What Club Resource Group CRG does

Club Resource Group (CRG, Inc.) is a privately-held, Tracy, California-based specialty distributor and design-assist provider serving the health club, sport, and athletic facility market for over 30 years (founded 1993). The company sells flooring and surface systems, specialty lockers, raceway power/data systems, wall panels, saunas, and gym equipment to club owners, facility managers, architects, and general contractors across K-12, collegiate, commercial health club, community, hospitality, corporate wellness, performing arts, and professional sports segments via a U.S.-focused direct B2B sales motion.

CRG's product portfolio spans artificial turf (proprietary Clubline Compete/Fit/FitPlus/Train systems), engineered wood flooring (Moda collection featuring Pure Genius photocatalytic titanium-finish air purification), luxury vinyl (Lonseal and TAJ lines), rubber flooring (Regupol Aktiv family and Mondo Advance/Armor/Ramflex/Sport Impact/Sportflex M/Super X/Valor), sport and court wood systems (Robbins and Junckers), synthetic Pulastic systems, performing arts surfaces, and acoustics underlayment. Adjacent categories include Clubline and Urbin lockers with Digilock/Gantner/Ojmar smart locks, Spalding basketball backstops and volleyball net systems, scoreboards, divider curtains, wall pads, and SaunaCore/Helo-powered sauna systems.

The revenue model is predominantly hardware resale of third-party manufactured products with design, plan, and build professional services layered on top, plus installation oversight. Pricing is quote-based and not publicly disclosed; projects are typically multi-year installation contracts with no disclosed recurring service or SaaS component. CRG has no disclosed institutional funding, no M&A history, no public listing, and no disclosed headcount trajectory.

Name

Club Resource Group CRG

Legal name

CRG, Inc.

Website

https://crg.us.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Resource Group (CRG) is a Tracy, California-based specialty distributor and design-assist provider of flooring, lockers, gym equipment, and raceway systems for health clubs, K-12, collegiate, and athletic facilities, in operation for over 30 years.

Ownership category

akta.pro rank

Headquarters

HQ city

Tracy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flooring & Surface Products: CRG generates revenue through the sale of specialized flooring and surface products including artificial turf systems, engineered wood flooring, luxury vinyl flooring, rubber flooring systems, synthetic flooring systems, performing arts flooring, carpet systems, and acoustics/sound mitigation products. Products are sourced from manufacturing partners and sold as complete systems with installation options.
2. Locker Systems & Security: Revenue from specialty locker systems including Clubline lockers, Urbin lockers, and associated locking solutions (Digilock, Gantner, Ojmar). The company offers various locker materials including HPL, wood panel, and phenolic options.
3. Gym Equipment: Sale and installation of gym equipment including basketball backstops (portable and mounted), volleyball net systems, scoreboards, divider curtains, wall pads, and court covers from partner brands like Spalding.
4. Design, Installation & Facility Services: CRG provides design assistance, plan configuration, raceway layout planning, product design, fabrication, installation, and facility services. These professional services complement product sales for comprehensive facility development projects.
5. Specialty Systems: Additional revenue streams from raceway systems for cable and data management, wall panel systems, and sauna systems powered by SaunaCore and Helo technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Club Resource Group (CRG) sells and installs specialized flooring, surface systems, locker systems, raceway systems, wall panels, sauna systems, and gymnasium equipment for health clubs, sports, and athletic facilities. The company curates and distributes products from leading manufacturers (Regupol, Mondo, Lonseal, TAJ, Robbins, Junckers, Spalding) under its proprietary Clubline brand and complements these offerings with end-to-end design, plan, and build services covering project specification through installation.

