中国民生银行股份有限公司信用卡中心

What 中国民生银行股份有限公司信用卡中心 does

中国民生银行股份有限公司信用卡中心 (China Minsheng Bank Credit Card Center) is the dedicated credit card business unit of China Minsheng Banking Corp., Ltd. (上海证券交易所 ticker 600016.SS), one of China's national commercial banks. Headquartered in Beijing, the unit operates a diversified credit card portfolio spanning 40+ co-branded cards across airline (Singapore Airlines, China Southern), retail (Sam's Club, Huarun with 7000+ stores), automotive (CNPC, Great Wall ORA), e-commerce (JD.com, SF Express), and travel verticals, alongside premium metal cards at Centurion, Diamond, and Platinum tiers priced from RMB 600 to RMB 10,000 in annual fees, and micro-business credit cards.

The underlying platform is a digital-first infrastructure supporting mobile payments (Apple Pay, Samsung Pay, Huawei Pay, Mi Pay, HCE), QR code payments, and integrates with UnionPay, Visa, Mastercard, American Express, and JCB networks. The proprietary 全民乐分期 installment engine offers dedicated credit lines for cash, billing, and free installments over 3-36 months; 随借金 provides short-term (1-90 day) consumer loans; and the 非凡礼遇 points platform tiers premium benefits (airport lounges, hotels, golf, health checkups, concierge) across card tiers.

Revenue is generated through five primary streams: card annual fees (subscription), merchant interchange (transaction-based), revolving credit interest at 0.05% daily / 18.25% annualized (usage-based), installment interest at 0.4%-0.9% monthly (transaction-based), and penalty fees. Distribution is digital-led through creditcard.cmbc.com.cn, the 全民生活APP, WeChat official accounts, and QR applications, with the parent bank's physical branch network providing in-person support and partner merchant channels driving co-branded acquisition.

Name

中国民生银行股份有限公司信用卡中心

Legal name

中国民生银行股份有限公司信用卡中心

Website

https://creditcard.cmbc.com.cn

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

China Minsheng Bank Credit Card Center is the credit card business unit of China Minsheng Bank (Shanghai: 600016.SS), operating 40+ co-branded credit cards and premium metal cards (Centurion, Diamond, Platinum) across consumer and SME segments in Mainland China via digital-first channels and parent-bank distribution.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Charge Cards (FSAKABAE)

akta.pro secondary industry

Business / Corporate Credit Cards (FSAKABAF)

Keywords

• Consumer credit cards
• Installment loans
• Co-branded cards
• Premium credit cards
• SME micro credit

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Card Annual Fees: Annual fee revenue from premium credit cards with tiered pricing from RMB 600 to RMB 10,000 per year depending on card tier (普卡/金卡, 白金卡, 钻石卡, 百夫长卡)
2. Transaction Interchange: Interchange fees from merchant transactions processed through the credit card network
3. Revolving Credit Interest: Interest income from customers who carry balances on their credit cards, with daily interest rates starting at 0.05% (18.25% annualized)
4. Installment Fees: Fees from installment products including cash installments, billing installments, and free installments with monthly interest rates ranging from 0.4% to 0.9%
5. Late Fees and Overlimit Fees: Penalty fees for late payments and transactions exceeding credit limits

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

China Minsheng Bank Credit Card Center issues and services a diversified portfolio of consumer and SME credit cards, revolving credit, installment products, and digital payments for individual consumers and small businesses in mainland China. Its offering spans 40+ co-branded cards with partners in airlines, retail, automotive, travel, and e-commerce; premium metal cards at Platinum, Diamond, and Centurion tiers; installment lending (全民乐分期, 现金分期, 账单分期, 自由分期); short-term consumer credit (随借金); and a tiered points/privileges platform (非凡礼遇).

Product overview

China Minsheng Bank Credit Card Center operates a diversified credit card product portfolio spanning co-branded cards with retail, automotive, airline, travel, e-commerce, and lifestyle partners; premium metal cards at the Platinum, Diamond, and Centurion tiers; micro-business credit cards; and specialty themed cards. The core platform includes installment products (全民乐分期, 随借金, 现金分期, 账单分期, 自由分期) accessible via the 全民生活APP and the 非凡礼遇 point-based privileges system. Co-branded cards target specific spending habits (fuel savings, airline mileage, online shopping cashback), premium cards target affluent customers with lounge access, concierge, and travel insurance, while micro-business cards address SME financing needs with flexible interest rates.

