Craftis Ltd

What Craftis Ltd does

Craftis Ltd is a UK-based manufacturer of children's activity products designed for the hospitality, leisure, transport, and retail promotional markets. Founded in 2006 and headquartered in Towcester, Northamptonshire, the company produces crayons, colouring packs, colouring books, party bags, table covers, and a 2026 extension line including Pop-Up Chef Hats, A4 Bizzi Activity Mats, and Loose Triangle Crayons. It self-describes as the UK's largest supplier in its niche and produces more than 20 million products annually (37 million-plus crayons), drawing on dual manufacturing operations in the UK and China.

The company's differentiating technology layer is the proprietary Craftis AR Scan & Play feature delivered through the Craftis AR app on iOS and Android, which uses computer vision (image and colour recognition) to unlock digital interactive content when activity products are scanned. The portfolio is supported by sustainability and quality credentials including B Corp certification, FSC certification, and ISO 9001/14001, aligning the company with procurement requirements of enterprise hospitality and retail buyers.

Craftis serves more than 2,500 customers through a B2B model anchored to multi-year, often multi-country enterprise programmes with hospitality, transport, leisure, and brand clients. Reported logos include TUI, Hard Rock, Mitchells & Butlers (7+ years), Britvic Fruit Shoot (6+ years), John Lewis (16+ years), Harvester, Wagamama, Nando's, Beefeater, DFDS, Eurostar, Center Parcs, and Transport for Wales. Revenue mechanics are driven by bulk case orders at price points ranging from approximately £32 per case for promotional party bags up to around £312 per case for larger activity packs, with the company operating approximately 20 employees.

Name

Craftis Ltd

Legal name

Crafti's Ltd

Website

https://craftis.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Craftis Ltd is a UK-based manufacturer of children's activity products for hospitality, leisure, transport, and retail clients, producing crayons, colouring packs, and AR-enabled activity items via the proprietary Craftis AR Scan & Play app for 2,500+ customers.

Ownership category

akta.pro rank

Product category

Children's Activity Products & Hospitality Supplies

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Converted Paper Product Manufacturing (3222)

SIC

Pens, Pencils & Other Artists' Materials (3950), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industries

DIY Craft Kits & Project Kits Retail (CRALACAH), General Arts & Crafts Supplies Retail (CRALACAA), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Children's activity products
• Hospitality activity supplies
• Augmented reality activity packs
• Kids takeaway packaging
• Bespoke activity manufacturing

Headquarters

HQ city

Towcester, Northamptonshire

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Children's Activity Products - Bulk Sales: Bulk case-based sales of children's activity packs, crayons, and party bags to hospitality venues. Products sold in cases (typically 60-500 units) with pricing ranging from £32-312 per case ex-VAT. Standard pricing for generic products with seasonal promotions.
2. Bespoke/Custom Products: Custom-branded activity packs, takeaway packaging, and promotional items designed to customer specifications. Full-service from design through manufacture and storage. Bespoke production timelines as quick as 3 weeks.
3. AR Campaign Licensing: Annual AR campaign activations for brand partners (12-month campaign cycles). Includes branded landing pages, custom AR mini-games, and app integration. Replaces traditional promotional items with interactive AR experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Craftis manufactures and supplies children's activity products—including crayons, pre-filled activity packs and bags, takeaway meal boxes and bags, party bags, and seasonal packs—for the hospitality and leisure industry. It also offers bespoke design and manufacturing services that produce custom-branded activity products and takeaway packaging for enterprise clients such as restaurant chains, hotels, travel operators, and leisure venues. Its proprietary Craftis AR App with Scan & Play technology brings coloured activity sheets to life as 3D animated characters when scanned on iOS or Android devices.

Product overview

Craftis Ltd is a UK-based manufacturer and supplier of children's activity products for the hospitality and leisure industry. The product portfolio centres on three core product lines: Children's Activity Packs (including the Original Bizzi Bag, Bizzi Bags with AR Scan & Play, Concertina and Fold-out Activity Packs, A4 Menu Mats, and Chef Hats), Takeaway Packaging (Bizzi Kids Takeaway Boxes and Bags in various animal themes, including bundles with mini activity packs), and Children's Crayons (Round, Triangular, Double-Ended, and Loose formats). A key differentiator is the Craftis AR App with Scan & Play technology, an augmented reality platform that animates coloured activity sheets in 3D when scanned. The company also offers Seasonal Activity Bags for Halloween, Winter/Christmas, and Easter occasions. Products are available as generic off-the-shelf items or as bespoke branded solutions tailored to individual hospitality clients. Craftis manufactures over 20 million children's activity products annually, supplying major restaurant chains, hotels, leisure venues, zoos, and travel operators across the UK and EU.

