Credit Prime Italia

What Credit Prime Italia does

Credit Prime Italia S.r.l. is an Italian credit mediation company (mediazione creditizia) headquartered in Paderno Dugnano, Lombardy, with 38 employees and a registered share capital of €600,000. The company operates as a licensed intermediary under OAM registration M540 and Ivass RUI registration E000704515, connecting prospective borrowers with a network of more than 15 banks and financial institutions operating in Italy. Its target customers are Italian small and medium-sized businesses, professionals, employees, pensioners, and private individuals seeking financing solutions across four core product lines: Impresa (business financing), Cessione del Quinto (salary/pension-backed loans), Mutui (mortgages), and Prestiti Privati (personal loans).

The company operates a consulting-led sales model in which prospective clients receive a free initial credit analysis and are assigned a dedicated consultant who guides them through document preparation, lender selection, and disbursement. The company advertises a 3-business-day turnaround for business financing evaluations and positions itself as a specialist in placing loans for borrowers with difficult credit ratings and in accessing facilitated finance programs such as Sabatini and Simest. Distribution relies on direct outreach (phone, email, website contact form, in-person at the headquarters), a reserved client portal (creditprime.mediafacile.it), a dedicated mortgage sub-brand (MutuiPerLaCasa.com), and an active social media presence across Instagram, Facebook, LinkedIn, YouTube, and TikTok.

Revenue is generated almost entirely on a transaction-fee basis: commissions are earned only upon successful loan disbursement, with no upfront fees charged to clients. The pricing model is not publicly disclosed; specific fee structures and commission rates vary by product, ticket size, and lending partner, and are communicated during the personalized consultation. Underlying technology is not publicly disclosed beyond the proprietary client portal, and the company does not report any AI/ML-driven underwriting or automation capabilities. The company is privately held with no disclosed parent, no external investment, and no publicly disclosed revenue or ARR figures.

Name

Credit Prime Italia

Legal name

Credit Prime S.r.l.

Website

https://creditprime.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Credit Prime Italia is an Italian licensed credit mediator (OAM M540) connecting SMBs, professionals, employees, pensioners, and individuals with a network of 15+ banks and lenders across business financing, salary-backed loans, mortgages, and personal loans, earning transaction-based commissions upon successful loan disbursement.

Ownership category

akta.pro rank

Headquarters

HQ city

Paderno Dugnano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Credit mediation fees and commissions: Credit Prime acts as a credit mediator connecting clients with financial institutions. Revenue is generated through fees charged upon successful loan disbursement, with the initial credit analysis provided free of charge. The company also earns commissions from lenders and financial institutions for placing loans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Credit Prime Italia is a licensed Italian credit mediator (mediatore creditizio) that connects businesses and individuals with banks and financial institutions to obtain financing. The company offers four main product lines: business financing (Impresa), salary/pension-backed loans (Cessione del Quinto), mortgages (Mutui), and personal loans (Prestiti Privati). It provides free initial credit analysis and charges fees only upon successful loan disbursement, with a dedicated consultant assigned to each client throughout the process.

Product overview

Credit Prime Italia operates as a credit mediation company (società di mediazione creditizia) offering a portfolio of credit products. The core offering consists of four main solutions: (1) Impresa — business financing for enterprises and professionals with evaluation in 3 working days; (2) Cessione del Quinto — salary/pension deduction loans for employees and retirees; (3) Mutui — mortgages with dedicated consultant support; and (4) Prestiti Privati — personal loans for immediate liquidity. The company acts as an intermediary connecting clients with banks and financial institutions, providing advisory and mediation services rather than directly lending funds.

Differentiator

Problem solved

Functional benefit

Brands

• MutuiPerLaCasa.com: Mortgage comparison portal dedicated to home loans

Products and services

• Impresa (Business Financing) Credit mediation service for businesses and self-employed professionals seeking financing, including working capital, growth investments, and facilitated finance programs. The company evaluates requests within 3 working days and arranges loans through its partner bank and lender network.
• Cessione del Quinto (Salary/Pension-backed Loan) Credit mediation for salary-backed and pension-backed personal loans, where repayments are deducted directly from the borrower's paycheck or pension. Targeted at employees and pensioners seeking quick access to credit at favorable interest rates.
• Mutui (Mortgages) Mortgage brokerage for individuals and families seeking residential property financing, with a dedicated consultant selecting and tailoring mortgage products from the partner bank network.
• Prestiti Privati (Personal Loans) Personal loan brokerage for private individuals needing immediate liquidity for short-term projects, arranged through the partner bank and lender network.

