Cracker Box Palace at Historic Alasa Farm

What Cracker Box Palace at Historic Alasa Farm does

Cracker Box Palace at Historic Alasa Farm is a 501(c)(3) nonprofit organization (EIN: 16-1600471) founded in 2001 and headquartered at 6420 Shaker Road in North Rose, New York. It operates the only no-kill farm animal shelter in the Wayne County area, currently housing approximately 150 farm animals including horses, pigs, goats, sheep, cows, geese, chickens, rabbits, and farm cats on a 627-acre property listed on the National Register of Historic Places (2009). The organization rescues and rehabilitates farm animals subject to abuse, neglect, or surrender, working with county humane societies, veterinarians, and the county officials through a specialized Large Animal Response Team (LART).

The organization's operations are funded almost entirely by private donations, grants, and supporter contributions, supplemented by a diversified set of small revenue streams: guided trail tours ($5/person), historic farm tours ($10/person), hayrides, branded merchandise sold online ($3-$40 per item), tiered annual animal sponsorships ($250-$1,500), summer youth camps including Camp Discovery Days and Farm Camp ($250/week), and recycling donation programs through four regional redemption partners. A conservation easement held by Genesee Land Trust preserves the property in perpetuity, and the organization maintains 10+ miles of marked trails used for hiking, horseback riding, wildlife observation, and equestrian events.

The underlying technology stack is non-proprietary: a Wix-based website with standard e-commerce, online tour booking (3-week advance), email newsletter distribution, and organic social media presence on Facebook and Instagram. The organization runs on community engagement and volunteer labor (monthly orientations, animal care, trail maintenance, historic preservation) rather than technology-driven scale. Customer segments include individual visitors and families, animal-loving donors, volunteers, youth/families (camp programs), schools/youth organizations, animal owners in crisis seeking surrender services, and the regional equestrian community.

Name

Cracker Box Palace at Historic Alasa Farm

Legal name

Cracker Box Palace at Historic Alasa Farms

Website

https://crackerboxpalace.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Cracker Box Palace at Historic Alasa Farm is a 501(c)(3) nonprofit operating the only no-kill farm animal shelter in Wayne County, NY, on a 627-acre National Register property housing 150+ rescued farm animals and funded by donations, tours, sponsorships, camps, and merchandise.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Support Activities for Animal Production (115210), Zoos and Botanical Gardens (71213)

SIC

Agricultural Services (700)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

Keywords

• Farm animal sanctuary
• Animal rescue shelter
• Outdoor recreation trails
• Historic preservation tours
• Nonprofit youth programs

Headquarters

HQ city

North Rose, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Contributions: The organization receives 100% of its funding from private donations, grants, and supporters. This includes general donations, memorial gifts, and special occasion gifts.
2. Merchandise Sales: Online shop selling branded merchandise including apparel (hoodies, t-shirts, long sleeves, hats), souvenirs (ornaments, magnets, lanyards, stuffed animals), and books. Products range from $3 to $40.
3. Farm Tours and Services: Revenue from guided farm tours ($5 per person), historic farm tours ($10 per person), and hayrides. Tours are 1-2 hours in duration and include various experiences.
4. Animal Sponsorship Programs: Annual sponsorship tiers offering support for different animal categories: $250 for poultry and rabbits, $500 for small farm animals (goats, sheep, alpacas, llamas), $1500 for large farm animals (pigs, donkeys, cows, horses). Monthly recurring gift options available.
5. Youth Programs: Summer camp programs including Camp Discovery Days ($250/week for ages 8-13, in partnership with Save Our Sodus) and Farm Camp for ages 6-10.
6. Corporate Partnerships: Walmart Spark a Comment program allowing customers to round up purchases for donations to the organization.
7. Recycling Programs: Bottle and can redemption center donations through partnered locations including Ma and Pa's Beverage, Sparky's Cans, Alpco Recycling, and Big D's Auctions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Cracker Box Palace operates a no-kill farm animal shelter and sanctuary on a 627-acre historic property, rescuing and rehabilitating abused, neglected, and abandoned farm animals (150+ residents including horses, cows, pigs, goats, sheep, and poultry). It complements shelter operations with guided trail tours, historic Alasa Farm tours, youth summer camps, an annual animal sponsorship program, a Large Animal Response Team for emergencies, and a branded merchandise shop, all funded through donations, sponsorships, and program fees.

