What Crayon Consulting does

Crayon Consulting AS is a Nordic technology and AI consulting firm headquartered in Oslo, Norway, delivering services across Norway and Sweden from eight offices (Oslo, Trondheim, Hamar, Bergen, Kristiansand, Stavanger, Stockholm, Malmö). Founded in 1997 as Inmeta Consulting, the firm rebranded to Crayon Consulting AS on January 1, 2025, following the merger of Inmeta with sister company Puzzlepart. As of 2025 the company employs approximately 330 specialists and is now part of SoftwareOne following that company's June 2025 acquisition of Crayon, providing access to 13,000+ employees across 70+ countries.

The company's core offerings span AI/ML implementation (with a stated track record of 300+ projects since 2015 through its Nordic AI Centre of Excellence), data insights and analytics, system development, website/portal/e-commerce platforms (Optimizely, Sanity, Vev), strategy and design consulting, collaboration and change management, and managed services. Technical capabilities include computer vision, predictive analytics, NLP, generative AI integration (including ChatGPT and Microsoft Copilot), autonomous AI agents, and optimization models, with demonstrated deployments in energy, agriculture, aquaculture, manufacturing, healthcare, banking, and government. The firm holds Flagship partnership status with Microsoft (Country Partner of the Year Norway 2024, Microsoft Fabric Featured Partner 2025) and maintains partnerships with Snowflake, AWS, Google Cloud, Optimizely, Databricks, Informatica, and others.

Crayon Consulting generates revenue through professional services sold via direct enterprise field sales across its regional offices, with pricing based on project scope, team composition, and duration, typically structured as multi-year engagements. Customer concentration is diversified across enterprise and institutional clients in Norway and Sweden, with named logos spanning energy (Aker BP, DNV, Hafslund Kraft, Elvia), banking (Sbanken, Nordea), manufacturing (Jotun, BouMatic), agriculture (Felleskjøpet Agri, Norsk Kylling), healthcare (The Joint Commission), and government (Fiskeridirektoratet). Go-to-market leverages the parent group's vendor partnerships for co-selling opportunities and Microsoft's Nordic enterprise sales motion.

Name

Crayon Consulting

Legal name

Crayon Consulting AS

Website

https://crayonconsulting.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Crayon Consulting is a Nordic technology consulting firm with ~330 specialists across Norway and Sweden, delivering AI/ML, data analytics, digital experience, and system development services to enterprise clients. Founded 1997, now part of SoftwareOne following the 2025 Crayon acquisition.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), CRM Strategy & Consulting (BPAFAFAA), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• AI consulting services
• Machine learning consulting
• Data analytics consulting
• Digital transformation services
• Technology consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Crayon Consulting generates revenue through professional consulting services including strategy, design, AI/ML implementation, system development, and digital transformation. Services are delivered by specialists across Norway and Sweden with pricing based on project scope and duration.
2. Training and Education Services: AI training courses and workshops for leadership teams and organizations, including programs on design-driven innovation and AI literacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Crayon Consulting is a Nordic technology consulting firm that sells AI/ML, data analytics, digital experience (websites/portals/e-commerce), system development, and strategy/design advisory services to enterprise and public sector clients in Norway and Sweden. The firm delivers custom consulting engagements including managed services, with specialized offerings around computer vision, generative AI, and Microsoft Fabric data platform implementations. The company rebranded from Inmeta Consulting in January 2025 and is now part of SoftwareOne.

Product overview

Crayon Consulting is a technology consulting firm that offers a comprehensive portfolio of services centered around AI and machine learning, data insights and analytics, strategy and design consulting, system development, and digital transformation. The company (formerly Inmeta Consulting, rebranded January 2025) provides services across the entire technology lifecycle from strategy and design through implementation and managed services. Key offerings include AI/ML consulting with experience from 300+ projects since 2015, data platform and visualization solutions, website and e-commerce development, and specialized training programs. The company operates from offices across Norway (Oslo, Trondheim, Hamar, Bergen, Kristiansand, Stavanger) and Sweden (Stockholm, Malmö), serving clients in both public and private sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• AI and Machine Learning Consulting
• Data Insights and Analytics
• Strategy, Design and Advisory
• System Development
• Website, Portal and E-commerce
• Collaboration and Change Management
• Managed Services (Forvaltning)
• AI Training for Executives (AI-kurs for ledergruppen)
• Design-Driven Innovation Course (Kurs i designdrevet innovasjon)

