Cowboys Golf Club

What Cowboys Golf Club does

Cowboys Golf Club is a premium public-access golf facility and the world's only NFL-themed golf course, located at 1600 Fairway Drive in Grapevine, Texas within the Dallas-Fort Worth Metroplex. The club operates an 18-hole championship course recently fully renovated by golf course architect Beau Welling, complemented by The Huddle (an 18-hole illuminated putting course open to the public), a 60-yard driving range featuring authentic game-used AT&T Stadium turf with a regulation goalpost, and 14 Toptracer range bays that turn practice into a competitive group experience. The facility serves four primary customer segments: corporate groups and event planners booking tournaments or private events, affluent golf enthusiasts with Dallas Cowboys brand affinity, two-tier Arcis Players Club members enjoying priority booking and preferred rates, and general public golfers purchasing per-round access.

The underlying technology stack is operated and managed by parent company Arcis Golf, whose platform powers tee time booking (across multiple branded ezlinksgolf URLs by audience), membership management, and the cowboys.shoparcisgolf.com e-commerce storefront for apparel, equipment, gift cards, and Cowboys-branded merchandise. Third-party integrations include Toptracer for ball tracking and group gaming, GPS-enabled golf carts bundled with VIP rates, and a dedicated website for the venue. The property has earned external validation from Golfweek (#15 top public golf course in Texas) and Golf Inc. Magazine (#1 Development of the Year in Golf Entertainment).

Cowboys Golf Club operates a multi-stream revenue model: all-inclusive public VIP tee times (covering green fee, cart, GPS, range balls, food, snacks, non-alcoholic beverages, locker room, and bag service), the bundled Touchdown Package, two-tier Arcis Players Club membership subscriptions, food and beverage through the ROH Kitchen & Bar venue, retail sales of apparel and Cowboys-branded merchandise, golf instruction, and a dedicated events vertical covering tournaments, corporate gatherings, private events, and weddings. The club is privately owned by Arcis Golf under a flagship brand-licensing partnership with Dallas Cowboys Football Club, whose owner Jerry Jones has publicly endorsed the venue as a Cowboys brand extension. The business functions as a destination hospitality and entertainment venue rather than a technology platform company.

Name

Cowboys Golf Club

Legal name

Cowboys Golf Club

Website

https://cowboysgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium public-access golf facility in Grapevine, Texas, operating as the world's only NFL-themed golf course under a Dallas Cowboys brand partnership and Arcis Golf ownership, serving corporate event clients, members, and public golfers with championship golf, an illuminated putting course, and a Toptracer range.

Ownership category

akta.pro rank

Product category

Public Golf Club & Recreational Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf club membership
• Corporate golf events
• Themed golf experience
• Private golf tournaments

Headquarters

HQ city

Grapevine, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees and Tee Time Revenue: Public and VIP tee time bookings with all-inclusive rates covering green fee, cart, GPS, premium range balls, food, snacks, non-alcoholic beverages, locker room access, and bag service
2. Membership Subscriptions: Arcis Players Club membership with two tiers offering exclusive tee time access, preferred rates, priority booking, and member-only events
3. Food and Beverage: ROH Kitchen & Bar dining venue and catering services for events, included in VIP packages and available for member and public guests
4. Retail Sales: Golf shop and lifestyle shop selling apparel, equipment, and Cowboys-branded merchandise, including gift cards
5. Event Hosting: Private events, corporate tournaments, and weddings generate revenue through venue rental, catering, and event planning services
6. Golf Instruction: Golf instruction services and lessons for skill development

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cowboys Golf Club is a destination golf and hospitality venue operating an 18-hole championship golf course in Grapevine, Texas, supplemented by an illuminated 18-hole putting course (The Huddle), Toptracer-equipped driving range with AT&T Stadium turf, on-site dining (ROH Kitchen & Bar), tiered membership, all-inclusive tee time packages, and event hosting for tournaments, weddings, and corporate outings. The club's primary sellable offerings are golf play (tee times and packages), membership access, food and beverage, and hosted private/corporate events.

