CRA-AM | Conselho Regional de Administração do Amazonas

What CRA-AM | Conselho Regional de Administração do Amazonas does

CRA-AM (Conselho Regional de Administração do Amazonas) is a Brazilian federal autarchy established under the Sistema CFA/CRAs to regulate the administration profession across Amazonas state. Founded within the regulatory framework created in 1965 and now marking 60 years of continuous operation via the 2025 Diamond Jubilee (Jubileu de Diamante), CRA-AM is one of 27 regional councils operating under the Conselho Federal de Administração (CFA). The organization operates a small team (~20 employees) headquartered in Manaus with representation offices in Itacoatiara and Parintins, and is led by President Adm. José Carlos de Sá Colares and Vice-President Adm. Maria de Nazaré Campos.

The entity's core function is mandatory professional registration, ethical oversight, and continuing education for administrators, technologists, and técnicos em Administração in Amazonas, plus registration of legal entities (Pessoas Jurídicas) requiring technical responsibility in administration. Underlying infrastructure includes the national Sistema Serviços Online portal for registration management and anuidade payments, the eCIP Carteira Digital for credentialing, the ACAdm e-learning platform (CFA-provided), the ADM Talentos recruitment platform, the CFA/CRA-AM Play video streaming service, the IGM-CFA Municipal Governance Index, and the Revista Amazônica de Administração (RAA) scientific publication. Marketing and engagement channels include the website, ENADAM (annual regional conference), EPAB (Baixo Amazonas event), CRA Jovem and ADM Mulher commissions, the ADM+ partnership benefits club, and the CRA-AM Capacita professional development program.

CRA-AM's revenue model is subscription-recurring, anchored by annual fees (anuidades) collected from registered individuals (R$589.63 for Administrador, R$401.41 for Tecnólogo, R$294.10 for Técnico em Administração) and legal entities priced per capital social under CFA Resolutions 655/2025 and 677/2026. Early payment discounts (10% by Jan 31, 5% by Feb 28) and installment up to 10x options are offered. Secondary revenue streams include professional services, certifications, and fines. The customer base spans individual professionals, legal entities, students, and the newly regulated segment of professional síndicos (condominium managers) introduced via CFA Resolution 664/2025. Revenue is not publicly disclosed.

Name

CRA-AM | Conselho Regional de Administração do Amazonas

Legal name

Conselho Regional de Administração do Amazonas

Website

https://craam.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CRA-AM is a Brazilian federal autarchy that regulates and certifies administration professionals in Amazonas state under the national Sistema CFA/CRAs, providing mandatory registration, annual fee collection, ethical oversight, continuing education, and digital credentialing via online portals.

Ownership category

akta.pro rank

Product category

Professional Regulatory Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Executive, Legislative, and Other General Government Support (921)

akta.pro primary industry

National/State Examination Boards & Testing Agencies (EDADAFAA)

akta.pro secondary industries

Accreditation Appeals, Arbitration & Compliance Oversight Bodies (EDADACAL), Credential, Education & Professional License Verification (BPAKAEAI)

Keywords

• Professional regulation services
• Professional registration administration
• Annual licensing fees
• Professional certification continuing education
• Professional ethics oversight

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Fees (Anuidades): Annual fees collected from registered professionals (physical persons) including Administradores, Tecnólogos, Técnico em Administração, and legal entities based on capital social. Payment options include full payment with early discounts (10% by January 31, 5% by February 28) or installment up to 10 times.
2. Professional Services and Certifications: Fees for professional registration, certifications, fines, and administrative services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CRA-AM is a federal autarchy that regulates and certifies administration professionals in the Brazilian state of Amazonas through mandatory professional registration, annual fee collection, ethical oversight, continuing education programs, and digital service platforms. The organization grants legal legitimacy to administrators and companies via statutory registration (Pessoa Física and Pessoa Jurídica), enforces professional ethics through inspection activities, and supports professional development through events, scholarships, and publications.

