Creighton Model Fertilitycare

What Creighton Model Fertilitycare does

The Creighton Model FertilityCare System (CrMS), developed and operated by the Saint Paul VI Institute for the Study of Human Reproduction, is a standardized natural family planning method based on prospective observation and charting of cervical mucus, bleeding, and dry-day biomarkers to identify phases of fertility and infertility. Research on the system began in 1976 and the method was first fully described in 1980; it is built as a "triangle of support" integrating research, education, and service delivery. The system is delivered through affiliated FertilityCare Centers in North America (FertilityCare Centers of America) and Europe (FertilityCare Centers International), with structured in-person and virtual teaching sessions plus a mobile Fertility Care App for biomarker charting. Practitioners are credentialed through a 13-month Allied Health Education Program (currently on Class 45-46, 2022-2024), with separate tracks for Educators, Practitioners, and Medical Consultants. CrMS also serves as the foundation for NaProTECHNOLOGY, a trademarked women's health science used to evaluate and treat infertility, recurrent miscarriage, premenstrual syndrome, ovarian cysts, abnormal bleeding, and other gynecologic conditions.

Creighton Model Fertilitycare is a nonprofit private organization with approximately 40 employees, headquartered in Omaha, Nebraska. Revenue is not publicly disclosed; the business model is professional services, comprising paid teaching sessions delivered by certified FertilityCare Practitioners and Instructors, tuition from the 13-month Allied Health Education Programs, and associated medical/clinical services delivered via NaProTECHNOLOGY-trained Medical Consultants. Pricing is not publicly posted; the system is marketed as considerably less expensive than contraceptives. The customer base is primarily individual couples seeking natural family planning (to achieve or avoid pregnancy), with a secondary segment of women receiving NaProTECHNOLOGY-based gynecologic care and a persona segment of marriage-focused couples who value a shared approach to fertility management. Distribution relies on the FCCA/FCCE practitioner directory, the Saint Paul VI Institute's educational website, healthcare provider referrals, and a small mobile app presence; there are no named institutional customers and no disclosed enterprise contracts.

Name

Creighton Model Fertilitycare

Legal name

Saint Paul VI Institute

Website

https://creightonmodel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Family Planning Services

NAICS

Family Planning Centers (621410)

akta.pro industry

PRIMARYHLALAHAB

Contraception & Family Planning Telehealth (birth control, counseling, follow-up)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Natural family planning
• Fertility awareness education
• Reproductive health services
• NaProTECHNOLOGY training
• Menstrual cycle charting

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. FertilityCare Services: The Creighton Model is taught through affiliated FertilityCare Centers and Practitioners who provide teaching sessions and follow-up services to couples. The system relies on trained allied health professionals (FertilityCare Practitioners and Instructors) who deliver the standardized educational program.
2. Allied Health Education Programs: Professional education programs to train FertilityCare Practitioners and Medical Consultants through a 13-month Allied Health Education Program.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Creighton Model FertilityCare System (CrMS) is a standardized natural family planning method based on observation and charting of cervical mucus biomarkers, bleeding events, and dry days to identify fertility and infertility phases, allowing couples to achieve or avoid pregnancy. Built on CrMS, NaProTECHNOLOGY provides women's health diagnosis and treatment for conditions such as infertility, recurrent miscarriage, premenstrual syndrome, ovarian cysts, and abnormal bleeding. The system is delivered through certified FertilityCare Practitioners via in-person and virtual teaching sessions, supported by a Fertility Care App and a 13-month Allied Health Education Program.

Product overview

The Creighton Model Fertilitycare system consists of a core family planning product—the Creighton Model FertilityCare System (CrMS)—which is a standardized natural family planning method based on cervical mucus biomarker observation and charting. Built upon this system is NaProTECHNOLOGY, a women's health science for treating gynecologic conditions. The offering also includes a Fertility Care App (available through practitioners) and professional Allied Health Education Programs that train practitioners over 13 months. Together, these products form an integrated system linking family planning with gynecologic healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• NaProTECHNOLOGY: A life-affirming women's health science based on the Creighton Model System, used for family planning and treatment of gynecologic conditions.

