What Crazy Pedro's does

Crazy Pedro's is a privately-held, independently-operated pizza restaurant group based in Manchester, United Kingdom. The business operates two brick-and-mortar locations — 55-57 Bridge Street in the city centre and 1 Short Street in the Northern Quarter — both open until 4am seven days a week. The model is intentionally informal: there is no table service, with customers ordering pizza, frozen margaritas, beer, tequila, mezcal, wine, and cocktails directly at the bar. Dough is made fresh daily from a recipe developed after the founders tested 20 different flours. The Northern Quarter location markets itself as offering Manchester's largest Mezcal & Tequila selection.

Revenue is generated across multiple streams: on-site food and beverage sales at both venues; the trademarked Bottomless Pizza Brunch™ at £32.50 per person for a 90-minute unlimited experience; group bookings and private hire for 8 to 100 guests; delivery through a Deliveroo marketplace partnership; and ancillary merchandise via the online Lost Property Club store. A SevenRooms booking platform handles brunch and group reservations, while the Slice Club newsletter supports retention. Go-to-market is direct-to-consumer, relying on organic social media (Facebook, Instagram, Twitter) and a single delivery marketplace partner rather than paid acquisition or franchise expansion. The company has no disclosed proprietary technology, no mobile app, and no disclosed funding or institutional ownership.

Name

Crazy Pedro's

Legal name

Crazy Pedro's

Website

https://crazypedros.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crazy Pedro's is a privately-held, two-location pizza restaurant group in Manchester, UK, operating late-night venues (open until 4am, 7 days a week) with a no-table-service bar-ordering model, a trademarked Bottomless Pizza Brunch™, and ancillary merchandise and Deliveroo delivery revenue streams.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Pizza restaurant
• Casual dining
• Late night venue
• Pizza delivery
• Group bookings

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. On-site food and beverage sales: Customers order food and drinks at the bar in physical restaurant locations. Revenue generated from pizza sales, alcoholic beverages including frozen margaritas, beer, tequila, mezcal, wine, and cocktails. Open 7 days a week until 4am.
2. Delivery orders via Deliveroo: Pizza delivery service through Deliveroo marketplace partnership. Customers can order for delivery through the Deliveroo platform.
3. Bottomless Pizza Brunch: 90-minute unlimited pizza brunch experience including pizza slices, fizz, Pedro's Hooch, frozen margaritas, pints of Ped's Pilsner, house wine, selected cans and cocktails. Bookable experience priced at £32.50.
4. Group bookings and private hire: Catering for groups from 8 to 100 people for private events and parties.
5. Merchandise sales: Online merchandise store (Lost Property Club) selling branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crazy Pedro's operates a self-service pizza parlour model across two Manchester locations (Bridge Street and Northern Quarter). Customers order food and drinks at the bar — there is no table service — and can choose from classic and creative pizza toppings plus a drinks program anchored by Manchester's largest mezcal and tequila selection and frozen margaritas. The venues run extended late-night hours until 4am, seven days a week.

Product overview

Crazy Pedro's is a pizza restaurant chain operating as a pizza parlour with two Manchester locations (Bridge Street and Northern Quarter). The core offering is made-to-order pizza with a self-service model (no table service, ordering at the bar) combined with an extensive drinks program featuring Manchester's largest mezcal and tequila selection. The business operates on a unified platform comprising the restaurant service, food and drinks menus, the Bottomless Pizza Brunch™ add-on experience, and the Slice Club loyalty program. Additional offerings include merchandise via Lost Property Club and third-party delivery through Deliveroo. The Bottomless Pizza Brunch provides a premium 90-minute unlimited dining experience at £32.50 per person as a differentiated service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Crazy Pedro's Pizza Parlour A self-service pizza parlour operating at two Manchester locations (Bridge Street and Northern Quarter). Customers order made-to-order pizzas and drinks at the bar with no table service; pizza dough is made fresh daily and gluten-free bases are available subject to availability.
• Bottomless Pizza Brunch A 90-minute unlimited bottomless brunch experience including pizza slices and a wide range of alcoholic and non-alcoholic drinks, bookable through the Crazy Pedro's website. Targeted at groups and social occasions.
• Lost Property Club Merchandise Online merchandise store selling branded Crazy Pedro's clothing and accessories, accessible through the Lost Property Club portal linked from the main website.
• Private Hire and Group Bookings Catering and venue hire for groups of 8 to 100 people, accommodating private parties and events at either Manchester location.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership where Deliveroo distributes Crazy Pedro's pizzas to customers ordering through their marketplace platform. The partnership provides backlink marketing support and enables delivery service for customers who want pizza delivered to their home or office.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pizza Express: Long-established UK pizza casual-dining chain with multiple sites, table service and a broader food menu. Closest mainstream analogue to Crazy Pedro's pizza-led concept, though more full-service and less party/late-night focused.
• Zizzi: UK Italian casual-dining chain with a strong pizza offering, full bar and central locations. Comparable in food category and bar-anchored format, though positioned as fuller-service family dining rather than late-night party.
• The Stable: UK craft pizza and cider chain combining counter-style pizza service with a strong bar programme. Directly comparable model — pizza plus deep drinks list, casual venue-led trade.
• Homeslice: London-based independent pizza restaurant chain known for large-format pizzas and a strong bar/cocktail offering. Same casual-pizza-plus-bar DNA as Crazy Pedro's, though London-centric and not late-night.
• Pizza Pilgrims: London-founded independent pizza chain with a strong brand identity, Neapolitan-style pizza and multiple sites. Comparable in independent-spirited, product-led positioning and venue-led bar trade.
• Franco Manca: UK sourdough-pizza specialist chain with craft/quality positioning and counter-order-friendly operations. Closest peer to Crazy Pedro's on pizza-product credibility, although with daytime trade rather than late-night party focus.
• Rudy's Neapolitan Pizza: UK Neapolitan pizza chain rooted in Manchester/Leeds, with quality-led dough and venue-based dining. Direct competitor for craft-pizza demand, especially within Manchester itself.

Broad incumbents

• ASK Italian: Large UK Italian casual-dining chain with deep national footprint. Comparable on core pizza/Italian menu and bar trade but a broader incumbent serving family and mainstream customers across dayparts.
• Pizza Hut UK: National pizza QSR/delivery incumbent with strong brand recognition and Deliveroo/Just Eat distribution. Relevant competitor on the delivery side and on mainstream pizza demand, but not the party-pizza-bar niche.

Regional players

• Revolution Bars: UK late-night cocktail bar chain focused on social nightlife trade. Comparable on late opening hours, party atmosphere and cocktail-led revenue, and a useful reference for late-night operating economics in UK city centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/CrazyPedros
• Facebookfacebook.com/CrazyPedros
• Instagraminstagram.com/crazypedros
• LinkedInlinkedin.com/company/crazy-pedro-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy Pedro's