Product overview

CRA-AM operates as a professional regulatory council rather than a technology product company. The organization provides core professional registration and compliance services for administrators in Amazonas State, supported by digital platforms including the Sistema Serviços Online portal for administrative management, the ACAdm e-learning platform, the ADM Talentos recruitment platform, the CFA Play video streaming service, and the eCIP digital professional ID card. Publication offerings include the Revista Brasileira de Administração (RBA) and the Revista Amazônica de Administração (RAA). Additional tools include the IGM-CFA municipal governance index and the ADM+ partnership club offering member benefits. The organization does not offer a public API for third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mandatory Professional Registration (Pessoa Física and Pessoa Jurídica)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• IPOG (Instituto de Pós-Graduação)coreStrategic or Co-development Partner · 7 May 2026Partnership offering MBA in Strategic People Management: Development, Culture and Business with discounts for CRA-AM registered professionals. 432-hour program with 11 modules covering leadership, organizational culture, People Analytics, ESG, and AI applications.
• MUST UniversitycoreStrategic or Co-development Partner · 1 January 2025International partnership with American university in Florida offering 40% scholarship on international master's programs for registered administrators. Programs delivered in English, Portuguese, and Spanish in 100% online format with VIP scholarship reducing R$31,680 to R$19,008.
• Conselho Federal de Administração (CFA)flagshipStrategic or Co-development PartnerNational parent organization providing regulatory guidance, standards, and joint programs. CRA-AM is one of 27 regional councils in the Sistema CFA/CRAs network.
• Clube de Vantagens ADM+coreChannel Partner/ Reseller/ DistributorPartnership platform offering registered professionals discounts on products and services including pharmacy chains (3,200+ locations), educational courses, and business services.
• Universidade do Estado do AmazonasminorStrategic or Co-development PartnerAcademic partnership for professional development and student engagement with representation in events and activities.
• Federação das Indústrias do Estado do Amazonas (FIEAM)minorStrategic or Co-development PartnerPartnership for events and professional activities including hosting at FIEAM auditorium for solenities.
• Associação Comercial do AmazonasminorStrategic or Co-development PartnerInstitutional partner recognized during Diamond Jubilee celebrations for contributions to professional administration.
• Junta Comercial do AmazonasminorStrategic or Co-development PartnerInstitutional partner recognized during Diamond Jubilee celebrations for contributions to professional administration.
• Superintendência da Zona Franca de Manaus (SUFRAMA)minorStrategic or Co-development PartnerGovernment partner recognized during Diamond Jubilee celebrations for contributions to regional administration.
• Cantina TonetminorGTM or Marketing PartnerWine producer creating Diamond Jubilee commemorative product - Pinot Noir 'Jubileu de Diamante Especial 60 anos' from Serra Gaúcha.
• Empresa BandarraminorGTM or Marketing PartnerCachaça producer creating Diamond Jubilee commemorative product '60 anos de Administração Profissional' from Salinas, MG.
• Grupo Rede AmazônicaminorGTM or Marketing PartnerMedia partner and institutional supporter recognized during Diamond Jubilee celebrations.
• ADM TalentoscoreGTM or Marketing PartnerPlatform for internship and job opportunities for registered administration professionals.
• Conselho Regional de Contabilidade do AmazonasminorOthersPartnership with fellow professional council for inter-institutional coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Conselho Federal de Administração (CFA): Federal parent council overseeing all 27 Brazilian Regional Councils of Administration including CRA-AM. Direct structural counterpart — same profession, broader national mandate, and source of CRA-AM's regulatory authority and pricing rules.
• Conselho Federal de Engenharia e Agronomia (CONFEA): Federal Council of Engineering and Agronomy with regional CREAs. Functions as a Brazilian professional regulatory autarchy parallel to CRA-AM, governing a different profession under a similar statutory model.
• Conselho Federal de Medicina (CFM): Federal Council of Medicine — Brazilian medical profession regulator with regional CRMs. Analogous federal autarchy structure, ethical oversight role, and mandatory registration model.
• Conselho Federal de Medicina Veterinária (CFMV): Federal Council of Veterinary Medicine. Comparable Brazilian professional regulatory autarchy with regional CRMVs handling registration, annual fees, and ethical discipline for veterinarians.
• OAB (Ordem dos Advogados do Brasil): National professional council for lawyers in Brazil. Comparable model — federal autarchy with state-level sectional chapters, mandatory registration, annual fees, and ethical oversight — though for the legal profession.

Direct peers

• CRA-RJ (Conselho Regional de Administração do Rio de Janeiro): Regional Council of Administration for Rio de Janeiro state. Mirrors CRA-AM's mandate, fee structure, and digital services portfolio under the same CFA regulatory umbrella.
• Conselho Federal de Contabilidade (CFC): Federal Council of Accounting — analogous professional regulator with regional CRCs across all Brazilian states. Operates with the same mandatory registration, annual fee collection, and continuing education model as CRA-AM.
• CRA-SP (Conselho Regional de Administração de São Paulo): Regional Council of Administration for São Paulo state — the largest CRA in the system by registrant base. Operates the same professional registration, annual fee, and continuing education model as CRA-AM, making it the closest functional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/craamplay
• LinkedInlinkedin.com/company/craamazonas

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRA-AM | Conselho Regional de Administração do Amazonas