World Land Trust
- Company typePrivate
- Founded1989
- HeadquartersHalesworth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
World Land Trust firmographics
Firmographics- Name
- World Land Trust
- Legal name
- World Land Trust
- Website
- https://worldlandtrust.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
World Land Trust industry classification
Industry- Product category
- Conservation Services
- NAICS
- Support Activities for Forestry (1153), Grantmaking and Giving Services (81321), Forest Nurseries and Gathering of Forest Products (11321)
- SIC
- Forestry (800), Investors, Nec (6799)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
- akta.pro secondary industries
- Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK), Forestry & Reforestation (BPAGAGAD), Biodiversity, Conservation & Natural Capital Funds (FSANAJAG)
Keywords
Where World Land Trust is headquartered
LocationHeadquarters
- HQ city
- Halesworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
World Land Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters through various programmes including Action Fund, Buy an Acre, Plant a Tree, and Keepers of the Wild. Donors can give via website, direct debit, card payments, and payroll giving.
- Corporate Partnerships: Corporate supporters contribute through Carbon Balanced programmes, sponsorships, and programme-specific donations. Companies can offset emissions, support rangers, buy acres, or plant trees as part of their CSR commitments.
- Carbon Balanced Programme: Organizations and individuals measure carbon footprints, reduce where possible, and mitigate remaining emissions by supporting forest protection and restoration. Launched in 2005, generating over £2.5 million for vital conservation.
- Grant Funding: WLT receives funding from grantmakers and foundations to support conservation projects globally.
- Legacy Gifts: WLT accepts Wills and Legacies as planned giving donations from supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Buy an Acre: £100 = 1 acre protected |
| Unit Pricing | One time/ perpetual license | Plant a Tree: £5 per tree funded from seed to success |
| Subscription | Pay-as-you-go | Act Now for Orangutans Appeal: £287,821 target |
| Subscription | Monthly | WLT Friends Regular Giving |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
World Land Trust product offering
Product offeringCore offering
World Land Trust is a conservation charity that raises donations from individuals, corporates and grantmakers and channels them to a network of 50+ in-country partner NGOs delivering habitat protection, reforestation and ranger programmes. Its core paid offerings are structured giving programmes: Buy an Acre (£100 = 1 acre protected), Plant a Tree (£5 per tree, full lifecycle), Keepers of the Wild (ranger funding), Action Fund (flexible urgent-response funding) and Carbon Balanced (certified carbon offsetting).
Product overview
World Land Trust is a conservation charity founded in 1989 that operates as a portfolio of interconnected conservation programmes rather than a unified technology product. Its core offerings centre on land protection (Buy an Acre), reforestation (Plant a Tree), ranger support (Keepers of the Wild), and carbon offsetting (Carbon Balanced, Carbon Balanced Paper), all channelled through a flexible Action Fund for urgent needs. These are complemented by regular giving (WLT Friends), urgent species-specific appeals (Act Now for Orangutans, Project Pangolin), fundraising events (Ultra Challenge, Operation Ocelot), and educational resources. The organisation does not offer a software platform, API, or technology product; its 'products' are charitable giving programmes delivered through its website and partner network.
Differentiator
Problem solved
Functional benefit
Brands
- Action Fund: Flexible funding programme enabling urgent conservation action wherever and whenever needed.
- Buy an Acre
- Keepers of the Wild
- Plant a Tree
- Carbon Balanced
Products and services
- Action Fund Flexible funding programme enabling WLT to act quickly wherever and whenever urgent conservation action is needed, supporting land purchases, wildfire defence, and ranger employment.
- Buy an Acre Long-running land purchase programme allowing supporters to protect threatened habitats, with every £100 donated securing one acre of land for permanent protection.
- Plant a Tree Reforestation programme funding native tree planting from seed collection through to five-year post-planting monitoring, with £5 covering one tree's full lifecycle.
- Keepers of the Wild Ranger support programme funding the employment of local men and women as rangers to protect reserves from illegal activities, conduct biodiversity monitoring, and engage with communities.
- Carbon Balanced Carbon offset programme enabling individuals and organisations to measure emissions, reduce where possible, and balance the remainder by supporting forest protection and restoration; certified to international standards with credits issued once and retired on a public registry.
- Carbon Balanced Paper Programme enabling businesses to offset paper usage through contributions to forest conservation projects.
- WLT Friends Regular giving programme allowing supporters to make ongoing monthly or annual donations to support the Action Fund, with benefits including a welcome pack, Friends First Look newsletter, and digital postcards.
- Act Now for Orangutans Urgent fundraising appeal to raise £287,821 for partner Hutan to secure 16 ha of critically important forest within Borneo's Kinabatangan floodplain as a wildlife corridor.
