Creamfields
Creamfields operates the UK's leading electronic dance music festival, an annual 4-day event at Daresbury, Cheshire, drawing 80,000+ attendees. The company sells tiered tickets, luxury camping, sponsorships, and merchandise, with international editions in Argentina, Chile, and Malta.
- Company typePrivate
- Founded1992
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Creamfields does
Creamfields operates a multi-day electronic dance music festival held annually at Daresbury Estate in Cheshire, England, and is one of the world's longest-running and highest-profile EDM events, tracing its origins to a 1992 Liverpool club night. The flagship UK festival runs across the August Bank Holiday Weekend and is expected to draw over 80,000 attendees in 2026 for its 20th year at Daresbury, featuring more than 200 artists across multiple purpose-built stages (Arc, Apex, Steel Yard, HALO, The Forest, and specialty arenas including NEXUP, Sub_Aural, RONG, and Teletech). The product portfolio is built around tiered ticket packages (Standard Day, Gold Day, and Bronze/Silver/Gold camping) and is augmented with luxury glamping (Dreamfields, Pre-Pitch via VIP Nation), on-site amenities (Freshfields luxury facilities, Charge Candy phone charging, Click & Collect supplies), travel services (Big Green Coach from 58 UK pickup points, shuttle bus, car parking), and on-site retail (Co-op convenience store, official merchandise via shop.creamfields.com).
The business is owned by Live Nation Entertainment and operates through Cream Global Limited, with a lean core team of 15 employees that leverages Live Nation and partner infrastructure for production, ticketing, and distribution. Underlying technology comprises an official mobile app for lineup and schedule access, cashless payment wristbands for event access and on-site purchases, crowd management analytics for attendance and resource monitoring, and online ticketing integrated with Ticketmaster (Live Nation-owned), Ticketline, and Skiddle. International editions operate as wholly-owned extensions in Argentina, Chile, and Malta, and Creamfields Recordings functions as an in-house label, with the Relive streaming platform extending the festival IP into year-round digital content.
Revenue is generated through a diversified mix of ticket sales, sponsorship and brand partnerships (headlined by Pepsi MAX alongside beverage, retail, payment, and travel partners), merchandise, on-site services, and luxury accommodation. Distribution is event-driven and conducted primarily through official ticket agents, the official website, the festival app, social media, email newsletters, and partner channels including Capital Dance as official media partner. Creamfields also operates the Cleanfields sustainability program and the Creamfields Community Fund, which has contributed over £500,000 to local initiatives over the past decade, alongside a £10,000 annual Microgrant Scheme.
Creamfields firmographics
Firmographics- Name
- Creamfields
- Legal name
- Cream Global Limited
- Website
- https://creamfields.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creamfields operates the UK's leading electronic dance music festival, an annual 4-day event at Daresbury, Cheshire, drawing 80,000+ attendees. The company sells tiered tickets, luxury camping, sponsorships, and merchandise, with international editions in Argentina, Chile, and Malta.
- Ownership category
- akta.pro rank
Creamfields industry classification
Industry- Product category
- Live Music Festival
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Creamfields is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Creamfields business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Multi-day festival tickets sold in various tiers (Standard Day, Gold Day, Bronze/Silver/Gold Camping, Dreamfields luxury accommodation). Tickets are sold through official ticket agents including Ticketmaster, Ticketline, and Skiddle. Payment plans available.
- Sponsorship & Partnerships: Revenue from headline partners (Pepsi MAX), beverage sponsors (Rockstar Energy, Budweiser, Smirnoff, Lipton, Captain Morgans, Johnnie Walker, Casamigos, Gordons, ZYN), retail partners (Co-op, SHEIN), payment partners (PayPal), and travel partners (Big Green Coach).
- Merchandise Sales: Official merchandise sold on-site and through online shop at shop.creamfields.com
- On-site Services: Revenue from car parking passes, shuttle bus tickets, Freshfields luxury facilities, camping supplies click & collect, Charge Candy phone charging, and shuttle bus services.
- Luxury Accommodation: Dreamfields glamping packages and Pre-Pitch camping accommodation with 6-part payment plans available through VIP Nation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekend Return Coach Travel from £60 |
| Other | Pay-as-you-go | Co-op Festival Store on-site |
| One time/ perpetual license | Multi-year contract | Bronze Camping Ticket |
| One time/ perpetual license | Multi-year contract | Silver Camping Ticket |
| One time/ perpetual license | Multi-year contract | Gold Camping Ticket |
| Subscription | Monthly | Dreamfields Luxury Accommodation |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Creamfields product offering
Product offeringCore offering
Creamfields is a multi-day electronic dance music festival held annually at Daresbury Estate in Cheshire, UK, attracting over 80,000 attendees. The company sells tiered day and camping tickets, luxury glamping (Dreamfields, Pre-Pitch), on-site amenities (Freshfields, Charge Candy, shuttle bus, parking), and official merchandise, while operating multiple stages (Arc, Apex, Steel Yard, HALO, The Forest) and the Downtown Village entertainment hub.
