Creche Vovo Maria

What Creche Vovo Maria does

Creche Vovó Maria (legal name: Associação Lar da Criança Vovó Maria) is a private, non-profit civil association (associação civil sem fins lucrativos) founded on November 17, 1984, in São Leopoldo, Rio Grande do Sul, Brazil. It operates a community-based early childhood education center that delivers full-day integral care (Monday through Friday) to approximately 60 children aged 6 months to 4 years from low-income families in vulnerable social situations. The core service offering — Educação Infantil — combines supervision, meals, hygiene, naps, and developmental activities, and is supplemented by cultural programs including Capoeira, Bandinha (musical band), and Dança. Since August 2025, the organization also runs Projeto Oficina do Saber, a container-based library funded by UNESCO through the Criança Esperança program, which extends services to an additional 30 community children through storytelling, pedagogical activities, recreation, and school reinforcement.

The organization operates from a single owned headquarters at Rua Brusque, 189, Bairro Rio Branco, São Leopoldo, inaugurated on October 17, 1990, on land donated by the municipal government. It is staffed by 9 employees plus an extended network of volunteers (including a pediatrician, nutritionist, psychologist, and speech therapist) and is sustained by approximately 70 contributing members ("sócios"). No proprietary technology platform is in use; the model relies on physical facilities, in-person service delivery, and basic digital channels (website and Instagram). There are no patents, AI/ML capabilities, or external software integrations disclosed.

Revenue is generated entirely through a charitable/non-profit funding mix: recurring monthly contributions from ~70 individual and corporate members, government "convênios" (agreements) with the Secretaria do Trabalho, Cidadania e Assistência Social do Estado do Rio Grande do Sul, tax-deductible donations via Banco do Brasil and Banrisul routed through the Fundo Municipal dos Direitos da Criança e do Adolescente (FMDCA), and project funding from UNESCO. Services are provided free of charge or at minimal cost to beneficiary families; no pricing is publicly disclosed. The organization is officially registered with the State Secretariat (nº 114.504), the Municipal Council of Social Assistance, and the Municipal Council for the Rights of Children and Adolescents.

Name

Creche Vovo Maria

Legal name

Associação Lar da Criança Vovó Maria

Website

https://crechevovomaria.org.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Non-profit early childhood education center in São Leopoldo, Brazil, serving ~60 children aged 6 months to 4 years from low-income families with full-day care, meals, and cultural programs including Capoeira, Bandinha, and Dance.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Center-Based Infant Care (0–18 months) (EDACAGAA), Center-Based Toddler Care (18–36 months) (EDACAGAB)

Keywords

• Early childhood education
• Childcare services
• Nonprofit daycare
• Social assistance
• Community preschool

Headquarters

HQ city

São Leopoldo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Member Contributions (Sócios): Monthly contributions from individuals and companies who become members (sócios) to support the school's maintenance and continuity. This is a recurring revenue stream from approximately 70 contributing members.
2. Government Agreements: Funding through convenios (agreements) with government bodies including the Secretaria do Trabalho, Cidadania e Assistência Social do Estado do Rio Grande do Sul.
3. Donations via Tax Deduction: Accepts donations through identified deposits at Banco do Brasil and Banrisul that can be deducted from income tax via the Fundo Municipal dos Direitos da Criança e do Adolescente (FMDCA).
4. UNESCO Funding (Projeto Oficina do Saber): Project funding from UNESCO through the Criança Esperança program for the Oficina do Saber library project that serves enrolled students and community children.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Creche Vovó Maria is a non-profit community early childhood education center (Escola de Educação Infantil) providing full-day integral care, meals, hygiene, and developmental activities for approximately 60 children aged 6 months to 4 years from low-income families in São Leopoldo, Rio Grande do Sul, Brazil. It supplements its core education service with cultural programs (Capoeira, Bandinha, Dance) and a UNESCO-funded community library project (Oficina do Saber) that extends services to an additional 30 community children.

