Crêperie Saint Michel
Crêperie Saint Michel (DBA Crêperie Auray) is a French-language recipe and food content blog operated by SARL Top10 Strategie in Lyon, publishing Breton and French cuisine content and monetized through affiliate links and advertising.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Crêperie Saint Michel does
Crêperie Saint Michel operates as Crêperie Auray (creperie-auray.fr), a French-language recipe and food content site published by SARL Top10 Strategie, a limited liability company based in Lyon, France. The property focuses on Breton and broader French cuisine, organizing its editorial output across three categories: Actualités (news), Recettes (recipes), and Aliments (food/ingredients). It serves a French-speaking consumer audience interested in home cooking, traditional crêpe recipes, and regional French food culture. There is no evidence of paid products, subscription tiers, e-commerce, or B2B services offered to readers.
The site is built on a standard WordPress CMS with the Elementor page builder and is hosted by O2Switch, a mainstream French SMB hosting provider. The content is produced by a three-person editorial team (Benoît T., Marcel G., Elodie B.); firmographic data indicates 5 total employees, suggesting a small non-editorial operational layer. There are no proprietary technology products, no SaaS offering, no mobile applications, and no disclosed AI or ML capabilities.
The business model relies on two passive revenue streams: (1) affiliate marketing links embedded within recipe and food content, and (2) advertising placements on the site. The company also maintains a professional outreach contact channel, indicating attempts to formalize commercial partnerships. There is no evidence of funding rounds, acquisitions, geographic expansion beyond a France/Europe audience focus, or significant capital infusion. The site was active as of September 2025 and operates at the scale of a micro-publisher rather than a venture-stage technology business.
Crêperie Saint Michel firmographics
Firmographics- Name
- Crêperie Saint Michel
- Legal name
- SARL Top10 Strategie
- Website
- https://creperie-auray.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crêperie Saint Michel (DBA Crêperie Auray) is a French-language recipe and food content blog operated by SARL Top10 Strategie in Lyon, publishing Breton and French cuisine content and monetized through affiliate links and advertising.
- Ownership category
- akta.pro rank
Crêperie Saint Michel industry classification
Industry- Product category
- Food & Recipe Content Publishing
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
- akta.pro secondary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
Keywords
Crêperie Saint Michel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Affiliate Marketing: The site utilizes affiliate links, earning commissions when readers purchase products through retail links in articles and product reviews.
- Advertising Revenue: The blog generates advertising revenue through content partnerships and sponsored articles, with a dedicated contact channel for advertisers and professional partners.
Distribution channels1 record
Marketing channels6 records
Crêperie Saint Michel product offering
Product offeringCore offering
Crêperie Auray (operated under the Crêperie Saint Michel name) is a French-language recipe and cooking blog that publishes editorial content focused on Breton cuisine, traditional French recipes, and regional food traditions. The site organizes content into three categories: Actualités (food news), Recettes (recipes), and Aliments (food/ingredient guides), and monetizes traffic through advertising and embedded affiliate links to retail products.
Product overview
Crêperie Auray is a French recipe and cooking blog focused on Breton cuisine, food tips, and regional recipes. The site publishes editorial content including recipes, food articles, and cooking advice through a WordPress-based blog platform. The content is organized into categories: Actualités (News), Recettes (Recipes), and Aliments (Food). The editorial team includes three authors: Benoît T. (self-taught chef focused on organic and local cuisine), Marcel G. (passionate about Breton cooking and crepes), and Elodie B. (exploring regional gastronomy and creative recipes). The site does not offer a technology product, SaaS platform, or software service—it is a content publication website.
Differentiator
Problem solved
Functional benefit
Products and services
- Crêperie Auray Recipe Blog
Companies that use Crêperie Saint Michel
Customer profileSegments1 record
Ideal customer profiles1 record
Crêperie Saint Michel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crêperie Saint Michel partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Crêperie Saint Michel competitors and assessment
Company assessmentDirect peers
- Ptitchef: French-language recipe platform with strong community features. Comparable as a competitor for French home-cook traffic and affiliate partnerships.
- 750g: Major French recipe site with editor-led content and video recipes. Comparable in business model (advertising + affiliate) and audience (French home cooks), though at significantly larger scale.
- CuisineAZ: Established French recipe and cooking platform. Comparable in language, audience, and revenue model (advertising-driven recipe content).
- La Cuisine de Bernard: Independent French food blog covering recipes and food culture. Directly comparable as a solo/small-team French-language recipe blog monetized through ads and affiliate links.
- Papilles et Pupilles: Independent French food blog focused on regional and family recipes. Closest peer by structure: small-team blog monetized via advertising and affiliate, similar scale to Crêperie Auray.
- Chef Simon: Long-running French cooking site with video tutorials and chef-led editorial. Comparable as a French-language culinary content publisher with advertising and product partnerships.
Broad incumbents
- Marmiton: France's largest recipe and cooking platform, generating traffic in the tens of millions monthly. Directly comparable as a French-language recipe publisher competing for the same home-cook audience and advertising/affiliate budgets.
- BBC Good Food: Major English-language recipe and food media brand. Comparable as a content-driven recipe publisher with advertising and affiliate monetization, though not French-language.
- Allrecipes: Global recipe platform with French-localized version. Comparable as a massive recipe content publisher competing for the same search keywords and advertising dollars.
Regional players
- Brigade du Tigre (regional Breton food media): Regional Breton tourism and food content site. Comparable as a Breton-region content publisher covering local cuisine, though broader in scope than the crêperie-auray blog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Crêperie Saint Michel social profiles
Digital presenceCrêperie Saint Michel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crêperie Saint Michel leadership team
Management profileNumber of profiles
Profiles3 records
Crêperie Saint Michel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crêperie Saint Michel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crêperie Saint Michel
What does Crêperie Saint Michel do?
Crêperie Auray (operated under the Crêperie Saint Michel name) is a French-language recipe and cooking blog that publishes editorial content focused on Breton cuisine, traditional French recipes, and regional food traditions. The site organizes content into three categories: Actualités (food news), Recettes (recipes), and Aliments (food/ingredient guides), and monetizes traffic through advertising and embedded affiliate links to retail products.
Is Crêperie Saint Michel a public or private company?
Crêperie Saint Michel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crêperie Saint Michel founded?
Crêperie Saint Michel was founded in -1. It employs 1 to 10 people.
How does Crêperie Saint Michel make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are advertising Revenue.
Who are Crêperie Saint Michel's main competitors?
Direct peers on record are Ptitchef, 750g, CuisineAZ, La Cuisine de Bernard, Papilles et Pupilles and Chef Simon. Broad incumbents are Marmiton, BBC Good Food and Allrecipes. Brigade du Tigre (regional Breton food media) is listed as a regional player.
Does Crêperie Saint Michel have an API?
No public API is recorded for Crêperie Saint Michel.
What industry is Crêperie Saint Michel in?
Crêperie Saint Michel's product category is Food & Recipe Content Publishing. Its primary akta.pro industry code is THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus), with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 722511 and its SIC code is 5810.