Product overview
Creamfields is a multi-day electronic dance music festival held at Daresbury Estate in Cheshire, UK. The core offering is festival admission through tiered ticket packages (Standard Day, Gold Day, and camping tickets with Bronze/Silver/Gold tiers). Add-on products and services include luxury camping (Dreamfields, Pre-Pitch), amenities (Freshfields luxury toilets/showers, Charge Candy charging, Click & Collect supplies), travel (Big Green Coach, Shuttle Bus, Car Parking), retail (Official Merchandise, Co-op on-site store), and entertainment (Downtown Village). The festival features multiple stages including Arc, Apex, Steel Yard, HALO, The Forest, and specialty stages (NEXUP, RONG, Teletech, Hospitality). Supporting digital products include the Official App and Relive streaming for past performances. Creamfields also operates community (Creamfields Community Fund) and sustainability (Cleanfields) initiatives. The company is owned by Live Nation Entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival Tickets (Standard & Gold Day)
- Camping Tickets (Bronze, Silver, Gold)
- Dreamfields Luxury Glamping
- Pre-Pitch Camping
- Freshfields Pass
- Big Green Coach Travel
- Shuttle Bus Service
- Car Parking Pass
- Official Merchandise
- Click & Collect Camping Supplies
- Charge Candy Phone Charging
Companies that use Creamfields
Customer profileSegments3 records
Ideal customer profiles3 records
Creamfields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Creamfields partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered headline partner, core and minor.
- Pepsi MAXheadline partnerPepsi MAX is the headline partner of the festival, with the event branded as 'Pepsi MAX presents Creamfields'. As a long-running official partner, Pepsi MAX is integrated into festival branding, marketing, and experiences across the event.
- Rockstar Energy DrinkcoreRockstar Energy Drink is a proud partner across the most iconic festivals in the UK, including Creamfields. They are excited about bringing energy to each festival along with exclusive experiences.
- LiptoncoreLipton is listed as a festival partner offering refreshment options at the event.
- BudweisercoreBudweiser has always had music as part of their DNA, believing in the power of music to unite and inspire. They bring smooth, refreshing Budweiser to music fans at the festival.
- Co-opcoreCo-op has returned to Creamfields for the fifth consecutive year, operating an on-site store in Downtown village. They offer drinks, snacks, fresh food, and the £5.50 lunch meal deal. Co-op members enjoy exclusive festival ticket access and member deals.
- SmirnoffcoreSmirnoff, the World's No.1 vodka, is taking over stages, sampling drinks, and bringing music experiences across the whole weekend at Creamfields.
- Captain MorgansminorCaptain Morgans is listed as a festival partner, likely providing spirit offerings at the event.
- Johnnie WalkerminorJohnnie Walker is listed as a festival partner, likely providing whisky offerings at the event.
- CasamigosminorCasamigos is listed as a festival partner, likely providing tequila offerings at the event.
- GordonsminorGordons is listed as a festival partner, likely providing gin offerings at the event.
- PayPalcorePayPal is proud to partner with Creamfields, helping fans pay faster and more securely. The PayPal app is promoted for secure mobile payments at the festival.
- BeatboxcoreBeatBox, The Original Party Punch, delivers bold fruit flavour and big festival energy. They show up where friends come together, beats drop, and the atmosphere takes over as a proud Creamfields partner.
- SHEINcoreSHEIN is excited to level up festival fashion at Creamfields. They are committed to making fashion accessible to all, delivering trends at affordable prices. SHEIN has an interactive experience at the festival and sponsors the HALO stage.
- Big Green CoachcoreBig Green Coach returns as official travel partner for the 17th year in a row, offering carbon-neutral return services directly to the festival's coach park. They offer services from 58 UK pickup locations.
- Charge CandyminorCharge Candy provides mobile phone charging services at the festival for attendees.
- ZYNminorZYN nicotine pouches are listed as a festival partner, with promotional links on the website.
- Capital DancecoreCapital Dance is the official media partner of Creamfields, bringing dance energy 24/7. As the UK's biggest dance station, they broadcast festival content and promote artists across DAB radio, smart speakers, and Global Player app.
- Creamfields ArgentinaminorInternational Creamfields brand extension in Argentina, expanding the festival concept internationally.
- Creamfields ChileminorInternational Creamfields brand extension in Chile, expanding the festival concept internationally.
