Craftroads Beverage

What Craftroads Beverage does

Craftroads Beverage operates an online storefront at craftroadsbev.beer that functions as a TeePublic-hosted print-on-demand merchandise marketplace rather than an actual beverage business. The site lists apparel and accessory designs (with a visible OJOL77 t-shirt priced at $16 USD / IDR 77,000) and inherits TeePublic's category taxonomy across anime, drinks, fantasy, food, funny, movies, sci-fi, sports, television, vintage, animals, and music. Underlying technology is TeePublic's print-on-demand infrastructure (TP Apparel LLC), which handles design rendering, order fulfillment, and global shipping.

The business model is direct-to-consumer one-time sales of merchandise to individual consumers seeking fandom, lifestyle, or self-expression products. There is no subscription, tiered pricing, or recurring billing component; transactions are settled via Visa, Mastercard, American Express, Discover, PayPal, or Apple Pay. Go-to-market is product-led and entirely consumer-facing — discovery occurs through TeePublic's tag-based search, auto-generated trending tags, and organic social sharing links (Twitter/X, Facebook, Pinterest, Reddit, Tumblr, Linktree). The storefront offers free exchanges and free US shipping on orders over $70 to reduce purchase friction.

Despite the "Beverage" trade name, no evidence supports actual beverage manufacturing, distribution, or sales. The on-page copy mixes Indonesian-language marketing content around OJOL77 (an Indonesian ride-hailing brand) and beer themes, suggesting SEO-oriented template content rather than a substantive beverage operation. The entity has no disclosed headcount, no management team, no funding history, no patents, no certifications, and no first-party financials. Customer support, refunds, and shipping policies are handled via standard TeePublic infrastructure, and the site is BBB accredited through TeePublic.

Name

Craftroads Beverage

Website

https://craftroadsbev.beer

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Craftroads Beverage operates a TeePublic-hosted print-on-demand merchandise storefront at craftroadsbev.beer, selling apparel and accessory designs (including an OJOL77 t-shirt at $16 USD) to individual consumers globally via one-time purchases and organic, tag-based discovery.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct merchandise sales: The primary revenue stream is direct one-time sales of print-on-demand merchandise (t-shirts, hoodies, accessories, home goods) to consumers. Each sale generates a transaction at the listed price with no recurring component. The platform processes payments via Visa, Mastercard, American Express, Discover, PayPal, and Apple Pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Craftroads Beverage operates an online merchandise storefront (craftroadsbev.beer) hosted on the TeePublic print-on-demand platform, selling OJOL77-themed apparel (t-shirts, hoodies, tank tops, shorts) and accessories/home goods (hats, stickers, mugs, phone cases, totes, pillows, wall art). Products are designed by independent artists, fulfilled via print-on-demand, and shipped globally to individual consumers at fixed unit prices (e.g., $16 USD per t-shirt).

Product overview

Craftroads Beverage appears to operate a merchandise/e-commerce platform (powered by TeePublic) that sells t-shirt designs. The company offers various apparel products including t-shirts, shorts, hoodies, tank tops, accessories (hats, stickers, magnets, phone cases, pins, totes), and home goods (mugs, tapestries, wall art, pillows). Products are sold through the TeePublic print-on-demand platform with design categories including Halloween, Music, Sports, Movies, Animals, Television, and Vintage themes.

Differentiator

Problem solved

Functional benefit

Products and services

• OJOL77 Rasa Murni Kebaikan Alami Craftroadsbev Beer T-Shirt A graphic OJOL77-themed t-shirt (Design ID 74165272) sold through the TeePublic print-on-demand storefront at $16 USD (IDR 77,000). Targeted at individual consumers seeking branded apparel and fandom merchandise.
• OJOL77-Branded Apparel Collection A broader apparel line of OJOL77-branded garments (t-shirts, hoodies, tank tops, shorts) available through print-on-demand, offered across multiple themed categories including Halloween, Music, Sports, Movies, Animals, Television, and Vintage.
• OJOL77 Accessories and Home Goods Accessories and home goods featuring OJOL77 designs, including hats, stickers, magnets, phone cases, pins, totes, mugs, tapestries, wall art, and pillows, all produced via print-on-demand and shipped globally.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights3 records

Direct peers

• Zazzle: Customizable and print-on-demand product marketplace spanning apparel, accessories, and home goods. Competes in the same POD e-commerce category as TeePublic/Redbubble.
• Threadless: Artist-driven print-on-demand apparel brand and marketplace. Closely comparable model: community-submitted designs, POD fulfillment, owned-and-operated e-commerce storefront.
• TeePublic: The print-on-demand marketplace that hosts this storefront. TeePublic provides the underlying e-commerce, fulfillment, and global shipping infrastructure; any operator using TeePublic's 'Dashery' feature is a direct tenant-peer in the same POD merchandise model.
• Redbubble: Largest independent print-on-demand apparel and accessories marketplace. Operates the same core model (independent artists/designs, POD fulfillment, global e-commerce), making it the closest functional peer to a TeePublic storefront.
• Society6: Print-on-demand marketplace for apparel, home goods, and accessories created by independent designers. Same horizontal POD model with artist-supplied designs and platform-handled fulfillment.
• Spreadshirt: Print-on-demand platform enabling custom apparel and merchandise storefronts globally. Comparable in that third parties can spin up their own branded shop on top of the platform's fulfillment engine.
• Design By Humans: Artist-focused print-on-demand apparel marketplace with similar design-discovery, tag-based browsing, and POD fulfillment mechanics to TeePublic.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/craftroads-beverage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftroads Beverage