CPME Loire-Atlantique

What CPME Loire-Atlantique does

CPME Loire-Atlantique (also branded CPME 44) is the departmental branch of the national Confédération des Petites et Moyennes Entreprises (CPME) serving the Loire-Atlantique department in the Pays de la Loire region of France. Founded in 2017 and headquartered at the Maison de l'Entrepreneuriat et des Transitions in Saint-Herblain, it operates as a non-profit employers' confederation (syndicat patronal) representing very small and small-to-medium enterprises (TPE/PME) in the department. Its core offering is collective representation and defense of SME interests, anchored by more than 400 institutional mandates in bodies including URSSAF, Conseil de Prud'hommes, Tribunal de Commerce, CCI, CPAM, CAF, and CDAPH, complemented by a suite of advisory services: HR support (Appui RH, Cellule Conseil Prud'homme), business turnaround (GPA), training financing (AGEFICE), employment-disability integration (Mission Emploi Handicap), safety training (MAC-SST), and digital transformation programming (CPME Digital Boost). Thematic commissions (Employment-RH, Innovation & Digital, Energie & Transitions, Entrepreneuriat au Féminin, Cession/Transmission) and recurring networking events (Convivial'été, Kfé Réseau, Speed Meetings) deepen member engagement.

CPME Loire-Atlantique generates revenue exclusively through annual membership dues paid by individual entrepreneur members, with no publicly disclosed pricing; prospective members can join online via the HelloAsso platform or by contacting the organization directly. Its go-to-market is community-led, relying on peer referrals, invitations from existing members, public advocacy visibility, and a multi-channel marketing approach (content marketing, Twitter/X, LinkedIn, newsletters, workshops, webinars, and earned media). The organization holds no proprietary technology infrastructure and operates with a small permanent staff supplemented by elected volunteer mandataires who sit in institutional bodies; current leadership is Stéphane Chartier (President) with Guillaume Dreniaud as Secretary General. Strategic partnerships with insurance providers (AG2R LA MONDIALE, Harmonie Mutuelle, GSC), banks (Crédit Mutuel, BP GO), interim staffing (Abalone), and energy procurement (Alliance des Énergies/PWE CONSULTING) extend member value beyond core advocacy.

Name

CPME Loire-Atlantique

Legal name

CPME PAYS DE LA LOIRE

Website

https://cpme44.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CPME Loire-Atlantique (CPME 44) is the departmental employers' confederation representing TPE and PME entrepreneurs in France's Loire-Atlantique department, providing institutional representation through 400+ mandates, advisory services, and networking under the national CPME umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Herblain

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: CPME Loire-Atlantique generates revenue through annual membership subscriptions paid by TPE and PME entrepreneurs in the Loire-Atlantique department. Members receive access to advocacy representation, networking events, advisory services, and preferential partner rates. The membership is the primary funding mechanism for the confederation's operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CPME Loire-Atlantique is a departmental employers' confederation (patronat union) that exclusively represents and defends the interests of very small and small-to-medium enterprises (TPE/PME) in the Loire-Atlantique department. It provides institutional representation through more than 400 mandates in paritary and governmental bodies, expert advisory services (HR, prud'hommes, legal, business turnaround), training and financing access (AGEFICE, MAC-SST, ATMP), networking events and a digital transformation acceleration program (CPME Digital Boost). Members pay annual subscriptions to access these representation, advisory and community services.

Product overview

CPME Loire-Atlantique is a professional employers' confederation (syndicat patronal) serving small and medium enterprises in the Loire-Atlantique department. The organization provides a comprehensive suite of services including business support (GPA for business turnaround, Cellule Conseil Prud'homme for labor disputes), HR solutions (Appui RH, Mission Emploi Handicap), professional training (AGEFICE financing, MAC-SST safety training), networking opportunities, and digital transformation programs (CPME Digital Boost). The organization also provides information monitoring, legal support through lawyer partnerships, and represents member businesses in over 400 institutional mandates.

