CRAF2S - CFA - FORMATION SPORT CULTURE JOURNALISME TOURISME

What CRAF2S - CFA - FORMATION SPORT CULTURE JOURNALISME TOURISME does

CRAF2S Normandie is a privately-held vocational training center (CFA — Centre de Formation d'Apprentis) headquartered in Colombelles near Caen, Normandy, founded circa 2010-2011. It operates as a multi-school institution delivering state-recognized diplomas (BPJEPS, DEJEPS, CQP, Titre Professionnel, Bachelor, Mastère — all RNCP-registered and Qualiopi-certified) across four verticals: École des métiers du sport, École du sport business, École de la médiation culturelle, and École de journalisme, plus a continuing-education arm (TEP). Program delivery follows a blended-learning model combining in-person instruction with the MA FOAD online learning platform; classes are capped at 25 students. The organization runs two campuses (Caen/Colombelles headquarters and Rouen — Campus Saint Marc) and serves a primarily individual-learner (B2C) base of aspiring sports coaches, fitness instructors, sports managers, cultural animators and journalists, with apprenticeship contracts (contrats d'apprentissage) via a network of partner companies — notably an exclusive Center Parcs relationship across 7 French sites — functioning as the principal go-to-market mechanism. Approximately 24 distinct training products are priced from €420 (Pilates Module 2) to €8,500/year (Master's), with financing routed through OPCOs (AFDAS, AKTO, OPCO-EP, Uniformation), Région Normandie, CPF, and POEI. The organization is founder-operated under Directrice Caroline Burnel, holds no external investment, and has extended its perimeter into consumer services (Club CRAF Sport) and B2B edtech (Link Up) as wholly-owned subsidiaries.

Name

CRAF2S - CFA - FORMATION SPORT CULTURE JOURNALISME TOURISME

Legal name

CRAF2S Normandie

Website

https://craf2s.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

CRAF2S Normandie is a privately-held French CFA in Normandy operating four accredited schools (sports trades, sport business, cultural mediation, journalism) plus continuing education, delivering state-recognized diplomas from introductory CQP through Master's to aspiring sports, cultural and media professionals via apprenticeship contracts.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACANAJ

Credentialing, Certification Prep & Exam Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDAAALAE

Education Professionals (Teacher/Administrator CE, CPD)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Vocational training services
• Apprenticeship programs
• Sports education
• Professional certification
• Cultural mediation training

Headquarters

HQ city

Colombelles

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Program Fees: Revenue from tuition fees for various professional training programs including BPJEPS, DEJEPS, CQP, Bachelor's, and Master's degrees. Programs offered both in initial and apprenticeship formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CRAF2S Normandie is a private vocational training center (CFA) delivering state-recognized diplomas and professional certifications across four specialized domains: sports trades, sport business and management, cultural animation and mediation, and journalism. Programs span from entry-level certifications (CPJEPS, CQP) to Master's level (Bac+5) and are delivered through initial training, apprenticeship contracts, and continuing education. Training is provided via two physical campuses in Normandy (Caen/Colombelles and Rouen) and a digital learning platform (MA FOAD).

Product overview

CRAF2S is a vocational training center (CFA/Centre de Formation d'Apprentis) based in Normandie, operating as a multi-school institution offering accredited professional training programs in four specialized domains: sports trades (École des métiers du sport), sport business and management (École du sport business), cultural animation and mediation (École de la médiation culturelle), and journalism (École de journalisme). The institution's product portfolio comprises approximately 24 distinct training programs and sub-brands, ranging from introductory-level qualifications (CPJEPS, Prépa Sport) through advanced professional titles (DEJEPS, Mastère BAC+5), alongside its own internal tools (Link Up platform, Le CRAF' Media). Programs are predominantly delivered in alternation (apprenticeship/contrat de professionnalisation) and are certified by French State bodies (Ministry of Sports, France Compétences, RNCP/Repertoire Spécifique). The four schools function as distinct sub-brands under the unified CRAF2S umbrella, with specific campuses in Caen and Rouen, and partner relationships with entities such as Center Parcs, ABD Formation, and La Skol for radio training.

