Create Better Health Utah (SNAP-Ed)

What Create Better Health Utah (SNAP-Ed) does

Create Better Health is Utah's official Supplemental Nutrition Assistance Program Education (SNAP-Ed) initiative, operated through Utah State University Extension as a public state-university program headquartered in Logan, Utah. It delivers free nutrition education and food-security resources to Utah residents, particularly families and individuals experiencing food insecurity, SNAP recipients, and Spanish-speaking communities. The program is staffed by 16 personnel and is funded primarily through USDA Food and Nutrition Service SNAP-Ed allocations channeled via USU Extension, with supplemental donations processed through USU's giving platform.

The core product surface consists of the Create Better Health Online Nutrition Classes, offered in both self-paced and live Zoom formats in English and Spanish; the Create Better Health Summer Challenge, a recurring 13-week wellness program with a community 5K finale; the National Nutrition Certification Program (NNCP), an online professional certification accredited by NASM and AFAA; and the Create Better Health Kitchen recipe and cooking resource hub. Adjacent programs include the USU Hunger Solutions Institute, the Utah Food Security Council (housed inside the CBH Hub), and the Miracle of Agriculture initiative, all coordinated through a single digital storefront at extension.usu.edu/createbetterhealth.

Go-to-market is community-led, with services distributed free of charge through USU Extension's statewide physical network, the USU Extension online course platform, Eventbrite-registered Zoom classes, and referral partnerships with Utah 211, the Utah Food Bank, SNAP offices, and WIC. Marketing leverages USU Extension's owned web, blog, YouTube, and major social channels. Revenue mechanics are non-commercial: federal SNAP-Ed funding is the primary inflow, donations are secondary, and there is no private ownership, venture investment, or equity structure.

Name

Create Better Health Utah (SNAP-Ed)

Legal name

Utah State University

Website

https://createbetterhealth.usu.edu

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Create Better Health is Utah's SNAP-Ed nutrition education program, operated through Utah State University Extension, delivering free online and Zoom classes, a summer wellness challenge, and a NASM/AFAA-accredited nutrition certification to food-insecure Utah residents.

Ownership category

akta.pro rank

Product category

Community Nutrition Education

NAICS

Community Food Services (62421), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food & Nutrition Assistance Programs (BPAIAKAF)

akta.pro secondary industries

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Nutrition education programs
• SNAP-Ed services
• Food security programs
• Community health education
• Public health nutrition

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government SNAP-Ed Funding: Funded by the Supplemental Nutrition Assistance Program Education (SNAP-Ed) through USDA Food and Nutrition Service, providing free nutrition education to eligible Utah residents
2. Donations: Accepts charitable donations through Utah State University's giving platform to support nutrition programs and food security initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Create Better Health is Utah's official SNAP-Ed program, delivering free evidence-based nutrition education and food security resources to Utah residents through self-paced online courses, live Zoom classes (in English and Spanish), a 13-week Summer Challenge wellness program, and the accredited National Nutrition Certification Program (NNCP) for professionals. Services are offered at no cost to participants and are funded by USDA Food and Nutrition Service SNAP-Ed grants through Utah State University Extension.

Product overview

Create Better Health is a comprehensive nutrition education and food security platform operated by Utah State University Extension as part of SNAP-Ed. The portfolio centers on the Create Better Health Online Nutrition Classes (available in self-paced and live Zoom formats, in English and Spanish), complemented by the Create Better Health Summer Challenge wellness program, the National Nutrition Certification Program (NNCP) for professional development, and the Create Better Health Kitchen recipe resource. Additional programs include the Hunger Solutions Institute, Utah Food Security Council, and Miracle of Agriculture initiative. The platform also provides access to community volunteer opportunities and donation pathways, serving Utah residents through evidence-based nutrition education and food security resources.

Differentiator

Problem solved

Functional benefit

Brands

• CBH Kitchen: A section of Create Better Health offering healthy recipes, nutrition tips, and cooking resources. All recipes are nourishing, tasty, and budget-friendly.
• USU Hunger Solutions Institute
• Utah Food Security Council
• Mejore Su Salud

Products and services

• Create Better Health Online Nutrition Classes A free nutrition education program offered as a self-paced online course or a four-class live Zoom series, teaching nutrition instruction, recipe demonstrations, menu planning, and tips for healthy eating on a budget. Available in English and Spanish (Mejore Su Salud) for Utah residents, including SNAP recipients and those experiencing food insecurity.
• Create Better Health Summer Challenge A 13-week wellness program that helps participants build healthy habits, stay active, and improve overall well-being through community support and a digital tracking system, finishing with a celebratory 5K event available both in-person and virtually. Served in Utah.
• National Nutrition Certification Program (NNCP) An online advanced professional training program that increases nutrition knowledge, teaching skills, and practical culinary experience. Includes comprehensive assessments and culminates in a verifiable digital badge. Accredited by NASM with 0.5 CEUs for eligible participants, and also recognized by AFAA. Designed for health coaches, fitness professionals, and nutrition educators.
• Create Better Health Kitchen Recipes A recipe and cooking resource hub featuring healthy recipes, nutrition tips, and budget-friendly cooking resources for individuals and families seeking to prepare nourishing meals affordably.

