Profilingvalues
Profilingvalues is a German HR diagnostics company that sells a proprietary, Hartman's value theory-based online assessment for recruiting, team building, leadership development, and corporate consulting, serving enterprise customers across manufacturing, finance, insurance, and energy.
- Company typePrivate
- Founded2006
- HeadquartersGrünwald, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Profilingvalues does
Profilingvalues GmbH is a German value-based personnel diagnostics company founded in 2006 and headquartered in Grünwald near Munich, with a wholly-owned Spanish subsidiary (Profilingvalues S.L.). The firm commercializes a proprietary online assessment methodology grounded in Robert S. Hartman's formal value theory, delivered through ranking-list tasks that take approximately 15–20 minutes and are positioned as non-manipulatable because they do not rely on self-assessment. Output is rendered in multiple report formats, including a nine-page individual profile, a summary, an aggregated team report, and the Profile Alignment Tool (PAT), which projects results against specific job requirements.
The company's product set extends beyond the core assessment to an online Academy for certifying practitioners, lead-generation tools such as a miscast cost calculator and a free Team Roles Tool (TRT), and value-based consulting services spanning human resources development, recruiting, teambuilding, and leadership development. Distribution combines a self-serve WooCommerce storefront selling access codes and report licenses globally with direct consulting engagements and a Microsoft Bookings integration for appointment scheduling. Marketing relies on content assets including a 100-plus-episode podcast (Werte-Impulse), authored books, free webinars, and a monthly newsletter delivered via ActiveCampaign.
Revenue mechanics mix one-time license sales (access codes, report downloads with up to five-year use rights), professional services (consulting and Academy certification), and ancillary merchandise. Named enterprise customers include SKF, the World Bank, Schöffel Sportswear, sonnen, Continentale, Rentschler, Hauff Technik, Transearch International, and the IFB Institute for Training of Works Councils, spanning manufacturing, insurance, renewable energy, sportswear, international development finance, executive search, and education. The company is founder-led by Dr. Ulrich Vogel, operates with 11–50 employees, and is entirely privately held with no disclosed external funding.
Profilingvalues firmographics
Firmographics- Name
- Profilingvalues
- Legal name
- profilingvalues GmbH
- Website
- https://profilingvalues.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profilingvalues is a German HR diagnostics company that sells a proprietary, Hartman's value theory-based online assessment for recruiting, team building, leadership development, and corporate consulting, serving enterprise customers across manufacturing, finance, insurance, and energy.
- Ownership category
- akta.pro rank
Profilingvalues industry classification
Industry- Product category
- HR / Personnel Diagnostics Software
- NAICS
- Other Professional, Scientific, and Technical Services (5419)
- SIC
- Services-Employment Agencies (7361), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)
- akta.pro secondary industries
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)
Keywords
Where Profilingvalues is headquartered
LocationHeadquarters
- HQ city
- Grünwald
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Profilingvalues business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Access Codes for Diagnostic Tools: Customers purchase access codes that enable test persons (employees, candidates) to complete the profiling assessment online. The customer receives an activation key to distribute to test subjects who then complete the 15-minute assessment.
- Report Format Licenses: Licenses for various report formats including Sales Report, Team Overview, Balance Report, Leadership Excellence Report, and Team Role Tool. Customers download reports for unlimited use after purchase, with access available for up to 5 years.
- Certification and Training Programs: Online academy offering profilingvalues certification programs where participants learn to use the method and evaluate value profiles. Programs include online sessions and training materials.
- Value-Based Consulting Services: Direct consulting engagements for HR development, recruiting optimization, teambuilding, and leadership development. Includes personnel diagnostics and advisory services.
- Physical Goods: Sale of merchandise and physical products through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Access codes for assessment tools - one-time purchase for digital usage rights |
| One time/ perpetual license | Pay-as-you-go | Report format licenses - perpetual licenses for various report types |
| Subscription | Multi-year contract | Certification program - online academy training |
| Other | Multi-year contract | Consulting services - value-based consulting engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Profilingvalues product offering
Product offeringCore offering
Profilingvalues sells a proprietary online personnel diagnostics platform based on Robert S. Hartman's formal value theory, delivered through access codes that enable test persons to complete a 15-20 minute non-manipulatable ranking-list assessment. The platform generates multiple licensable report formats (standard 9-page profile, summary, team report, and Profile Alignment Tool) for personnel selection, leadership development, teambuilding, and HR development use cases, complemented by an Academy certification program and direct value-based consulting services.
Product overview
Profilingvalues is a value-based personnel diagnostics platform built on Robert S. Hartman's value theory. The core offering consists of the profilingvalues online assessment method (a non-manipulatable, scientifically validated personality test completed in ~15 minutes), which generates multiple report formats: the profilingvalues Report (9-page individual value system profile), the Summary (compact version for quick assessment), the Team Report (aggregated team profile from anonymized individual results), and the PAT (Profile Alignment Tool for matching profiles to job requirements). Access is granted via purchasable access codes. The platform is complemented by a certification Academy for training users, value-based consulting services (HR development, recruiting, teambuilding, leadership development), and lead-generation tools including a free Team Roles Tool, First Aid Kit for Leaders, and Miscast Cost Calculator.
Differentiator
Problem solved
Functional benefit
Brands
- Team Role Tool (TRT): Free team roles assessment tool available on the website for testing team dynamics and roles.
