The Craftsman Group at RE/MAX Advanced Realty
The Craftsman Group at RE/MAX Advanced Realty is a small residential real estate agent team in Central Indiana, operating under the RE/MAX franchise and serving individual home buyers and sellers in the Indianapolis metro through approximately ten licensed agents led by broker Cate Waggoner-Lee.
- Company typePrivate
- Founded2015
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Craftsman Group at RE/MAX Advanced Realty does
The Craftsman Group at RE/MAX Advanced Realty is a small residential real estate agent team operating under the RE/MAX Advanced Realty franchise in the Indianapolis metro area, headquartered at 65 Airport Parkway, Greenwood, Indiana. Founded as a team within the franchise (firmographic year listed as 1998, with team-member references documented from 2015), it is led by designated broker Cate Waggoner-Lee, who brings over 20 years of real estate experience, GRI designation, and a coaching background. The team comprises approximately ten named licensed agents—including Sarah Ragsdale, Gigi Melloh, Matt Henninger, Jackie Ray, Madeline Bennett, Katrin Teverbaugh, Marcus Fillyaw, and Maddy Huertas—many of whom transitioned into real estate from prior careers in education, coaching, professional athletics, special education, and the medical field.
The team sells residential real estate services across Central Indiana, covering Greenwood, Mooresville, and surrounding communities within the Indianapolis metro. Core offerings include personalized buyer and seller representation, contract negotiation, and transaction coordination, delivered through a sales-led, agent-matching model that pairs individual clients with agents based on their specific needs. Supplementary offerings include a real estate and business coaching service led by Cate Waggoner-Lee through Jared James Enterprises, and pre-licensing education delivered via a partnership with the Indiana Real Estate Institute. The team's technology footprint is limited to standard RE/MAX franchise transaction-management and client-relationship tooling; no proprietary technology, AI/ML systems, or differentiated platform has been disclosed.
Revenue is generated on a transaction-commission basis: agents earn percentage-based commissions on completed residential buy-side and sell-side transactions. Pricing is not publicly disclosed and varies by transaction, with clients contacting agents directly for quotes. Marketing and distribution operate through three primary channels: the RE/MAX brand platform (top-of-funnel referrals), individual agent websites and profiles (content marketing), and direct phone/email outreach (bottom-of-funnel). The customer base consists of individual residential consumers in Central Indiana, with no enterprise or institutional accounts. The firm holds no patents, has raised no external capital, and reports no mergers, acquisitions, or restructuring events.
The Craftsman Group at RE/MAX Advanced Realty firmographics
Firmographics- Name
- The Craftsman Group at RE/MAX Advanced Realty
- Legal name
- The Craftsman Group at RE/MAX Advanced Realty
- Website
- https://craftsmanrg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Craftsman Group at RE/MAX Advanced Realty is a small residential real estate agent team in Central Indiana, operating under the RE/MAX franchise and serving individual home buyers and sellers in the Indianapolis metro through approximately ten licensed agents led by broker Cate Waggoner-Lee.
- Ownership category
- akta.pro rank
The Craftsman Group at RE/MAX Advanced Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where The Craftsman Group at RE/MAX Advanced Realty is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Craftsman Group at RE/MAX Advanced Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Transaction Commissions: The team earns commissions on residential real estate transactions for both buyers and sellers in the Central Indiana market. Agents facilitate buying and selling of homes, earning percentage-based commissions on completed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Craftsman Group at RE/MAX Advanced Realty product offering
Product offeringCore offering
The Craftsman Group is a residential real estate team operating under the RE/MAX Advanced Realty franchise, providing licensed agent representation for home buyers and sellers in the Central Indiana market. Individual agents deliver personalized services including property search assistance, contract negotiation, and transaction coordination for residential real estate transactions.
Product overview
The Craftsman Group is a residential real estate team operating under RE/MAX Advanced Realty, offering home buying and selling services through a team of licensed REALTORS. The core service consists of individual agent representation providing personalized real estate assistance. Some agents offer supplementary services including real estate coaching and pre-licensing education through partnerships with Indiana Real Estate Institute.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Agent Services Personalized residential real estate buying and selling services provided by individual licensed agents within The Craftsman Group, including property search assistance, contract negotiation, transaction coordination, and closing support. The service is targeted at individual home buyers, home sellers, and real estate investors in the Central Indiana market.
Companies that use The Craftsman Group at RE/MAX Advanced Realty
Customer profileSegments1 record
Ideal customer profiles1 record
The Craftsman Group at RE/MAX Advanced Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Craftsman Group at RE/MAX Advanced Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- RE/MAX Advanced RealtycoreThe Craftsman Group operates as a branded team under the RE/MAX Advanced Realty franchise, leveraging the RE/MAX brand recognition and infrastructure while maintaining team identity and culture. This franchise relationship provides access to RE/MAX marketing resources, training programs, and brand credibility in the real estate market.