Quantifiable outcome

• 99% accuracy in object detection for BouMatic milking robot computer vision solution
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SnowflakecoreTechnology or Integration · 22 October 2024Crayon Consulting, as part of Crayon, has a partnership with Snowflake for data cloud solutions. Recognized as Snowflake Data Cloud Growth Services Partner of the Year 2024 for Norway.
• MicrosoftflagshipTechnology or Integration · 30 September 2024Crayon Consulting is part of the Crayon group which is a leading Microsoft partner with multiple Partner of the Year awards including Country Partner of the Year Norway 2024. They have certified Optimizely developers, architects and UX experts and are Microsoft Fabric Featured Partners. The partnership involves AI, data analytics, cloud services, and modern workplace solutions.
• AWScoreTechnology or IntegrationCrayon group has partnership agreements with AWS for cloud solutions. Crayon Consulting leverages AWS partnerships for customer engagements, including AI and cloud migration projects.
• Google CloudcoreTechnology or IntegrationCrayon group maintains partnership agreements with Google Cloud. Crayon Consulting utilizes Google Cloud partnerships for customer technology implementations.
• OptimizelycoreTechnology or IntegrationCrayon Consulting is a gold partner with Optimizely, providing CMS solutions, e-commerce, and B2B/B2C platforms. They have certified developers and architects specializing in Optimizely implementations.
• DOGA (Design og Arkitektur Norge)coreStrategic or Co-development PartnerCrayon Consulting offers courses in design-driven innovation developed in collaboration with DOGA. They provide DOGA's deep course on design-driven innovation to help businesses develop innovation culture.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Accenture plc: Global professional services giant with a large Nordic presence and dedicated AI/data practices; competes for the same enterprise digital transformation and AI mandates that Crayon Consulting targets in Norway and Sweden.
• Sopra Steria AS: European IT services and consulting group with strong Nordic presence through Sopra Steria Nordic; overlaps with Crayon Consulting on digital transformation, data platforms and enterprise consulting.
• Capgemini SE: Global technology and consulting services firm with significant Nordic operations; directly comparable on enterprise AI, cloud, data and digital transformation engagements, though at much larger scale.
• Tietoevry: Large Nordic-headquartered IT services and digital transformation firm serving enterprise and public sector across the Nordics; overlaps with Crayon Consulting in cloud, data, AI and digital services but operates at much broader scale and a wider portfolio.

Direct peers

• Bouvet ASA: Norwegian-headquartered IT and digital consulting firm with a similar regional footprint and cross-industry enterprise customer base in Scandinavia; comparable Nordic tech consulting delivery model with focus on digital transformation, data and custom software.
• Netlight Consulting AB: Nordic-origin strategy and technology consultancy with offices across the Nordics and Northern Europe; comparable for digital strategy, tech consulting and cross-disciplinary delivery to enterprise clients.
• Knowit AB: Nordic digital consultancy operating across Sweden, Norway, Finland and Denmark, offering strategy, design, AI/data and custom development services — directly comparable to Crayon Consulting's cross-functional Nordic consulting model.
• Cegal AS: Norwegian-headquartered technology and consulting firm serving Nordic energy and enterprise customers with cloud, data and digital transformation services — comparable in geography, customer base and Microsoft/AI-aligned delivery model.
• Webstep ASA: Norwegian IT consulting firm specializing in software development, data/analytics and cloud, serving Norwegian enterprise customers — closely comparable in size, geography and service mix to Crayon Consulting's Norwegian practice.
• Avanade Inc. Joint Accenture–Microsoft global consultancy focused on Microsoft technology implementations; the closest global peer to Crayon Consulting's Microsoft-centric AI, Azure, Fabric and Dynamics delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crayonconsulting-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crayon Consulting