Differentiator

Problem solved

Functional benefit

Brands

• Bizzi Kids: Product line for children's activity packs, takeaway boxes, meal bags, and party bags featuring animal themes and educational activities.
• Craftis AR App
• Craftis Explorers

Products and services

• Bizzi Kids Activity Bags with AR Scan & Play Reusable pre-filled activity bag containing activity booklet, glasses, pop-up model and three triangular crayons. Integrated with the free Craftis AR App Scan & Play technology that brings coloured characters to life in 3D. Designed for hospitality venues serving families with children.
• The Original Bizzi Bag with AR Scan & Play Pre-filled activity bag with activity booklet, animal mask, family game, spinner and counters. Includes Craftis Explorers AR Scan & Play experience via the Craftis AR App. Sold as a case of 60 to hospitality venues.
• Bizzi Kids Activity Pack (Concertina) Concertina-style activity pack designed to engage younger guests during family dining with multiple activities including colouring, puzzles, and games. Priced per case of 200 for hospitality customers.
• Bizzi Kids Activity Pack (Fold out) with AR Scan & Play Fold-out activity pack featuring AR Scan & Play capability with pop-out characters and interactive elements that come alive when scanned with the Craftis AR App. Part of the 2024 AR feature expansion across Bizzi Kids product lines.
• Bizzi Kids 2 in 1 Quiz Cards / Snakes & Ladders Kid-friendly mini game combining quiz cards and a Snakes & Ladders board game as part of the Craftis mini games range for family dining and travel venues.
• Bizzi Kids A4 Menu Mats A4 activity sheets that double as menu mats with blank doodle areas for custom menus or promotional messaging. Available in Pet/Farm/Safari/Zoo and Tropical/Garden/Ocean/Woodland themes. Sold in bulk for hospitality venues.
• Bizzi Kids Chef Hats Black and white pop-up chef hats suitable for pizza-making experiences, children's events, and interactive dining. Tested to EU toy safety standards and available as part of the 2026 product line extensions.
• Bizzi Kids Takeaway Boxes FSC-certified, food-safe children's takeaway boxes, flat-packed for easy assembly, in animal themes (Safari, Farmyard, Ocean). Sold as cases of 200 with enough space for children's meal deals and easily stackable.
• Bizzi Kids Takeaway Boxes with Animal Activity Pack Takeaway boxes bundled with mini concertina-style activity packs. Each box includes a 7-activity pack and one double-ended crayon. Designed to increase spend per head by offering a complete children's meal deal.
• Bizzi Kids Takeaway Bags Animal-themed takeaway meal bags with rope handles, delivered flat in bulk (cases of 200 across 4 designs). Pre-filled with three round crayons, designed to carry leftovers or hook to pushchairs.
• Big Bizzi Party Bags Pre-filled party bags with party-themed activities including a 20-page activity book, pop-out donkey stack game, matching pairs game, sticker sheet, and three triangular crayons. Available with or without AR Scan & Play feature.
• Craftis Round Crayons Standard wax crayons in packs of 4 colours, supplied to the hospitality industry for over 18 years. Available in cases of 100 or 200 packs, with over 37 million manufactured annually.
• Craftis Triangular Crayons Triangular-shaped crayons designed for smaller hands. Will not roll off tables. Available in packs and trusted by the hospitality industry for over 18 years.
• Craftis Double-Ended Crayons Double-ended crayons with two colours per crayon (e.g., red/yellow, blue/green). Sustainable 2025 version reduces pack size from 4 to 2 colours removing unnecessary waste. Hexagonal shape will not roll off tables.
• Loose Triangle Crayons Loose triangle crayons supplied in bulk (2,000 per case) as a cost-effective option for high-volume hospitality venues. Manufactured with the same quality standards as packaged crayons.
• Hello Winter Bizzi Kids Activity Bags Winter and Christmas-themed activity bags pre-filled with A6 Bizzi Book (puzzles, colouring, games), 3 triangular crayons, and photo-ready selfie props. New outer design for 2025.
• Halloween Bizzi Kids Activity Bags Halloween-themed activity bags pre-filled with pumpkin activity booklet, bat glasses, and haunted activities for seasonal events and celebrations.
• Craftis AR App Free augmented reality mobile application available on iOS App Store and Android Google Play Store. Uses computer vision to scan coloured activity sheets and render 3D animated characters with sound effects. Powers the AR Scan & Play feature across all compatible Craftis activity products and branded partner campaigns.
• Bespoke Custom-Branded Activity Products Full-service bespoke design and manufacturing of custom-branded activity packs, takeaway packaging, and promotional items tailored to enterprise customer specifications. Includes design, manufacture, test, and delivery, with bespoke production timelines as quick as 3 weeks.

