Craftsmen Home Improvement Co

What Craftsmen Home Improvement Co does

Craftsmen Home Improvements Inc. (dba Craftsmen Home Improvements) is a privately held exterior home improvement contractor founded in 1991 and headquartered at 7455 France Ave S #194, Edina, Minnesota (by-appointment office, Minnesota contractor license #BC270884). The company serves homeowners across the Greater Minneapolis/Twin Cities Metro Area, with location-specific service pages covering 50+ cities including Bloomington, Plymouth, Maple Grove, Edina, Eden Prairie, Eagan, St. Louis Park and Minnetonka. Its service portfolio spans four core lines: roofing (inspections and full replacements), siding (James Hardie fiber cement and vinyl, including Veriform by Ply Gem and LP SmartSide), window replacement (Andersen, Marvin, Pella, Richlin, Thermo Tech), and decks (new construction and restoration using TimberTech, Trex, Azek and Westbury).

The business is installation-services based rather than technology-based. Its only notable technology component is a customer-facing Design Visualizer powered by the third-party Renoworks platform, which lets homeowners upload a photo of their home and preview siding, roofing, trim and color options before committing. There is no public API, no mobile app, no proprietary software, and no disclosed patents or trademarks. Manufacturer certifications function as the technical credential base: Elite Preferred James Hardie contractor (a status held by less than 1% of contractors nationwide), Owens Corning Preferred Contractor, Andersen Certified Contractor, CertainTeed Master Shingle Applicator, GAF Authorized Residential Roofing Installer and Tamko Pro Certified Contractor.

Revenue is one-time, project-based and earned on completion, with disclosed ticket ranges of $15,000–$30,000 for an average roof replacement, $27,000–$38,000 for average-home siding, and $900–$1,300 per vinyl insert window ($2,800–$3,500 per wood full-frame window). A partnered financing program (5.99% APR, $198 minimum monthly payment over 58 months on a $10,000 project) supports higher-ticket conversion. Go-to-market is direct-to-consumer and sales-led: free on-site or virtual consultations, a three-step process, four territory-based metro phone lines (West, South, East, North), website forms, and demand generation via review platforms (2,350+ 5-star reviews across Angi, Google, Facebook, BBB and GuildQuality; 18-time Angi Super Service Award winner; 99% GuildQuality approval across 151 surveys), local SEO, blog content and community programs such as Windows for the Holidays ($15,000 of windows/doors donated annually). All work carries a lifetime labor warranty transferable once to a subsequent owner.

Name

Craftsmen Home Improvement Co

Legal name

Craftsmen Home Improvements Inc.

Website

https://craftsmenhomeimprovements.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Minnesota-based exterior home improvement contractor founded in 1991, providing roofing, siding, window replacement and deck construction with a lifetime labor warranty to homeowners across 50+ cities in the Greater Minneapolis/Twin Cities metro area.

Ownership category

akta.pro rank

Product category

Residential Exterior Home Improvement Services

NAICS

Residential Remodelers (236118), Siding Contractors (23817)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

akta.pro secondary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Roofing installation services
• Siding installation services
• Window replacement services
• Deck construction services
• Exterior home improvement

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Exterior Home Improvement Installation: One-time project-based revenue from roofing, siding, windows, and deck installation services. Revenue is earned upon project completion with various payment methods accepted including ACH, checks, and credit cards.
2. Financing Services: In-house financing options to make home improvements more accessible. Partner with financing provider to offer payment plans (e.g., 5.99% APR for qualified buyers), enabling higher-ticket project conversions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Craftsmen Home Improvements is an exterior home improvement contractor that installs roofing, siding, windows, and decks for residential homeowners in the Greater Minneapolis / Twin Cities Metro Area. Each project is delivered with a transferable lifetime labor warranty, manufacturer-certified crews using brands such as James Hardie, Owens Corning, Andersen, Pella, Marvin, GAF, and CertainTeed, and supported by free on-site or virtual design consultations and partnered financing options.

Product overview

Craftsmen Home Improvements is an exterior home improvement contractor offering a unified service portfolio centered around four core service lines: Roofing (inspections, replacements), Siding (James Hardie fiber cement and vinyl), Windows (replacement from Andersen, Marvin, Pella, Richlin), and Decks (custom construction and restoration). The company operates as a single-service provider rather than a platform architecture. Supporting offerings include financing options and a Design Visualizer tool (powered by Renoworks) for project previewing. All services are backed by a lifetime labor warranty and served exclusively to homeowners in the Greater Minneapolis/Twin Cities Metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Residential roofing installation and inspection services for homeowners in the Twin Cities metro, including tear-off, deck inspection/repair, underlayment installation, shingle installation (Owens Corning, GAF, CertainTeed, Tamko), flashing, ventilation, and cleanup. Backed by a transferable lifetime labor warranty.
• Siding Installation Services Residential siding installation including James Hardie fiber cement siding (Elite Preferred status, with ColorPlus Technology and 30-year non-prorated transferable warranty) and vinyl siding (Veriform by Ply Gem, LP SmartSide engineered wood). Includes old siding removal, wall inspection, sealing, flashing, and painting/finishing.
• Window Replacement Services Residential window replacement for homeowners, installing Andersen, Marvin, Pella, Richlin, and Thermo Tech windows. Certified Andersen contractor with hand-picked product training. Includes removal of old windows, installation, and finishing for energy-efficient upgrades.
• Deck Construction Services Custom deck construction and restoration for residential homeowners, including new deck construction and deck restoration using TimberTech, Trex, Azek composite/PVC decking, pressure-treated wood, cedar, and Westbury aluminum railing systems, with custom deck lighting options.
• Financing Options Flexible partnered payment options for qualified homeowners undertaking exterior home upgrades, offering reduced 5.99% APR financing with fixed monthly payments (e.g., $198/month for 58 months on $10,000 financed) and no monthly interest if paid in full within promotional period.

