Central Pacific Collective

What Central Pacific Collective does

Central Pacific Collective (CPC) is a Wellington-based non-profit organisation, operating under the dual trading identity Pasefika Housing | Central Pacific Collective, that enables affordable home ownership outcomes for Pasefika families in Aotearoa New Zealand. The organisation runs a single primary programme called Our Whare Our Fale — described as the first Pasefika-led housing initiative of its kind in New Zealand — which is developed through collaboration between Pasefika communities, architects, and government partners. Under the programme, CPC contributes up to 40% of the purchase price for eligible first home buyers, reducing upfront deposit and borrowing requirements, with families building towards full ownership over time. Specific sites within the programme (Our Whare Our Fale: Mua I Malae and currently under-construction Sites 1.2 and 1.3) are designed with intergenerational Pasefika family structures in mind, including ground-floor access for elders and flexibility for young families.

The go-to-market approach is community-led rather than commercial, relying on direct community engagement, information sessions, website-based Expression of Interest registration, organic social media presence (Instagram, LinkedIn), and grassroots outreach including local educational institutions such as Mana College. The customer base is narrowly defined as Pasefika first home buyers in the Wellington Region and Porirua. Operationally, CPC is a small organisation with 9 employees, dual office presence in Wellington (Level 6, Munro Benge House, 104 The Terrace) and Porirua (10 Wi Neera Drive), and no disclosed revenue, funding rounds, or technology stack beyond standard website and Salesforce-based EOI portal infrastructure. The programme has received external recognition through shortlisting of its Mua I Malae site for the 2026 Wellington Architecture Awards in the Multi-Unit Housing category.

Name

Central Pacific Collective

Legal name

Pasefika Housing | Central Pacific Collective

Website

https://cpcollective.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Pacific Collective is a Wellington-based non-profit enabling affordable home ownership for Pasefika families in New Zealand through its Our Whare Our Fale programme, offering up to 40% shared-equity purchase price contributions to first home buyers in the Wellington and Porirua regions.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)

Keywords

• Affordable housing development
• Pasefika community housing
• Shared equity homeownership
• Intergenerational housing design
• First home buyer support

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Affordable Housing Development and Ownership Program: CPC enables home ownership by contributing up to 40% of the purchase price for first home buyers, reducing deposit and borrowing requirements. Families build towards full ownership over time through the Our Whare Our Fale programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Central Pacific Collective (CPC) operates the "Our Whare Our Fale" programme, a community-led affordable housing initiative in Aotearoa New Zealand that enables Pasefika families to become homeowners. CPC contributes up to 40% of the purchase price to reduce deposit and borrowing requirements for first home buyers, who then build toward full ownership over time. The housing is designed to be intergenerational, accommodating multi-generational Pasefika family structures with ground-floor access for elders and flexibility for young families.

Product overview

Central Pacific Collective (CPC) operates a single primary programme called Our Whare Our Fale, a Pasifika-led housing initiative developed through collaboration between communities, architects, and government partners. The programme enables Pasefika families to achieve affordable homeownership through shared equity contributions of up to 40% of purchase price. Our Whare Our Fale: Mua I Malae represents a specific project site under this programme.

Differentiator

Problem solved

Functional benefit

Brands

• Our Whare Our Fale: The first Pasifika-led housing initiative of its kind in Aotearoa New Zealand, developed through collaboration between communities, architects, and government partners.

Products and services

• Our Whare Our Fale

Quantifiable outcome

• CPC can contribute up to 40% of purchase price to reduce borrowing for first home buyers

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Communities (Pasefika communities)coreStrategic or Co-development PartnerCPC was developed through collaboration between Pasefika communities, architects, and government partners. The community-led housing approach is foundational to the organisation's mission of enabling wellbeing outcomes for Pasefika people.
• ArchitectscoreStrategic or Co-development PartnerCollaborative development of the Our Whare Our Fale housing initiative with architectural partners who design intergenerational housing suited to Pasefika family structures.
• Government PartnerscoreStrategic or Co-development PartnerCPC collaborates with government partners to enable the affordable homeownership programme, including the 40% purchase price contribution model for first home buyers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Habitat for Humanity International: Global affordable housing nonprofit operating community-led home-building programmes worldwide; comparable to CPC as the broader parent movement whose NZ affiliate operates a similar model.
• Kainga Ora: New Zealand government's primary housing agency, the dominant incumbent in public and affordable housing delivery; comparable as the largest player in the same overall affordable housing space CPC operates in.

Emerging players

• The Fono: Pasifika-led social services organisation serving Pacific communities across NZ with health and social support, comparable to CPC as a culturally-rooted provider serving Pasefika families with wraparound wellbeing outcomes.

Direct peers

• Monte Cecilia Housing Trust: Auckland-based community housing provider delivering affordable rental and home-ownership pathways for families in need, comparable to CPC as a community-focused organisation tackling housing affordability in NZ.
• Habitat for Humanity New Zealand: Community-led affordable housing provider in New Zealand that helps low-to-moderate income families into homeownership through volunteer builds and partnership models, mirroring CPC's affordable-first-home-buyer mission and community-development approach.
• Lifewise: NZ community organisation providing housing and support services for vulnerable families, sharing CPC's focus on wraparound, community-led housing outcomes for underserved groups.

Others

• Auckland City Mission: Auckland social services organisation providing housing and wraparound support for families in need, comparable to CPC as an adjacent community-services provider focused on housing outcomes for vulnerable populations.
• Community Housing Aotearoa: National umbrella body representing NZ community housing providers; relevant to CPC as the sector collective that shapes funding, policy, and capability for community-led housing organisations like CPC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DWCaVf5kh-C
• LinkedInlinkedin.com/company/central-pacific-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Pacific Collective