What Casa do Zezinho does

Casa do Zezinho is a Brazilian non-profit (NGO) founded in 1994 and headquartered in the Capão Redondo district of São Paulo. The organization serves approximately 1,200 children and youth in conditions of social vulnerability daily, and has reached more than 32,000 beneficiaries cumulatively since inception. Its core offering is a portfolio of 25+ socio-educational workshops delivered alongside two daily meals per participant (totaling roughly 570 kg of food served per day), and the work is structured around the proprietary "Pedagogia do Arco-Íris" methodology. The organization employs 126 staff, of whom more than 60% are former beneficiaries, providing an internal talent pipeline tied to community credibility.

The revenue model combines individual donations, corporate sponsorships (including Oracle, Visa Foundation, Caixa, Brookfield, Decathlon, and SoulCode Academy), Brazilian tax-incentive programs, and government subsidies. Recurring and distributed revenue channels include the Parça do Zezinho digital subscription program, Nota Fiscal Paulista tax-receipt donations, the Bazar CloZét retail thrift operation, and the annual Zezinho Gala fundraising event. The organization has also launched income-generating and labor-market-aligned initiatives such as Maria Zezinho (sustainable fashion), Tech Zezinho, and Programação (software development) in partnership with SoulCode Academy.

Strategically, the organization is shifting from episodic, gala-driven fundraising toward diversified, recurring revenue streams while extending its program surface into technology, fashion, and coding verticals. Its moat is anchored in the codified Pedagogia do Arco-Íris framework, multi-decade community trust in Capão Redondo, six-time recognition in the "100 Melhores ONGs" ranking, and a self-reinforcing staff composition drawn from alumni beneficiaries.

Name

Casa do Zezinho

Legal name

Associação Educacional e Assistencial Casa do Zezinho

Website

https://casadozezinho.org.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa do Zezinho is a Brazilian non-profit founded in 1994 serving 1,200 children and youth daily in São Paulo's Capão Redondo region through 25+ socio-educational workshops, two daily meals, and its proprietary Pedagogia do Arco-Íris methodology.

Ownership category

akta.pro rank

Product category

Nonprofit Youth Social Services

NAICS

Child and Youth Services (62411), Educational Services (611)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

Keywords

• Socio-educational programs
• Nonprofit youth services
• After-school education
• Child welfare programs
• Charitable social services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Doações individuais recorrentes e avulsas: Doações mensais de pessoas físicas via plataforma online (Parça do Zezinho) e doações únicas via PIX, cartão de crédito, boleto e depósito bancário.
2. Patrocínio de projetos por empresas: Empresas patrocinam oficinas e programas específicos (SCFV, CCA, CJ) e eventos como o Zezinho Gala. Patrocínio regulado por contratos com Fundações e programas governamentais.
3. Vendas do Bazar CloZét: Bazar beneficente que vende roupas e acessórios doados a preços populares; toda a renda é revertida para manutenção da ONG.
4. Nota Fiscal Paulista: Doações de créditos fiscais pela plataforma Nota Fiscal Paulista do governo de São Paulo.
5. Lei de Incentivo Fiscal: Apoio a projetos via Lei de Incentivo ao Esporte, Cultura e Lei do CONDECA, permitindo dedução fiscal para pessoas físicas e jurídicas.
6. Voluntariado: Contribuição de tempo e habilidades por voluntários em oficinas e ações, reduzindo custos operacionais.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Casa do Zezinho is a Brazilian non-profit that provides free after-school socio-educational programs, two daily meals, and more than 25 workshops (education, sports, music, arts, technology, language, vocational training, health) for 1,200 children, adolescents and youth in social vulnerability in the Capão Redondo region of São Paulo. Programs are delivered through the proprietary "Pedagogia do Arco-Íris" methodology and funded via individual donations, corporate sponsorships, and Brazilian tax-incentive mechanisms.

Product overview

Casa do Zezinho is a non-profit organization offering a portfolio of over 20 socio-educational programs and services for children and youth in vulnerable situations. The core offerings include educational programs (Aprender Brincando, Educação de Jovens para o Século XXI), technology programs (Tech Zezinho!, Programação), arts programs (Artitude, Caixa Zezinho music education, Ópera Caixa Zezinho), sports and health programs (ZéSports, Caminho das Águas, Saúde Zezinho!, Nutrição), vocational training (Gastronomia Zezinho!, Maria Zezinho sustainable fashion), language education (Speak Up Zezinho English program), and charitable retail (Bazar CloZét). The organization also operates the Parça do Zezinho monthly donor program and hosts annual events like the Zezinho Gala. All programs are delivered through the institution's 'Pedagogia do Arco-íris' (Rainbow Pedagogy) methodology, providing daily meals and after-school activities for up to 1,200 youth.

Differentiator

Problem solved

Functional benefit

Brands

• Bazar CloZét: Sustainable fashion charity shop located at Rua Ana Dolácio Albino, 58 in Capão Redondo. Sells donated clothing, accessories, and footwear at accessible prices. All revenue is 100% reverted to support Casa do Zezinho's programs and projects.
• Parça do Zezinho

