Creta Maris Resort

What Creta Maris Resort does

Creta Maris Resort is a privately held, 5-star all-inclusive beach resort located in Hersonissos on the north coast of Crete, Greece, founded in 1975 by Nikos and Theano Metaxas as the flagship property of Metaxa Hospitality Group. The resort operates as a single integrated property offering accommodation across five room categories (Deluxe Rooms, Family Rooms, Exclusive Adult Rooms & Suites for ages 16+, Premium Rooms & Suites, and a Premium Private Pool Villa), supported by 17 swimming pools, a dedicated waterpark, a Blue Flag-certified beach, and the Mikis Theodorakis Convention Centre for MICE events. The all-inclusive bundle covers meals across 7 restaurants (including the Bio Kuzina Gold-certified Pithos organic restaurant), 9 bars, 6 snack points, entertainment programming, kids and teens clubs, spa facilities, and outdoor sports. Serving approximately 1,800 guests and 400 employees daily, the resort operates large-scale hospitality infrastructure including a 90-person housekeeping department and a 124-person kitchen operation.

The underlying technology stack comprises a proprietary direct booking engine (reserve-online.net), iOS and Android mobile applications for reservations and concierge services, full GDS connectivity (Amadeus, Sabre, Galileo/Apollo, Worldspan), a Webhotelier B2B travel agent portal, the Select Club tiered loyalty program, and digital marketing infrastructure including Microsoft Clarity analytics and Microsoft Advertising. Distribution is hybrid: direct-to-consumer via website and app, supplemented by indirect channels through European GDS networks and travel agents, with day passes providing a non-stay revenue channel for domestic visitors.

The revenue model combines a per-stay all-inclusive subscription-style core with multiple transaction-based streams: premium room category upgrades, a la carte specialty dining, spa and wellness treatments, day passes, car rental, and excursions. Pricing is not publicly disclosed but includes a Climate Resilience Tax of approximately €15 per room per night for 5-star Greek hotels. Select Club loyalty tiers offer 10-20% member discounts (Bronze to Platinum). Customer segmentation is split between leisure travelers (families and couples as primary segments, solo travelers as secondary) and corporate/MICE groups, with no single anchor customer concentration. The resort is owned by Metaxa Hospitality Group, with general management led by Nikos Vlassiadis.

Name

Creta Maris Resort

Legal name

Creta Maris Resort

Website

https://cretamaris.gr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Creta Maris Resort is a privately held, 50-year-old 5-star all-inclusive beach resort in Hersonissos, Crete, serving approximately 1,800 guests daily with 700+ rooms across family, adult-only, and premium villa categories, operated by Metaxa Hospitality Group.

Ownership category

akta.pro rank

Product category

Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC)

Keywords

• All-inclusive resort
• Beach resort hospitality
• Hotel accommodations
• MICE events venue
• Wellness spa services

Headquarters

HQ city

Hersonissos

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. All-Inclusive Accommodation: Full-board all-inclusive resort packages including lodging, meals across 7 restaurants, 9 bars, 6 snack points, beverages, entertainment, waterpark access, kids club, and spa facilities
2. Premium Room Upgrades: Additional revenue from premium room categories (Premium Rooms & Suites, Exclusive Adult Rooms with Premium Perks, Premium Private Pool Villa) with enhanced amenities and services
3. A La Carte Dining: Specialty dining experiences including seaside private dining, wine cellar tastings, and themed restaurant dinners (reservation-based)
4. Spa and Wellness Services: Additional charge spa services including massage, beauty treatments, hammam, and wellness experiences beyond the included base offerings
5. Day Passes: Non-resident day passes for access to resort facilities including pools, waterpark, snack points, and lunch (10:00-18:00)
6. Car Rental and Excursions: Complimentary car rental for premium guests on 7+ night stays, with additional excursion offerings

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Creta Maris Resort is a 5-star all-inclusive beach resort in Hersonissos, Crete, operating since 1975 under Metaxa Hospitality Group. It offers accommodation across multiple room categories (Deluxe, Family, Exclusive Adult, Premium, and Private Pool Villa), dining at 7 restaurants, 9 bars, and 6 snack points, plus a waterpark, 17 swimming pools, Hammam Spa, kids club, open-air cinema, and a MICE convention centre. The resort delivers comprehensive Cretan hospitality experiences with sustainability embedded throughout operations, including organic farm-to-table dining and local sourcing.

