Cranbourne Road Medical Centre

Name

Cranbourne Road Medical Centre

Legal name

Cranbourne Road Medical Centre

Website

https://cranmed.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Primary Healthcare / General Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Primary healthcare services
• General practice clinic
• Family medical care
• Minor surgical procedures
• Vaccination and immunisation

Headquarters

HQ city

Frankston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Consultation Fees: Private billing practice where each individual medical practitioner determines their patient fees at the time of consultation. Payment is required at the time of consultation. Medicare rebates can be claimed instantly via TYRO system.
2. Minor Surgical Procedures: Minor procedures including skin lesion removal, IUD & Implanon insertions. Standard theatre fee between $60-$120 plus additional out-of-pocket expenses based on procedure complexity. Lesions sent for pathological examination.
3. Childhood Immunisations: Bulk-bills all childhood immunisations under the National Immunisation Program Schedule. No out-of-pocket cost for patients for government-provided childhood vaccines.
4. Travel Health Services: Travel vaccines and pre-travel assessments provided as paid consultations. Immunisations may be considered necessary for protection, routine health measures, or legal requirements for entry into some countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cranbourne Road Medical Centre is a private billing general practice delivering comprehensive primary medical care to individuals and families in the Frankston and Mornington Peninsula area. It provides face-to-face consultations across women's health, men's health, paediatrics, obstetrics, travel health, childhood immunisations, skin checks, sports injuries, and minor surgical procedures (including skin cancer removal, vasectomies, and IUD/Implanon insertions). Doctors operate as independent medical practitioners with autonomous billing, with Medicare rebates claimable instantly through TYRO and bulk-billing applied to government-funded childhood immunisations.

Product overview

Cranbourne Road Medical Centre is a private medical practice providing comprehensive primary healthcare services to individuals and families in the Frankston community. The practice offers a broad range of medical services including general health checks, women's health (with dedicated Women's Health Clinic), men's health, paediatrics, obstetrics with hospital shared care, travel health and vaccinations, childhood immunisations (bulk-billed), skin checks and minor surgical procedures, sports injury treatment, vasectomies, and the Close The Gap Program for Indigenous Australians. The practice also provides COVID-19 vaccinations and after-hours care on a shared roster system. All doctors are Independent Medical Practitioners with individual billing practices, and the clinic uses TYRO for integrated Medicare easy claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Health Services

Quantifiable outcome

• Bulk-bills all childhood immunisations under National Immunisation Program
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ForHealth Group: One of Australia's largest GP and urgent-care clinic networks. Comparable multi-site, mixed-billing general practice model serving similar suburban patient demographics.
• SmartClinics: Multi-site GP and allied health chain operating primarily in Queensland. Comparable independent-practitioner-style general practice model with mixed billing and family-care focus.
• Better Medical: Private equity-backed roll-up of independent Australian GP clinics. Directly comparable to Cranbourne Road as a multi-doctor, mixed-billing general practice with extended services; the most likely acquirer profile for an independent Victorian practice.
• Myhealth Medical Centre: Corporate-owned chain of suburban GP clinics with mixed billing, online booking, and extended hours. Directly comparable in service breadth and patient-acquisition motion to Cranbourne Road.

Broad incumbents

• Ramsay Health Care: Major Australian private hospital operator with primary care and community health adjacencies. Overlap is indirect but Ramsay's reach into suburban primary care makes it a comparable broad incumbent in the patient catchment.
• Sonic Healthcare: Global diagnostics operator with substantial Australian medical centre operations. Provides overlapping primary-care capability but as part of a much broader pathology and imaging portfolio.
• Healthscope: Large Australian private hospital and healthcare operator. Comparable in being a scaled Australian healthcare provider, though its primary focus is inpatient rather than GP services.
• Healius: Large Australian healthcare operator encompassing pathology, radiology, day hospitals and a network of medical centres. Overlaps with Cranbourne Road on general practice but operates at much greater scale across multiple service lines.

Others

• Doctors' Health Fund: Australian health insurer owned by the medical profession. Not a direct competitor but ecosystem-adjacent: relevant to the GP practice's patient financing model and bulk-billing economics.
• Royal Australian College of General Practitioners (RACGP): Professional body governing standards and accreditation for GPs in Australia. Ecosystem participant that defines the regulatory and quality framework within which Cranbourne Road operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cranbourne-road-medical-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranbourne Road Medical Centre