Products and services

• Creighton Model FertilityCare System (CrMS) A standardized natural family planning system based on observation and charting of cervical mucus biomarkers, bleeding events, and dry days. Enables couples to achieve or avoid pregnancy and serves as a tool for monitoring gynecologic health. Taught through certified FertilityCare Practitioners via introductory and follow-up sessions, in-person or virtually.
• NaProTECHNOLOGY A life-affirming women's health science built on the Creighton Model System that treats gynecologic conditions such as infertility, miscarriage, premenstrual syndrome, ovarian cysts, abnormal bleeding, and prematurity prevention through targeted hormonal evaluation and treatment.
• FertilityCare Allied Health Education Programs A 13-month professional education program that certifies allied health professionals and physicians as FertilityCare Practitioners, Educators, or Medical Consultants. Offered annually with multiple tracks (Educator, Practitioner, Medical Consultant, Double Program).

Quantifiable outcome

• Method-effectiveness to avoid pregnancy: 98.7-99.8% (composite 99.5%) at 12 months
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FertilityCare Centers of America (FCCA)coreChannel Partner/ Reseller/ DistributorNational organization that unites Creighton Model FertilityCare Centers in the United States and internationally. Provides a directory of FertilityCare affiliates. Home page at www.fertilitycare.org.
• FertilityCare Centers International (FCCE)coreChannel Partner/ Reseller/ DistributorInternational organization that unites Creighton Model FertilityCare Centers globally. Provides directory for finding practitioners in Europe at fcce.eu.
• American Academy of FertilityCare ProfessionalsminorChannel Partner/ Reseller/ DistributorProfessional association for FertilityCare Practitioners at www.aafcp.net. Supports the emerging allied health profession.
• Saint Paul VI Institute for the Study of Human ReproductioncoreStrategic or Co-development PartnerNonprofit research institute that developed the Creighton Model System and NaProTECHNOLOGY. Parent organization providing ongoing research, education, and institutional support. Located in Omaha, Nebraska. All materials copyright Saint Paul VI Institute.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Daysy (Valley Electronics): Consumer hardware device for natural family planning using basal body temperature. Competes for the same NFP customer but offers a hardware-only experience without the practitioner-led education and clinical extensions (NaProTECHNOLOGY) that Creighton provides.
• Mira: At-home hormone monitoring device and app for fertility tracking and ovulation confirmation. Targets a similar demographic with quantitative hormone data rather than cervical mucus observation, partially overlapping with the Creighton Model's biomarker-tracking proposition.
• Tempdrop: Wearable basal body temperature sensor for fertility tracking. Competes for the same fertility awareness segment with a continuous-monitoring hardware approach rather than a methodology-driven observation system.
• Ava Science: Wearable bracelet and app for cycle and fertility tracking using physiological signals. Modern consumer health competitor for women seeking fertility awareness, positioned as a more convenient alternative to symptom-based methods like the Creighton Model.

Broad incumbents

• Modern Fertility (Ro): Women's reproductive health testing and information service, now part of Ro. Overlaps with NaProTECHNOLOGY's clinical women's health positioning but operates through at-home testing and telehealth rather than practitioner-led biomarker charting.
• Clue: Large-scale period and ovulation tracking app. Overlaps with the Creighton Model's tracking function but is a mainstream consumer product without the practitioner-led clinical methodology or natural family planning positioning.

Direct peers

• Natural Cycles: FDA-cleared digital natural family planning app using basal body temperature to identify fertile windows. Directly competes with the Creighton Model for women seeking non-hormonal, app-based fertility awareness, but replaces the practitioner-led teaching model with a self-serve consumer product.
• Couple to Couple League: Teaches the sympto-thermal method of natural family planning through a structured instructor-led in-person and online model. Closely comparable delivery model (practitioner training, teaching sessions) and competing natural family planning methodology targeting married couples.
• Billings Ovulation Method (WOOMB): The original cervical mucus-based fertility awareness method that the Creighton Model was standardized from. Targets an identical user base (women and couples seeking natural family planning) using a similar practitioner-taught model and biomarker observation.

Others

• American Academy of FertilityCare Professionals (AAFCP): Professional association for FertilityCare Practitioners supporting the Creighton Model system. Ecosystem participant rather than a direct competitor, but relevant for understanding the practitioner pipeline and credentialing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creighton-model-fertilitycare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creighton Model Fertilitycare