Product overview

Cracker Box Palace at Historic Alasa Farm is a nonprofit animal sanctuary and farm animal shelter offering a diverse portfolio of products and services. The core offering is its farm animal shelter operations, which serves as a no-kill sanctuary for abused, neglected, and abandoned farm animals. Supporting this mission, the organization offers merchandise through its online shop including apparel (hoodies, t-shirts, long sleeves, hats), souvenirs (wooden ornaments, magnets, lanyards), toys (stuffed farm animals), and publications (historical fiction book). Visitor services include guided trail tours, farm tours, and historic Alasa Farm tours. The organization runs youth programs including Camp Discovery Days and Farm Camp, an animal sponsorship program, and the Large Animal Response Team (LART) for emergency response. Volunteer programs provide community engagement opportunities across multiple operational areas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 150+ animals rescued and currently in care
• +3 more outcomes

Named customers1 record

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Genesee Land TrustcoreStrategic or Co-development PartnerConservation partnership established in 2009 with an easement to preserve the farm and its land in perpetuity. Partners on forestry plan development with Department of Conservation. Committed to ensuring Alasa Farms remains an oasis for wildlife and nature enthusiasts.
• Save Our SoduscoreStrategic or Co-development PartnerPartnership for Camp Discovery Days eco-camp program. Camp takes place at Alasa Farms with access to Second Creek and includes sailing aboard the Rose Lummis river boat on Sodus Bay and visits to Sodus Point Beach County Park.
• Rochester Orienteering ClubminorStrategic or Co-development PartnerHosts annual orienteering events at Alasa Farms through the Trail Works passport program. Provides navigational sports events that exercise both body and mind using topographical maps and compasses.
• Trail WorksminorStrategic or Co-development PartnerFeatured in the Trail Works Passport program. Partners to maintain trails and provide outdoor recreational opportunities.
• County Officials and Humane SocietiescoreStrategic or Co-development PartnerWorks operationally with county officials, county shelters, veterinarians, and private residents to respond to farm animal emergencies through the Large Animal Response Team (LART).
• SUNY CobleskillminorStrategic or Co-development PartnerStudent partnership providing educational and internship opportunities at the farm for agricultural and animal science students.
• WalmartminorGTM or Marketing PartnerParticipates in Walmart Spark a Comment round-up donation program where customers can choose to donate to Cracker Box Palace when shopping on Walmart.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASPCA: The American Society for the Prevention of Cruelty to Animals is a national incumbent with animal rescue, anti-cruelty, and adoption programs. While it does not focus exclusively on farm animals, it is a comparable national nonprofit animal welfare organization competing for some of the same donor dollars and farm-animal-related cruelty response work that Cracker Box Palace's LART performs.
• Best Friends Animal Society: One of the largest U.S. animal welfare nonprofits, operating the Best Friends Animal Sanctuary in Utah and a national network of partner shelters. Comparable to Cracker Box Palace as a no-kill sanctuary model and adoption-services organization, though much larger in scale, scope, and brand recognition.

Direct peers

• Woodstock Farm Sanctuary: Located in High Falls, NY, Woodstock Farm Sanctuary rescues farm animals, offers public tours and vegan advocacy, and runs youth education programs. It is a direct geographic and mission peer to Cracker Box Palace — both being NY-based farm animal sanctuaries relying on donations, sponsorships, and on-site visitation.
• Farm Sanctuary: Founded in 1986 and headquartered in Watkins Glen, NY, Farm Sanctuary is the most well-known farm animal rescue and advocacy organization in the U.S. It operates sanctuaries, public education, and advocacy campaigns, directly comparable to Cracker Box Palace's farm animal shelter, tour programs, and donation-based funding model.
• Gentle Barn: Gentle Barn is a California-based nonprofit that rescues abused and neglected farm animals and runs public visits, school programs, and youth camps. Directly comparable in farm animal sanctuary operations, educational youth programming, and donation/sponsorship-sustained funding model.
• Catskill Animal Sanctuary: Based in Saugerties, NY, Catskill Animal Sanctuary rescues farmed animals and operates public-facing sanctuary visits, vegan education, and youth programming. Closely comparable to Cracker Box Palace in mission, funding model (donations and on-site programming), and regional upstate NY location.
• Peaceful Valley Donkey Rescue: One of the largest equine rescue organizations in the U.S., PVDR rescues donkeys, mules, and horses from neglect and slaughter situations. Comparable to Cracker Box Palace's equine-focused rescue activities and emergency farm animal response work, though more equine-specialized.

Regional players

• Sunrise Sanctuary: Ohio-based Sunrise Sanctuary rescues farm animals and operates public visits and educational programs. Operates a similar farm animal sanctuary model but in a different geographic region, so it competes for similar nonprofit best-practice approaches and federal grant pools rather than direct local visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CrackerBoxPalace11
• Instagraminstagram.com/crackerboxpalace11
• LinkedInlinkedin.com/company/cracker-box-palace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cracker Box Palace at Historic Alasa Farm