Quantifiable outcome

• Business financing evaluation completed in 3 working days
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Banca ValsabbinaminorChannel Partner/ Reseller/ DistributorBanca Valsabbina is listed on Credit Prime's transparency page as one of the mortgage lending partners. Credit Prime acts as a mediator connecting clients with this bank for mortgage financing products.
• BCC Agro BrescianominorChannel Partner/ Reseller/ DistributorBCC Agro Bresciano (cooperative bank) is listed as a mortgage lending partner through Credit Prime's transparency documentation.
• BCC Emil BancaminorChannel Partner/ Reseller/ DistributorBCC Emil Banca is listed as a mortgage lending partner through Credit Prime's transparency documentation.
• AgosminorChannel Partner/ Reseller/ DistributorAgos (consumer credit company) is listed as a lending partner for Cessione del Quinto, Deleghe e Prestiti products in Credit Prime's transparency documentation.
• Compass (Compass Banca)minorChannel Partner/ Reseller/ DistributorCompass is listed as a lending partner for Cessione del Quinto, Deleghe e Prestiti products in Credit Prime's transparency documentation.
• IBL BancaminorChannel Partner/ Reseller/ DistributorIBL Banca is listed as a lending partner for Cessione del Quinto, Deleghe e Prestiti products in Credit Prime's transparency documentation.
• YounitedminorChannel Partner/ Reseller/ DistributorYounited is listed as a lending partner for Cessione del Quinto, Deleghe e Prestiti products in Credit Prime's transparency documentation.
• BNL (Banca Nazionale del Lavoro)minorChannel Partner/ Reseller/ DistributorBNL is listed as a mortgage lending partner through Credit Prime's transparency documentation.
• MPS (Monte dei Paschi di Siena)minorChannel Partner/ Reseller/ DistributorMPS is listed as a mortgage lending partner through Credit Prime's transparency documentation.
• Credit Agricole ItaliaminorChannel Partner/ Reseller/ DistributorCredit Agricole is listed as a mortgage lending partner through Credit Prime's transparency documentation.
• MCC - Mediocredito CentraleminorChannel Partner/ Reseller/ DistributorMediocredito Centrale is listed as a business lending partner through Credit Prime's transparency documentation.
• Banca CF+minorChannel Partner/ Reseller/ DistributorBanca CF+ is listed as a business lending partner through Credit Prime's transparency documentation.
• Solution BankminorChannel Partner/ Reseller/ DistributorSolution Bank is listed as a business lending partner through Credit Prime's transparency documentation.
• AidexaminorChannel Partner/ Reseller/ DistributorAidexa is listed as a business lending partner through Credit Prime's transparency documentation.
• BCC del Garda (Gruppo Iccrea)minorChannel Partner/ Reseller/ DistributorBCC del Garda (part of Gruppo Iccrea) is listed as a mortgage lending partner through Credit Prime's transparency documentation.
• Multiple additional BCC cooperative banks (Binasco, Carate e Treviglio, Pordenonese e Monsile, Provincia Romana, Roma, San Francesco, Veneta)minorChannel Partner/ Reseller/ DistributorMultiple BCC (Banca di Credito Cooperativo) cooperative banks are listed as mortgage lending partners through Credit Prime's transparency documentation, including Binasco, Carate e Treviglio, Pordenonese e Monsile, Provincia Romana, Roma, San Francesco, and Veneta (all part of Gruppo Iccrea where applicable).

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Agos: Italian consumer credit company (joint venture between Crédit Agricole and Intesa Sanpaolo) active in Cessione del Quinto, personal loans, and auto financing. Comparable to Credit Prime in the same consumer credit categories, though operating as a direct lender; also a current distribution partner.
• IBL Banca: Italian bank specializing in Cessione del Quinto and salary-backed loans. Comparable to Credit Prime in the same consumer credit categories, though operating as a direct lender rather than a broker; also a current distribution partner.
• Compass (Mediocredito Centrale): Italian consumer credit company offering Cessione del Quinto, personal loans, and salary-backed loans. Comparable to Credit Prime as a credit provider in the same product categories, though operating as a direct lender rather than a broker; also a current distribution partner of Credit Prime.
• CRIF: Major Italian credit information services and credit bureau operator. Comparable to Credit Prime as a related credit services player, though operating at much larger scale and at a different layer of the credit value chain (data and information rather than retail brokerage).

Direct peers

• SOStariffe.it: Italian online comparison platform for financial and utility products. Comparable to Credit Prime as a credit and insurance broker that aggregates multiple lender offerings and earns commissions on placed products.
• PrestitiOnline: Italian online personal loan comparison and mediation service. Closely comparable to Credit Prime's personal loan intermediation business, connecting borrowers with lenders across multiple credit products.
• Facile.it: Leading Italian financial product comparison platform covering loans, mortgages, insurance, and utilities. Comparable to Credit Prime as a credit broker connecting consumers with multiple lender partners, though operating at significantly larger scale and broader product scope.
• MutuiOnline: Italian online mortgage and credit comparison platform that mediates between borrowers and lenders. Comparable to Credit Prime as it operates the same credit broker model with a multi-lender network and is focused specifically on mortgage and personal loan intermediation in Italy.
• Segugio.it: Italian financial comparison portal specializing in mortgages, loans, and insurance products. Directly comparable to Credit Prime's intermediation model, facilitating side-by-side lender comparison across consumer credit products in Italy.

Emerging players

• Younited: European fintech lending platform operating in Italy with personal and consumer loan offerings. Comparable to Credit Prime in the same consumer credit categories, though operating as a direct digital lender rather than a broker; also a current distribution partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CreditPrimeItalia
• Facebookfacebook.com/Credit-Prime-104330655952148
• LinkedInlinkedin.com/company/creditprimeitalia
• Instagraminstagram.com/creditprimeitalia
• TikToktiktok.com/@creditprime_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit Prime Italia