重庆大学出版社

What 重庆大学出版社 does

重庆大学出版社有限公司 (Chongqing University Press Co., Ltd.) is a private limited company operating as the wholly-owned publishing arm of Chongqing University, a major Chinese research university. The press operates as a comprehensive publisher across two core divisions: (1) Textbook Publishing, covering all educational levels from primary school through graduate studies, including national planning textbooks, vocational education materials, and English language textbooks aligned with national curriculum standards; and (2) General Book Publishing, covering humanities, social sciences, psychology, popular science, art, and lifestyle titles. The company operates three wholly-owned subsidiaries — 重庆大学电子音像出版社 (Electronic Audio-Video Publishing House, established 2004-2005), 重庆大学出版社书店 (Bookstore), and 重庆重大人文传播 (Chongqing Chongda Cultural Communication) — and holds electronic, audio-visual, and network publishing service licenses. Its digital infrastructure includes the 课书房 (Keshufang) Teaching Cloud Platform, a digital textbook platform (textbook.keshufang.com), specialized platforms for special education and structural mechanics, and a proprietary resource database covering 200+ professional courses. The press maintains editorial departments across engineering, architecture, social science, economics, foreign languages, vocational education, and medical disciplines, with regional sales managers covering all Chinese provinces.

The company's revenue model is primarily one-time/perpetual unit sales of print and digital textbooks and general books, supplemented by freemium digital resources (often bundled free with textbook adoption) and subscription-style digital platform services to educational institutions. Pricing spans approximately ¥25-50 for vocational/technical textbooks, ¥48-88 for popular science titles, and ¥68-89 for academic/scholarly books, with contact-based pricing for bulk institutional orders. Distribution is dual-track: institutional sales via a direct sales force targeting schools and universities nationwide, and B2C consumer sales through official flagship stores on Tmall, JD.com, and Dangdang, plus direct sales via cqup.com.cn. Sub-brands include 鹿鸣心理 (Luming Psychology, 100+ titles), 万卷方法 (Wanjuan Methodology), 里程碑书系 (Milestone Science), 好奇心书系 (Curiosity Nature), and 课书房 (Keshufang Digital). Notable customers include vocational schools nationwide (36 textbooks in 13th Five-Year national planning), primary and secondary schools for English language curriculum, and the parent Chongqing University as both author contributor and institutional anchor.

The press has received multiple national-level recognitions including the 2025 Ministry of Education Scientific Research Excellence Award, the China Outstanding Publication Award, National Outstanding Science Popularization Works recognition, and National Natural Science Foundation project funding. In 2026 it announced a partnership with Glodon Technology to co-develop engineering quantity surveying and construction cost estimation textbooks aligned with 2024 national industry standards, signaling expansion into the construction technology vertical. Despite its institutional scale and national planning designations, the press operates with a relatively lean core organization and pursues a primarily digital-extension rather than digital-transformation strategy.

Name

重庆大学出版社

Legal name

重庆大学出版社有限公司

Website

https://cqup.com.cn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chongqing University Press is a wholly-owned university publishing house issuing textbooks across all Chinese educational levels and general interest books, operating digital platforms (Keshufang) and serving schools and consumers nationwide via institutional and e-commerce channels.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Books Printing (323117), Other Publishers (51319)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Higher Education Textbook Publishing (MPAJABAB)

akta.pro secondary industries

Humanities (History, Philosophy, Literature, Languages) (EDAGABAE), Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Fine Arts, Design & Architecture (EDAGABAJ)

Keywords

• Academic textbook publishing
• University press services
• Digital textbook platforms
• Educational publishing
• Scholarly book publishing

Headquarters

HQ city

Chongqing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Textbook Publishing: Publishing and distribution of textbooks for higher education, vocational education, and primary/secondary schools across China
2. General Book Publishing: Publishing of humanities, social sciences, psychology, science, art, and general interest books for retail consumers
3. Electronic and Audio Publishing: Electronic publications, audio-visual products, and network publishing services through Chongqing University Electronic Audio-Video Publishing House
4. Digital Platform Services: Online learning platforms, teaching resource services, and digital education solutions provided to schools and institutions
5. Educational Resource Services: Supplementary teaching materials, courseware, and educational resources sold to teachers and institutions

Pricing tiers

Distribution channels6 records

Marketing channels4 records

Core offering

重庆大学出版社 is a university-affiliated publishing house that produces textbooks across all educational levels (primary, secondary, vocational, undergraduate, and graduate), academic monographs, and general interest books spanning humanities, social sciences, psychology, popular science, art, and literature. The press also operates digital learning platforms (课书房) and electronic/audio publishing through its wholly-owned subsidiary 重庆大学电子音像出版社有限公司, distributing print and digital educational content to institutions and individual readers across China.

Product overview

重庆大学出版社 is a university press primarily serving as a comprehensive publishing house for educational and academic materials. The company operates a portfolio of publishing products organized into two core divisions: (1) Book Publishing covering humanities, social sciences, popular science, art design, and literature titles; and (2) Textbook Publishing serving all educational levels from primary school through graduate studies, including national planning textbooks and vocational education materials. The press extends its offerings through digital products including electronic textbooks on the 课书房 (Keshufang) platform, new-format textbooks combining print and digital components, and electronic/audio publishing through its subsidiary 电子音像出版社. Key book series include the 万卷方法 (academic methodology), 鹿鸣心理 (psychology self-help), 里程碑书系 (science milestones), 好奇心书系 (nature curiosity), and 物的流动与全球史 (global history of commodities) series.