Product overview

Creta Maris Resort is a 5-star all-inclusive beach resort in Hersonissos, Crete, operated by Metaxa Hospitality Group since 1975. The resort offers a comprehensive portfolio of accommodation (Deluxe Rooms, Family Rooms, Exclusive Adult Rooms & Suites, Premium Rooms & Suites, and Premium Private Pool Villa), dining experiences across 7 restaurants (including award-winning Pithos Organic Restaurant, Platia, Alatsi Seafood, and Nektaria's Cretan Home Cooking), 6 snack points, and 9 bars. Recreation includes a waterpark, 17 swimming pools, Hammam Spa, open-air cinema, fitness center, and extensive outdoor sports facilities. The resort features dedicated family services (Asterias Kids Club, Teens Club), an adults-exclusive area (age 16+), Select Club loyalty program, and MICE facilities at the Mikis Theodorakis Convention Centre. Sustainability is embedded in operations with organic farming, local sourcing, and environmental initiatives since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Select Club: Loyalty program offering points-based benefits for guests including exclusive services, discounts, and complimentary nights
• Terra Maris

Products and services

• Deluxe Rooms Comfortable rooms with serene views, designed for relaxed stays for various traveler types.
• Family Rooms Spacious rooms designed for relaxed family stays with excellent amenities and services for families with children.
• Exclusive Adult Rooms & Suites Adults-only accommodation in a dedicated exclusive area (age 16+) featuring renovated rooms with garden, mountain, or sea views, offering privacy and premium comfort.
• Premium Rooms & Suites Spacious accommodation offering space, style, and premium comfort with elevated services and amenities.
• Premium Private Pool Villa Luxury private villa accommodation with dedicated pool for ultimate exclusivity and privacy.
• Pithos Organic Restaurant Award-winning a la carte restaurant featuring Bio Kuzina Gold-certified organic Cretan farm-to-table cuisine.
• Nektaria's Cretan Home Cooking Restaurant offering authentic Cretan home cooking experiences featuring traditional recipes.
• Creta Maris Snack Points Six snack points across the resort including Arodamo (juice bar), Valsamo (fruit), Kritamo (salad bar), Kourites (crepes/waffles), Waterpark Kitchen Bar, and Sima Beach Bar, offering light meals throughout the day.
• Creta Maris Bars Nine bars including Adama Cocktail Bar, Nami Wine Cellar, and Sima Beach Bar, offering beverages from morning until midnight.
• Hammam Spa & Wellness Full-service spa sanctuary with steam room, sauna, hydrotherapy, and rejuvenating body and beauty treatments designed for singles, couples, and families.
• Creta Maris All-Inclusive Package Comprehensive all-inclusive offering including meals at 7 restaurants, 9 bars, 6 snack points, Blue Flag beach access, 17 swimming pools, waterpark, kids club, entertainment, fitness center, and outdoor sports facilities.
• Select Club Loyalty Program Free membership program allowing guests to earn points for stays and exchange them for exclusive services, discounts, or complimentary nights with tiered benefits (Bronze, Silver, Gold, Platinum).
• Creta Maris Mobile App Mobile application for iOS and Android enabling dinner reservations, entertainment program access, and resort information for guests.
• Asterias Kids Club Colorful, modern, and safe kids club (ages 4-12) operating Monday-Saturday with creative programs for young guests.
• Teens Club Dedicated entertainment program and space for teenagers (ages 13-17), operating mid-June to mid-September through partnership with Worldwide Kids.
• Creta Maris Convention Centre (Mikis Theodorakis) Conference centre named after Greek composer Mikis Theodorakis, offering comprehensive MICE facilities and event hosting capabilities for corporate groups.
• Creta Maris Waterpark Waterpark offering exciting water-based activities and slides for guests of all ages, located next to the Conference Centre.
• Cine Creta Maris Open-Air Cinema One of Europe's largest open-air cinemas showing new releases twice a week, open to both guests and local community.
• Day Pass Access Non-residents can purchase day passes (10:00-18:00) for pool, waterpark, snack, and lunch access; must be confirmed one day in advance.