- PAT (Profile Alignment Tool)
Products and services
- profilingvalues Method (Online Assessment Tool) A scientifically validated, non-manipulatable online personality assessment that measures thinking patterns, priorities, and values in approximately 15-20 minutes via ranking lists without requiring self-assessment; used by HR departments, managers, coaches, and consultants for personnel selection and development.
- Standard Profile Report A 9-page report displaying the individual value system of a participant, organized into human, practical, and systemic dimensions with attention patterns and motivations.
- Summary Report Compact summary of the most important report results for quick assessment in personnel selection, particularly useful for recruiters and clients.
- Team Report An aggregated team profile based on anonymized individual profiles, used as a basis for team workshops, conflict resolution, and organizational development.
- PAT (Profile Alignment Tool) Enables projection of profiling results onto concrete job requirements, showing which personality traits are required for a specific role; does not capture technical expertise or methodological competence.
- Access Codes Purchasable codes that grant access to the profilingvalues tools and products; the customer receives an activation key URL to distribute to test persons who then complete the assessment.
- Academy / Certification Program Online certification training through the Academy that teaches how to use the profilingvalues method and evaluate value profiles to discover and communicate potential.
- Value-based Consulting Services Consulting services including Human Resources Development, Recruiting, Teambuilding, and Leadership Development delivered via direct engagements using the profilingvalues methodology.
Quantifiable outcome
- Assessment completion time: approximately 15-20 minutes
- +1 more outcomes
Companies that use Profilingvalues
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Profilingvalues technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Profilingvalues partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Profilingvalues competitors and assessment
Company assessmentRegional players
- Hogrefe Verlag: German-language publisher of psychometric tests and professional assessment tools. Comparable as a German-rooted psychometric publisher serving DACH HR buyers, though broader in academic and clinical test publishing.
Direct peers
- Lumina Learning: Personality assessment and development methodology with a practitioner certification model. Comparable in combining a proprietary personality framework, an accredited partner network, and enterprise consulting — similar operating logic to profilingvalues' academy.
- Thomas International: Provider of personality (DISC-based) and aptitude assessments used for recruitment, leadership, and team development. Comparable in serving mid-market and enterprise HR buyers with packaged psychometric tools plus reports.
- Hogan Assessments: US-based publisher of personality assessments for employee selection, development, and leadership. Directly comparable as a scientific, proprietary psychometric product sold to enterprise HR for hiring and leadership development — the same buyer and use cases profilingvalues targets.
- Cubiks (PDI People Development International): Specialist in psychometric assessments, personality questionnaires, and development tools for selection and leadership. Closely comparable niche of validated psychometric products sold to enterprise HR.
- Predictive Index: Talent optimization platform combining behavioral assessment with consulting for hiring and team effectiveness. Comparable in targeting HR/leadership buyers with a proprietary assessment plus advisory services.
Broad incumbents
- SHL (Gartner): Global leader in psychometric talent assessment (OPQ, Verify) serving enterprise recruiting and leadership development. Directly comparable product category; broader portfolio and far larger distribution than profilingvalues.
- Aon Assessment Solutions (formerly cut-e): Aon's talent assessment arm offering online psychometric and skills assessments for global enterprise hiring. Comparable product category with substantially broader portfolio and global sales infrastructure.
- Saville Assessment (WTW): Wave/OPQ-style psychometric assessments for selection and development, part of WTW. Directly comparable in psychometrics for HR buyers, with the scale advantages of a large consulting parent.
Emerging players
- TestGorilla: Pre-employment assessment platform with a self-serve, online library of tests including personality. Comparable in offering online psychometric tools to HR buyers, but more digital-native and self-service oriented than profilingvalues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Profilingvalues social profiles
Digital presenceProfilingvalues compliance and trust
Trust signalCompliance2 records
Profilingvalues financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profilingvalues leadership team
Management profileNumber of profiles
Profiles2 records
Profilingvalues subsidiaries and ownership
Company hierarchySubsidiaries1 record
Profilingvalues funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profilingvalues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profilingvalues
What does Profilingvalues do?
Profilingvalues sells a proprietary online personnel diagnostics platform based on Robert S. Hartman's formal value theory, delivered through access codes that enable test persons to complete a 15-20 minute non-manipulatable ranking-list assessment. The platform generates multiple licensable report formats (standard 9-page profile, summary, team report, and Profile Alignment Tool) for personnel selection, leadership development, teambuilding, and HR development use cases, complemented by an Academy certification program and direct value-based consulting services.
Is Profilingvalues a public or private company?
Profilingvalues is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profilingvalues founded?
Profilingvalues was founded in 2006. It employs 11 to 50 people.
Where is Profilingvalues based?
Profilingvalues is headquartered in Grünwald, Germany, in the Europe region.
How does Profilingvalues make money?
Five revenue lines are on record. Access Codes for Diagnostic Tools are the primary driver. The others are report Format Licenses, certification and Training Programs, value-Based Consulting Services and physical Goods.
Who are Profilingvalues's main competitors?
Hogrefe Verlag is listed as a regional player. Direct peers are Lumina Learning, Thomas International, Hogan Assessments, Cubiks (PDI People Development International) and Predictive Index. Broad incumbents are SHL (Gartner), Aon Assessment Solutions (formerly cut-e) and Saville Assessment (WTW). TestGorilla is listed as an emerging player.
Does Profilingvalues have an API?
No public API is recorded for Profilingvalues.
What industry is Profilingvalues in?
Profilingvalues's product category is HR / Personnel Diagnostics Software. Its primary akta.pro industry code is BPACAMAG, Psychometric Test Publishing & Norming / Validation Services, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 5419 and its SIC code is 7361.