Crowne Plaza Copenhagen Towers

What Crowne Plaza Copenhagen Towers does

Crowne Plaza Copenhagen Towers is a 366-room, 25-floor (85-meter) full-service hotel located in the Ørestad district of Copenhagen, Denmark, operated by Bella Operation A/S (part of Bellagroup) under a franchise agreement with InterContinental Hotels Group (IHG) using the Crowne Plaza brand. The property was founded in 2009 and is positioned as a premium business and MICE (meetings, incentives, conferences, and events) venue, with 21 dedicated meeting rooms and proximity to the Bella Center convention complex and Royal Arena.

The hotel is differentiated primarily through sustainability infrastructure: it was the first hotel in Denmark to install geothermal heating and solar facade panels, converts food waste to biogas on-site, and operates under multiple verified certifications including ISO 14001, ISO 50001, ISO 20121, and Green Key. It is also enrolled in the Danish SKI public procurement framework, enabling direct contracting with public-sector and institutional clients.

Revenue is generated across four streams: overnight accommodation (rooms), food and beverage, MICE/events (meetings, banqueting, afterparties, Christmas packages), and negotiated corporate rates including long-stay (30+ night) accounts. The customer base spans corporate transient, public sector, leisure travelers, and event attendees, with diversification across SKI-qualifying institutional clients and the broader IHG distribution network.

Name

Crowne Plaza Copenhagen Towers

Legal name

Crowne Plaza Copenhagen Towers

Website

https://cpcopenhagen.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowne Plaza Copenhagen Towers is a 366-room full-service hotel in Ørestad, Copenhagen, operated by Bellagroup under an IHG Crowne Plaza franchise, serving corporate, public-sector, MICE, and leisure guests with a sustainability-led operating model.

Ownership category

akta.pro rank

Product category

Full-Service Hotel and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• Meeting and conference venues
• Corporate event hosting
• Wedding and celebration venues
• Restaurant and bar operations

Headquarters

HQ city

Copenhagen (Ørestad)

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel room revenue: Rooms revenue from 366 guest rooms across multiple categories (standard, premium, suites). Bookings via IHG global platform, direct website, corporate agreements, and SKI public procurement framework. Check-in from 15:00, check-out by 12:00.
2. Meeting & conference packages: Revenue from 21 meeting and conference rooms (divisible into 28 spaces) including half-day, full-day, and multi-day meeting packages. Packages bundle venue, AV equipment, WiFi, and catering. 800 m² ballroom accommodates up to 800 attendees.
3. Firm party / event packages: Corporate party packages (Festpakken from 1,345 DKK/person, Festpakken Deluxe from 1,545 DKK/person) and Christmas party events (Klassisk Julefrokost from 1,695 DKK, Premium from 1,895 DKK) including venue, food, drinks, and entertainment.
4. Private event packages: Wedding packages (Bryllupspakken from 1,695 DKK/person), birthday, confirmation and celebration events with customizable menus, drinks, and entertainment options.
5. Food & beverage (BARK Restaurant, BARK Bar, Restaurant Storm): Restaurant Storm (breakfast restaurant), BARK Restaurant (Nordic dining in the atrium), BARK Bar (cocktails and drinks), room service, and event catering. Nordic dishes prepared from seasonal, local, organic, and Fairtrade ingredients.
6. Family and youth experience packages: VIK (Very Important Kids) family packages during school holidays, Fortnite Summercamp (Hygge Camp from 1,700 DKK, Elite Camp from 2,550 DKK) for children aged 8-15 years, including gaming, meals, and activities.
7. Corporate business agreements: Virksomhedsaftaler (corporate agreements) for companies with 30+ annual overnight stays, offering fixed discounts, flexible terms, and IHG One Rewards loyalty benefits. SKI public sector framework agreements for government organizations.
8. IHG loyalty program (IHG One Rewards / IHG Business Rewards): Membership-based loyalty program enabling point earning on stays, meetings, and dining. Points redeemable at 4,700+ IHG hotels globally, airline tickets, and retail. Business Rewards allows corporate bookers to earn points for meetings and overnight stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Crowne Plaza Copenhagen Towers operates a 366-room full-service hotel in Ørestad, Copenhagen, offering guest accommodation, 21 meeting and conference rooms (including an 800 m² ballroom and 1,400 m² atrium), and on-site food and beverage venues (Restaurant Storm, BARK Restaurant, BARK Bar). It packages corporate meetings, company parties, weddings, private celebrations, concert and arena dining, family packages, and a children's gaming summer camp, and is integrated with IHG's global distribution, IHG One Rewards loyalty program, and Denmark's SKI public procurement framework.