- Project Pangolin Appeals programme raising funds for pangolin conservation across WLT partner reserves worldwide, supporting seven pangolin species in countries from Nepal to Uganda.
- Shop & Gifting Charity shop offering gifts and merchandise supporting WLT conservation work.
Quantifiable outcome
- 1,340,393 hectares (3,312,183 acres) protected
- +5 more outcomes
Companies that use World Land Trust
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
World Land Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
World Land Trust partnerships and signals
Strategic signalPartnerships
60 partnerships are on record, tiered active and core.
- United Nations Environment Programme (UNEP)activeWLT signed up to UN's Core Human Rights Principles for Private Conservation Organizations and Funders launched at end of 2024.
- A Rocha Kenya (ARK)activeWLT conservation partner in Kenya focusing on scientific research, advocacy, environmental education, and sustainable community-based conservation programmes around Watamu and Malindi on the Kenyan coast.
- Big Life FoundationactiveConservation organisation operating in Kenya and Tanzania protecting and sustaining East Africa's wildlife and wild lands, with focus on elephant populations and community collaboration.
- The Environmental Conservation Trust of Uganda (ECOTRUST)activeECOTRUST works with communities and stakeholders in Uganda to conserve natural resources and biodiversity while contributing to poverty alleviation and climate resilience.
- Environmental DefendersactiveEnvironmental justice organisation protecting the Albertine Rift region between Uganda and DRC, working closely with local communities and indigenous people.
- Environment and Rural Development Foundation (ERuDeF)activeConserve biodiversity and protect environments through research, training, education and community engagement in Cameroon.
- Fundação KissamaactivePromotes defence, protection, conservation, management, study and research of Angola's biodiversity through conservation and environmental education projects.
- Gorongosa ProjectactiveIntegrated multi-partner approach to conservation and people-centred development in Mozambique's Gorongosa National Park, balancing needs of people and wildlife.
- Kara-Tunga Foundation (KTF)activeFostering peace, prosperity and conservation through ecotourism development in Uganda's Karamoja region.
- Missouri Botanical Garden – Madagascar Programme (MBG-Madagascar)activeCommitted to understanding and safeguarding Madagascar's unique, diverse and highly threatened flora, working in 11 Priority Areas for Plant Conservation.
- Nature KenyaactiveConnecting nature and people to promote the study and conservation of nature in Kenya.
- Overberg Renosterveld Trust (ORT)activeSecuring long-term conservation and management of remaining fragments of threatened natural vegetation in South Africa's Overberg lowlands.
- Planet MadagascaractiveBuilding sustainable forest communities, improving livelihoods, empowering local people, and conserving Madagascar's unique biodiversity around Ankarafantsika National Park.
- Reforest AfricaactiveRestoring and protecting native African forests through active forest management combined with hands-on training for local people to protect their environment.
- Southern Tanzania Elephant Programme (STEP)activeElephant protection, research and monitoring, community projects to enhance human-elephant co-existence, and advocacy and education in Tanzania.
- Tanzania Forest Conservation Group (TFCG)activeImproving conservation of Tanzania's unique and threatened biodiversity by preserving coastal forests and Eastern Arc Mountains.
- Wild TomorrowactiveDedicated to protection of southern Africa's threatened species and habitats, restoring and rewilding high-biodiversity areas at risk of development.
- Applied Environmental Research Foundation (AERF)activeIndian NGO working with local communities to conserve community owned forests, establishing projects deriving income from standing forest rather than felling trees.
- Foundation for the Preservation of Wildlife and Cultural Assets (FPWC)activeEstablished Caucasus Wildlife Refuge in 2011 through leasing land from local communities in Armenia, focusing on wildlife protection and environmental education.
- Haribon FoundationactivePioneering conservation organisation dedicated to safeguarding Philippines' unique habitats and wildlife through participatory and sustainable solutions. BirdLife International partner.
- HutancoreStudies and conserves threatened habitats and wildlife in Sabah, Malaysian Borneo, through holistic community-led programme and innovative cross-sectoral partnerships. Key partner for orangutan conservation.
- Koshi Tappu Kanchenjunga Biodiversity Education Livelihood Terra-Studio (KTK-BELT)activeCatalysing new models of biodiversity conservation and environmental learning in eastern Nepal through 'Vertical University' concept spanning 8,000 metres of elevation.
- Snow Leopard Foundation (SLF)activeDedicated to protecting Snow Leopards and other key predators in Pakistan through research, capacity-building, and community engagement.