Products and services

• Aprender Brincando Early-childhood and adolescent socio-educational program offering structured after-school activities, sponsored by Serviço de Convivência e Fortalecimento de Vínculos (SCFV) and Centro para Criança e Adolescente (CCA). For children and adolescents in vulnerable situations.
• Educação de Jovens para o Século XXI Youth-education program providing socio-educational, sports, artistic, and cultural workshops and guidance for the world of work, sponsored by SCFV and Centro para Juventude (CJ). For adolescents and young adults.
• Aquarela Zezinho Comprehensive health promotion program combining nutritional education, sports, and well-being activities for children and adolescents.
• Caminho da Transformação Environmental preservation program engaging children, adolescents, and youth in sustainable culture practices.
• Gastronomia, Zezinho! Culinary arts workshop for youth developing autonomy, food awareness, and life skills. Sponsored by Fundação Prada de Assistencial Social.
• Caminho das Águas Swimming lessons for children, adolescents, and youth. Sponsored by Decathlon.
• ZéSports Sports activities for children and adolescents strengthening health, teamwork, and socio-emotional development. Sponsored by athlete Fred.
• Artitude 2024 Plastic arts, mosaic, and ceramics workshops stimulating creativity, expression, autonomy, and identity through art. Sponsored by Visa, Pfizer, and Momentus Indústria e Comércio do Vestuário.
• Caixa Zezinho (Ópera Caixa Zezinho) Music education, culture, and arts program transforming lives of children and youth through musical instruction, symphonic and chamber orchestra formation, and public performances, serving up to 350 participants. Sponsored by Caixa Econômica Federal and the Federal Government.
• Tech, Zezinho! Computing and digital literacy program for children and adolescents, promoting autonomy, digital inclusion, and new pathways in technology. Sponsored by Oracle.
• Programação Programming workshop for youth developing logic, autonomy, and critical thinking for the digital future. Sponsored by Visa Foundation; methodology by SoulCode Academy.
• Maria Zezinho! Handicraft, cutting, and sewing program transforming donated fabrics into clothing and creative pieces, promoting sustainability and income generation. Sponsored by Visa Foundation.
• Speak Up, Zezinho! English language workshop for children and adolescents strengthening communication, autonomy, and confidence. Sponsored by Brookfield Asset Management.
• Saúde, Zezinho! Psychology workshops, yoga, and psychological and first-aid services for children and adolescents. Sponsored by Instituto Movida / CCR.
• Nutrição Food education for children and adolescents promoting health, well-being, and healthy habits. Sponsored by Visa Foundation.
• Bazar CloZét Sustainable fashion thrift store that receives donated clothing and accessories, sells them at accessible prices, with 100% of revenue supporting Casa do Zezinho's programs.
• Parça do Zezinho (Monthly Donor Program) Recurring monthly donation program allowing supporters to contribute fixed amounts (R$15 to R$1,000) to provide financial predictability and sustainability for the organization.
• Zezinho Gala Annual fundraising gala event featuring dinner, charity auction, and orchestra performance, hosted at Hotel Unique in São Paulo, for corporate and high-impact donors.
• Pedagogia do Arco-Íris (Pedagogia diferenciada) Proprietary pedagogical methodology developed over 20+ years, focused on developing potentialities of children from high-vulnerability situations, applied across all Casa do Zezinho programs. Sponsored by Fundação Crespi Prado (Artes na Educação).

Quantifiable outcome

• 32.000+ vidas transformadas desde 1994
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• SamsungminorGTM or Marketing Partner · 1 January 2015Levou o prodígio guitaristra Quinn Sullivan para show exclusivo na Casa do Zezinho como ação de cidadania corporativa.
• SoulCode AcademycoreTechnology or IntegrationParceria metodológica para a oficina de Programação, desenvolvendo lógica, autonomia e pensamento crítico.
• Fred (atleta)minorGTM or Marketing PartnerPatrocínio do programa ZéSports de práticas esportivas.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fundação Lemann: Brazilian foundation focused on education and youth development. Comparable mission of human-capital development for vulnerable Brazilian youth and similar reliance on elite corporate and individual donors.
• Gerando Falcões: Brazilian social-impact NGO headquartered in the greater São Paulo periphery that delivers education, citizenship and income-generation programs in favelas. Directly comparable to Casa do Zezinho in target demographic, favela-based delivery model and education-plus-social-services mission.
• Instituto Ayrton Senna: Brazilian education NGO focused on youth development and public-school transformation. Similar educational mission for vulnerable Brazilian youth, with parallel corporate-sponsorship and government-partnership funding model.
• Central Única das Favelas (CUFA): Brazilian favela-focused NGO providing education, culture, sports and social programs in underserved communities. Directly comparable operating geography (favelas), target demographic and mix of cultural/educational/workshop programming.
• Fundação Abrinq: Brazilian foundation focused on the rights and full development of children and adolescents. Comparable target demographic and advocacy/programmatic mix, with similar reliance on corporate partnerships and tax-incentive funding.
• Instituto Alana: Brazilian child welfare NGO promoting children's rights and well-being. Comparable focus on at-risk Brazilian children and similar mix of programmatic intervention and advocacy.

Broad incumbents

• Mercy Corps: International humanitarian and development organization working on youth empowerment and education in fragile contexts. Comparable educational-and-social-support mission for at-risk youth, but at a much larger, multi-country scale.
• Save the Children (Brazil): Global child-welfare NGO with established Brazil operations. Comparable mission of supporting vulnerable children and youth, but operates at much larger scale across multiple countries and through both programmatic and humanitarian relief work.

Emerging players

• Turma do Bem: Brazilian NGO running volunteer-led programs that develop young people from vulnerable backgrounds. Comparable Brazilian context, target demographic and workshop/mentorship approach, though smaller in scale.

Regional players

• AACD: Large Brazilian nonprofit serving children (notably with disabilities) across the country. Comparable scale, Brazilian nonprofit structure and reliance on corporate donors and the Nota Fiscal Paulista mechanism, though serving a different population segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casadozezinho
• YouTubeyoutube.com/user/casadozezinho1200
• Facebookfacebook.com/casadozezinho
• Instagraminstagram.com/casadozezinho
• LinkedInlinkedin.com/company/ongcasadozezinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Zezinho