Differentiator

Problem solved

Functional benefit

Brands

• 非凡礼遇: 专属积点权益平台，持卡人可兑换机场贵宾厅、高尔夫、酒店SPA、体检等高端服务
• 全民乐分期
• 随借金
• 全民生活APP

Products and services

• 全民乐分期 (Quanmin Le Installment)
• 随借金 (Sui Jie Jin)
• 现金分期 (Cash Installment)
• 账单分期 (Billing Installment)
• 自由分期 (Free Installment)
• 民生信用卡官方APP（全民生生活APP）
• 非凡礼遇 (Fei Fan Li Yu) Privileges Platform
• 民生新加坡航空联名信用卡 (Singapore Airlines Co-branded Credit Card)
• 民生航旅纵横联名信用卡 (Umetrip Co-branded Credit Card)
• 民生山姆联名信用卡 (Sam's Club Co-branded Credit Card)
• 民生·华润通联名信用卡 (Huarun Tong Co-branded Credit Card)
• 民生银联京东PLUS联名信用卡 (JD Plus Co-branded Credit Card)
• 民生长城欧拉银联绿色低碳联名信用卡 (Great Wall ORA Co-branded Card)
• 民生中国石油联名加油信用卡 (CNPC Co-branded Fuel Card)
• 民生南航明珠信用卡 (China Southern Airlines Co-branded Card)
• 民生北京大学校友联名信用卡 (PKU Alumni Co-branded Card)
• 民生银联尊爵钻石信用卡 (UnionPay Zunjue Diamond Credit Card)
• 民生美国运通®百夫长白金卡 (American Express Centurion Platinum Card)
• 民生美国运通®百夫长黑金卡 (American Express Centurion Black Card)
• 民生精英白金信用卡 (Elite Platinum Credit Card)
• 民生精英白金Pro信用卡 (Elite Platinum Pro Credit Card)
• 民生尊尚豪华白金信用卡 (Luxury Platinum Credit Card)
• 民生美国运通®精英白金卡（人民币卡） (American Express Elite Platinum RMB Card)
• 民生万事达卡世界之极信用卡 (Mastercard World Elite Credit Card)
• 民生MORE世界卡 (Minsheng MORE World Card)
• 民生小微普惠信用卡 (SME Micro Credit Card)
• 民生商旅主题信用卡 (Business Travel Credit Card)
• 民生悦享福寿信用卡 (Lifetime Fee-Free Wellness Card)
• 民生顺丰联名信用卡 (SF Express Co-branded Card)

