Crafter Digital

What Crafter Digital does

Crafter Digital is a privately held, full-service digital marketing agency headquartered in Jundiaí, São Paulo, Brazil, founded in 2018. The company delivers a nine-line service portfolio spanning paid media (Google Ads, Google My Business, Meta/Instagram/Facebook), social media management, Instagram content creation, graphic design, website and landing page development, CRM implementation, sales funnel design, and workflow automation through Make, Pluga, and Zapier. Its core technology stack is a services delivery model augmented by third-party automation and integration tools rather than proprietary software; no app, API, SDK, or proprietary platform is disclosed.

The company operates on a direct-to-consumer go-to-market motion targeting Brazilian small and medium-sized businesses (SMBs) and select mid-market clients, with WhatsApp Business as the dominant bottom-of-funnel sales channel complemented by website lead capture. Revenue is generated via quote-based monthly service contracts, professional services engagements, and recurring paid media management fees tied to client ad spend on Google and Meta; pricing is not publicly disclosed. Named clients include Skyfit, Decor Colors, Maislaser, and Prudential. The company maintains a 5-star Google reputation, is independently owned with no disclosed investors or parent, and operates with a team of approximately seven employees across a single domestic Brazilian market.

Name

Crafter Digital

Legal name

Crafter Digital

Website

https://crafter.digital

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Crafter Digital is a Brazilian full-service digital marketing agency in Jundiaí, São Paulo, founded in 2018, serving SMB and mid-market clients with paid media, social media management, web development, CRM implementation, and sales funnel design.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Digital marketing services
• Paid media management
• Social media management
• Web development services
• Sales funnel creation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing paid traffic management (Google Ads, Meta), social media management, content creation, SEO, web development, and marketing automation services. Revenue is generated through ongoing service contracts and project-based engagements.
2. Paid Media Management: Management of paid advertising budgets across Google Ads and Meta platforms, generating revenue through service fees on ad spend managed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Crafter Digital is a digital marketing agency that plans and executes end-to-end digital growth services for businesses, including paid traffic management on Google and Meta, social media management, graphic design, website and landing page creation, Instagram content production, CRM implementation, sales funnel construction, and smart integrations between marketing tools. The agency follows a four-step methodology (diagnosis, planning, execution, reporting) to deliver leads and sales for its clients.

Product overview

Crafter Digital is a digital marketing agency focused on performance and results. The company offers a comprehensive suite of digital marketing services rather than a unified software product. Their portfolio includes paid advertising services (Google Ads and Google My Business, Meta/Facebook/Instagram), creative services (Graphic Design, Instagram Content), web development (Sites and Landing Pages), automation and integration services (Smart Integrations using Make, Pluga, and Zapier), CRM implementation, and Sales Funnel creation. These services are delivered as distinct professional service offerings that work together to help clients generate leads, achieve sales predictability, and grow their businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Traffic Management — Google Ads and Google Meu Negócio (Google Business Profile) Planning and management of paid advertising campaigns on Google Ads and optimization of Google Meu Negócio listings to drive leads and local visibility for business clients.
• Meta Ads and Social Media Management (Instagram and Facebook) Management of brand presence and paid advertising campaigns on Instagram and Facebook to grow audience and generate leads for business clients.
• Graphic Design and Visual Identity Creation of visual identity assets and graphic design materials for use across digital marketing channels and brand communications.
• Instagram Content Production Production and delivery of content pieces (posts, stories, reels) tailored for Instagram to support brand presence and engagement for business clients.
• Website and Landing Page Development Design and development of websites and landing pages intended to convert traffic into leads and sales for business clients.
• Sales Funnel Creation Design and implementation of end-to-end sales funnels to capture, nurture, and convert prospects for business clients.
• CRM Implementation Setup and implementation of customer relationship management (CRM) systems for business clients to organize and track leads and customers.
• Smart Integrations (Make, Pluga, Zapier) Integration of marketing, advertising, CRM, and communication tools using automation platforms such as Make, Pluga, and Zapier to streamline client workflows.

Quantifiable outcome

• 5-star average rating on Google with 100% positive client reviews

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• WSI: Global digital marketing agency network with a strong presence in Brazil, offering the same Google Ads, Meta, SEO, and web development services as Crafter Digital but at significantly larger scale and broader geographic reach.
• Jellyfish: Global digital marketing agency with deep Google Ads and Meta capabilities, serving enterprise and mid-market clients. Highly comparable on paid media offerings but operates at much larger scale than Crafter Digital.
• Emplifi (formerly Socialbakers): Global social media marketing and customer experience platform/agency providing social media management, content, and analytics—directly overlapping with Crafter Digital's Meta and social media management services.
• WebFX: Large US-based digital marketing agency offering SEO, PPC, social media, web design, and marketing automation. Operates at much larger scale but competes in the same categories as Crafter Digital.

Direct peers

• Straight North: Full-service digital marketing agency offering SEO, PPC, web design, and marketing automation to SMBs and mid-market clients, comparable in service mix and customer profile to Crafter Digital.
• Acture: Brazilian performance marketing agency delivering paid media, SEO, social media, and inbound marketing for SMBs, comparable in service mix and customer segment to Crafter Digital.
• Conversion (now part of Locaweb): Brazilian digital marketing agency focused on performance and lead generation for SMBs and mid-market, with a Google Ads and inbound marketing orientation very similar to Crafter Digital.
• Leadgen: Brazilian full-service digital marketing agency specializing in performance marketing, lead generation, and sales funnel construction for SMBs and mid-market clients, directly overlapping Crafter Digital's offerings.
• Resultados Digitais (RD Station): Brazil's leading marketing and sales platform/agency hybrid, offering CRM, marketing automation, and campaign execution aimed at SMBs—the same core customer profile and service stack as Crafter Digital.
• Rock Content: Brazilian digital marketing and content company that combines content production, SEO, and marketing strategy services for B2B SMBs, comparable to Crafter Digital's content and SEO offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/crafter-digital
• Instagraminstagram.com/crafter.digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crafter Digital