Product overview

Crowne Plaza Copenhagen Towers operates as a full-service hospitality property in Ørestad, Copenhagen, managed by Bellagroup and franchised under IHG (InterContinental Hotels Group). The property's core offerings span hotel accommodation (366 rooms across 25 floors), food and beverage (Restaurant Storm for breakfast, BARK Restaurant for Nordic dining, and BARK Bar for cocktails), and MICE (Meetings, Incentives, Conferences & Events) facilities with 21 meeting rooms including an 800 m² ballroom and 1,400 m² atrium. The portfolio extends to packaged offerings including corporate and private party packages (Festpakken, Festpakken Deluxe, Bryllupspakken), meeting packages at three tiers (Halvdagsmøde from 795 DKK, Dagsmøde from 945 DKK, Heldagsmøde from 1,395 DKK), the annual Firmajulefrokost, and special event products like Fortnite Sommercamp and VIK family packages. Business programs include IHG One Rewards loyalty, IHG Business Rewards, Corporate Agreements (for 30+ nights/year), and SKI public sector procurement agreements. The property also offers ancillary services such as underground parking with EV charging, bicycle rental, a fitness center, Business Center, and 24/7 concierge.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (366 Rooms) Full-service hotel accommodation with 366 rooms across 25 floors, located in Ørestad with 2 minutes to the Ørestad Metro, 15 minutes to Copenhagen Airport, and walking distance to Royal Arena. Rooms include wheelchair-accessible options and check-in from 15:00 / check-out by 12:00.
• Meeting & Conference Rooms 21 meeting and conference rooms divisible into 28 spaces, including an 800 m² ballroom accommodating up to 800 attendees and a 1,400 m² green atrium. Includes professional AV equipment (LCD projector, screen, whiteboard, flipover), natural light, and dedicated Meeting & Events team support.
• Restaurant Storm (Breakfast) Hotel breakfast restaurant offering a buffet with classic and healthy options, fresh coffee, baked goods, fruit, cold cuts, and hot dishes. Open Monday–Friday 06:30–10:00 and Saturday–Sunday 06:30–10:30.
• BARK Restaurant
• BARK Bar
• Corporate Party Packages (Festpakken / Festpakken Deluxe)
• Wedding Package (Bryllupspakken)
• IHG One Rewards Loyalty Program
• IHG Business Rewards
• Corporate Christmas Lunch (Firmajulefrokost) Annual corporate Christmas lunch event held December 4, 2026 from 18:00–01:00 in the Atrium. Classic tier (1,695 DKK/person) includes welcome drink, Christmas buffet, beer, water, wine, DJ, and staffed cloakroom. Premium tier (1,895 DKK/person) adds free spirits wristband at BARK Bar from 22:00. Minimum 10 persons.
• Royal Arena Afterparty at Crowne Plaza
• Fortnite Sommercamp (Esports Summer Camp) Esports summer camp for children aged 8–15, held August 3–5, 2026 at the hotel in partnership with Espergærde Esport. Options include 2-day Hygge Camp (Early Bird 1,700 DKK / Normal 2,000 DKK) and 3-day Elite Camp (Early Bird 2,550 DKK / Normal 3,000 DKK), including meals, gaming, tournaments, and strategy training.
• VIK – Very Important Kids (Family Package) Family package during school holidays (June 26 – August 16, 2026) featuring children's check-in, welcome letter with Plus-Plus gift, jungle treasure hunt in the atrium, children's buffet, and a play and activity area.
• Bicycle Rental (Cykeludlejning)
• Strandparken Gym (Fitness Center)
• Business Center
• Concierge Service
• Underground Parking (Parkering)
• Corporate Agreements (Virksomhedsaftaler)
• SKI Public Procurement Framework Agreement
• Arena Dinner (Royal Arena Concert Menu)
• Room Service

