The Cricketers Pub

What The Cricketers Pub does

The Cricketers Pub (trading as The Cricketers Warfield) is a single-location country pub and restaurant located on Cricketers Lane in Warfield, near Bracknell, Berkshire, England (RG42 6JT). Operated as part of the Metropolitan Pub Company portfolio, the venue occupies a refurbished 19th-century building featuring a large beer garden, outdoor patio dining area, private dining facilities, disabled access, parking, and family- and dog-friendly amenities. The pub serves food and beverages during structured lunch and dinner service windows throughout the week, with a seasonal menu including items such as Crab Mafalde, hot honey chicken wings, and Sunday roasts.

The pub generates revenue through four primary streams: dining services, beverage sales (with recurring promotions such as Wing Wednesdays at £5 for five wings and Friday Prosecco at £25 per bottle), private dining and event hosting, and venue hire for the beer garden and outdoor spaces. Gift cards are offered as an additional revenue stream via the Great British Pub Card program. Pricing follows a unit-based, pay-as-you-go model with no subscription or recurring components.

The business operates a direct-to-consumer model exclusively through its physical location, with table reservations available via the website booking system and walk-in customers welcomed during operating hours. Marketing channels are limited to the company website, email newsletter signup, and direct phone contact. There is no mobile app, no third-party delivery or takeaway integration, no proprietary technology stack, and no AI/ML components. The customer base consists of local residents in Warfield, Bracknell, and surrounding Berkshire areas, plus visitors to nearby attractions including Ascot, Legoland, and Bracknell.

Name

The Cricketers Pub

Legal name

The Cricketers

Website

https://cricketerswarfield.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cricketers Pub is a single-location 19th-century country pub and restaurant in Warfield, Berkshire, UK, operated under the Metropolitan Pub Company portfolio. It serves local residents and visitors with pub dining, beverages, private events, venue hire, and gift cards.

Ownership category

akta.pro rank

Product category

Pub & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Country pub dining
• Pub restaurant services
• Beer garden venue
• Private event hosting
• Casual food and beverage

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue generated from selling food and alcoholic/non-alcoholic beverages directly to customers on-site. Sales are one-time transactions at point of service, with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Cricketers is a 19th-century refurbished country pub and restaurant offering relaxed dine-in service with a seasonal menu (including items like Crab Mafalde, hot honey chicken wings, and Sunday roasts), a full bar with craft beers, prosecco, and cocktails, private dining facilities for events, and venue hire for the large outdoor beer garden and patio. The venue operates as a single physical hospitality location serving individual walk-in customers and table reservations, with weekly promotional deals such as Wing Wednesdays and Friday prosecco offers.

Product overview

The Cricketers is a single-location country pub offering a unified hospitality experience centered around dining, beverages, and venue hire. The core offering consists of restaurant dining services featuring seasonal menus, a fully-stocked bar with weekly drink promotions, private dining facilities for events, and outdoor beer garden space available for hire. Gift cards provide an additional revenue stream. The pub operates as a traditional hospitality venue rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Services
• Beverage Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Metropolitan Pub CompanycoreStrategic or Co-development PartnerParent company operating The Cricketers as part of a pub portfolio. Sister pubs available through metropubco.com. The Metropolitan Pub Company provides operational infrastructure, branding, and support services for the venue.
• Great British Pub Card (Gift Cards)minorGTM or Marketing PartnerGift card program operated through metropubco.greatbritishpubcard.co.uk, allowing customers to purchase gift cards for use at The Cricketers and sister venues.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JD Wetherspoon: UK's largest pub chain, offering food and drink at value pricing across hundreds of sites. Comparable in core category (UK pub food and drink) but operates a fundamentally different value-led, high-volume model versus The Cricketers' destination country-pub format.
• Marston's: UK pub operator and brewer running destination pubs, family-restaurant pubs, and community locals. Comparable in the food-led pub segment but at significantly larger scale with multiple formats across the estate.
• Greene King: One of the UK's largest pub retailers and brewers. Evidence in the source (feedback form hosted on greeneking.qualtrics.com) indicates Greene King links to Metropolitan Pub Company, making it a parent-level incumbent and the most relevant broad comparable for operational scale and estate benchmarking.
• Stonegate Pub Company: Large UK pub operator (Slug & Lettuce, Yates's, Walkabout, Bermondsey Pub Co). Competes in the same broad on-premise food and drink category but spans multiple formats rather than focusing on heritage country pubs.
• Mitchells & Butlers: Large UK pub and restaurant operator (Toby Carvery, All Bar One, Miller & Carter, O'Neill's). Operates in the same broad category with overlapping food-led pub formats, but at much larger scale and broader portfolio breadth than a single Metropolitan Pub Company site.

Direct peers

• Brunning & Price (The Restaurant Group): Pub-restaurant operator (now part of The Restaurant Group) running a portfolio of premium food-led pubs in converted heritage buildings with gardens and private dining — directly comparable destination format to The Cricketers.
• Young's Pubs: UK pub operator running a portfolio of heritage town and countryside pubs with full food service, private dining, and beer gardens. Highly comparable offering to The Cricketers at the site level, with similar target customer mix of locals and visitors.
• Fuller, Smith & Turner: Historic London and South East brewer and pub operator with traditional country pubs offering full menus, private dining rooms, and gardens. Closely comparable in product mix, geography, and heritage positioning to The Cricketers.
• Hall & Woodhouse: Regional brewer and pub operator focused on the South of England, running heritage country pubs with food service, gardens, and event spaces. Highly comparable in format, region, and customer mix to The Cricketers Warfield.
• Shepherd Neame: Britain's oldest brewer operating heritage pubs across Kent, London, and the South East. Runs destination country pubs with full food service, gardens, and event hire — directly comparable in product and positioning to The Cricketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-cricketers-pub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cricketers Pub