Differentiator

Problem solved

Functional benefit

Products and services

• GPA Pays de la Loire (Groupement de Prévention Amiable) Business-prevention and turnaround service that gives entrepreneurs in difficulty an external viewpoint on the future and sustainability of their company, helping them anticipate risks before formal proceedings.
• Mission Emploi Handicap Disability-employment mission helping member companies recruit and integrate employees with disabilities, including the HandiOpportunités recruitment events in Nantes Nord and Ancenis.
• Cellule Santé & Agilité du Dirigeant.e Support service for business leaders addressing health and agility concerns, providing an external perspective on the sustainability of the dirigeant's role and the company.
• AGEFICE training-financing service Service helping self-employed workers (Travailleurs Non Salariés) access AGEFICE continuing-professional-development financing to fund their training.
• Cellule Conseil Prud'homme Labor-dispute advisory service providing support and guidance to business leaders before formal prud'hommes proceedings.
• Formations sociales ATMP Social training on workplace accidents and occupational illnesses (ATMP) for member companies.
• GSC (Garantie Sociale du Chef d'entreprise) Unemployment-insurance scheme for business leaders offering income protection when an entrepreneur loses their business.
• Appui RH HR support service helping business leaders comply with their social obligations and manage day-to-day HR matters.
• Tiers de confiance auprès d'un médiateur du crédit Credit-mediator trusted-third-party service connecting member companies in financial difficulty with the official credit mediator.
• Mise en relation avec les mandataires CPME Service connecting member companies with CPME elected representatives (mandataires) sitting in institutional bodies such as URSSAF, prud'hommes, CCI and Tribunal de Commerce.
• La charte des avocats Charter of partner lawyers providing member companies with preferential access to legal advice under agreed terms.
• MAC-SST Formation Maintien et Actualisation des Compétences du Sauveteur Secouriste du Travail — periodic first-aid and workplace-rescue skills refresher training, delivered as in-person sessions in Nantes and other Loire-Atlantique locations.
• CPME Digital Boost Digital-transformation acceleration program offering workshops and support for TPE-PME to embrace digital tools and technologies, with multiple editions held since 2018.