Product overview

Cowboys Golf Club is a hospitality and recreation business offering a single, unified venue experience centered around its championship 18-hole golf course. The core product is the NFL-themed golf course itself, supplemented by multiple integrated add-on modules and experiences: The Huddle (illuminated putting course), ROH Kitchen & Bar (dining), Arcis Players' Club Membership (tiered access), VIP/Touchdown tee time packages (premium booking bundles), Golf Events (tournament hosting), Practice Facilities (driving range with Toptracer), Golf Shop, and Private Events/Weddings. These products operate together as part of a single destination golf club rather than as a standalone software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Arcis Players' Club: Exclusive membership program at Cowboys Golf Club offering two thoughtfully curated tiers with premier access to golf experience.
• The Huddle
• Ring of Honor Kitchen & Bar
• ROH Kitchen & Bar
• The Huddle Course

Products and services

• Cowboys Golf Club (18-Hole Championship Course) The flagship 18-hole championship golf course in Grapevine, Texas, the world's only NFL-themed golf course, with all 18 greens fully renovated by architect Beau Welling. Open to public, members, and VIP tee time bookings.
• The Huddle Illuminated Putting Course An 18-hole illuminated putting course open to the public, designed for fun and relaxed play across all skill levels. Suitable for corporate contests, family entertainment, and group outings, with members enjoying exclusive access.
• ROH Kitchen & Bar (Ring of Honor)

Quantifiable outcome

• #15 top public golf course in Texas (Golfweek)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Dallas Cowboys Football ClubflagshipStrategic or Co-development PartnerExclusive NFL-themed golf club partnership with Dallas Cowboys, with Jerry Jones publicly endorsing the club as a natural fit for the Cowboys brand philosophy of cutting-edge products and services. The partnership provides unique branding rights and cross-promotional opportunities.
• Arcis GolfflagshipStrategic or Co-development PartnerParent company and operator of Cowboys Golf Club. Arcis Golf manages the property, provides the technology platform for tee time booking, membership management, and the Arcis Players Club program.
• Beau WellingcoreStrategic or Co-development PartnerGolf course architect who designed the major transformation and fully renovated all 18 greens, contributing to the course's recognition as #15 top public course in Texas.
• ToptracercoreTechnology or IntegrationTechnology provider for 14 Toptracer bays at the driving range, enabling real-time ball tracking, gaming experiences, and competitive practice sessions for groups.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bandon Dunes Golf Resort: Bandon Dunes is a destination golf resort with multiple championship courses and a primarily public-access, walking-only model. Closely comparable to Cowboys Golf Club's destination positioning and event-driven ancillary business mix.
• Topgolf: Topgolf operates a national network of tech-enabled, entertainment-focused golf venues featuring Toptracer technology, food and beverage, and group-oriented play. It directly competes with Cowboys Golf Club for casual golfers, corporate groups, and family entertainment occasions in the broader entertainment-golf category.
• Pinehurst Resort: Pinehurst is a multi-course destination golf resort with public access, event hosting, and lifestyle amenities. Comparable to Cowboys Golf Club in destination positioning, event revenue mix, and amenity-driven experience model.
• Whistling Straits: Whistling Straits is a destination public-access championship golf course operated by Kohler, hosting major championships and corporate events. Directly comparable to Cowboys Golf Club as a high-profile, branded public course with strong event-hosting capabilities and a destination visitor base.
• Bethpage State Park Golf Course: Bethpage Black is a high-profile public-access championship golf course in New York with strong tournament pedigree and consistent high demand. Comparable to Cowboys Golf Club as a top-ranked, public-access destination course competing on quality and event reputation rather than exclusivity.
• Streamsong Golf Resort: Streamsong is a destination golf resort in Florida featuring championship courses, lodging, and dining. It is directly comparable to Cowboys Golf Club as a high-amenity public golf destination with diversified F&B, event, and stay-and-play revenue streams.

Emerging players

• PopStroke: PopStroke is an entertainment-golf concept featuring putting courses, full dining, and family play in a sports-themed setting. It overlaps with Cowboys Golf Club's The Huddle illuminated putting course plus ROH Kitchen & Bar combination targeting casual group entertainment.

Broad incumbents

• Pebble Beach Resorts: Pebble Beach is a globally recognized premium public golf destination with multiple courses, lodging, and event hosting. Comparable to Cowboys Golf Club in its premium public-access positioning and reliance on destination visitors and corporate event revenue.
• TPC Sawgrass: TPC Sawgrass is a premium public-access golf venue operated under the PGA Tour's TPC network with branded tournaments, premium amenities, and event hosting. Comparable to Cowboys Golf Club in branded premium positioning and tournament/event revenue generation.
• Drive Shack: Drive Shack operates tech-enabled entertainment-golf venues with food and beverage across multiple US markets, competing with Cowboys Golf Club for similar discretionary group outings and corporate event budgets in the entertainment-golf category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cowboys-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowboys Golf Club