- Viet Nature Conservation Centre (Viet Nature)activeStriving to halt loss of biodiversity in Vietnam, conserve integrity and diversity of nature, working with people towards sustainability.
- Wildlife Trust of IndiaactiveConserving wildlife and habitat and working for welfare of individual wild animals in partnership with communities and governments in India.
- Asociación Ecológica de San Marcos de Ocotepeque (AESMO)activeWorking in western Honduras on watershed management and protected areas, developing shared governance for conservation and sustainable management.
- Conservación de Anfibios A.C.activeDeveloping conservation programmes for Mexico's native amphibians with focus on endemic and threatened species through research and environmental education.
- Corozal Sustainable Future Initiative (CSFI)activeBelizean not-for-profit NGO dedicated to management, protection, and conservation of important national protected areas in north-eastern Belize.
- Foundation for Ecodevelopment and Conservation (FUNDAECO)activeWorked for 33 years to protect and manage nature reserves in Guatemala, balancing needs of local communities and wildlife.
- Grupo Ecológico Sierra GordaactiveConserving biodiversity and promoting sustainable management of natural resources within Sierra Gorda Biosphere Reserve in central Mexico.
- Naturaleza y Cultura Sierra Madre (NCSM)activePromoting conservation and protection of ecosystems and wild species in Mexico.
- Programme for BelizeactivePromoting conservation of Belize's natural heritage and sustainable use of forest resources.
- Amazónicos por la Amazonía (AMPA)activePeruvian organization committed to conservation of biodiversity and sustainable territorial development in the Andean Amazon.
- Asociación ArmoníaactiveConserving nature in Bolivia, especially threatened bird species and habitats, in partnership with communities and governments.
- Asociación Civil ProvitaactiveDeveloping innovative socio-environmental solutions to conserve nature, key organisation for biodiversity conservation in Venezuela and Latin America.
- Aves ArgentinasactiveBirdLife International Partner for Argentina with over 4,000 members, protecting Argentina's birds, habitats, and wider biodiversity.
- Fundación Biodiversidad ArgentinaactivePromoting conservation of biological diversity in Argentina through scientific research, technology transfer, environmental education, and conservation programmes.
- Fundación Biodiversa ColombiaactiveConserving Colombian natural and cultural heritage through scientific research with social involvement and sustainable productive projects.
- Fundación EcoMingaactiveConservation body protecting unique foothill forests, cloud forests, and páramo grasslands of Ecuadorian Andes.
- Fundación Guanacas Bosques de NieblaactiveRestoring, conserving and expanding forests, preserving water sources, and promoting natural harmony between humans and nature in Colombia.
- Fundación Hábitat y Desarrollo (FHD)activeProtecting natural environments, endangered species and promoting sustainable development in Argentina.
- Fundación JocotocoactiveProtecting globally threatened species and ecosystems in Ecuador. Owns fifteen reserves including ones protecting newly discovered species.
- Fundación Natura BoliviaactiveProtecting forests and developing sustainable natural resource management through Watershared model that maintains hydrological function of forests.
- Fundación Patagonia NaturalactivePromoting conservation and protection of Patagonian environment within Argentina, encouraging responsible management of resources and ecosystems.
- Fundación ProAvesactiveConservation organisation protecting threatened species and ecosystems in Colombia, with first WLT funding in 2009.
- Fundación Proyecto Tití (FPT)activeProtecting Cotton-top Tamarin and its tropical dry forest habitat in Colombia. Only 2,000 individuals remain in the wild.
- Fundación Rewilding ArgentinaactivePromoting complete recovery of Argentina's ecosystems through active species reintroductions, working with local communities and governments.
- Guyra ParaguayactiveProtecting areas throughout Paraguay, safeguarding varied habitats and species while creating sustainable future for wildlife and local people.
- Instituto Marcos DanielactivePrivate non-profit carrying out scientific research and biodiversity conservation in Brazil, based on Conservation Medicine and One World-One Health concept.
- NATIVA BoliviaactivePromoting balance between human needs and nature for a dignified life in Bolivia.
- Natura ArgentinaactiveCommitted to conservation of natural ecosystems through creation of protected areas with local stakeholder participation.
- Naturaleza y Cultura EcuadoractivePart of Nature and Culture International, working to conserve biologically diverse ecosystems in Ecuador in concert with local people.
- Naturaleza y Cultura PeruactivePart of Naturaleza y Cultura Internacional, preserving biologically diverse ecosystems with local cultures in Peru.
- Reserva Ecológica de Guapiaçu (REGUA)activeLong-term conservation of Atlantic Forest and biodiversity in Rio de Janeiro, Brazil, through land acquisition and partnership agreements.