Product overview

Club Resource Group (CRG) is a physical products company specializing in health club, sport and athletic facility solutions with over 30 years of experience. The portfolio is organized into major product categories: Flooring & Surfaces (the largest category including artificial turf under the Clubline brand with Compete, Fit, FitPlus, and Train systems; engineered wood flooring with the Moda collection featuring Pure Genius air purification technology; luxury vinyl flooring from Lonseal and TAJ including multiple lines like 2-3-5, Color Infused, Select, Spectrum, Wavelength, Loncoin, Loncourt, Lonplate, Lonpearl, Lonpoint, Lonwood, Lonzebra, and VinylSport; rubber flooring systems from REGUPOL including Aktiv, AktivLok, AktivPlus, AktivPlus Premier, AktivPro, AktivPro Roll, and Revolution, and from MONDO including Advance, Armor, Ramflex, Sport Impact, Sportflex M, Super X, and Valor; and sport court wood flooring systems from Robbins and Junckers); Locker Systems (Clubline lockers with multiple material options, smart lock integrations with Digilock, Gantner, Ojmar, and Keyless systems, and Urbin lockers); Raceway Systems for power and data management; Wall Panel Systems; Sauna Systems powered by SaunaCore and Helo; and Gym Equipment including Spalding basketball backstops, volleyball net systems, scoreboards, and accessories. The company serves markets including collegiate recreation, collegiate sports, community centers, corporate wellness, K-12, hospitality, professional sports, and performing arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubline Artificial Turf Systems Proprietary artificial turf systems offered in four variants — Compete (competition/outdoor functional fitness), Fit (indoor/outdoor fitness, non-infill), FitPlus (heavy-duty field houses and large sport venues), and Train (multi-purpose aggressive workout with dual-fiber technology) — designed for turf performance under sleds, dumbbells, kettlebells, and sprint lanes.
• Moda Engineered Wood Flooring Collection Engineered wood flooring in Northern Maple or Northern Red Oak available in 21 colors and 3 sheen levels, with optional Pure Genius titanium-finish technology claimed to make indoor air up to 85% cleaner; NOFMA-certified and LEED-credit qualifying, sold to health club, sport, and athletic venues.
• Luxury Vinyl Flooring Complete line of luxury vinyl plank, tile, and sheet products (including TAJ 2-3-5, Color Infused, Select, Spectrum, Wavelength; Lonseal Loncoin, Lonplate, Lonpearl, Lonpoint, Lonwood; and Mondo VinylSport) with features such as anti-microbial surface, foam-backed anti-fatigue construction, and NCAA ball-bounce compliance.
• Rubber Flooring Systems Dense resilient rubber surfaces from Regupol (Aktiv, AktivLok, AktivPlus, AktivPlus Premier, AktivPro, AktivPro Roll, Revolution) and Mondo (Advance, Armor, Ramflex, Sport Impact, Sportflex M, Super X, Valor) absorbing shock, reducing noise and vibration, and supporting Olympic weightlifting and high-impact training.
• Sport & Court Wood Flooring Systems Anchored and floating gymnasium wood floor systems from Robbins (UniMax100, All Star Plus, Eclipse SB, Air-Channel Star, Bio-Channel series, MVP Technology, Bio-Cushion) and Junckers (Clip System, Unobat 45, Unobat 78+, Arena Master, Pro Complete 44, Wood Plank, 2 Strip Plank) for basketball, volleyball, dance, and multi-purpose court use.
• Lonseal Lonplate Patina Sheet Vinyl Flooring Sheet vinyl flooring with metallic galvanized coloration and diamond plate emboss for an industrial high-tech look with easy maintenance in sport and fitness facilities.
• Lonseal Loncoin I Sheet Vinyl Flooring Coin-embossed sheet vinyl with texture between coins for enhanced traction and slip resistance in high-traffic sport and fitness spaces.
• Mondo VinylSport Flooring Multilayer sports flooring by Mondo with shock absorption complying with EN 14904 for indoor multisport facilities.
• Lonseal Loncourt I Sheet Vinyl Flooring Sound-absorbing resilient sheet vinyl meeting NCAA Basketball Rebound Requirements of 49–54 inches and suitable for retractable bleachers in gymnasium applications.
• Lonseal Lonwood Performa Sheet Vinyl Flooring Closed-cell foam-backed sheet vinyl with anti-fatigue properties and antimicrobial construction, containing recycled content, for yoga, hot yoga, fitness, and gym applications.
