ASSIST Creativelab

What ASSIST Creativelab does

ASSIST CreativeLab is the purpose-driven creative services unit of Asia Society for Social Improvement and Sustainable Transformation (ASSIST), a Philippines-registered nonprofit founded in 2003. Operating from Makati with a 5-person core team, the unit delivers an integrated portfolio of communications, visibility, and learning services to UN agencies, bilateral donors, international NGOs, governments, and corporate CSR partners across Asia, Africa, and Europe. With 116 completed projects over 15+ years, its service lines span communication strategy and planning, creative design, digital storytelling (video, animation, scrollytelling), digital marketing, events activation and management, eLearning development, LMS deployment, and custom web and mobile application development.

Its core technology asset is ASSIST-Ed, a proprietary Moodle-based Learning Management System that is SCORM-compliant, scalable, and offered as a customizable deployment to institutional clients. The firm also builds on open-source CMS platforms (WordPress, Drupal), develops custom front-end applications with API and SDK/APK integrations, and delivers Google Analytics instrumentation for campaign measurement. Technology is positioned as configurable and cost-effective rather than differentiated through proprietary AI or data assets.

The business model is project-based professional services revenue, funded primarily through development-sector RFPs, bilateral and multilateral donor grants, UN agency contracts, and corporate CSR budgets. Pricing is not publicly disclosed and varies by scope, duration, and deliverables. Distribution is direct, through competitive bidding and partnerships with prime contractors in the development sector. The firm has no external funding rounds, no equity investors, and operates entirely within the parent nonprofit structure.

Name

ASSIST Creativelab

Legal name

Asia Society for Social Improvement and Sustainable Transformation (ASSIST)

Website

https://creativelab.assistasia.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSIST CreativeLab is a Philippines-based nonprofit creative unit of ASSIST that delivers communications, digital storytelling, eLearning, LMS, and web/mobile development services to UN agencies, development donors, INGOs, governments, and corporate CSR partners across Asia, Africa, and Europe.

Ownership category

akta.pro rank

Product category

Development Communications and Learning Services

NAICS

Graphic Design Services (541430), Public Relations Agencies (541820), Educational Support Services (611710)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Development communications services
• ELearning content development
• Creative design services
• Learning management system
• Digital storytelling production

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-based Consulting Services: ASSIST CreativeLab generates revenue through project-based consulting engagements with development agencies, UN bodies, NGOs, governments, and private sector organizations. Services include communication strategy, creative design, digital marketing, eLearning development, LMS deployment, and web/mobile application development. Engagements are typically funded by international development donors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ASSIST Creativelab provides integrated communication, visibility, and learning/knowledge management services to development-sector organizations. Its core deliverables include communication strategy, creative design, digital storytelling, digital marketing, events management, eLearning content development, the proprietary ASSIST-Ed LMS platform, and custom web/mobile application development, sold as project-based engagements rather than self-serve products.

Product overview

ASSIST Creativelab is a purpose-driven creative unit offering an integrated suite of services for NGOs, social enterprises, and development organizations. The portfolio centers on Communication (strategy, creative design, digital storytelling), Visibility (digital marketing, events), and Learning & Knowledge Management (eLearning development, LMS deployment, web/mobile application development). Key offerings include ASSIST-Ed, a proprietary Moodle-based LMS platform, alongside custom eLearning development with SCORM compliance, creative design services, digital storytelling with video/animation production, and web/mobile application development using open-source CMS platforms. The company serves clients including UN agencies, international NGOs, and development banks across Asia and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy Services

Quantifiable outcome

• 116 projects completed across Asia and Africa
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core.