Quantifiable outcome

• 2,350+ 5-star reviews across platforms
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or IntegrationCertified Owens Corning Preferred Contractor. Partner with top roofing manufacturer to provide quality asphalt shingles and roofing materials backed by manufacturer warranties.
• James HardiecoreTechnology or IntegrationElite Preferred James Hardie Siding contractor (less than 1% of contractors nationwide). Certified to install fiber cement siding with access to exclusive products, ColorPlus Technology, and comprehensive warranties including 30-year non-prorated transferable warranty.
• Pella WindowscoreTechnology or IntegrationCertified Pella window installer for residential window replacement projects.
• Marvin Windows and DoorscoreTechnology or IntegrationAuthorized Marvin window installer for premium window and door products.
• Andersen WindowscoreTechnology or IntegrationAndersen Certified Contractor - hand-picked by Andersen's team with in-depth product training and exclusive access to product resources.
• GAFcoreTechnology or IntegrationGAF Authorized Residential Roofing Installer for asphalt shingle roofing systems.
• CertainTeedcoreTechnology or IntegrationCertainTeed Master Shingle Applicator certification for roofing installations.
• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental partnership planting 10 trees for every project completed - over 2,000 trees planted annually to offset carbon footprint.
• GreenHome InstituteminorStrategic or Co-development PartnerCertified member of nonprofit organization empowering professionals and homeowners to make healthier and more sustainable choices in the places we live.
• Meals From The HeartminorStrategic or Co-development PartnerCommunity charity partnership donating over 10,000 meals annually to neighbors in need.
• Dwelling PlaceminorStrategic or Co-development PartnerNonprofit ministry providing long-term transitional housing for victims of domestic abuse. Craftsmen installs roofs, siding, and repairs on homes at the Dwelling Place.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cochran Exteriors: Regional Midwest exterior contractor specializing in roofing, siding, and windows with manufacturer certifications and warranty-backed installations. Comparable as a similarly positioned regional exterior remodeler competing for premium residential projects.

Direct peers

• Lindus Construction: Minnetonka, MN-based exterior home improvement contractor offering roofing, siding, windows, and gutters to Twin Cities homeowners. Directly comparable as a regional Minnesota exterior remodeler with similar service mix and warranty-driven sales approach.
• Long Home Products: Mid-Atlantic regional exterior remodeler specializing in roofing, siding, windows, and baths. Comparable as a regional multi-trade exterior contractor with similar ticket sizes and warranty-driven sales model.
• Mr. Roof: National roofing-focused franchise with some exterior remodeling services. Comparable as a residential roofing contractor with manufacturer partnerships and warranty-backed installations targeting homeowners.
• Window World: National franchise network specializing in vinyl window replacement and exterior services. Comparable as a window-led exterior contractor competing for the same homeowner projects, though broader geographic and franchise-driven.
• PowerHome Solar & Roofing: Regional exterior home improvement company combining roofing, solar, siding, and windows with strong lead-generation infrastructure. Comparable as a multi-trade exterior remodeler competing for the same homeowner projects in similar Mid-Atlantic/Midwest markets.

Broad incumbents

• Renewal by Andersen: National replacement window and exterior door company with strong presence in the Twin Cities. Comparable as a premium-branded exterior renovation brand, though operating as a franchise/manufacturer-direct model rather than a local independent contractor.
• Home Depot Home Services: National big-box retailer with a home services marketplace connecting homeowners to local contractors for roofing, siding, windows, and decks. Comparable as a lead-generation channel and broad incumbent shaping consumer expectations in exterior remodeling.
• Leaf Home (LeafGuard): National exterior solutions provider offering gutters, roofing, windows, and siding with a heavy direct-sales motion. Comparable as an exterior home improvement installer targeting homeowners with bundled product offerings and aggressive field sales.

Others

• Pella Corporation: National window and door manufacturer that Craftsmen is a certified installer of. Comparable as an ecosystem partner and brand whose products Craftsmen installs, with overlapping exposure to the same homeowner exterior-renovation demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/craftsmen-home-improvement-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftsmen Home Improvement Co