Creative Wellness

What Creative Wellness does

Creative Wellness is a non-profit community health and wellbeing organisation founded in 2015 and headquartered in Barking & Dagenham, East London. Operating as Creative Wellness Wonder (Company Limited by Guarantee, Company No. 12055537), it delivers early intervention and preventative programmes targeting health inequalities in underserved and ethnically diverse communities. Its core portfolio consists of five community programmes: Early Years & Parenting Support (0-3), Children & Young People's Mindful Eating (3-16), SEN & Neurodivergent Support, Women's Wellbeing, and Preventative Health & Lifestyle, complemented by a Creative & Arts-Based Wellbeing strand. A separate Workplace Wellbeing division serves corporate and public sector employers with team cooking experiences, nutrition workshops, and staff wellbeing days.

The organisation reaches beneficiaries through direct commissioned partnerships with schools, NHS services, integrated care boards, local authorities, housing associations, and community organisations across East London. Its revenue model rests on three streams: public sector commissioning (NHS and local authority contracts), corporate workplace wellbeing B2B sales, and lottery/charitable grant funding. The team comprises 15+ multidisciplinary practitioners including nutritionists, wellbeing facilitators, trauma-informed specialists, and creative practitioners, with clinical expertise anchored by AMRSPH-qualified leadership.

Operational scale indicators include 2,500+ children and families supported, 350+ workshops delivered, 6,000+ residents engaged, and 2,862+ community engagements through workplace programmes. The organisation holds credentials including Living Wage Employer accreditation, AMHP membership, and Health Equity Network participation, which serve as procurement gatekeepers for public sector contracting. No technology platform, digital product, or proprietary software is disclosed; all delivery is practitioner-led and in-person.

Name

Creative Wellness

Legal name

Creative Wellness Wonder

Website

https://creativewellness.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Wellness is a non-profit community health organisation founded in 2015 in Barking & Dagenham, East London, delivering early intervention and preventative wellbeing programmes to children, families, women, and underserved communities through NHS, local authority, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Community Health & Wellbeing Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Wellness Program Design & Accountability Coaching (HSADAGAC), Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

Keywords

• Community health programmes
• Preventative wellbeing services
• Mindful eating workshops
• Workplace wellbeing delivery
• Health inequality reduction

Headquarters

HQ city

Barking & Dagenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Sector Commissioning: Commissioned by NHS services, local authorities, and public health bodies to deliver community health and wellbeing programmes. Revenue derived from service contracts with government and NHS organisations.
2. Corporate Workplace Wellbeing: Paid programmes delivered to corporate employers, NHS organisations, and public sector bodies for employee wellbeing. Includes team cooking experiences, nutrition workshops, and staff wellbeing days.
3. Charitable Funding and Grants: Funded by lottery programmes, charitable trusts, and social sector partners to support community health initiatives targeting underserved populations.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Creative Wellness delivers community-focused health and wellbeing programmes for early intervention and prevention, including Early Years & Parenting Support (0-3), Mindful Eating & Wellbeing for Children & Young People (3-16), SEN/Neurodivergent Support, Women's Wellbeing, Preventative Health & Lifestyle education, and Creative & Arts-Based Wellbeing, delivered in schools, children's centres, family hubs, NHS settings, and workplaces. The organisation also runs a Workplace Wellbeing division offering team cooking experiences, nutrition workshops, staff wellbeing days, and bespoke wellbeing packages for corporate and public sector clients. Services are commissioned by NHS bodies, local authorities, schools, housing associations, charities, and employers, with supplementary charitable and lottery funding.

Product overview

Creative Wellness operates as a multi-programme community health and wellbeing organisation delivering early intervention and preventative services. The portfolio consists of five core community programmes (Early Years & Parenting Support, Children & Young People's Mindful Eating, SEN & Neurodivergent Support, Women's Wellbeing, and Preventative Health & Lifestyle) supported by a Creative & Arts-Based Wellbeing strand. The Women's Wellbeing programme encompasses specific offerings including HER TRIBE DV Support, MenoFit Programme, and Women's Badminton Club. Mindful eating programmes span three age-specific streams (0-3 Early Years, 3-16 Children & Young People, and SEN/Neurodivergent), each with dedicated parent information resources. A separate Workplace Wellbeing division offers Team Cooking Experiences, Workplace Nutrition Workshops, Staff Wellbeing Days, and Bespoke Packages for organisational clients. All programmes are community-led, trauma-informed, and focused on reducing health inequalities in East London.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years & Parenting Support Programme A programme for babies, toddlers, and families (ages 0-3) delivered in children's centres, nurseries, and family hubs, providing sensory play sessions, feeding support workshops, and parenting support to build healthy feeding habits and emotional development.
• Mindful Eating & Wellbeing Programme (Children & Young People) A flagship programme for primary and secondary school pupils (ages 3-16) combining mindful eating, emotional literacy, and physical wellbeing through classroom workshops, group sessions, and hands-on activities to build healthy choices for life.
• SEN & Neurodivergent Support Programme Specialist sensory-based adapted sessions for children and young people with autism, ADHD, and neurodivergent needs, offering individualised food exploration activities, low-stimulation environments, and structured support in specialist and mainstream schools.
• Women's Wellbeing Programme A programme addressing women's unique health challenges including domestic abuse recovery, menopause support, mental health, and preventative lifestyle education through trauma-informed workshops, peer mentoring, and physical activity sessions.
• Preventative Health & Lifestyle Programme Health education programme tackling root causes of long-term conditions including obesity, type 2 diabetes, and cancer prevention through behaviour change support, nutrition advice, and community-based delivery targeting underserved and ethnically diverse groups.
• Creative & Arts-Based Wellbeing Programme Therapeutic arts and craft programmes including ceramic/pottery workshops, craft and design workshops, and community art workshops that build confidence, develop skills, and strengthen community connections through creative expression.
• Team Cooking Experiences Interactive workplace cooking sessions where colleagues prepare healthy meals together while developing teamwork, communication, and problem-solving skills.
• Workplace Nutrition Workshops Evidence-informed sessions covering healthy eating at work, energy and productivity, nutrition for stress management, menopause and nutrition, family health and wellbeing.
• Staff Wellbeing Days Comprehensive workplace wellbeing events featuring mindful eating workshops, health checks, wellbeing activities, movement sessions, pilates, stress management, and resilience building.
• Bespoke Workplace Wellbeing Packages Customised workplace wellbeing programmes designed to align with organisational wellbeing, social value, and employee engagement goals, including one-off events, team away days, lunch and learn sessions, and ongoing programmes.