Quantifiable outcome

• Up to 51 days interest-free repayment period for cardholders
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Singapore Airlines (新加坡航空)coreStrategic or Co-development PartnerCo-branded credit card partnership offering KrisFlyer miles accumulation (8 miles per USD spent for premium cards), complimentary travel insurance, and premium travel privileges for cardholders. New cardholders can receive up to 8,000 KrisFlyer miles upon activation.
• China Southern Airlines (中国南方航空)coreStrategic or Co-development PartnerCo-branded credit card with automatic miles accumulation on all purchases, travel insurance benefits, and exclusive privileges for frequent flyers.
• Huarun Group (华润集团)coreStrategic or Co-development PartnerCo-branded credit card (华润通联名信用卡) enabling points accumulation across Huarun's ecosystem of 7000+ stores and 5000+ alliance merchants. Cardholders enjoy member privileges at CR Vanguard, Olé, Pacific Coffee and other Huarun retail brands.
• Sam's Club (山姆会员商店)coreStrategic or Co-development PartnerCo-branded credit card offering double cash back for Sam's Club members, automatic repayment benefits, and exclusive member-only promotions.
• CNPC (中国石油)coreStrategic or Co-development PartnerCo-branded fuel credit card combining credit card and fuel card functions. Offers RMB 25 discount on RMB 200 fuel purchases, car wash services with points redemption, and integration with gas station payment systems.
• Umetrip (航旅纵横)coreStrategic or Co-development PartnerCo-branded credit card offering travel cash rebates (0.2%-2% on spending), complimentary Umetrip PLUS membership, and exclusive travel privileges including flight delay insurance and aviation accident coverage.
• Great Wall Motors/Ora (长城汽车/欧拉)minorStrategic or Co-development PartnerCo-branded credit card (民生长城欧拉银联绿色低碳联名信用卡) offering RMB 1,000 car purchase coupon for new customers, car wash points redemption, and EV charging discounts through partnered charging networks.
• Priority PasscoreTechnology or IntegrationGlobal airport lounge access program providing unlimited free access to Priority Pass lounges worldwide for premium cardholders (百夫长黑金卡, 国航无限卡, 钻石卡, 百夫长白金卡). Supplementary cardholders can access at USD 35 or RMB 217 per visit.
• China UnionPay (中国银联)coreTechnology or IntegrationCard network partnership enabling QR code payments, mobile payments (Apple Pay, Samsung Pay, Huawei Pay, Mi Pay), and access to UnionPay merchant network and benefits platform.
• Pacific Insurance (太平洋财产保险)coreStrategic or Co-development PartnerTravel insurance provider offering aviation accident insurance up to RMB 10 million, flight delay insurance, and comprehensive travel protection for premium cardholders. Covers cardholder, spouse, and children.
• Allianz Global Assistance (安联救援)coreStrategic or Co-development PartnerInternational emergency assistance services for Visa cardholders traveling abroad, including 24/7 medical evacuation, hospital admission assistance, and travel support. Service hotline: 400-686-0107.
• DragonPass (龙腾出行)coreStrategic or Co-development PartnerAirport and high-speed rail lounge services, hotel SPA reservations, and travel concierge services provider for premium cardholders. Handles hotel bookings and VIP airport services.
• YueTu Travel (悦途出行)coreStrategic or Co-development PartnerHigh-speed rail VIP lounge and CIP services provider, offering airport-style lounges at major rail stations, priority boarding assistance, and dedicated concierge services for elite cardholders.
• iKang Health (爱康健康科技)coreStrategic or Co-development PartnerHealth screening and medical checkup services provider offering comprehensive health examinations, specialized screenings (thyroid, breast, cervical cancer), and dental care services for premium cardholders.
• China Road Rescue (中道汽车救援)coreStrategic or Co-development PartnerRoadside assistance services covering nearly 700 cities in mainland China, including emergency fuel delivery, battery jump-start, flat tire changes, towing, and special situation rescue for luxury cardholders.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• China Merchants Bank Credit Card Center: China Merchants Bank's credit card business is widely regarded as the premium leader in Chinese consumer credit cards, with the largest active card base. It is the most direct competitor to Minsheng's credit card center in the revolving credit, premium tier, and co-branded card segments.
• Shanghai Pudong Development Bank (SPDB) Credit Card: SPDB is a comparable joint-stock bank with a strong credit card business, particularly in premium and co-branded cards (e.g., Oriental Airlines, JD). Direct peer to Minsheng in tier, customer acquisition, and product mix.
• Ping An Bank Credit Card Center: Ping An Bank is a comparable mid-tier joint-stock bank with an active credit card business, including premium co-branded cards (e.g., with Lufthansa, JD) and installment products. Closest peer to Minsheng in terms of strategic positioning.
• China Guangfa Bank (CGB) Credit Card: China Guangfa Bank is a peer joint-stock bank with a credit card business focused on consumer revolving credit, installment products, and lifestyle co-branded cards. Comparable to Minsheng in size and customer segmentation.
• CITIC Bank Credit Card Center: CITIC Bank is a major joint-stock commercial bank with an active credit card business, including premium co-branded cards and installment products. Similar scale and product positioning to Minsheng's credit card center.

Broad incumbents

• Agricultural Bank of China (ABC) Credit Card: ABC is a top-tier Chinese credit card issuer with deep rural and county-level distribution. Overlaps with Minsheng on consumer credit cards, installment products, and co-branded cards (auto, retail).
• Industrial and Commercial Bank of China (ICBC) Credit Card: ICBC operates the largest credit card portfolio in China by card count and outstanding balance. As a state-owned mega-bank, it competes with Minsheng across mass, premium, and business card tiers, with a much larger branch and customer base.
• China Construction Bank (CCB) Credit Card: CCB's credit card division is a top-3 issuer in China with broad mass-market and premium offerings. Comparable to Minsheng in product scope (consumer revolving, premium, installment, co-branded), but with deeper mass-market penetration.
• Bank of Communications (BoCom) Credit Card: BoCom is a major Chinese commercial bank with a sizeable credit card portfolio and premium tier offerings (including co-branded cards with international airlines). Comparable to Minsheng in product breadth and target segments.
• Bank of China (BOC) Credit Card: BOC's credit card business has strong cross-border and foreign currency capabilities leveraging its international franchise. Like Minsheng, it offers multi-network issuance (UnionPay, Visa, Mastercard), premium metal cards, and travel-focused co-brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%AD%E5%9B%BD%E6%B0%91%E7%94%9F%E9%93%B6%E8%A1%8C%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8%E4%BF%A1%E7%94%A8%E5%8D%A1%E4%B8%AD%E5%BF%83

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 中国民生银行股份有限公司信用卡中心