Criando Consultoria - Desenvolvimento Institucional

What Criando Consultoria - Desenvolvimento Institucional does

Criando Consultoria - Desenvolvimento Institucional is a São Paulo-based professional services firm founded in 2003 that provides consulting and advisory services exclusively to Brazilian Civil Society Organizations (OSCs) and social businesses. Structured as Criando Consultoria Ltda., the firm is led by founding partner Michel Freller (CFRE-certified, 40+ years in civil society, consultant since 1993) and operates with a small core team of associated consultants supplemented by a network of named strategic partners with specialized expertise in third-sector law, communications, marketing, and fundraising execution.

The offering comprises eight integrated service lines delivered as bespoke advisory engagements rather than a technology product: institutional development of OSCs, resource mobilization planning structured in three phases (case study, fundraising plan, action plan), project elaboration for tax-incentivized funding mechanisms at federal/state/municipal levels, professional selection for fundraising and communications roles, integrated communications consulting focused on major donor cultivation, courses/workshops/lectures, support for creating new OSCs, and accountability reporting for incentivized projects. There is no proprietary technology platform, API, or app; deliverables are customized consulting work, training, and authored content including the 2017 "Guia sobre Incentivos Fiscais para Captadores de Recursos de OSCs."

The firm generates revenue through fee-based, per-engagement consulting contracts priced per project. Go-to-market is relationship- and content-led, relying on Michel Freller's personal brand, a company blog, SlideShare library, YouTube channel, and social media presence, with named client testimonials serving as social proof. Criando claims to have served more than 170 organizations, trained over 10,000 professionals, delivered 300 courses nationally, and indirectly benefited more than 200,000 people through its OSC clients.

Name

Criando Consultoria - Desenvolvimento Institucional

Legal name

Criando Soluções para Desenvolvimento Institucional

Website

https://criando.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Criando Consultoria is a São Paulo-based advisory firm founded in 2003 that provides consulting, training, and resource mobilization services to Brazilian civil society organizations (OSCs), serving more than 170 nonprofit clients with a small in-house team and a network of strategic partners.

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Fundraising consulting
• Institutional development
• Nonprofit advisory
• Resource mobilization
• Civil society consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: Criando generates revenue by providing fee-based consulting and advisory services to OSCs and social enterprises. Services are tailored and quoted per engagement, covering institutional development, fundraising planning, project elaboration, professional selection, integrated communications, training, OSC creation support, and financial reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Criando Consultoria is a Brazilian advisory firm that delivers fundraising planning, institutional development, and capacity-building services to Civil Society Organizations (OSCs) and social businesses. Its portfolio spans eight integrated consulting engagements covering resource mobilization planning, tax-incentive project elaboration, professional recruitment, integrated communications, training courses and workshops, OSC creation support, and accountability reporting for incentivized projects.

Product overview

Criando Consultoria offers a portfolio of eight integrated consulting services designed for civil society organizations (OSCs) and social businesses. The core offering centers on institutional development and professionalization of OSC management, complemented by specialized services in resource mobilization planning, project development for tax incentive programs, professional selection, integrated communications, educational programs (courses, workshops, lectures), OSC creation support, and accountability reporting for incentivized projects. These services work together to help OSCs achieve financial sustainability and proven societal impact through customized planning, training, and ongoing advisory support.

Differentiator

Problem solved

Functional benefit

Products and services

• Desenvolvimento Institucional de OSCs
• Planejamento de Captação de Recursos
• Elaboração de Projetos (com e sem incentivos fiscais)
• Seleção de Profissionais
• Consultoria em Comunicação Integrada com foco em captação de recursos
• Cursos, oficinas e palestras
• Apoio à criação de OSCs
• Prestação de contas para projetos incentivados