- Creamfields MaltaminorInternational Creamfields brand extension in Malta (operating as Summer Days Malta), expanding the festival concept internationally.
- TicketmastercoreOfficial primary ticket agent for Creamfields, handling ticket sales, resale, and distribution. Part of Live Nation Entertainment group.
- TicketlineminorOfficial ticket agent for Creamfields tickets.
- SkiddleminorOfficial ticket agent for Creamfields tickets.
- Live Nation Entertainmentheadline partnerParent company of Creamfields (through Cream Global Limited). Live Nation Entertainment is the world's leading live entertainment company comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship, with operations in 45 countries and over 20,000 employees globally.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Creamfields competitors and assessment
Company assessmentBroad incumbents
- Reading and Leeds Festivals: UK multi-day music festival run by Live Nation (Creamfields' parent group) with comparable scale (~90,000+ capacity per site), camping, and tiered ticketing. Different genre focus (rock/indie vs. dance) but a directly comparable operating model and shared parent company infrastructure.
- Glastonbury Festival: The UK's largest and most established multi-genre festival (~200,000 attendees). While broader in genre than Creamfields, it is a key benchmark for UK festival scale, ticketing demand, and operational complexity, and a comparable incumbent for sponsor mindshare.
Direct peers
- Wireless Festival: UK urban/electronic-leaning festival operated under the Live Nation umbrella. Shares parent company with Creamfields, comparable multi-day urban festival format, and overlapping demographic — making it a closely comparable UK competitor for both audiences and Live Nation resource allocation.
- Parklife Festival: Manchester-based major UK music festival with strong electronic music programming and similar young-adult demographic. Operated by the broader Live Nation family of UK festivals, making it a close comparable on format, scale, and target audience to Creamfields.
- Boomtown Fair: Independent UK multi-day music and arts festival with substantial electronic music programming and a comparable ~60,000-80,000 attendee scale. Comparable peer in immersive themed production and UK outdoor festival operations.
- Mysteryland: Long-running Dutch electronic and dance music festival with camping, themed stages, and tiered ticketing. Highly comparable in festival format, audience profile, and European dance music heritage to Creamfields.
- Tomorrowland: Belgium-based electronic dance music festival widely regarded as the world's largest, drawing 400,000+ attendees across two weekends. It is the most direct global peer to Creamfields in terms of genre, audience, multi-stage format, and premium tiering (DreamVille camping/Magnificent Greens).
- Electric Daisy Carnival (EDC): Live Nation-owned North American electronic dance music festival held annually in Las Vegas with international editions. Direct genre peer to Creamfields, sharing parent company and similar multi-stage immersive production model.
- Ultra Music Festival: Iconic US-based electronic dance music festival held in Miami with global satellite editions. Direct genre and audience peer to Creamfields, with overlapping artist rosters and similar premium VIP/tiered ticketing structure.
Others
- Global Gathering: Historically a major UK electronic dance music festival brand (Live Nation-affiliated) that shares genre, audience, and operational DNA with Creamfields. While not currently operating at scale, it remains a referenced UK dance festival brand comparable to Creamfields' positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Creamfields social profiles
Digital presenceCreamfields financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creamfields leadership team
Management profileNumber of profiles
Profiles1 record
Creamfields subsidiaries and ownership
Company hierarchySubsidiaries2 records
Creamfields funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creamfields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creamfields
What does Creamfields do?
Creamfields is a multi-day electronic dance music festival held annually at Daresbury Estate in Cheshire, UK, attracting over 80,000 attendees. The company sells tiered day and camping tickets, luxury glamping (Dreamfields, Pre-Pitch), on-site amenities (Freshfields, Charge Candy, shuttle bus, parking), and official merchandise, while operating multiple stages (Arc, Apex, Steel Yard, HALO, The Forest) and the Downtown Village entertainment hub.
Is Creamfields a public or private company?
Creamfields is a private company. It is classified as corporate owned and is currently operating.
When was Creamfields founded?
Creamfields was founded in 1992. It employs 11 to 50 people.
Where is Creamfields based?
Creamfields is headquartered in London, United Kingdom, in the Europe region.
How does Creamfields make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Partnerships, merchandise Sales, on-site Services and luxury Accommodation.
Who are Creamfields's main competitors?
Broad incumbents on record are Reading and Leeds Festivals and Glastonbury Festival. Direct peers are Wireless Festival, Parklife Festival, Boomtown Fair, Mysteryland, Tomorrowland, Electric Daisy Carnival (EDC) and Ultra Music Festival. Global Gathering is listed as an others.
Does Creamfields have an API?
No public API is recorded for Creamfields.
What industry is Creamfields in?
Creamfields's product category is Live Music Festival. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711310 and its SIC code is 7900.