• Regupol Aktiv Rubber Flooring Fitness rubber flooring with maximum comfort underfoot and shock absorption for training impact, backed by Green Circle Certification for environmental performance.
• Regupol Revolution Commercial Rubber Flooring Commercial rubber flooring with superior resiliency and comfort for walking surfaces, made from post-consumer tire rubber for sustainability.
• Regupol AktivPro Roll Rubber Flooring 1-inch-thick rolled inlaid rubber flooring with wear resistance rated for Olympic weight lifting while providing stable footing.
• Mondo Super X Athletic Track Surface Athletic track surface with vulcanized rubber surface layer and raised embossing for optimal elasticity, grip, and efficient outdoor drainage.
• Robbins MVP Technology Anchored Wood Floor System Anchored wood floor system offering competition-grade performance for elite sports and gymnastics venues.
• Junckers Pro Complete 44 Sport Wood Floor System Sport wood floor system combining resilience and dimensional stability for competition-grade basketball, volleyball, and multi-purpose sport facilities.
• Clubline Lockers and Urbin Locker Systems Premium specialty locker systems offered in Clublinea, HPL, Wood Panel, and Phenolic material configurations, plus Urbin lockers for unique facility requirements, sold with optional Digilock, Gantner, Ojmar, and Keyless smart-lock integrations for health clubs and fitness facilities.
• Locker Lock Systems Smart lock solutions from Digilock, Gantner, Ojmar, and Keyless Locks, sold as accessory/security upgrades to CRG's locker system installations.
• Raceway Power and Data Management Systems Power and data raceway systems including the proprietary Clubline series with inside and outside raceway components for routing cable and data infrastructure in athletic facilities.
• Wall Panel System Wall panels, finishes, corners, extrusions, caps, and LVT wall coverings offered to complement CRG's flooring programs and complete facility aesthetics.
• Sauna Systems Sauna systems powered by SaunaCore and Helo heat technologies with multiple styles and accessories, sold to hospitality, spa, and athletic facilities for rejuvenation spaces.
• Spalding Portable and Mounted Basketball Backstops Portable (Spalding Arena Renegade and Arena Portable) and mounted (All Purpose Ceiling Mast, Gliding Rear-Braced, Wall-Braced) basketball backstops for gymnasium installations.
• Portable Volleyball Net Systems Freestanding volleyball net systems (Freestanding One Court and Freestanding II) for flexible court setup in multi-purpose gymnasiums.
• Anchored Volleyball Net Systems Permanent volleyball net systems (Elite Aluminum, Elite Steel, One Court Lite Steel, Slide Multi-Sport) for fixed competitive gymnasium installations.
• Center Hung Scoreboards Center display experience scoreboards, supplied with OES enclosures and color options, sold to professional-grade gymnasiums.
• Gym Equipment Accessories (Divider Curtains, Wall Pads, Court Covers) Divider curtains, wall pads, court covers, and facility armor accessories sold to support multi-sport gymnasium environments.
• Pulastic Synthetic Flooring Systems Synthetic point-elastic sports floors from Robbins Pulastic (CL 90, CL 110, Pro 165, Comfort Court 50) for indoor multisport facilities.
• Performing Arts Flooring (Robbins Danzaire, Elan Basketweave, La Lena) Performing arts sprung floor systems from Robbins (Danzaire, Elan Basketweave, La Lena A, La Lena B) for dance studios and performance venues.
• Design, Plan, Build Facility Services End-to-end design, plan, and build services covering facility layout, design assistance, raceway layout planning, product specification, fabrication, and installation, sold as a project-based professional service to club owners, architects, and general contractors.
• Acoustics/Sound Mitigation Floor Systems (Regupol Sonusfit) Acoustic underlayment systems (Regupol Sonusfit T-, M-, and C-Series) for sound mitigation in sport, fitness, and multi-purpose facilities.
• Carpet Systems (Broadloom and Carpet Tile) Broadloom and carpet tile products sold as part of CRG's facility flooring portfolio for ancillary spaces in athletic and commercial facilities.