Quantifiable outcome

• Sustainability Reports published annually since 2013
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lassithi Plateau FarmerscoreStrategic or Co-development Partner · 1 January 2023Launch of 'Regenerating the Lassithi Plateau and its People | Towards a Sustainable Food Destination' program to promote regenerative agriculture, strengthen traditional farming practices, and empower the local community.
• TUI Care Foundation and FutouriscoreStrategic or Co-development Partner · 1 January 2012Creta Maris participates in the joint 'TUI Cares for Crete – Sustainable Food' project run by TUI Care Foundation and Futouris, linking tourism and agriculture. The program promotes Cretan agriculture, indigenous wine and olive oil varieties, and cultural heritage.
• Worldwide KidsminorStrategic or Co-development PartnerPartnership for Teens Club operation (13-17 years) running mid-June to mid-September, providing age-appropriate entertainment and activities.
• Metaxa Hospitality GroupcoreOthersCreta Maris is the first hotel of Metaxa Hospitality Group, operating since 1975. The group provides corporate oversight, HR support, training, and shared services including careers portal and Data Protection Officer.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mitsis Hotels: Mitsis Hotels is a major Greek family-owned all-inclusive resort operator with multiple properties across Crete and other Greek islands, directly competing with Creta Maris in the 5-star all-inclusive segment. Comparable scale, target customers (families, couples), and operations model.
• Grecotel Hotels and Resorts: Grecotel is one of Greece's largest luxury hotel operators with multiple 5-star beach resorts in Crete (including Amirandes and others), directly competing for guests seeking premium beach resort experiences. Comparable target market and Cretan presence.
• Aldemar Resorts: Aldemar operates all-inclusive resorts in Crete (Knossos Royal, Royal Mare) and other Greek destinations. Directly competes for all-inclusive family and couples travelers with comparable resort amenities and pricing tiers.
• Domes Resorts: Domes is a Greek luxury resort collection with properties in Crete, Halkidiki, and other destinations. Direct competitor in 5-star luxury beach resort segment with similar all-inclusive and premium offerings.
• Ikos Resorts: Ikos operates luxury all-inclusive resorts in Greece (Halkidiki, Corfu, Kos) targeting premium family and couples segments. Direct competitor in the upscale all-inclusive space with a similar sustainability-forward positioning.
• Atlantica Hotels and Resorts: Atlantica operates a portfolio of all-inclusive resorts in Cyprus and Greece, including Crete. Directly competes with Creta Maris for similar all-inclusive guests with comparable room types, dining programs, and family-friendly amenities.
• Blue Palace Resort & Spa (Elounda): Blue Palace is a luxury 5-star resort in Elounda, Crete, competing with Creta Maris for high-end resort guests seeking authentic Cretan experiences and premium amenities. Comparable luxury positioning and Cretan heritage.
• Out of the Blue, Capsis Elite Resort: Capsis Elite Resort is a large luxury resort complex in Crete (Hersonissos area) with multiple accommodation types, dining, spa, and MICE. Direct competitor in the same Cretan luxury all-inclusive market.
• Stella Island Luxury Resort & Spa: Stella Island is a luxury all-inclusive resort in Hersonissos, Crete, in the same micro-market as Creta Maris. Directly competes for the same family, couples, and adult-only luxury guests with overlapping amenities (multiple pools, spa, dining).

Broad incumbents

• TUI Blue Hotels (Greece portfolio): TUI Blue is a major international all-inclusive resort brand with multiple Greek properties and a global distribution network. Creta Maris operates as a TUI partner; comparable resort format and customer base, but TUI Blue is a broader incumbent with global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/creta_maris
• YouTubeyoutube.com/marishotels
• Facebookfacebook.com/creta.maris
• LinkedInlinkedin.com/company/creta-maris-resort-in-crete
• Instagraminstagram.com/creta_maris
• TikToktiktok.com/@cretamarisresort

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creta Maris Resort