Criarte

What Criarte does

Criarte (legal name Criarte Agência de Publicidade) is a privately held, full-service Brazilian advertising agency founded in 1997 in Sinop, Mato Grosso. It builds brand identity, strategic positioning, integrated campaigns, social media content, paid-media execution and event experiences for regional and enterprise clients across central Brazil, with an expanding presence in São Paulo and Orlando, Florida.

The agency's service portfolio — Brand, Posicionamento, Campanhas, Redes Sociais, Tráfego Pago and Eventos — is unified under its proprietary creative framework "Método Supernova," a five-phase process (Explosão, Gravidade, Expansão, Formação, Supernova) that structures work from discovery through delivery. The client base spans agriculture, healthcare, financial services, energy, real estate, sanitation and retail, and includes Aegea, Sicoob, Unimed Norte do Mato Grosso, UHE Sinop, Grupo Agromave and Frialto; the agency reports 300+ brands served, 5,000+ projects delivered and 50+ regional industry awards (including Prêmio Centro América and Mérito Lojista).

Criarte operates a sales-led, professional-services revenue model with project-based fees and retainer contracts quoted per engagement. Pricing is not publicly disclosed. Distribution is direct via physical offices in Sinop and Orlando and a São Paulo partnership, with a multilingual (PT/EN) website serving as the top-of-funnel marketing surface and awards serving as mid-funnel credibility. Ownership is founder-led under Diretor Adelcio Garcia Junior, with no disclosed external investment.

Name

Criarte

Legal name

Criarte Agência de Publicidade

Website

https://criartepropaganda.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Criarte is a privately held Brazilian full-service advertising agency founded in 1997 in Sinop, Mato Grosso, offering brand, campaign, social, paid-traffic and event services under its proprietary Método Supernova process to regional and enterprise clients in Brazil and the United States.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Advertising agency services
• Brand development
• Creative campaign management
• Social media marketing
• Paid media management

Headquarters

HQ city

Sinop, Mato Grosso

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing comprehensive marketing solutions including brand development, campaign creation, social media management, paid traffic, and event production. Revenue is generated through project-based fees, retainer contracts, and campaign production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Criarte is a full-service advertising agency offering integrated creative marketing solutions. Its portfolio covers brand development, strategic positioning, campaign creation, social media management, paid traffic, and event production. All services are unified under the proprietary 'Método Supernova' five-phase creative framework (Explosão, Gravidade, Expansão, Formação, Supernova). The agency serves enterprise and mid-market clients across Brazil and the United States.

Product overview

Criarte is an advertising agency offering a unified portfolio of creative and marketing services. The core offerings include Brand (brand development), Posicionamento (strategic positioning), Campanhas (campaign creation), Redes Sociais (social media), Tráfego Pago (paid traffic), and Eventos (events) — all unified under the proprietary "Método Supernova" creative methodology. This five-phase process (Explosão, Gravidade, Expansão, Formação, Supernova) provides a structured framework for delivering integrated solutions across brand strategy, campaign development, social engagement, and performance marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Brand development and strengthening service that creates strong and memorable brands for enterprise clients across sectors.
• Posicionamento (Positioning) Strategic positioning service that guides brand decisions and defines market positioning for client companies.
• Campanhas (Campaigns) Creative campaign development service that generates results through ideas that capture attention, evoke emotion, and drive action.
• Redes Sociais (Social Media) Social media management and content creation service that builds community and engages audiences with the client's authentic brand voice.
• Tráfego Pago (Paid Traffic) Paid traffic management service combining data, strategy, and creativity to optimize marketing spend and reach the right audience at the right moment.
• Eventos (Events) Event planning and execution service creating memorable experiences designed with meticulous detail to generate impact and lasting memories for client brands.

Quantifiable outcome

• 5,000+ projects delivered successfully
• +2 more outcomes

Named customers28 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AegeacoreStrategic or Co-development Partner · 25 February 2026Criarte assumed communication responsibilities for Aegea in Mato Grosso and Sul do Pará regions. Aegea is recognized as one of Brazil's largest sanitation companies, providing essential public health services. This partnership represents a significant account win that reinforces Criarte's trajectory serving large regional brands with strategic communication focused on institutional relations and community connection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Africa (now VML): Brazilian creative agency that merged into VML, serving major Brazilian brands with campaigns and digital execution. Comparable full-service creative offering to Criarte but with national reach and multinational parent.
• Ogilvy Brasil: Brazilian arm of global network Ogilvy, offering advertising, branding, PR, and digital at national and multinational scale. Broad incumbent serving the same enterprise segments (financial, healthcare, sanitation) as Criarte but with vastly larger resources.
• MullenLowe Brasil: Brazilian office of global creative network MullenLowe, providing integrated advertising and brand strategy services. Comparable service portfolio (campaigns, social, brand) with international network backing that Criarte lacks.
• Dentsu Creative Brasil: Brazilian arm of Dentsu's creative network, offering advertising, brand, and digital marketing. Comparable in service mix to Criarte, including paid traffic and social media, with global network resources.

Direct peers

• AlmapBBDO: São Paulo-based creative advertising agency affiliated with BBDO Worldwide, recognized for award-winning brand campaigns in Brazil. Comparable in offering (brand, campaign, social) but with national/international profile vs. Criarte's regional footprint.
• Lew'Lara\TBWA: Brazilian advertising agency affiliated with TBWA Worldwide, providing creative campaigns, brand, and integrated communications for enterprise brands. Comparable scope to Criarte with network-affiliated scale.
• DPZ&T: One of Brazil's most awarded independent advertising agencies, offering brand development, campaigns, and integrated marketing. Peer to Criarte as a Brazilian creative-led agency serving enterprise clients.
• Santa Clara Comunicação: Brazilian independent advertising agency offering brand strategy, creative campaigns, and digital marketing to enterprise clients. Independent agency comparable to Criarte in model, though operating from different regional markets.
• WMcCann: Brazilian full-service advertising agency (part of McCann Worldgroup) offering brand strategy, creative campaigns, and integrated communications for major Brazilian advertisers. Direct peer to Criarte in agency services model, though operating at much larger scale and with national reach.

Emerging players

• David São Paulo: Brazilian creative agency known for disruptive campaigns and award-winning work for major brands. Comparable creative service offering to Criarte; an emerging independent player competing for the same enterprise brand mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/criartebrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criarte