What Cricfit does

Cricfit is a Mumbai-based cricket media and coaching company founded in 2015 by CEO Mikkhail Vaswani. It operates a dual business model built around a single brand. The first arm is Cricfit.com, a WordPress-based content platform that publishes daily cricket news, feature articles, player interviews, match predictions, fantasy cricket tips (including Dream11 probable XIs), videos, and Web Stories covering international cricket, the IPL, ICC tournaments, and domestic leagues such as the PSL, CPL, and BBL. The site claims an archive of more than 34,000 articles and over 10 million monthly average visitors, with 70% unique viewers, and is distributed across Facebook, Instagram, YouTube, Twitter/X, LinkedIn, and Telegram.

The second arm is Cricfit Academy, a physical cricket coaching business launched on October 27, 2015, operating out of Celebration Sports Club in Lokhandwala, Andheri West, Mumbai. The academy offers Junior (6-10 years) and Senior (11-16 years) programs, one-to-one coaching, masterclasses, video analysis, fitness conditioning, floodlight training, box cricket, indoor coaching during the monsoon, and birthday party packages, training approximately 100 kids. Cricfit also runs school programs through a partnership with Jamnabai Bai Narsee International School for in-school and after-school cricket and fitness training.

Cricfit is a privately held, bootstrapped, founder-owned business with a stated team of 8 employees. Revenue is generated through three streams: advertising on the website and social channels (display, video, brand integration), coaching subscription fees for the academy (monthly billing with member/non-member tiers and a 5% discount on quarterly/half-yearly/yearly enrolments), and facility rental income from booking nets and the box cricket venue. There is no public revenue, funding, or financial disclosure, and the company has no visible AI/ML, app, or proprietary technology platform beyond its content CMS.

Name

Cricfit

Legal name

Cricfit

Website

https://cricfit.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cricfit is a Mumbai-based cricket media and coaching company that operates a content-driven news website covering global cricket alongside a physical cricket academy training approximately 100 young players aged 5-20 years.

Ownership category

akta.pro rank

Product category

Sports Media & Cricket Coaching

NAICS

Sports and Recreation Instruction (61162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Cricket news media
• Fantasy cricket tips
• Cricket coaching academy
• Sports content website
• Live cricket scores

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Website ads on desktop and mobile, social media brand promotion on Facebook, Twitter, and Instagram, video promotion, and brand integration on website content and academy materials
2. Cricket Academy: Coaching fees for cricket training programs including Junior Academy (6-10 years), Senior Academy (11-16 years), floodlight training, box cricket, and indoor coaching
3. Facility Rental: Booking of season ball cricket nets and box cricket facility to clubs, teams, individuals, and groups

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cricfit runs a cricket news and content website delivering live scores, breaking news, match predictions, fantasy cricket tips (including Dream11 playing XI), video highlights, web stories, and social media reactions covering international, IPL, and domestic cricket leagues. Alongside the digital platform, Cricfit operates a physical cricket coaching academy in Mumbai that trains children aged 5–20 in batting, bowling, and fitness through outdoor, floodlight, box cricket, and indoor formats.

Product overview

Cricfit is a dual-entity company consisting of (1) a cricket news website offering live scores, breaking cricket news, match predictions, fantasy tips, videos, and web stories, and (2) Cricfit Academy, a physical cricket coaching institution in Mumbai. The website covers IPL, international cricket, ICC tournaments, and provides fantasy cricket predictions for Dream11. The academy offers coaching for ages 5-20 years with facilities including floodlight training, box cricket, and indoor coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricfit Website / News Platform A cricket news website delivering live IPL scores, breaking cricket news, match predictions, team analysis, interviews, and feature articles covering international, IPL, and domestic cricket for cricket fans globally.
• Fantasy Cricket Tips Daily fantasy cricket predictions, match-winning XI suggestions, pitch reports, weather updates, squad news, and Dream11 probable playing XI for major cricket matches, targeted at fantasy cricket players.
• Cricfit Videos Video content section featuring match highlights, player interviews, social media reactions, press conferences, and cricket-related video stories for cricket fans on YouTube and the website.
• Web Stories Visual storytelling format presenting cricket facts, player statistics, and match highlights in a swipeable, mobile-optimized format for cricket fans on mobile devices.
• Twitter Reactions Curated social media reactions and fan responses to cricket matches, player performances, and sporting events aggregated from Twitter/X for cricket fans.
• Cricfit Academy Cricket coaching academy in Mumbai providing training programs for children aged 5–20 years in both indoor and outdoor facilities, including floodlight cricket training, box cricket, indoor monsoon coaching, and birthday party packages.

Quantifiable outcome

• Monthly traffic of over 10 million including 70 percent unique viewers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Jamnabai Bai Narsee International SchoolcoreStrategic or Co-development PartnerCricfit has tied up with Jamnabai Bai Narsee International School, JVPD, Juhu to train their students for Cricket and Fitness. Cricfit conducts after-school activities as well as in-school hours Cricket and Fitness Training Programs. This partnership extends Cricfit's reach into the school education segment.
• Celebration Sports ClubcoreOthersCricfit Academy operates from the Celebration Sports Club facilities including outdoor grounds and basement space for indoor coaching during monsoon season. This provides the infrastructure for cricket training programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ESPNcricinfo: Globally recognized cricket media property under ESPN, providing news, live scores, analysis, and editorial coverage of international and domestic cricket. Competes head-to-head with Cricfit on cricket journalism, fantasy tips, and match prediction content.
• Cricbuzz: India's leading cricket news, live scores, and editorial platform with mobile apps and broadcast partnerships. Directly competes with Cricfit on cricket content, live scores, and match predictions targeting the same Indian fan demographic.
• Sportskeeda: Broad-vertical Indian sports media platform with strong cricket coverage, including news, features, and fantasy content. Competes with Cricfit for cricket-fan mindshare and advertising dollars across web and social.
• CricTracker: Cricket-focused digital media site offering news, match analysis, fantasy predictions, and player interviews. Closely comparable to Cricfit in scope of cricket content and target audience.
• Cricket.com: Digital cricket platform offering news, live scores, fantasy integration, and fan engagement tools. Direct competitor to Cricfit's cricket news + fantasy tips hybrid content offering.

Broad incumbents

• JioCinema: Reliance's free streaming platform that secured major cricket rights (IPL, international). Represents a powerful cricket content destination competing for the same eyeballs Cricfit monetizes through advertising.
• Disney+ Hotstar (Star Sports): Major cricket broadcasting and streaming platform with exclusive IPL and India rights. Serves the same cricket audience with video-first content; Cricfit competes for attention and complementary advertising budgets around televised matches.
• Hindustan Times Cricket (HT Sports): Cricket coverage vertical of a major Indian news publisher, offering news, analysis, and opinion. Competes for cricket-fan SEO traffic and advertiser budgets alongside Cricfit's content-led model.

Emerging players

• My11Circle: Fantasy cricket platform operated by Games24x7, competing with Dream11. Targets the same fantasy cricket user base that Cricfit addresses via its fantasy tips content vertical.
• Dream11: India's largest fantasy sports platform, dominant in fantasy cricket. While not a media company, Dream11 is a key destination for the same fantasy-cricket audience Cricfit targets with its fantasy tips content, and represents both an audience overlap and a potential partnership opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cricfit
• YouTubeyoutube.com/c/Cricfit
• Facebookfacebook.com/cricfitupdate
• LinkedInlinkedin.com/company/cricfit
• Instagraminstagram.com/cricfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricfit