Craft Productions

What Craft Productions does

Craft Productions is a Reno, Nevada-based audio-visual event production company founded in 2018 by Casey Bell. The firm provides audio-visual equipment rentals, live event production and management, virtual and hybrid event streaming, content creation services, and laptop and computer rentals to corporate, political, educational, and nonprofit clients across the United States, with a primary service concentration in the Western US. Its technical stack includes LED video walls with 0.5-25mm pixel pitch options, line array speaker systems, live streaming and hybrid event platforms, and standard event-production equipment including PA systems, projectors, lighting rigs, cameras, and video switchers.

The company operates a hardware rental plus professional services business model, generating revenue through quote-based event contracts rather than standardized published pricing. Its go-to-market is event-driven and project-based, with named enterprise clients including Intuit, Visa, Panasonic, Schneider Electric, Granite Construction, Dow, US Steel, Renown Health, and Greater Nevada Credit Union, alongside educational and nonprofit clients such as the University of Nevada, Reno (UNR), Truckee Meadows Community College (TMCC), Lake Tahoe School, America Mensa, and Washingtonian.

Craft Productions is structured as a privately held LLC operating with a small core team of approximately six employees supplemented by on-call and part-time technical staff. Tom Watts joined as partner in 2022, contributing to the company's national expansion from its Northern Nevada base. The company has not disclosed any external funding rounds and relies on event-driven revenue with no disclosed multi-year MSAs.

Name

Craft Productions

Legal name

Craft Productions, LLC

Website

https://craft.productions

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Craft Productions is a Reno, Nevada-based audio-visual event production company founded in 2018, serving corporate, educational, political, and nonprofit clients nationwide with AV rentals, live event production, virtual/hybrid streaming, and content creation services.

Ownership category

akta.pro rank

Product category

Audio Visual Event Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Audio visual rentals
• Live event production
• Video production services
• Hybrid event streaming
• Conference AV services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audio Visual Equipment Rentals: Rental of audio equipment (PA systems, microphones, digital consoles), video equipment (projectors, TVs, cameras, switchers), and lighting equipment (stage wash, effects lighting). Equipment is delivered, set up, and operated at client venues.
2. Live Event Production & Management: Full-service production management including pre-production planning, on-site production, and post-production. Covers corporate events, conferences, political rallies, groundbreakings, and celebrations.
3. Virtual and Hybrid Events: Live streaming services, virtual event support, and hybrid event production combining in-person and digital elements.
4. Content Creation: Video production services including corporate videos, TV advertising, motion graphics, training videos, and brand awareness content.
5. Laptop and Computer Rentals: Rental of MacBook Pro laptops, printers, and iPads for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Craft Productions provides turn-key audio-visual event production services, delivering and operating AV equipment including PA systems, LED walls, projectors, lighting, video switchers, and cameras at client venues. The company manages full live event production for corporate conferences, political rallies, groundbreakings, weddings, and trade shows, complemented by live streaming, hybrid event production, and video/content creation services. Laptop and computer rentals round out its service portfolio for events.

Product overview

Craft Productions is a premier audio visual service company offering turn-key event production from start to finish. The company operates as a unified service offering rather than a software platform, providing five core service areas: Audio Visual Rentals (equipment for audio, video, lighting), Live Event Production & Management (full production services for corporate, political, and celebratory events), Virtual/Live Streaming & Hybrid Events (digital event delivery and remote presenter integration), Content Creation (video production and motion graphics), and Laptop/Computer Rentals. These services are designed to work together as an integrated event production solution, with the company providing everything from equipment rental to on-site technical operation and post-production support.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Visual Rentals

Quantifiable outcome

• Successfully produced events from intimate gatherings to national conferences

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Core ConstructionminorOthersListed as a valued partner/client on the company website. Core Construction is a construction company that has utilized Craft Productions' AV services for corporate events.
• American Heart AssociationminorOthersListed as a valued partner/client. AHA has worked with Craft Productions for events.
• Raley'sminorOthersListed as a valued partner/client. Raley's is a supermarket chain that has utilized Craft Productions' services.
• Silver Legacy RenominorOthersListed as a valued partner/client. A major hotel/casino resort in Reno that has partnered with Craft Productions for events.
• Granite ConstructioncoreOthersListed as a valued partner. Craft Productions is described as one of Granite's preferred production companies, handling annual training seminars and conferences at Grand Sierra Resort. They provide 32ft LED video walls, line array sound systems, and full lighting packages for Granite's events.
• PanasoniccoreOthersListed as a valued partner. Craft Productions has produced multiple video projects for Panasonic including TV advertisements, the 100th anniversary video, and the 1 Billion Battery milestone event. Panasonic is expanding operations in Northern Nevada.
• Schneider ElectriccoreOthersListed as a valued partner. Craft Productions has produced videos for Schneider Electric's service facility grand openings in Costa Mesa and Livermore, California.
• University of Nevada Reno (UNR)minorOthersListed as a valued partner. UNR has utilized Craft Productions for campus events including the Feed the Pack catering exhibition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freeman Company: Large experiential marketing and event services firm offering AV production, exhibit fabrication, and event logistics; comparable as a broader incumbent in the same event production value chain with significantly greater scale.
• GES (Global Experience Specialists): Event and exhibit services provider serving trade shows, conferences, and corporate events with AV, signage, and logistics; broader incumbent peer with overlapping corporate event production capabilities.
• George P. Johnson Experience Marketing: Experiential agency producing brand experiences, corporate events, and conferences with end-to-end production capabilities; comparable as a broader incumbent in live event production for enterprise brands.

Direct peers

• Smart Source Rentals: National AV equipment rental and event technology provider serving corporate clients; directly competes with Craft on the rental-plus-service component of event production.
• Encore Global (formerly PSAV): Largest dedicated AV and event technology provider in North America, offering hotel and venue-based AV production, staging, and content services to corporate and association clients — directly comparable to Craft's full-service event production offering at much larger scale.
• PRG (Production Resource Group): Global provider of production services and solutions including lighting, video, and audio for live events, concerts, and corporate productions; comparable to Craft across the AV production stack with broader entertainment industry reach.
• Meeting Tomorrow: National AV rental and event production company serving corporate meetings and conferences with similar equipment rental and on-site production services; a direct mid-market competitor to Craft.
• Rentex: National AV equipment rental company supplying projectors, LED walls, audio, and lighting to production companies and event producers; comparable as an equipment-side peer and potential supplier/competitor.
• LMG (L&M Production Group / LMG Systems): National AV and event production provider offering video, audio, and lighting for corporate events, trade shows, and live shows; directly comparable in service mix with a larger national footprint.

Regional players

• AV Chicago: Midwest-based AV production and rental company serving corporate events, conferences, and trade shows; comparable service model and scale to Craft but operating in a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CraftProductions
• LinkedInlinkedin.com/company/craft-productions
• Instagraminstagram.com/craft.productions
• Pinterestpinterest.com/Craft_Productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Productions