Quantifiable outcome

• Free nutrition education available in English and Spanish to all Utah residents
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Utah Food BankcoreStrategic or Co-development PartnerPartnership to connect Utah families with food pantry resources through the Create Better Health website's food pantry finder and Utah Food Bank network.
• Utah 211 ResourcescoreStrategic or Co-development PartnerReferral partnership connecting families to comprehensive community resources including food, nutrition, and social services through 211 Utah.
• Utah WIC ProgramcoreChannel Partner/ Reseller/ DistributorReferral pathway directing WIC participants to Create Better Health nutrition education resources and healthy eating guidance.
• National Academy of Sports Medicine (NASM)minorStrategic or Co-development PartnerNASM provides accreditation for the National Nutrition Certification Program (NNCP), allowing CBH to offer NASM-approved CEUs to nutrition professionals.
• AFAAminorStrategic or Co-development PartnerAFAA accreditation for NNCP program, providing continuing education unit recognition for fitness and nutrition professionals.
• Miracle of Agriculture FoundationminorStrategic or Co-development PartnerPartnership under Miracle of Agriculture/Miracle of Ag initiative supporting Utah agriculture through commodity information and healthy recipes using Utah-grown produce.
• USU Hunger Solutions InstitutecoreStrategic or Co-development PartnerCreate Better Health is a program of USU Hunger Solutions Institute, providing food security research and community nutrition education initiatives.
• Utah Food Security CouncilcoreStrategic or Co-development PartnerCreate Better Health Hub serves as the home for the Utah Food Security Council, coordinating statewide food security initiatives and partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UC CalFresh (UC ANR): University of California's official SNAP-Ed implementing agency, delivering nutrition education and food security resources across California through the UC Cooperative Extension system. Directly comparable as a parallel land-grant SNAP-Ed program with similar curricula, partnerships, and federal funding model.
• Cornell Cooperative Extension (Eat Smart NY): Cornell University's SNAP-Ed implementer for New York (Eat Smart NY), providing nutrition education through Cooperative Extension offices statewide. Directly comparable as a land-grant university SNAP-Ed program operating in the same federal funding and delivery structure.
• Texas A&M AgriLife Extension SNAP-Ed: Texas's official SNAP-Ed program housed within Texas A&M AgriLife Extension Service, providing community nutrition education across Texas. Directly comparable as a state-wide university-extension SNAP-Ed implementer with comparable curriculum, partnerships, and federal funding model.
• University of Illinois Extension SNAP-Ed: University of Illinois Extension operates Illinois's SNAP-Ed program, delivering nutrition education and food resource referrals to limited-resource audiences. Directly comparable as a public university SNAP-Ed implementer with similar community-based delivery model.
• University of Minnesota Extension SNAP-Ed: University of Minnesota Extension runs the state's SNAP-Ed programming, including the Federal Healthy Eating and Physical Activity initiative. Directly comparable as a land-grant SNAP-Ed implementing agency offering nutrition education and food access programming.
• Penn State Extension Better Kid Care / SNAP-Ed: Penn State Extension delivers Pennsylvania's SNAP-Ed programming including Better Kid Care and family nutrition education. Directly comparable as a public land-grant SNAP-Ed implementer with similar curriculum, county-based delivery, and federal USDA SNAP-Ed funding.
• Oregon State University Extension SNAP-Ed: Oregon State University Extension delivers Oregon's SNAP-Ed programming focused on nutrition education and healthy food access. Directly comparable as another land-grant university serving as the state SNAP-Ed implementing agency.

Broad incumbents

• Feeding America: The largest U.S. hunger-relief organization operating a nationwide network of food banks, including Utah Food Bank (Create Better Health's core partner). Comparable as the dominant broad incumbent in U.S. food security that overlaps heavily with SNAP-Ed's food access mission.
• No Kid Hungry (Share Our Strength): National nonprofit campaign working to end childhood hunger through school meal programs, SNAP outreach, and nutrition education. Comparable as a broad incumbent operating in adjacent food security and nutrition education space with overlapping federal funding advocacy.

Others

• Academy of Nutrition and Dietetics: Largest U.S. professional organization for registered dietitian nutritionists, providing credentialing, continuing education, and public nutrition resources. Adjacent peer that overlaps with NNCP's professional certification mission while serving a much broader national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usuextension
• YouTubeyoutube.com/usuextension
• Facebookfacebook.com/usuextension
• LinkedInlinkedin.com/company/utah-snap-ed
• Instagraminstagram.com/usuextension

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Better Health Utah (SNAP-Ed)