CPRE London, the countryside charity

What CPRE London, the countryside charity does

CPRE London (the countryside charity) is the London branch of the national Campaign to Protect Rural England (CPRE), a UK environmental charity founded in 1927. Operating across all 33 London boroughs, the organization advocates for the protection and enhancement of the capital's green spaces, including parks, woodlands, street trees, and the public realm. Its work combines community organizing, policy advocacy, legal intervention, and public engagement to influence planning decisions and environmental outcomes in London.

The charity's core programs and platforms include GoParksLondon (a digital directory mapping 4,000+ parks with 250+ friends group listings), the London Tree Ring urban tree initiative, Hedgerow Heroes (habitat restoration program), and the Healthy Streets Scorecard (an assessment tool for transport environments). It supports more than 900 park friends groups across the capital and operates through a network of 30+ partner organizations. Recent outputs include the Green Defenders report and the 10 Environmental Pledges campaign targeting the mayoral election cycle.

CPRE London's business model is donation-funded, drawing on individual memberships (£5–£7/month), tiered one-off donations (£10/£20/£50), legacy gifts, corporate partnerships, and fundraising events. With 27 employees, it is a mid-sized charity whose core 'product' is influence and advocacy rather than a commercial technology or service, and whose 'customers' are a mix of individual supporters, grassroots community groups, local authorities, and corporate partners.

Name

CPRE London, the countryside charity

Legal name

CPRE London

Website

https://cprelondon.org.uk

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

CPRE London is the London branch of CPRE (founded 1927), a UK environmental charity protecting and enhancing the capital's green spaces across all 33 boroughs through advocacy, community organizing, and digital tools serving 900+ park friends groups.

Ownership category

akta.pro rank

Product category

Environmental Charity and Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Support Activities for Forestry (11531)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Environmental charity advocacy
• Green space protection
• Countryside conservation campaigns
• Urban tree planting
• Planning policy campaigning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Individual and household membership subscriptions providing monthly recurring revenue. Members receive the CPRE magazine, discounted entry to attractions, and 10% off at Cotswold Outdoor.
2. Donations: One-time and recurring donations from supporters. Standard donation amounts of £10, £20, and £50 suggested on the donation page.
3. Legacy gifts: Charitable legacies left in wills. Address provided for leaving legacies: CPRE London, 70 Cowcross Street, London, EC1M 6EJ. Registered charity number for legacies: 802622.
4. Corporate partnerships and volunteering donations: Corporate volunteering events with recommended donations (e.g., approximately £2,000 for a team of 20 for half a day of park volunteering). Business partnerships for long-term tree and hedgerow planting programme investment.
5. Fundraising events: Sponsored walks, cycling challenges, community events, and other fundraising activities organized by supporters.

Pricing tiers

Distribution channels5 records

Marketing channels11 records

Core offering

CPRE London is a registered countryside charity that campaigns to protect and regenerate London's green spaces, Green Belt, and environment across all 33 boroughs. It runs projects including the GoParksLondon map of 4,000+ parks, the London Tree Ring 25-year woodland initiative, and supports 900+ park friends groups, funded primarily through memberships, donations, and corporate partnerships.

Product overview

CPRE London operates as a countryside charity organization offering a portfolio of environmental projects and campaigns rather than a unified technology product. The organization runs multiple initiatives including the GoParksLondon interactive mapping project covering over 4,000 parks, the London Tree Ring environmental initiative, Hedgerow Heroes hedgerow planting program, Healthy Streets Scorecard ranking system, Front Gardens Network, Great Green Routes walking/cycling resource, London Rivers Week festival, Dark Skies stargazing initiative, Green Defenders campaign support network, and the 10 Environmental Pledges for London elections. These offerings function as distinct projects and campaigns focused on protecting and enhancing London's green spaces, biodiversity, and environmental quality.

