Rouen Métropole Basket

What Rouen Métropole Basket does

Rouen Métropole Basket (RMB) is a professional basketball club based in Rouen, Normandy, France, competing in the Elite 2 division of French professional basketball with home games played at the Kindarena arena. The club is structured as a Société Action Simplifiée (SAS) with a stated share capital of €177,480 and approximately 31 employees. RMB won the French Nationale 1 (NM1) championship in the 2022-2023 season to reach the professional ranks, fields a youth academy (U15 Elite, U18 Elite, Espoirs Elite 2), and operates an adjacent LF2 women's basketball program linked via a dedicated social channel. The senior team plays a ~37-match Elite 2 schedule, finishing 16th in the 2025-2026 season, with Jean-Denys Choulet extended as head coach and two international signings (Marchelus Avery, Chris Mpaka) acquired for the 2026-2027 campaign following the retirement of long-tenured captain Karim Gourari.

Name

Rouen Métropole Basket

Legal name

Rouen Métropole Basket

Website

https://rouenmetrobasket.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rouen Métropole Basket is a professional basketball club based in Rouen, France, competing in the Elite 2 division at the Kindarena arena. It generates revenue through season subscriptions, corporate partnerships via its Club des Partenaires network, and merchandise, serving local fans and Normandy-based businesses.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball
• Basketball club
• Sports entertainment
• Youth basketball training
• Corporate sports sponsorship

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales and Subscriptions: The club generates revenue through match ticket sales and season subscriptions, with Premium and Category 1 and 2 subscription tiers available for the 2026-2027 season. Subscriptions offer savings of up to 90 EUR compared to individual match tickets, and children's subscriptions are available at 20 EUR.
2. Sponsorship and Partnerships: Local businesses sponsor the club in exchange for visibility, client entertainment at matches, VIP experiences, networking events, and participation in the Club des Partenaires network. The partner network includes companies from diverse sectors including insurance, automotive, printing, catering, and education.
3. Fan Merchandise: The club operates a shop section on its website (shop.rmbasket.fr) selling official merchandise to supporters.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Rouen Métropole Basket operates a professional basketball team competing in Elite 2, the third tier of French professional basketball, playing home games at the Kindarena arena in Rouen. The club generates revenue by selling match tickets and season subscriptions (Premium, Catégorie 1, Catégorie 2 tiers), running a youth academy with U15, U18, and Espoirs Elite 2 teams, and offering corporate partnership packages that include brand visibility, VIP hospitality, and access to a structured B2B partner network (Club des Partenaires).

Product overview

Rouen Métropole Basket is a professional basketball organization operating primarily in Elite 2 (French third-tier professional league). The club functions as a unified product portfolio centered on its Elite 2 professional basketball team, supplemented by youth academy programs (U15, U18, Espoirs), ticket sales and season subscriptions (Premium, Catégorie 1, Catégorie 2 tiers), corporate partnership packages offering business visibility and networking opportunities, RMB TV video content platform, and community outreach initiatives. The organization generates revenue through match attendance, sponsorship, and partner relationships while developing future talent through its training academy structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite 2 Professional Basketball Team Professional basketball team competing in Elite 2, the third tier of French professional basketball. The team plays home games at the Kindarena arena in Rouen and finished 16th in the 2025-2026 Elite 2 championship.
• Season Subscriptions 2026-2027 Annual season subscription packages (Premium, Catégorie 1, Catégorie 2 tiers) offering savings of up to 90 EUR versus individual match tickets, plus subscriber benefits including priority access, meet-and-greets, and discounted merchandise. A discounted child subscription (-14 years) is available at 20 EUR.
• Corporate Partnership Packages Business partnership offerings including arena visibility, client entertainment at matches, VIP experiences, networking events (afterworks, partner lunches, inter-company basketball tournaments), and customized match sponsorship packages sold to Normandy-based local enterprises.
• Youth Academy and Training Programs Youth basketball development program offering U15 Elite, U18 Elite, and Espoirs Elite 2 teams for training and competitive development of young players within the club's academy structure.
• Official Fan Merchandise Official club merchandise and apparel sold through the club's online shop (shop.rmbasket.fr) to supporters and fans.

Quantifiable outcome

• RMB achieved 16 victories in the 2025-2026 Elite 2 season
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

25 partnerships are on record, tiered minor and core.