Differentiator

Problem solved

Functional benefit

Brands

• 鹿鸣心理: 心理学图书品牌，2006年创立，致力于完善国内心理治疗理论发展和体系
• 万卷方法
• 里程碑书系
• 好奇心书系
• 认识你自己
• 万花筒
• 课书房

Products and services

• 教材出版 (Textbook Publishing) Textbooks for all educational levels including national planning textbooks (国家规划教材), graduate, undergraduate, higher vocational, secondary vocational, and primary/secondary school textbooks across engineering, sciences, humanities, and social sciences disciplines.
• 图书出版 (General Book Publishing) General trade books covering humanities, social sciences, fashion, lifestyle, psychology, popular science, art design, and literature for retail consumers and general readers.
• 学术著作 (Academic Monographs) Scholarly monographs and academic works published under the press's academic publishing program, leveraging Chongqing University academic expertise.
• 电子音像出版 (Electronic Audio-Video Publishing) Electronic publications, audio-visual products, and network publishing services delivered through Chongqing University Electronic Audio-Video Publishing House (重庆大学电子音像出版社有限公司), a wholly-owned subsidiary with network publishing service license obtained in 2021.
• 数字教材 (Digital Textbooks) Electronic textbooks distributed through the 课书房 (Keshufang) platform at textbook.keshufang.com for online learning, accessible to students and institutional users.
• 课书房新形态教材 (Keshufang New Format Textbooks) New format textbooks combining traditional print with digital content and online learning components for blended education delivery.
• 课书房教学云平台 (Keshufang Teaching Cloud Platform) Cloud-based teaching platform providing digital resources, online courses, and educational content management for institutional users, accessible at yun.keshufang.com.
• 鹿鸣心理系列 (Luming Psychology Series) Psychology book series including self-help psychology and counselor training books under the 鹿鸣心理 (Deer Ming Psychology) brand established in 2006, with over 100 psychology publications.
• 万卷方法系列 (Wanjuan Methodology Series) Academic methodology book series covering social science research methods and academic writing.
• 里程碑书系 (Milestone Book Series) Popular science book series featuring milestones in science history, including titles like Physics Book, Chemistry Book, Biology Book, and Engineering Book.
• 好奇书系 (Curiosity Book Series) Nature and science curiosity series including field guides, nature observation handbooks, and natural history publications.
• 物的流动与全球史丛书 (Material Flow and Global History Series) Global history book series exploring the worldwide spread of commodities such as tea, porcelain, cats, coffee, opium, and wine, including titles like 东方树叶: 茶叶的全球史, 风从海上来: 瓷器的全球史, 撸猫狂热: 猫咪的全球史.
• 简明艺术史书系 (Concise Art History Series) Concise art history book series covering various art movements and periods.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• 广联达科技股份有限公司 (Glodon Technology Co., Ltd.)coreStrategic or Co-development Partner · 18 July 2026Joint development of new textbook series for engineering quantity surveying and pricing under the new list standards. Collaboration on practical training textbook development for construction cost estimation following 2024 policy changes. Publisher and technology company partnership to create updated educational materials aligned with new industry standards.
• 重庆大学 (Chongqing University)coreStrategic or Co-development PartnerParent university relationship providing academic expertise, author contributions, and institutional credibility. The press is a wholly-owned subsidiary of Chongqing University, leveraging the university's academic resources and reputation for publishing quality educational materials.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Higher Education Press (高等教育出版社): China's leading higher education textbook publisher, dominant in national planning textbooks. Operates as a broad incumbent with extensive K-12 and higher education coverage and stronger scale than any single university press.
• China Machine Press (机械工业出版社): Specialty publisher with strong presence in engineering, IT, and vocational education textbooks. A broad incumbent that overlaps with Chongqing University Press's vocational and engineering textbook portfolio.
• People's Posts and Telecommunications Press (人民邮电出版社): Major Chinese publisher with strong presence in IT, vocational education, and digital learning. Broad incumbent overlapping with Chongqing University Press's vocational IT and electronics textbook portfolio.

Direct peers

• China Renmin University Press (中国人民大学出版社): Top-tier Chinese university press with strength in social sciences, humanities, and economics textbooks. Direct peer in higher education and academic publishing, particularly overlapping in social sciences content.
• Tsinghua University Press (清华大学出版社): China's largest university press, affiliated with Tsinghua University. Directly comparable as a tier-1 Chinese university press publishing higher education textbooks, academic works, and digital educational resources across STEM and humanities disciplines.
• Shanghai Jiao Tong University Press (上海交通大学出版社): Chinese university press with similar comprehensive publishing operations including textbooks, academic works, and digital resources. Direct peer with comparable university-affiliated structure and STEM emphasis.
• Zhejiang University Press (浙江大学出版社): Regional Chinese university press with similar business model covering higher education textbooks, academic works, and digital publishing. Direct peer with comparable scale and parent university-backed content model.
• Wuhan University Press (武汉大学出版社): Regional Chinese university press operating with a similar comprehensive publishing model. Direct peer in higher education textbooks, academic publishing, and digital platform offerings.
• Fudan University Press (复旦大学出版社): Chinese university press with comparable publishing scope including textbooks, academic works, and digital educational resources. Direct peer sharing the university-affiliated publishing model.
• Peking University Press (北京大学出版社): Top-tier Chinese university press publishing textbooks, scholarly works, and digital educational content. Direct peer sharing the same higher education textbook publishing model with parent university backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cqup
• LinkedInlinkedin.com/company/%E9%87%8D%E5%BA%86%E5%A4%A7%E5%AD%A6%E5%87%BA%E7%89%88%E7%A4%BE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 重庆大学出版社