Differentiator

Problem solved

Functional benefit

Brands

• L'école des métiers du sport: School specializing in training sports coaches and educators through work-study programs in Normandy
• L'école du sport business
• L'école de la médiation culturelle
• L'école de journalisme
• Le CRAF' Media
• Badminton Académie
• Link Up

Products and services

• CQP Instructeur Fitness Certificate of Professional Qualification (CQP) at Level 3, RNCP N°40595, delivered in 6 months (510 hours), preparing participants to become fitness coaches and personal trainers. Simple option: €4,200; Double option: €7,425.
• BPJEPS Activités Physiques et sportives de la forme State-recognized professional diploma at Level 4, RNCP N°41752, lasting 12 months (605 hours), training sports coaches specialized in bodybuilding, cardiovascular training, and group fitness instruction. Tuition: €7,800.
• BPJEPS Multi activités physiques ou sportives pour tous State-recognized professional diploma at Level 4, RNCP N°40480, lasting 12 months (590 hours), training polyvalent sports instructors capable of designing and leading adapted physical activities across various sports disciplines.
• BPJEPS Rugby à XV State-recognized professional diploma at Level 4, RNCP N°41750, lasting 18 months (605 hours), training rugby coaches and instructors for Rugby à XV discipline, covering animation, teaching, and development of the sport.
• CQP Animateur de loisirs sportif option JSJO Certificate of Professional Qualification at Level 4, RNCP N°38820, lasting 6 months, training leisure sports animators specialized in sports games and opposition games. Tuition: €2,249.
• Titre professionnel Animateur Loisirs Tourisme State-certified professional title at Level 4, RNCP N°38662, lasting 1 year, training tourism leisure animators in partnership with Center Parcs across 7 French sites.
• DEJEPS Haltérophilie Musculation et Force Athlétique State diploma at Level 5, RNCP N°37114, lasting 1 year (700 hours), the highest French coaching diploma for physical preparation in weightlifting, bodybuilding, and strongman disciplines. Tuition: €6,990.
• DEJEPS Rugby à XV State diploma at Level 5, RNCP N°36831, lasting 12 to 15 months (562 hours), training rugby coaches and coordinators at all levels, covering strategy, training planning, and team management.
• CCP Concevoir un programme d'APS pour publics malades chroniques Complementary Professional Certificate registered in Répertoire Spécifique N°7214, 70 hours, training sports instructors to design adapted physical activity programs for individuals with chronic diseases. Tuition: €2,100.
• Formation qualifiante Pilates Qualifying Pilates training program with 4 modules covering beginner techniques (Module 1, €840, 28h), intermediate techniques (Module 2, €420, 14h), small equipment (Module 3, €300), and pathology prevention (Module 4).
• POEI Se préparer au métier d'animateur en espace de loisirs récréatifs Pre-employment training program (POEI) lasting 6 weeks (210 hours) in partnership with Center Parcs and France Travail, providing foundational preparation for animators in recreational leisure spaces.
• Prépa Sport et animation Preparatory program for BPJEPS entrance, lasting 5 months (252 hours), structured to help candidates pass BPJEPS selection tests, acquire sports and animation skills, and build a professional project. Financing: Region Normandie or €3,570 self-funding.
• Année 1 Management et Marketing sportif Year 1 of the Bachelor Sport Business program at Level 4, lasting 1 year, providing an introduction to sport business, marketing, communication, and event management. Tuition: €5,850/year initial format.
• TFP Chargé de développement d'une structure sportive associative