Quantifiable outcome

• Geothermal system provides year-round climate control while reducing energy consumption vs conventional HVAC systems
• +4 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorIHG is the global hotel brand under which Crowne Plaza Copenhagen Towers operates. The hotel is part of IHG's portfolio of more than 5,500 hotels. IHG provides the global reservation platform (IHG.com), IHG One Rewards loyalty program, and IHG Business Rewards corporate booking program. Crowne Plaza is a registered service mark of Six Continents Hotels, Inc. (an IHG company).
• Bellagroup (Bella Operation A/S)coreOthersBellagroup is the operating company that owns and runs Crowne Plaza Copenhagen Towers (CVR 30 54 80 43). Bellagroup also operates Bella Center Copenhagen, Copenhagen Marriott Hotel, and AC Hotel Bella Sky Copenhagen. The group handles HR, recruitment, sustainability governance, and strategic management across its hotel portfolio. Press contact: [email protected].
• SKI (Statens og Kommunernes Indkøbsservice)coreChannel Partner/ Reseller/ DistributorSKI is the Danish public procurement agency providing framework agreements for the public sector. Crowne Plaza Copenhagen Towers is covered by SKI's framework agreement for meetings, conferences, and hotel accommodation, enabling government ministries, agencies, municipalities, regions, and public utilities to procure the hotel's services through compliant public procurement processes.
• BARK Restaurant & BARK BarminorOthersBARK Restaurant and BARK Bar operate as the hotel's in-house dining venues, serving Nordic cuisine prepared from seasonal, local, organic, and Fairtrade ingredients. BARK is located in the hotel's green atrium and also serves concert menus for Royal Arena events and afterparties. The restaurant operates a separate booking system (EasyTable).
• Restaurant StormminorOthersRestaurant Storm is the hotel's breakfast restaurant, open Monday-Friday 06:30-10:00 and Saturday-Sunday 06:30-10:30. Serves buffet with classic and healthy options including fresh coffee, baked goods, fruit, cold cuts, and hot dishes.
• Strandparken GymminorOthersStrandparken Gym operates the fitness centre on-site at Crowne Plaza Copenhagen Towers. The gym offers modern cardio and strength training equipment. Opening hours: Monday-Thursday 06:00-21:00, Friday 06:00-20:00, Saturday-Sunday 08:00-18:00.
• Royal ArenaminorStrategic or Co-development PartnerRoyal Arena is Copenhagen's major concert and event venue located adjacent to the hotel. Crowne Plaza offers concert dinner menus at BARK Restaurant and afterparty packages for concert attendees. The proximity creates a natural event ecosystem combining accommodation, dining, and venue entertainment.
• Espergærde EsportminorStrategic or Co-development PartnerEspergærde Esport plans and operates the Fortnite Summercamp held at Crowne Plaza Copenhagen Towers. The partnership delivers structured gaming camp programs (Hygge Camp 2-day and Elite Camp 3-day) for children aged 8-15. Bookings managed through Holdsport platform. Contact: [email protected].
• Lifepeaks (gift card platform)minorChannel Partner/ Reseller/ DistributorGift cards for Crowne Plaza Copenhagen Towers are sold through the Lifepeaks platform (order.lifepeaks.dk/crowne-plaza-copenhagen-towers). Gift cards are available for hotel stays, dining, and events, marketed as an ideal gift for various occasions.
• Green Key, ISO 14001, ISO 50001, ISO 20121 certifying bodiesminorOthersThe hotel holds multiple sustainability and environmental certifications: Green Key (eco-label), ISO 14001 (environmental management), ISO 50001 (energy management), and ISO 20121 (sustainable event management). These certifications serve as third-party validation of the hotel's operational standards.
• Dansk Industri (Danish Industry) — DiversitetsløfteminorOthersSince 2024, Bellagroup (parent company of Crowne Plaza Copenhagen Towers) has been affiliated with Danish Industry's Diversity Pledge, committing to strengthen diversity and inclusion efforts within the organization.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Copenhagen Marriott Hotel: Also operated by Bellagroup in central Copenhagen. Competes for the same corporate meeting, conference, and event business with a city-center location, offering a directly comparable full-service upscale product with similar group and loyalty program dynamics.
• Scandic Copenhagen: Nordic upscale hotel chain with a central Copenhagen property featuring large meeting and conference capacity. Competes directly for Nordic corporate accounts and sustainable-events procurement.
• Bella Center Copenhagen: Bellagroup-owned convention and expo venue in Ørestad adjacent to the Crowne Plaza property. Captures overlapping MICE demand at much larger scale, including trade fairs and congresses, making it both a feeder for hotel stays and a competing event venue.
• AC Hotel Bella Sky Copenhagen: Owned by Bellagroup, located adjacent to Bella Center in the same Ørestad district as Crowne Plaza Copenhagen Towers. Targets overlapping corporate and MICE customers with comparable upscale positioning, making it the closest comparable on geography, customer, and group ownership.
• Radisson Blu Scandinavia Hotel Copenhagen: Major upscale hotel near Copenhagen's commercial district with extensive meeting facilities. Competes directly for corporate meetings, conferences, and overnight stays with a comparable international-brand positioning.
• Tivoli Hotel Copenhagen: Large Copenhagen hotel with significant MICE capacity near the harbor and Tivoli Gardens. Directly comparable in scale and target segments (corporate meetings, conferences, leisure families).
• Hilton Copenhagen Airport: Upscale international-brand hotel at Copenhagen Airport with extensive meeting facilities. Competes for international business travelers and corporate meetings with a similar IHG-tier service profile.

Emerging players

• Wakeup Copenhagen: Bella Center-branded limited-service hotel brand near the same Ørestad campus. Targets price-sensitive corporate and leisure guests, providing indirect competition for lower-priced overnight stays at the broader Bellagroup cluster.

Broad incumbents

• InterContinental Hotels Group (IHG): Franchisor and ecosystem provider for the property. While not a single competitor, IHG's brand portfolio (including Holiday Inn, Hotel Indigo, and InterContinental) competes across price points in Copenhagen and defines the standards and distribution the hotel must operate within.
• Crowne Plaza Copenhagen (other Crowne Plaza properties globally): The Crowne Plaza brand portfolio under IHG is the closest global brand-level peer, sharing distribution, loyalty, and operational standards. Useful as a comparable for benchmarking RevPAR, MICE pricing, and loyalty penetration within the same brand system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CrownePlazaCopenhagenTowers
• Instagraminstagram.com/crowneplazacph
• LinkedInlinkedin.com/company/crowneplazacopenhagentowers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Plaza Copenhagen Towers