Quantifiable outcome

• Indoor air up to 85% cleaner with Pure Genius technology integrated into Moda wood flooring
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Fit InteriorscoreStrategic or Co-development PartnerCRG partners with Fit Interiors, bringing Italian design and manufacturing quality to select sport, fitness, and corporate wellness spaces globally. This collaboration focuses on facility and athlete needs, offering lockers, reception counters, changing room benches, and lounge seating with over 70 years of combined experience in creating unique, stunning, and functional spaces.
• RegupolcoreTechnology or IntegrationRegupol is a key manufacturing partner for CRG's rubber flooring systems. CRG offers multiple Regupol products including Aktiv, AktivLok, AktivPlus, AktivPlus Premier, AktivPro, AktivPro Roll, and Revolution rubber flooring lines featuring shock absorption, durability, and LEED qualification.
• MondocoreTechnology or IntegrationMondo is a manufacturing partner providing CRG with rubber flooring systems including Advance, Armor, Ramflex, Sport Impact, Sportflex M, Super X, and Valor product lines, as well as VinylSport multilayer sports flooring.
• LonsealcoreTechnology or IntegrationLonseal is a manufacturing partner supplying CRG with premium sheet vinyl flooring products including Loncoin, Loncoin II, Loncoin Flecks, Lonplate, Lonplate II, Lonplate Patina, Lonpearl, Lonpoint Moonwalk, and Lonwood Performa.
• TAJcoreTechnology or IntegrationTAJ is a manufacturing partner providing CRG with luxury vinyl plank and tile products including the 2-3-5 collection, Color Infused, Select, Spectrum, and Wavelength lines featuring advanced technologies like phthalate-free surfaces and modular acoustic properties.
• Robbins (Harco/Better Buildings)coreTechnology or IntegrationRobbins is a manufacturing partner supplying CRG with sport and court wood flooring systems including UniMax100, All Star Plus, Eclipse SB, Air-Channel Star, Bio-Channel series, MVP Technology, and Bio-Cushion systems.
• JunckerscoreTechnology or IntegrationJunckers is a manufacturing partner providing CRG with sport wood flooring systems including Clip System, Unobat 45, Unobat 78+, Arena Master, Pro Complete 44, Wood Plank, and 2 Strip Plank systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ecore International: Manufacturer of athletic and commercial rubber flooring, turf, and acoustic products serving fitness, sport, and commercial facility markets. A broader incumbent competing with CRG's flooring sourcing model rather than via distribution.
• Action Floor Systems: Established US-based manufacturer and installer of sport and athletic flooring with a broader product portfolio and longer operating history than CRG. Competes in overlapping sport court, hardwood, and synthetic flooring categories.

Direct peers

• Kiefer: US-based distributor and integrator of athletic flooring, lockers, gymnasium equipment, and accessories serving schools, recreation centers, and fitness facilities. Direct competitor to CRG across multiple product categories including sport flooring, gym equipment, and lockers.
• Greatmats: Specialty retailer/distributor of athletic flooring, mats, and facility products including rubber and modular flooring for fitness and sport. Comparable to CRG's role as a multi-brand flooring provider to fitness and athletic facility buyers.
• SportsEdge: Supplier of athletic facility equipment including backstops, goals, gymnasium accessories, and surfacing. Overlaps with CRG's gym equipment category and athletic facility design-assistance approach.
• Continental Athletic: Distributor of athletic facility equipment and flooring solutions serving schools, colleges, and recreation facilities. Competes with CRG for similar B2B specification-driven athletic facility customers.
• Aalco Athletic: Distributor of athletic equipment and facility solutions to schools, fitness centers, and recreation facilities. Competes with CRG's gym equipment and supporting product offerings in similar customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CRGfitness
• LinkedInlinkedin.com/company/club-resource-group

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Resource Group CRG