• Hôtel B&BminorGTM or Marketing Partner · 17 July 2026Hôtel B&B renewed its partnership with RMB for the 2026-2027 season, providing accommodation services and visibility for visiting teams and partners.
• Campus Saint Marc (CRAF2S Rouen)minorGTM or Marketing Partner · 16 July 2026Campus Saint Marc, directed by Camille Leleux, is a Sport Business school operating as CRAF2S Rouen. The partnership began in 2022 and includes student recruitment alignment, professional integration for graduates (one former Pigier student joined RMB's commercial department), and mutual networking with local businesses through the partner club.
• Forages du Nord OuestminorGTM or Marketing Partner · 14 July 2026Forages du Nord Ouest is a trenchless construction company operating in the Grand Ouest region for over 30 years. The partnership, initiated by the company's predecessor three years ago, provides local territorial anchoring and festive moments for clients and employees, aligning with the company's regional community engagement strategy.
• Normandie ManutentioncoreGTM or Marketing Partner · 7 July 2026Normandie Manutention is a Fenwick (forklift) dealer operating seven agencies across Normandy (Rouen, Le Havre, Caen, Dieppe, Évreux, Alençon, Saint-Lô). The company offers six match tickets and ten VIP seats per game to its employees, hosting team-building outings at the Kindarena. They also organize an inter-company basketball tournament.
• JG ModelsminorGTM or Marketing Partner · 6 July 2026JG Models is a hostess and event agency founded by Jennifer Salmi, operating three agencies including one in Amiens. The agency provides event staff for RMB's match-day and partner events, coordinating dedicated teams with a referent hostess for each event. The partnership began with JG Models' founder's early career at SPO Rouen as a hostess.
• Cinémas PathécoreGTM or Marketing Partner · 3 July 2026Cinémas Pathé operates two cinema locations in the Rouen area (Rouen Docks 76 and Grand Quevilly) with 30 screens including IMAX, DOLBY, and 4DX. They provide RMB subscribers with two complimentary cinema tickets and regularly offer prize draw opportunities at matches. The partnership bridges sport and culture, promoting shared values of emotion and community.
• Swiss LifecoreGTM or Marketing Partner · 2 July 2026Swiss Life is a financial and insurance partner that co-organizes networking events with RMB, including an Afterwork event hosted at ARAPL premises in June 2026, gathering over 100 participants. Swiss Life provides sponsorship support and participates in the Club des Partenaires network, contributing to B2B event programming and partner engagement.
• L'Imprimerie IRSminorGTM or Marketing Partner · 2 July 2026L'Imprimerie IRS is a printing company managed by Anthony Bekaert, employing 12 collaborators. Located in Bosroumois, the company invested in a 84-panel solar installation producing 40,320 kWh annually. Their first season as a partner (2025-2026) introduced them to RMB's partner network, and they continue for 2026-2027 with plans for deeper involvement.
• ConviviocoreGTM or Marketing Partner · 1 July 2026Convivio specializes in traditional institutional catering across France, operating in Normandy and Oise Ouest. They host client entertainment evenings at RMB matches, strengthening customer relationships through shared sporting experiences. The partnership, spanning several seasons, is driven by shared values of family spirit, engagement, and reactivity.
• Arthur LoydminorGTM or Marketing Partner · 11 June 2026Arthur Loyd, a business real estate agency, hosted a 'Café, croissants et réseau' (coffee, croissants and networking) event for RMB partners, reviving the partner network at their premises in June 2026.
• Groupe SilamminorGTM or Marketing Partner · 29 April 2026Groupe Silam opened its doors to RMB partners, hosting a site visit that allowed fellow partners to discover their facilities and strengthen inter-company relationships.
• Body FactoryminorGTM or Marketing Partner · 21 April 2026Body Factory is a fitness and wellness business that hosted a partner event showcasing their energy and conviviality, strengthening ties within the RMB partner ecosystem.
• Lecointe StoriesminorGTM or Marketing Partner · 7 April 2026Lecointe Stories hosted a gourmet and inspiring morning event for RMB partners, contributing to the diverse partner event programming across the partner network.
• Frame IPminorGTM or Marketing Partner · 1 April 2026Frame IP sponsored the RMB vs Antibes match on April 3, 2026, providing game-day animations, giveaways, clap-clap audience engagement, and a gift basket prize. The company's representative received an official RMB jersey on behalf of the partnership.
• Tendance OuestminorGTM or Marketing Partner · 11 December 2025Tendance Ouest is a regional media partner that sponsored the RMB vs Vichy match in December 2025, demonstrating local media support for the club.