Product overview

Creche Vovó Maria is a non-profit early childhood education center offering full-time educational care for approximately 60 children aged 6 months to 4 years. The core offering is its Early Childhood Education service (Educação Infantil), supplemented by cultural programs including Capoeira, Bandinha (musical band), and Dance. The institution also operates the Projeto Oficina do Saber, a library program funded by UNESCO through Criança Esperança, which provides literacy activities, storytelling, and educational support to enrolled students and an additional 30 children from the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Full-time (integral shift, Monday through Friday) early childhood education and care service for approximately 60 children aged 6 months to 4 years from low-income families, providing educational activities, meals, hygiene, and nap time.
• Projeto Capoeira (Capoeira Program) Cultural and physical activity program teaching capoeira, a Brazilian martial art that combines dance, music, and acrobatics, offered to enrolled children.
• Bandinha (Musical Band Program) Musical education program introducing children to instruments and basic music concepts.
• Projeto Dança (Dance Program) Dance education program for children to develop movement, coordination, and artistic expression.
• Projeto Oficina do Saber – Criança Esperança Container-based library project financed by UNESCO through the Criança Esperança program, offering storytelling sessions, pedagogical activities, recreation, and school reinforcement for enrolled students and approximately 30 additional community children.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• RotaryminorGTM or Marketing Partner · 15 December 2024Rotary Club organized and hosted a Christmas celebration (Festa de Natal) for the school's students and their families at the school premises.
• Banco do BrasilminorOthersPrimary banking partner for donations. Donors can make deposits at Banco do Brasil (Agency 0185-6, Current Account 4583-7) with tax deduction benefits through FMDCA.
• BanrisulminorOthersSecondary banking partner for tax-deductible donations through FMDCA (Agency 0410, Account 04.001842.2-8, Identifier Code 108).
• Secretaria do Trabalho, Cidadania e Assistência Social do Estado do Rio Grande do SulcoreOthersState government body with which the organization is registered (Registration nº 114.504), providing official authorization and oversight for the organization's social assistance activities.
• Conselho Municipal de Assistência SocialcoreOthersMunicipal council that provides official registration and oversight for the organization's social assistance operations.
• Conselho Municipal dos Direitos da Criança e do AdolescentecoreOthersMunicipal council for children's and adolescents' rights that provides official registration and oversight for the organization's activities.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Fundação Maria Cecilia Souto Vidigal: Larger, established Brazilian foundation focused specifically on early childhood development, funding and supporting community-based programs nationwide. Comparable as a child-development funder operating in the same mission space with broader reach and resources.
• Fundação Itaú Social: Major Brazilian corporate foundation running early childhood, education, and social development programs with national reach. Comparable as a broader incumbent operating in the same social assistance / early childhood space with significantly larger resources.
• Fundação Bradesco: Large established Brazilian corporate foundation operating schools and educational programs for low-income children across multiple states. Comparable as a scaled-up version of community education provision with similar social mission and donor/partner-driven funding model.
• Fundação Roberto Marinho: Large established Brazilian foundation running education, citizenship, and youth programs with national footprint. Comparable as a broader incumbent foundation in the same social/education mission space.

Emerging players

• Instituto Ayrton Senna: Brazilian non-profit focused on education and youth development, partnering with public schools and communities. Partially comparable as an education-focused NGO serving vulnerable children, with emphasis on educational outcomes rather than full-day care.

Direct peers

• Casa do Zezinho: Community-based Brazilian non-profit in São Paulo providing education, cultural activities, and social services to children and youth from low-income communities. Comparable operating model of free community services, donor-funded revenue, and educational/cultural programming for vulnerable children.
• Lar Escola Monteiro Lobato: São Paulo-based non-profit offering early childhood education and care to children from vulnerable communities, with a multi-decade operating history. Directly comparable as a community non-profit creche serving low-income families through donations and government partnerships.
• Fundação Abrinq: Brazilian non-profit foundation dedicated to the rights and development of children and adolescents, including early childhood education and care initiatives. Directly comparable as a similarly sized Brazilian child-focused civil society organization relying on donations and partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/creche_vovomaria
• LinkedInlinkedin.com/company/creche-vovo-maria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creche Vovo Maria