- American Bird Conservancy (ABC)activeOperational partner conserving native birds and their habitats throughout the Americas, focusing on threats including pesticides and habitat destruction.
- BirdLife InternationalactiveWorld's largest partnership of conservation organisations striving to conserve birds, their habitats and global biodiversity.
- IUCN National Committee of the Netherlands (IUCN NL)activePlatform for all IUCN members in the Netherlands contributing to international conservation and sustainable management of nature.
- Leeds Ecosystem, Atmosphere and Forest (LEAF)activeUniversity of Leeds centre linking forest-related research with external organisations ensuring research has beneficial impact.
- Nature and Culture InternationalactiveOperational partner conserving biologically diverse landscapes in Latin America in concert with local cultures.
- Kew GardensactiveWLT follows Kew Gardens' 10 Golden Rules for Reforestation as guiding principles for restoration work.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
World Land Trust competitors and assessment
Company assessmentDirect peers
- Durrell Wildlife Conservation Trust: Jersey- and UK-based international conservation charity protecting endangered species and habitats through training, captive breeding, and in-country partnerships; similar niche scale and UK headquarters footprint to WLT.
- Fauna & Flora International (FFI): UK-registered international conservation charity protecting threatened species and habitats worldwide through partner-led programmes; closely comparable in size, UK base, partner network, and land protection mandate.
- Rainforest Trust: International conservation NGO that purchases and protects threatened tropical land acre-by-acre, mirroring WLT's Buy an Acre model with comparable donor unit pricing and direct land protection focus.
- African Wildlife Foundation: International conservation NGO focused on African landscapes and species, working with African people and governments to protect wildlife habitat; directly comparable partner-led execution model and geographic overlap with WLT's African operations.
Broad incumbents
- RSPB: UK's largest nature conservation charity with a large membership base, recurring giving, and corporate partnerships; comparable in charity scale, UK base, and use of digital+event fundraising channels, though focused domestically on bird reserves.
- Conservation International: Global conservation organisation operating in 30+ countries with biodiversity, climate, and sustainable finance programmes; comparable partner-led execution model and corporate sustainability offering overlap.
- The Nature Conservancy: Large US-based environmental NGO operating globally on land protection, conservation, and climate science with similar land acquisition and partner-based execution model; far larger in scale but occupies the same conservation-charity category as WLT.
- Wildfowl & Wetlands Trust (WWT): Major UK conservation charity founded in 1946 that protects wetlands and wildlife through reserve ownership and visitor-driven revenue; offers a UK benchmark for charity scale, board governance, and recurring donor programmes.
- WWF-UK: UK office of the world's largest conservation NGO running species, habitat, and climate programmes globally; a broad incumbent with overlapping corporate partnership, individual giving, and land protection activities.
Emerging players
- Re:wild: US-based conservation NGO founded from Global Wildlife Conservation focusing on protecting and restoring biodiversity through local partnerships; comparable partner-execution model and species/habitat focus areas that intersect with WLT geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
World Land Trust social profiles
Digital presenceWorld Land Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Land Trust leadership team
Management profileNumber of profiles
World Land Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Land Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Land Trust
What does World Land Trust do?
World Land Trust is a conservation charity that raises donations from individuals, corporates and grantmakers and channels them to a network of 50+ in-country partner NGOs delivering habitat protection, reforestation and ranger programmes. Its core paid offerings are structured giving programmes: Buy an Acre (£100 = 1 acre protected), Plant a Tree (£5 per tree, full lifecycle), Keepers of the Wild (ranger funding), Action Fund (flexible urgent-response funding) and Carbon Balanced (certified carbon offsetting).
Is World Land Trust a public or private company?
World Land Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was World Land Trust founded?
World Land Trust was founded in 1989. It employs 11 to 50 people.
Where is World Land Trust based?
World Land Trust is headquartered in Halesworth, United Kingdom, in the Europe region.
How does World Land Trust make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, carbon Balanced Programme, grant Funding and legacy Gifts.
Who are World Land Trust's main competitors?
Direct peers on record are Durrell Wildlife Conservation Trust, Fauna & Flora International (FFI), Rainforest Trust and African Wildlife Foundation. Broad incumbents are RSPB, Conservation International, The Nature Conservancy, Wildfowl & Wetlands Trust (WWT) and WWF-UK. Re:wild is listed as an emerging player.
Does World Land Trust have an API?
No public API is recorded for World Land Trust.
What industry is World Land Trust in?
World Land Trust's product category is Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of AFAMAKAH, Timberland Carbon & Natural Capital Project Development (Offsets/REDD+). Its NAICS code is 1153 and its SIC code is 800.