Quantifiable outcome

• Increases spend per head with children's meal deals
• +3 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TUIcoreStrategic or Co-development PartnerMulti-country partnership providing AR-enabled children's activity packs for TUI family travel experiences. Includes Turtle Swim mini-game and custom branded content across TUI UK, Germany, Netherlands, France, Norway, Sweden, Finland, and Denmark markets.
• HarvestercoreStrategic or Co-development PartnerLong-term partnership providing AR Scan & Play activity packs featuring Garden Gang characters for Harvester family dining experiences. Multiple campaign activations including Summer Sports Day themes.
• Britvic Fruit ShootcoreStrategic or Co-development PartnerApproved supplier for 6+ consecutive years providing AR-enabled Easter campaign activations across 1000s of UK hospitality outlets. Includes concertina activity packs, Christmas Elf hats, and branded AR mini-games.
• Hard Rock CafecoreStrategic or Co-development PartnerMulti-language AR-enabled Roxtars activity packs for Hard Rock Cafe locations across UK, Spain, Italy, Germany, Greece, Czech Republic, Denmark, France, and Portugal. Features branded characters and music-themed AR experiences.
• Transport for WalesminorStrategic or Co-development PartnerDeluxe activity suitcases for Caledonian Sleeper train journeys with QR-code linked online content. Includes FSC-certified Snakes & Ladders games with pop-out dice and counters.
• Mitchells & ButlerscoreStrategic or Co-development PartnerApproved supplier for 7+ consecutive years for children's activity packs across all Mitchells & Butlers brands including Brewers Fayre, Ember Inns, Vintage Inns, and Sizzling Pubs. Includes Breakfast with Santa, Christmas gifts, and seasonal promotions.
• World Land TrustminorOthersUK printing partner is certified Carbon Balanced Printer supporting World Land Trust's international conservation charity work protecting threatened habitats and wildlife.
• Center ParcscoreStrategic or Co-development PartnerLong-term supplier of FSC-certified Christmas activity books with pop-out decorations for Center Parcs holiday resorts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crayola: Global leader in children's crayons and art supplies. Comparable to Craftis on crayon manufacturing and kids' arts & crafts, but operates at vastly greater scale, broader retail distribution, and without Craftis's hospitality B2B focus or AR technology.
• Amscan International: Global party supplies manufacturer and distributor including kids' party bags, activity items, and licensed ranges. Comparable to Craftis on pre-filled party bags and themed activity products, but operating primarily in retail/wholesale party channels rather than hospitality bespoke.
• Maped: International manufacturer of children's art, stationery, and creative products. Comparable to Craftis on kids' crayons and creative activity supplies, though Maped is a broader incumbent without Craftis's hospitality-bespoke and AR-led proposition.
• Faber-Castell: Global manufacturer of pencils, crayons, and artists' materials. Comparable to Craftis on crayon/artist-material production and child-safe design innovation, but operating at industrial scale across consumer and education channels.
• Stabilo: European writing instruments and children's art supplies manufacturer. Comparable to Craftis on crayon/pencil manufacturing for kids and creative expression, but Stabilo is a broader incumbent without Craftis's hospitality customisation or AR layer.

Direct peers

• International Greetings: UK-based designer and supplier of gift packaging, stationery, and seasonal products including children's activity ranges. Comparable to Craftis on B2B supply of paper-based, licensed, and seasonal products to retail and hospitality, with overlapping craft and activity-pack categories.
• Baker Ross: UK-based arts, crafts, and activity supplies retailer serving schools, families, and hobbyists. Comparable to Craftis on kids' arts, crafts, and activity kits, though Baker Ross is more consumer/DTC-focused and less concentrated on hospitality B2B bespoke.
• Alex Brands (Alex Toys): US-based maker of children's craft kits, activity packs, and educational toys including partnerships with major hospitality and travel brands. Comparable to Craftis on kids' activity kits and bespoke branded entertainment for hospitality/travel, though more US-focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@craftisltd
• Facebookfacebook.com/craftisuk
• LinkedInlinkedin.com/company/crafti's-ltd
• Instagraminstagram.com/craftisuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftis Ltd