major Nordic architecture practice with offices across Sweden, Norway and Denmark. Overlaps with Covet in residential and commercial interior architecture, but operates at much larger scale and broader scope.
• Svenskt Tenn: Heritage Swedish design retailer and interior firm with in-house design services. Overlaps with Covet in Stockholm premium interior design, but anchored in retail and product rather than bespoke residential/commercial projects.
• Tengbom: One of Sweden's largest architecture firms with a dedicated interior design practice serving commercial, residential and public-sector clients. Broader portfolio and far larger headcount than Covet, but overlaps significantly in interior architecture services.

Others

• SPACE10: IKEA's research and design lab exploring future living concepts. Not a commercial competitor, but adjacent and relevant as a thought leader influencing the Nordic interior design space and developer/residential design dialogue.

Emerging players

• Living Design Stockholm: Smaller Stockholm interior design practice focused on residential and select commercial projects. Comparable to Covet as a boutique Stockholm design studio, but with narrower project scope and brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/covet.se
• LinkedInlinkedin.com/company/covet-interior

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covet - Interior Architecture and Design