Quantifiable outcome

• 2,500+ children and families supported
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• North East London Cancer AlliancecoreStrategic or Co-development PartnerPartnership delivering community cancer awareness and prevention education, supporting early detection and screening in underserved communities across North East London.
• NCEL CAMHScoreStrategic or Co-development PartnerCollaboration with Children and Adolescent Mental Health Services supporting emotional wellbeing programmes for young people.
• Compass WellbeingcoreStrategic or Co-development PartnerPartnership delivering community wellbeing initiatives and supporting health improvement programmes.
• BD CollectivecoreStrategic or Co-development PartnerBarking & Dagenham collective of community organisations working together to strengthen local community impact.
• Sporting EqualscoreStrategic or Co-development PartnerPartnership promoting physical activity and sport in diverse communities, supporting active health initiatives.
• Faith ActioncoreStrategic or Co-development PartnerFeatured by FaithAction for culturally responsive community health initiatives supporting underserved populations.
• Barking & DagenhamcoreStrategic or Co-development PartnerPartnership with the local borough council supporting community health and wellbeing strategies.
• NHScoreStrategic or Co-development PartnerPartnership with NHS services across East London for community health delivery and prevention programmes.
• London SportcoreStrategic or Co-development PartnerPartnership supporting physical activity programmes and sports-based wellbeing initiatives.
• NHS EnglandcoreStrategic or Co-development PartnerNational NHS partnership supporting health inequality reduction and community health improvement.
• Creative Barking and DagenhamcoreStrategic or Co-development PartnerCo-production of arts and wellbeing programmes including GROW Summer Festival and community art initiatives.
• Riverside SchoolcoreChannel Partner/ Reseller/ DistributorSchool partnership delivering educational wellbeing and mindful eating programmes to students.
• Gascoine Primary SchoolcoreChannel Partner/ Reseller/ DistributorSchool partnership delivering educational wellbeing and mindful eating programmes to students.
• George Carey C of E Primary SchoolcoreChannel Partner/ Reseller/ DistributorSchool partnership delivering educational wellbeing and mindful eating programmes to students.
• Thames View Junior SchoolcoreChannel Partner/ Reseller/ DistributorSchool partnership delivering educational wellbeing and mindful eating programmes to students.
• Thames Life Community Development TrustcoreStrategic or Co-development PartnerPartnership supporting community development and health initiatives in the Thames area.
• Southern Housing GroupminorStrategic or Co-development PartnerPartnership supporting housing community health and wellbeing initiatives.
• Rosetta ArtsminorStrategic or Co-development PartnerPartnership supporting community arts and wellbeing programmes.
• The Boathouse StudiosminorStrategic or Co-development PartnerPartnership providing creative space for arts-based wellbeing delivery.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brook: UK charity providing wellbeing and health support for young people, including in schools and community settings. Comparable in young-people-focused community health delivery and local authority commissioning model.
• Relate: UK charity offering relationship support, counselling, and wellbeing services. Comparable in women's wellbeing and domestic abuse recovery support components and community-based delivery model.
• Wellbeing Enterprises: UK community wellbeing organisation delivering health coaching, social prescribing, and preventative programmes in partnership with NHS and local authorities. Directly comparable in NHS commissioning model and community health prevention focus.
• BeeZee Bodies: Children and family healthy lifestyle programmes delivered in community settings across the UK, commissioned by local authorities. Direct comparison in school-based and family nutrition/healthy eating delivery for underserved communities.
• HENRY (Health, Exercise, Nutrition for the Really Young): UK charity delivering early years nutrition and healthy lifestyle programmes in children's centres and nurseries. Highly comparable in target population (0-3s), content focus (nutrition/healthy habits), and delivery model (community-embedded, local authority commissioned).
• Place2Be: UK charity providing mental health and emotional wellbeing support in primary and secondary schools. Comparable in school-based delivery model and emotional wellbeing focus for children and young people, though narrower scope (mental health only).
• Family Action: UK charity supporting families with children through early intervention, mental health, and wellbeing services. Comparable in family-facing support delivery, local authority partnership model, and multi-segment programme structure.

Broad incumbents

• Barnardo's: Large UK children's charity delivering wellbeing, mental health, and family support across England. Comparable in target population and programme areas but operates at much greater scale and national scope as a broad incumbent.
• Mind: UK's leading mental health charity providing advice, support, and community programmes. Comparable in mental health and wellbeing service delivery and NHS partnership model, but operates as a national broad incumbent with much larger resource base.
• YMCA: UK-wide community organisation delivering health, wellbeing, and family programmes including children and youth services. Comparable in community-embedded preventative health and family-facing wellbeing delivery but at significantly larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cr3ativewellness

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Wellness