• AÉSIO MutuelleminorGTM or Marketing Partner · 29 October 2025AÉSIO Mutuelle sponsored the RMB vs Orléans match in October 2025, participating in an October Rose charity auction that raised funds for cancer research through GEFLUC Normandie.
• TechnithermminorGTM or Marketing Partner · 13 October 2025Technitherm, managed by Benoît Mollien, participates in the RMB partner network. The company was awarded the match official basketball during a partner evening event.
• Meilleur TauxminorGTM or Marketing Partner · 24 September 2025Meilleur Taux (mortgage brokerage agency) is integrated into the RMB partner family, sponsoring player of the month awards and contributing to fan engagement activities.
• McDonald'sminorGTM or Marketing Partner · 22 September 2025McDonald's celebrated its 40th anniversary in Rouen through a partnership event with RMB, highlighting team spirit and conviviality values shared between the club and the brand.
• SOS IntérimminorGTM or Marketing Partner · 19 September 2025SOS Intérim is a staffing/temporary employment agency that partnered with RMB, emphasizing the human and engaged dimension of their partnership, reflecting shared values of team spirit.
• Groupe VinkminorGTM or Marketing Partner · 16 September 2025Groupe Vink is a new partner that joined the RMB partner network in September 2025, contributing to the growing ecosystem of local businesses supporting the club.
• Sevdec ElectricitéminorGTM or Marketing Partner · 12 September 2025Sevdec Electricité is an electrical services company that partnered with RMB, sharing common values of teamwork and performance both on and off the court.
• SiqualminorGTM or Marketing Partner · 10 September 2025Siqual joined the RMB partner network in September 2025, representing one of the newer local business partners supporting the club.
• Century 21coreGTM or Marketing Partner · 22 August 2025Century 21 (real estate franchise) has maintained a 15-year partnership with RMB, representing one of the longest-standing commercial relationships. The partnership focuses on local community engagement and B2B networking through the partner club.
• Magasins UminorGTM or Marketing Partner · 19 January 2025Magasins U partnered with RMB to launch 'Le Shoot à 10 000€', a promotional contest offering a 10,000 EUR prize to a supporter who makes a successful shot during a match.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saint-Quentin Basket-Ball: Recently promoted French Elite 2 club with similar regional economic profile (medium-sized city, SMB-driven sponsorship) and comparable subscription-and-partnership commercial model; a close structural analogue for RMB's current stage.
• SLUC Nancy Basket: Historic French basketball club competing in Pro B / Elite 2 with a comparable regional sponsorship and ticketing model and similar municipal arena presence; directly comparable as a same-tier professional club reliant on local B2B partnerships and season subscriptions.
• JSA Bordeaux Basket: Pro B / Elite 2 club from a comparable-sized French metropolitan market, sharing the same partner-club-driven revenue model and similar operational scale.
• Orléans Loiret Basket: Pro B / Elite 2 club with a long-standing tradition of community-rooted sponsorship and ticketing; structurally similar to RMB on tier, revenue mix, and regional economics.
• Poitiers Basket 86: Elite 2 / Pro B club of comparable regional scope, with similar reliance on a structured partner network and ticketing subscriptions rather than top-tier broadcast revenue.
• Hyères-Toulon Var Basket: Pro B / Elite 2 club in southern France, similarly positioned as a regional professional club with subscription ticketing and local SMB sponsorship; directly comparable as a same-tier competitor.
• Chorale Roanne Basket: Pro B / Elite 2 club with a long history of regional sponsorship reliance and a mid-sized home arena; directly comparable to RMB on tier, scale, and revenue mix.
• ADA Blois Basket 41: Pro B / Elite 2 club with a similar suburban-metropolitan footprint and partnership-driven revenue model; directly comparable on operational scale and league tier.
• Denain ASC Basket: Pro B / Elite 2 club from a similar industrial-city economic profile, with comparable partner-network-driven revenue structure and similar headcount scale.
• Nantes Basket Hermine de Loire: Elite 2 club from a comparable-sized French metropolitan area, sharing the same reliance on regional corporate sponsorship and ticketing, with comparable youth academy investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RouenMBasket
• YouTubeyoutube.com/user/basketsporouen
• Facebookfacebook.com/rouenmetrobasket
• Instagraminstagram.com/rouenmbasket
• LinkedInlinkedin.com/company/rouen-metropole-basket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouen Métropole Basket