- Indiana Real Estate Institute (IREI)supportingIndiana Real Estate Institute is referenced as an educational partner where team members like Sarah Ragsdale teach real estate pre-licensing classes. The partnership provides continuing education opportunities for agents and connects the team with aspiring real estate professionals.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Craftsman Group at RE/MAX Advanced Realty competitors and assessment
Company assessmentRegional players
- @properties: Residential brokerage with strong Midwest presence and team-based agent structure comparable to The Craftsman Group, though its primary geographic concentration differs from Indianapolis, making it a regional rather than direct local competitor.
Direct peers
- HomeSmart: Residential brokerage franchise operating on a 100% commission model with team structures similar to The Craftsman Group, directly competing for independent and team-based agents in Indiana markets.
- Redfin: Tech-enabled residential brokerage with an Indianapolis presence offering salaried and commission-based agent representation, competing directly for the same buyer and seller pool as The Craftsman Group.
- Fathom Realty: Cloud-based, flat-fee brokerage offering agent teams revenue-sharing economics highly comparable to RE/MAX team structures like The Craftsman Group, and is expanding into Indiana.
- eXp Realty: Cloud-based residential brokerage that recruits agents into a team-style, commission-split model with low overhead, directly comparable to the economics and operating model of The Craftsman Group under RE/MAX.
Broad incumbents
- RE/MAX, LLC: The Craftsman Group operates as a branded team inside the RE/MAX franchise network. RE/MAX is the parent brand providing franchise infrastructure, marketing, technology, and referral flow to the team, making it the most structurally comparable entity by relationship.
- Compass: Tech-forward residential brokerage expanding into Indianapolis and competing for the same agents and clients as traditional RE/MAX teams; relevant as a structural disruptor to the team-based commission model The Craftsman Group operates.
- Coldwell Banker Realty: Legacy residential brokerage franchise with national brand recognition and a strong presence in the Indianapolis metro, directly competing with The Craftsman Group for residential listings and buyer clients in the same Central Indiana geography.
- Keller Williams Realty: The largest residential real estate franchise in the US by agent count, Keller Williams competes head-to-head with RE/MAX-affiliated teams like The Craftsman Group for buyer and seller representation in Central Indiana and runs a comparable team-based operating model.
- Berkshire Hathaway HomeServices: National residential brokerage franchise competing in the Indianapolis metro with a team-based model and strong consumer brand, comparable to RE/MAX-affiliated teams on franchise economics and agent structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Craftsman Group at RE/MAX Advanced Realty social profiles
Digital presenceThe Craftsman Group at RE/MAX Advanced Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Craftsman Group at RE/MAX Advanced Realty leadership team
Management profileNumber of profiles
Profiles9 records
The Craftsman Group at RE/MAX Advanced Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Craftsman Group at RE/MAX Advanced Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Craftsman Group at RE/MAX Advanced Realty
What does The Craftsman Group at RE/MAX Advanced Realty do?
The Craftsman Group is a residential real estate team operating under the RE/MAX Advanced Realty franchise, providing licensed agent representation for home buyers and sellers in the Central Indiana market. Individual agents deliver personalized services including property search assistance, contract negotiation, and transaction coordination for residential real estate transactions.
Is The Craftsman Group at RE/MAX Advanced Realty a public or private company?
The Craftsman Group at RE/MAX Advanced Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Craftsman Group at RE/MAX Advanced Realty founded?
The Craftsman Group at RE/MAX Advanced Realty was founded in 2015. It employs 1 to 10 people.
Where is The Craftsman Group at RE/MAX Advanced Realty based?
The Craftsman Group at RE/MAX Advanced Realty is headquartered in Indianapolis, United States, in the North America region.
How does The Craftsman Group at RE/MAX Advanced Realty make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are The Craftsman Group at RE/MAX Advanced Realty's main competitors?
@properties is listed as a regional player. Direct peers are HomeSmart, Redfin, Fathom Realty and eXp Realty. Broad incumbents are RE/MAX, LLC, Compass, Coldwell Banker Realty, Keller Williams Realty and Berkshire Hathaway HomeServices.
Does The Craftsman Group at RE/MAX Advanced Realty have an API?
No public API is recorded for The Craftsman Group at RE/MAX Advanced Realty.
What industry is The Craftsman Group at RE/MAX Advanced Realty in?
The Craftsman Group at RE/MAX Advanced Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its SIC code is 6531.