Quantifiable outcome

• CPME obtained 31 measures for PME in 2023 through 22 government encounters
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• AG2R LA MONDIALEcoreStrategic or Co-development Partner · 8 February 2022CPME Loire-Atlantique and AG2R LA MONDIALE entered into a partnership to provide personalized information and tailored advice to business leaders in Loire-Atlantique on social protection matters. The partnership organizes information meetings (workshops, webinars) on the theme of prévoyance (employee benefits/insurance). The context is the major changes to France's pension system and growing complexity of legal, fiscal, and social environments facing entrepreneurs. AG2R LA MONDIALE is located at L'Odysséa, 17 rue Océane.
• AGEFICEcoreGTM or Marketing PartnerAGEFICE is the organism that manages continuing professional development financing for self-employed professionals (TNS — Travailleurs Non Salariés) in commerce, industry, and services. CPME Loire-Atlantique promotes AGEFICE financing to its members and has a dedicated service page. Aurélie BEAULIEU serves as 'Correspondante AGEFICE' (AGEFICE contact) at CPME 44.
• Credit MutuelminorGTM or Marketing PartnerCredit Mutuel is featured as a partner logo on the CPME Loire-Atlantique website, offering banking services to members. Specific partnership terms are not detailed.
• Abalone InterimminorChannel Partner/ Reseller/ DistributorAbalone interim staffing agency is listed as a partner, offering temporary staffing solutions to CPME member companies. Specific partnership terms are not detailed.
• Harmonie MutuelleminorGTM or Marketing PartnerHarmonie Mutuelle is a mutual health insurance provider featured as a partner on the CPME Loire-Atlantique website, offering health insurance solutions to members. Specific partnership terms are not detailed.
• GSC (Garantie Sociale du Chef d'entreprise)coreGTM or Marketing PartnerGSC provides unemployment insurance for business leaders (chefs d'entreprise). CPME Loire-Atlantique offers this as a member service with a dedicated service page, as losing one's business means losing income for a small business owner. GSC is particularly relevant for entrepreneurs who leave their previous employment to start a business.
• CCI Nantes Saint-NazaireminorStrategic or Co-development PartnerThe Chambre de Commerce et d'Industrie Nantes Saint-Nazaire is listed as a partner. CPME holds mandates within the CCI and the two organizations collaborate on business support initiatives. CPME Loire-Atlantique maintains institutional representation within CCI bodies.
• OZERIMminorGTM or Marketing PartnerOZERIM is featured as a partner logo on the CPME Loire-Atlantique website. The nature of the partnership (financial/banking services) is indicated by the shared banner. Specific terms are not detailed.
• AXLOminorGTM or Marketing PartnerAXLO is featured as a partner logo. AXLO is an automotive/vehicle financing/leasing company, potentially offering preferential vehicle financing terms to CPME members. Specific terms are not detailed.
• UFF (Union Financière de France)minorGTM or Marketing PartnerUFF is a financial services company featured as a partner logo, offering wealth management or financial planning services to CPME members. Specific partnership terms are not detailed.
• BP GO (Banque Populaire)minorGTM or Marketing PartnerBP GO (Banque Populaire Grand Ouest) is listed as a partner, providing banking and financial services to CPME members. The Banque Populaire group is a cooperative bank serving professionals and enterprises.
• Alliance des Énergies / PWE CONSULTINGcoreStrategic or Co-development PartnerCPME Loire-Atlantique partnered with Alliance des Énergies and PWE CONSULTING to organize a collective energy purchasing campaign for its members. The initiative enables member companies to pool their electricity and gas procurement to access better rates typically reserved for large industrial consumers. PWE CONSULTING handles all administrative procedures, and the service is free for participants.
• Groupe UpminorGTM or Marketing PartnerA partnership with Groupe Up ( meal voucher and employee benefit solutions provider) was established in April 2022, providing CPME members with access to Up's employee benefit products and services.
• Volvo Cars NantesminorGTM or Marketing PartnerVolvo Cars Nantes is listed as a partner logo, suggesting a commercial partnership potentially offering vehicle purchasing/leasing advantages to CPME members. Specific terms are not detailed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MEDEF Loire-Atlantique: The regional branch of France's largest employers' confederation (Mouvement des Entreprises de France), directly competing with CPME 44 for the same local SME and mid-market member base in Loire-Atlantique. Comparable in mandate-based representation, advocacy, and member services, though MEDEF skews toward larger enterprises.
• U2P (Union des Entreprises de Proximité): National patronat union representing very small enterprises and artisans, structurally competing with CPME for the TPE end of the SME market. Operates departmental and regional branches with overlapping advocacy, training, and advisory services aimed at the same entrepreneur constituency.
• CPME Maine-et-Loire (CPME 49): Sibling departmental branch of CPME covering Maine-et-Loire under the same CPME Pays de la Loire regional structure. Operates an essentially identical service, mandate, and GTM model, providing a directly comparable benchmark for CPME 44's scale and member economics.

Broad incumbents

• CPME (Confédération des Petites et Moyennes Entreprises): National parent confederation of CPME Loire-Atlantique. Operates the same membership, advocacy, and mandate-based model at national scope, providing CPME 44 with brand, policy, and infrastructure leverage while also setting strategic direction and competitive positioning.
• CCI Nantes Saint-Nazaire: Chamber of Commerce covering the same Loire-Atlantique geography. Although a listed partner of CPME 44, the CCI offers overlapping business support, training, and networking services — often publicly funded — and represents a structural competitor for member mind-share and engagement.

Others

• France Travail (ex-Pôle Emploi) Loire-Atlantique: National employment agency with a local Loire-Atlantique office that interfaces with CPME 44 on employment, disability (Mission Emploi Handicap), and training programs. Not a competitor but a key institutional counterpart and potential partner/co-program producer for CPME's workforce-focused services.

Regional players

• FNSEA Pays de la Loire: Regional branch of France's leading agricultural employers' union, structurally analogous as a membership-based employers' federation with paritary mandates. Comparable in governance, member-services, and advocacy model, though specialized to the agricultural sector and operating under a different national federation.

Emerging players

• CAPEB Loire-Atlantique: Regional branch of the Confédération de l'Artisanat et des Petites Entreprises du Bâtiment, focused on building artisans and very small construction firms. Comparable in mandate-driven representation and PME-focused advocacy but specialized in a single trades sector within the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cpme44
• LinkedInlinkedin.com/company/cpme-loire-atlantique

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPME Loire-Atlantique