Quantifiable outcome

• More than 170 organizations served since 2003
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Hand TalkminorOthersCriando Consultoria partners with Hand Talk to provide digital accessibility for deaf individuals on its website, using virtual translators that automatically convert website content into Brazilian Sign Language (LIBRAS).
• Social Profit (Danilo Brandani Tiisel)coreStrategic or Co-development PartnerDanilo Brandani Tiisel, founder of Social Profit, is a strategic partner specializing in third sector law, entrepreneurship and socio-environmental responsibility, governance, and resource mobilization legislation.
• Pitanga.mob (Flávia Lang)coreStrategic or Co-development PartnerFlávia Lang, cofounder of Pitanga.mob, provides expertise in leadership, communication, marketing, and institutional development of international organizations.
• SOCIAT (Suellen Moreira)coreStrategic or Co-development PartnerSuellen Moreira, founder of SOCIAT, specializes in resource mobilization, incentivized investment, fundraising planning, project elaboration, and quota and counterpart plans.
• Everest Fundraising (Thiago Massagardi)coreStrategic or Co-development PartnerThiago Massagardi, founder of Everest Fundraising, provides consulting in resource mobilization, donor relationship and negotiation, and implementation of fundraising strategies.
• Conexão Captadoras (Ana Flávia Ferreira Godoi)coreStrategic or Co-development PartnerAna Flávia Ferreira Godoi, cultural producer and specialist in fundraising, serves on the Board of Directors of ABCR and contributes to strategic consulting for the third sector.
• Captare (Rosana Pereira)minorStrategic or Co-development PartnerRosana Pereira leads Captare, a training company focused on OSC fundraising and federal resource mobilization.
• EXPLOG (Karyne Fontes Barros)minorStrategic or Co-development PartnerKaryne Fontes Barros brings expertise in project elaboration, council application processes, and resource mobilization via public notices.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BoardSource: US nonprofit focused on governance, leadership, and capacity building for nonprofit boards and executives. Comparable in its emphasis on institutional strengthening of civil society organizations.
• Changing Our World: US consultancy specializing in fundraising strategy, philanthropic advisory, and nonprofit capacity building. Comparable in service mix (fundraising planning, donor strategy, training) and in serving nonprofit clients with bespoke engagements.
• Alexander Haas: US fundraising and nonprofit consulting firm focused on campaigns, feasibility studies, and development planning. Directly comparable offering to Criando's resource mobilization planning service line.
• CCS Fundraising: US-based fundraising and resource-mobilization consultancy serving nonprofits, foundations, and educational institutions. Closest international analogue to Criando's core fundraising planning and capital campaign work.
• IDIS - Instituto para o Desenvolvimento do Investimento Social: Brazilian institute advising corporates, foundations, and OSCs on social investment strategy, governance, and impact measurement. A domestic peer serving the same Brazilian third-sector ecosystem with institutional development and philanthropic advisory.

Broad incumbents

• Bonterra: US software provider (formerly Network for Good/EveryAction) offering fundraising, CRM, and grants management to nonprofits. Adjacent incumbent whose technology offerings could complement or substitute for parts of Criando's consulting scope.
• Candid: Large US-based nonprofit data, research, and capacity-building organization serving foundations and nonprofits globally. Broad incumbent with overlapping nonprofit-intelligence and training offerings.

Regional players

• Instituto Filantropia: Brazilian third-sector network and education provider offering courses, events, and content for OSC professionals. Comparable in the training/educational layer of Criando's business within the Brazilian market.
• GIFE - Grupo de Institutos, Fundações e Empresas: Brazilian association of corporate institutes and foundations that also disseminates best practices on social investment and OSC governance. An adjacent ecosystem actor in Brazil's third sector rather than a direct competitor.

Emerging players

• Phomenta: Brazilian strategic philanthropy advisory supporting family businesses, foundations, and social organizations with social investment strategy. Emerging domestic peer in social-sector consulting with overlapping institutional development focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CriandoConsultoria/v2jXvZr6A
• Facebookfacebook.com/CriandoConsultoria
• LinkedInlinkedin.com/company/criando-consultoria---desenvolvimento-institucional
• Instagraminstagram.com/michel.freller

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criando Consultoria - Desenvolvimento Institucional