• ADB (Asian Development Bank)coreStrategic or Co-development PartnerMajor development partner for IN-PACT Asia events, Financial Management Modules, Accountability Mechanism projects, and various communications initiatives across Asia Pacific.
• USAIDcoreStrategic or Co-development PartnerFunding agency for TB MIND Asia project and Assets, Agency, and Trust Programme, supporting integrated health and community development initiatives.
• UNICEFcoreStrategic or Co-development PartnerPartner for maternal and perinatal care eLearning programs in Kazakhstan and other health-related capacity building initiatives.
• UNESCOcoreStrategic or Co-development PartnerPartner for Digital Kids Asia-Pacific project focusing on youth digital citizenship education and awareness raising campaigns.
• GIZcoreStrategic or Co-development PartnerLong-standing partner for multiple projects including SPADE, Rethinking Plastics, Digital Storytelling for Climate Action, and various development communications initiatives.
• UNOPScoreStrategic or Co-development PartnerPartner for Philippine Judicial Academy ICT and Cybersecurity eLearning course development and deployment.
• UN HabitatcoreStrategic or Co-development PartnerPartner for slum upgrading eLearning and knowledge management programs in ACP regions.
• World VisioncoreStrategic or Co-development PartnerPartner for environmental framework eModule and various capacity building initiatives.
• WWFcoreStrategic or Co-development PartnerPartner for Sustainable Diner training series and environmental conservation communication campaigns.
• SignifycoreStrategic or Co-development PartnerCorporate partner for Sinag Pagasa solar lighting project and gamified eLearning Strategy License Game development.
• ASEAN FoundationcoreStrategic or Co-development PartnerPartner for ASEAN Cybersecurity Skilling Programme in collaboration with Microsoft, targeting 560 trainers and 30,000 underserved youth.
• IOMcoreStrategic or Co-development PartnerPartner for Project Management virtual training package development and deployment across global offices.
• Fondazione Penta ETScoreStrategic or Co-development PartnerLong-term partner for Penta Tr@ining HIV courses and TEAM COACH antimicrobial resistance training, including LMS development and maintenance.
• Welthungerhilfe (WHH)coreStrategic or Co-development PartnerPartner for Nutrition Smart CommUNITY digital knowledge management platform development across India, Bangladesh, and Nepal.
• JP Morgan Chase & Co.coreStrategic or Co-development PartnerFunder for sustainABILITY project launch supporting green skills training for 12,000 students in Technical and Vocational Institutions.
• MicrosoftcoreTechnology or IntegrationTechnology partner for ASEAN Cybersecurity Skilling Programme providing resources and platform support.
• ILOcoreStrategic or Co-development PartnerPartner for Responsible Supply Chains in Asia Programme communication products and training materials.
• Research Triangle Institute (RTI)coreStrategic or Co-development PartnerPartner for SIBOL biodiversity and environmental conservation communication campaign.
• Y+ GlobalcoreStrategic or Co-development PartnerPartner for My Reality HIV awareness campaign reaching 1.7 million people with youth-centered content.
• Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbHcoreStrategic or Co-development PartnerCore partner for multiple projects including SPADE, Rethinking Plastics, and climate action digital storytelling.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dalberg: Dalberg is a global development advisory firm working with foundations, multilaterals, and governments on strategy and impact; while more strategy-oriented, it overlaps with CreativeLab in the development-sector strategy, knowledge management, and learning engagements it pitches for.
• Palladium: Palladium is a global development consultancy implementing donor-funded programmes with embedded communications, training, and digital services; it is a broader incumbent serving the same UN/USAID/DFAT clients that CreativeLab targets.
• FHI 360: FHI 360 is a large nonprofit human development organisation that operates global learning, capacity-building, and behaviour-change programmes across health, education, and civil society - a broader incumbent whose learning and communications portfolio competes for the same institutional funding pools as CreativeLab.
• Chemonics International: Chemonics is one of the largest USAID contractors implementing multi-country development projects worldwide, with internal communications and learning practices. It is a broader incumbent whose creative and eLearning work overlaps the donor-funded programmes CreativeLab serves.
• Tetra Tech International Development: Tetra Tech is a large consulting firm with an international development practice delivering donor-funded programmes across environment, governance, and capacity building; its in-house communications and learning offerings make it a broader incumbent in the same bidding environment as CreativeLab.

Direct peers

• Hattaway Communications: Hattaway is a strategic communications firm working with purpose-driven organisations on narrative, brand, and behavior-change campaigns. They overlap directly with CreativeLab's communication strategy, digital marketing, and stakeholder engagement work for development partners.
• Mango Communications: Mango Communications is a creative and strategic communications agency focused on international development and humanitarian sectors, producing campaigns, branding, and digital content for NGOs, UN agencies, and foundations - a near-direct peer to ASSIST CreativeLab's communication strategy and digital storytelling practice.
• Forum One: Forum One is a digital agency that designs and builds websites, learning platforms, and digital engagement tools for nonprofits, NGOs, and associations; their combined design + LMS/web development offering closely matches CreativeLab's eLearning, LMS deployment, and web/app services.
• Purpose: Purpose is a public-benefit agency that builds movements and creative campaigns for social impact across health, climate, and rights; comparable to CreativeLab in combining strategy, digital storytelling, and campaign activation for non-profits, UN bodies, and funders.

Emerging players

• Curriki: Curriki is a nonprofit focused on open educational resources and online learning for underserved communities; it is an emerging player in the global-development eLearning space whose audience and SCORM-style content work partially overlap with CreativeLab's LMS and custom course offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assistdevsolutions
• LinkedInlinkedin.com/company/assist-creativelab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSIST Creativelab