Differentiator

Problem solved

Functional benefit

Brands

• GoParksLondon: A project mapping over 4,000 parks and green spaces across London in partnership with London Friends of Green Spaces Network, helping community groups protect and enhance local parks.
• London Tree Ring
• Hedgerow Heroes
• Healthy Streets Scorecard Coalition

Products and services

• GoParksLondon An interactive online map project developed by CPRE London in partnership with the London Friends of Green Spaces Network, featuring listings and detailed information about over 4,000 parks and green spaces across London, along with details on park friends groups and volunteering opportunities.
• London Tree Ring A major environmental initiative led by CPRE London aiming to create a continuous ring of trees encircling the capital, connecting existing wooded areas and creating new woodlands, orchards, and hedgerows to form an orbital wildlife corridor while increasing public access to green spaces and mitigating climate change.
• Hedgerow Heroes A hedgerow planting and restoration project across London's green spaces, aiming to plant or restore hedgerows to support biodiversity, the environment, and climate action.
• Healthy Streets Scorecard An annual scoring initiative led by CPRE London through the Healthy Streets Scorecard Coalition, measuring and publicly ranking London's boroughs on improvements to streets using 'Healthy Streets' indicators including transport, air quality, and active travel infrastructure.
• Great Green Routes A collection of inspirational walking, wheeling, and cycling routes across London, bringing together and promoting information about green routes and highlighting various walking networks including the Walk London Network, Footways, SlowWays, and the National Cycle Network.
• London Rivers Week An annual campaign festival supported by CPRE London that inspires the public to celebrate London's rivers and the projects protecting them, featuring events, walks, and activities focused on waterways restoration and awareness.

Quantifiable outcome

• High Court victory quashing Tottenham Hotspur's plans to develop Whitewebbs Park following judicial review
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• London Friends of Green Spaces NetworkcoreStrategic or Co-development PartnerLong-standing partnership running the London Friends of Green Spaces Network, supporting approximately 900 park friends groups across London with bulletins, meetings, and resources.
• London Wildlife TrustcoreStrategic or Co-development PartnerCollaboration on protecting wildlife through campaigns, conservation, and connecting Londoners with nature.
• Woodland TrustcoreStrategic or Co-development PartnerPartnership focused on creating and protecting trees and woodland, supporting the London Tree Ring project.
• Groundwork LondoncoreStrategic or Co-development PartnerCollaboration on delivering sustainable projects in communities across London.
• Sustrans LondoncoreStrategic or Co-development PartnerPartnership to bring people together to create places with clean air and green spaces, managing the national cycle network.
• Transport for LondonminorStrategic or Co-development PartnerCollaboration on transport and planning matters affecting London's green spaces and walking/cycling routes.
• Client EarthminorStrategic or Co-development PartnerCollaboration using the power of law to protect the environment.
• RSPBcoreStrategic or Co-development PartnerPartnership with conservation charity working to protect habitats, save species, and address nature and climate emergencies.
• National TrustcoreStrategic or Co-development PartnerPartnership with conservation charity looking after nature, beauty, history, and historic sites for public enjoyment.
• Greenspace Information for Greater London (GIGL)coreStrategic or Co-development PartnerGiGL mobilises, curates and shares data that underpins knowledge of London's natural environment, supporting evidence-based campaigning.
• London Parks and Gardens TrustminorStrategic or Co-development PartnerPartnership dedicated to protecting London's parks and gardens.
• Living Streets LondonminorStrategic or Co-development PartnerCollaboration dedicated to making London one of the world's best cities for walking.
• Fields in TrustminorStrategic or Co-development PartnerPartnership to champion and support parks and green spaces by protecting them for people to enjoy in perpetuity.
• RamblersminorStrategic or Co-development PartnerPartnership with charity dedicated to removing barriers to walking in green spaces and preserving paths and trails.
• Friends of the EarthminorStrategic or Co-development PartnerCollaboration with grassroots environmental campaigning community.
• Clean Air for LondonminorStrategic or Co-development PartnerPartnership campaigning to achieve compliance with WHO guidelines for air quality in London.
• London National Park CityminorStrategic or Co-development PartnerPartnership with grassroots movement to make London greener, healthier, and wilder.
• Transport for New HomesminorStrategic or Co-development PartnerTransport and planning consultancy offering expertise on masterplans that put public transport and walking/cycling at the heart of travel.
• London Green Belt CouncilcoreStrategic or Co-development PartnerBrings together members of the public and more than 100 organisations sharing concern for protecting the Metropolitan Green Belt.
• Open Spaces SocietyminorStrategic or Co-development PartnerPartnership with conservation charity campaigning to protect village greens, commons, and footpaths.
• Green AllianceminorStrategic or Co-development PartnerPartnership with independent think tank and charity focused on ambitious leadership for the environment.
• Just Space NetworkminorStrategic or Co-development PartnerAlliance of around 80 community groups and organisations acting as voice for Londoners during formulation of London's major planning strategy.
• Black Environment NetworkminorStrategic or Co-development PartnerWorking for change through influencing policy and supporting environmental organisations to work effectively with diverse communities.
• London SportminorStrategic or Co-development PartnerPartnership encouraging all Londoners to live longer, healthier, and happier lives through being active.
• The Metropolitan Public Gardens AssociationminorStrategic or Co-development PartnerPartnership dedicated to preserving and enhancing London's green spaces.
• National Allotment SocietyminorStrategic or Co-development PartnerPartnership upholding the interests and rights of the allotment community across the UK.
• London Playing Fields FoundationminorStrategic or Co-development PartnerPartnership promoting and protecting London's playing fields.
• Urban Design GroupminorStrategic or Co-development PartnerCampaigning membership organisation focused on quality of life in cities and raising standards of urban design.
• London CouncilsminorStrategic or Co-development PartnerCross-party organisation representing London's 32 borough councils and the City of London.
• The London AssemblyminorStrategic or Co-development PartnerMayor’s office responsible for the London Plan including housing, planning, and environment.
• More Natural Capital CoalitioncoreStrategic or Co-development PartnerCoalition of environmental organisations working together to influence London Mayor and borough elections through the 10 environmental pledges campaign for May 2026 elections.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Woodland Trust: UK charity focused on creating, protecting, and restoring native woodlands. Listed as a CPRE London partner on the London Tree Ring project, with directly overlapping tree-planting and woodland advocacy mission.
• CPRE (Campaign to Protect Rural England) National: The national parent body of CPRE London, focused on protecting the English countryside. Directly comparable as the same charity network, with shared brand, mission, and constituency but operating at a national geographic scope.
• Campaign for Better Transport: UK charity advocating for sustainable transport and active travel. Directly comparable as a partner of CPRE London on the Healthy Streets Scorecard and similar campaigning model around urban planning and transport.
• The Wildlife Trusts (including London Wildlife Trust): Federation of 46 local wildlife trusts including London Wildlife Trust, focused on local nature conservation. Directly comparable to CPRE London in operating as a regional conservation body with similar membership and campaigning model.

