CP Brands Group

What CP Brands Group does

CP Brands Group is a family-owned, private brand management and consumer products platform founded in 1986 (originally as Cutie Pie Baby) and headquartered in New York with operations in Shanghai. The company owns, licenses, and distributes a multi-category portfolio spanning apparel, home goods, and sporting goods — including Thomas Pink (acquired 2024), Wrangler (licensed), RBX Active, Milkberry, Chickpea, Snug, Avalanche, Crossover Culture, and Vince — with brand collaborations extending to Saks Fifth Avenue.

The company's offerings span price tiers from mass-market value through premium and luxury, supported by its own manufacturing and quality-control operations in Shanghai. The underlying technology is conventional in nature: the proprietary assets are the brand intellectual property, the licensing contracts (e.g., Wrangler), the long-standing retailer relationships, and the sourcing infrastructure — rather than software, AI, or platform technology.

CP Brands Group monetizes through wholesale distribution to tier-1 retailers (TJX, Costco, Nordstrom, Amazon, Walmart, Dick's Sporting Goods, Tractor Supply, Saks Fifth Avenue), reaching 60,000+ stores globally, supplemented by brand licensing royalties. The company operates with a lean 47-60 person team and has publicly targeted $1B in annual revenue by 2027, with active expansion into activewear, outdoor, home goods, and streetwear categories. The company is private and family-owned, with no public funding rounds or investor disclosures referenced in the available data.

Name

CP Brands Group

Legal name

CP Brands Group

Website

https://cpbrandsgroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

CP Brands Group is a family-owned, private brand management and consumer products platform founded in 1986, owning and licensing apparel, home goods, and sporting goods brands (including Thomas Pink, Wrangler, RBX Active, and Crossover Culture) and distributing through major retailers like TJX, Costco, Nordstrom, Amazon, and Walmart across 60,000+ stores globally.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing Services: Manufacturing products for brands under contract, providing concepting, design, and production services to retail partners and brand owners.
2. Brand Licensing: Managing licensed brands including Thomas Pink, Wrangler children's wear, RBX Active, and others. Leverages proprietary manufacturing facilities and deep-rooted retail relationships to maximize brand reach.
3. Sales and Distribution: Sales operations for their brand portfolio through major retail channels including mass market, department stores, and off-price retailers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

CP Brands Group is a multi-category brand-management company that designs, manufactures, and licenses apparel, home goods, and sporting goods under both owned brands (Snug, Milkberry, Chickpea, RBX Active) and licensed brands (Thomas Pink, Wrangler, Crossover Culture, Avalanche, Vince, Saks Fifth Avenue, X RBX). Its offerings span the full lifecycle from concepting and design through manufacturing, licensing, and wholesale sales into mass, off-price, specialty, and sporting goods retailers.

Product overview

CP Brands Group operates as a multi-category apparel, home goods, and sporting goods company with a portfolio of owned and licensed brands. The company offers concepting, designing, manufacturing, licensing, and sales services across men's, women's, children's wear, accessories, and home furnishings. Key owned brands include Snug (baby apparel), Milkberry (bamboo fabric children's clothing), Chickpea (playful children's fashion), and RBX Active (performance activewear). Licensed brands include Thomas Pink (British luxury shirting), Wrangler (rugged denim), Crossover Culture (athletic footwear/apparel), Avalanche Outdoor Supply Company (outdoor gear), Vince, and Saks Fifth Avenue. The company was founded in 1986 (formerly Cutie Pie Baby) and maintains manufacturing quality control through a Shanghai office while operating from New York headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Thomas Pink: Iconic British luxury shirting brand, originally founded in 1984, now expanding beyond classic offerings to explore new categories and lifestyles with a modern outlook while maintaining London heritage.
• Wrangler
• Snug
• Crossover Culture
• Milkberry
• Avalanche Outdoor Supply Company
• Chickpea
• RBX Active
• Vince
• X RBX

Products and services

• Snug Owned baby/children's apparel brand under the CP Brands portfolio, sold through major retail channels.
• Milkberry Owned baby products brand under the CP Brands portfolio, sold through major retail channels.
• Chickpea Owned children's apparel brand under the CP Brands portfolio, sold through major retail channels.
• RBX Active Owned activewear brand under the CP Brands portfolio, sold through major retail including sporting goods channels.
• Licensed brand programs (Thomas Pink, Wrangler, Crossover Culture, Avalanche, Vince, Saks Fifth Avenue, X RBX) Brand licensing arrangements through which CP Brands designs, manufactures, and distributes apparel and related goods under licensed names including Thomas Pink, Wrangler, Crossover Culture, Avalanche, Vince, Saks Fifth Avenue, and X RBX.
• Apparel and consumer goods design, sourcing, and manufacturing services End-to-end concepting, design, sourcing, manufacturing, and quality-control services for apparel, home goods, and sporting goods, with on-the-ground QA via the Shanghai operations office.

Quantifiable outcome

• Products available in 60,000 stores globally
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Li & Fung Limited: Global sourcing and supply-chain giant serving apparel brands and retailers worldwide. Li & Fung operates a similar end-to-end manufacturing-to-distribution model that CP Brands performs at smaller scale, with comparable retail and brand-owner relationships.
• Tapestry, Inc. Multi-brand house owning Coach, Kate Spade, and Stuart Weitzman, with department-store and specialty distribution similar to CP Brands' premium and luxury channels including Nordstrom, Bloomingdale's, and Saks Fifth Avenue.

Direct peers

• Xcel Brands: A brand management and licensing company focused on women's, children's, and home apparel brands such as Isaac Mizrahi and Liz Claiborne. Xcel's licensing-driven platform closely mirrors CP Brands' revenue model across multiple consumer segments.
• Authentic Brands Group: The largest brand licensing platform globally, owning and licensing brands like Reebok, Forever 21, Brooks Brothers, and Eddie Bauer. Authentic operates the same brand-licensing-plus-distribution model that CP Brands pursues, but at vastly greater scale and across more categories.
• Delta Galil Industries: Global apparel manufacturer with branded and private-label businesses including 7 For All Mankind, Splendid, and Schiesser. Delta Galil combines manufacturing scale with branded apparel in categories adjacent to CP Brands' portfolio.
• Iconix Brand Group: Owns and licenses a portfolio of consumer brands including Candie's, Joe Boxer, and Material Girl. Iconix is a classic comparable for CP Brands' owned-plus-licensed brand management model across price tiers and categories.
• G-III Apparel Group: Apparel company with a portfolio of licensed and owned brands including DKNY, Karl Lagerfeld, Donna Karan, and Calvin Klein. G-III's heavy reliance on licensed brands at major retailers makes it a direct comparable to CP Brands' Wrangler, Thomas Pink, and similar licensed brand operations.
• Centric Brands: Manages and licenses apparel and accessories brands including BCBG, Juicy Couture, and Hervé Léger. Centric shares CP Brands' focus on multi-brand apparel portfolio management, licensing economics, and department-store distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cp-brands-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP Brands Group