Quantifiable outcome

• Classes limited to 25 students maximum for personalized follow-up

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Adidas TeamcoreGTM or Marketing Partner · 25 April 2025Three-year partnership providing students with exclusive advantages on sports equipment while contributing to school development.
• La SkolminorStrategic or Co-development Partner · 2 April 2024Partnership to launch 'Certification animateur technicien réalisateur radio et webmédia' training from September 2024, addressing industry need for radio animators.
• Center ParcscoreStrategic or Co-development PartnerExclusive partnership for Animateur Loisirs Tourisme training where all students complete apprenticeships at one of 7 Center Parcs sites in France. Includes POEI pre-training program for job seekers.
• ABD Formation (Aurélien Broussal Derval)coreTechnology or IntegrationPartnership for CQP IF and DEJEPS HMFA training programs. ABD Formation provides expertise in fitness and strength training with specialized content and resources.
• Région NormandiecoreOthersRegional government partner providing funding for eligible training programs through regional financing devices.
• DRAJES NormandieminorOthersRegional Direction for Youth, Engagement and Sports - public authority partner.
• AFDASminorOthersProfessional training fund for culture and communication sectors.
• AKTOminorOthersOPCO for services industries and commerce sectors.
• OPCO-EPminorOthersOPCO for sporting establishments and associations.
• UniformationminorOthersOPCO for social economy sectors.
• Thury plein airminorChannel Partner/ Reseller/ DistributorOutdoor activity partner for sports education programs.
• Crossfit CaenminorChannel Partner/ Reseller/ DistributorLocal Crossfit gym partner for practical training.
• L'ovalie CaennaiseminorChannel Partner/ Reseller/ DistributorLocal rugby club partner for training placements.
• FFR Ligues (Normandie, Bretagne, Pays de la Loire, Centre Val de Loire)minorChannel Partner/ Reseller/ DistributorRegional French Rugby Federation leagues as rugby training partners.
• ExaequominorChannel Partner/ Reseller/ DistributorSports event organization partner.
• HAC (Havre Athletic Club)minorChannel Partner/ Reseller/ DistributorFootball club partner for sport business training.
• Fédération de tennis de tableminorChannel Partner/ Reseller/ DistributorNational table tennis federation partner.
• Rouen Metropole BasketminorChannel Partner/ Reseller/ DistributorBasketball club partner in Rouen region.
• Les Dragons de RouenminorChannel Partner/ Reseller/ DistributorIce hockey team partner.
• Le Golf NationalminorChannel Partner/ Reseller/ DistributorNational golf facility partner.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pigier (alternance business school network): Pigier is one of France's largest private CFA networks offering alternance programs from Bac to Bac+5 in business, communication, and marketing — overlapping with CRAF2S's sport-business and journalism curricula. Comparable business model with employer-funded apprenticeships.
• AMOS Sport Business School: AMOS is a leading French private school specializing in sport business and sport management programs (Bachelor to Master's), directly comparable to CRAF2S's École du sport business. Both target the same candidate profile (Bac to Bac+5) and rely on alternating work-study delivery.
• ISCOD (alternance platform): ISCOD operates an alternance-focused training platform covering marketing, communication, business, and tech — directly comparable in delivery model (work-study funded) and target learner to CRAF2S's École du sport business programs.
• Win Sport School (Galileo Global Education): Win Sport School offers Bachelor and MBA programs in sport business, sport marketing, and event management across multiple French campuses. It competes directly with CRAF2S's École du sport business and École de journalisme for the same pool of sport-curious candidates.

Broad incumbents

• Galileo Global Education: Galileo Global Education is the largest private higher-education group in Europe, owning multiple French schools (including Win Sport School, Studialis, and others). It is the broadest incumbent peer and likely acquirer of regional CFAs like CRAF2S.
• AFTRAL (Apave Group): AFTRAL is one of France's largest CFA networks, focused on transport/logistics apprenticeship training. It shares the same CFA funding and regulatory model as CRAF2S, making it a structural comparable on apprenticeship-driven training economics even though its verticals differ.
• INSEEC Sport (OMNES Education): INSEEC Sport is the sport-business vertical of the large INSEEC/OMNES Education group, offering Bachelor to Master's in sport management, marketing, and event management. Broader scope and national footprint make it a strong incumbent peer.

Regional players

• CREPS Normandie (public sports training institute): CREPS Normandie is a public-sector sports training center in Normandy delivering BPJEPS, DEJEPS and DESJEPS state diplomas — directly competing with CRAF2S's École des métiers du sport for state-recognized coaching certifications in the same geography.
• EM Normandie Business School: EM Normandie is an accredited business school with campuses in Caen and Rouen — the same cities as CRAF2S — offering Bachelor/Master programs with sport-related specializations. It is a regional peer with stronger AACSB/Equis accreditations and broader program depth.

Emerging players

• École de Management de la Culture et du Tourisme (EMCT / Sup de V): Sup de V and similar private schools deliver Bachelor/Master programs in cultural management, event management, and tourism — overlapping with CRAF2S's École de la médiation culturelle and tourism-leisure tracks through Center Parcs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/craf2s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAF2S - CFA - FORMATION SPORT CULTURE JOURNALISME TOURISME