Broad incumbents

• Royal Society for the Protection of Birds (RSPB): UK's largest nature conservation charity focused on wildlife and habitats. Listed as a core CPRE London partner, with overlapping conservation mission and similar membership/donation revenue model.
• Greenpeace UK: Major UK environmental campaigning organisation. Comparable as a broad environmental advocacy charity competing for the same donor and volunteer pool, though with a more international focus.
• National Trust: The UK's largest conservation charity, protecting historic places and green spaces. Directly comparable as a partner and peer of CPRE London in the UK countryside/green space advocacy and conservation space.
• Friends of the Earth: UK environmental campaigning charity. Listed as a CPRE London partner and directly comparable as a campaigning-focused environmental NGO with similar grassroots organising and policy advocacy approach.

Emerging players

• ClientEarth: Environmental law charity using litigation and advocacy to protect the environment. Listed as a CPRE London partner and comparable through environmental legal action, exemplified in the Whitewebbs Park judicial review.
• Fields in Trust: UK charity protecting parks and green spaces for community use in perpetuity. Listed as a CPRE London partner, with directly overlapping parks-protection mission and similar policy-advocacy approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cprelondon
• YouTubeyoutube.com/@cprelondon
• Facebookfacebook.com/cpreldn
• LinkedInlinkedin.com/company/cpre-london-the-countryside-charity
• Instagraminstagram.com/cprelondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPRE London, the countryside charity