What Cricks Highway Group does

Cricks Highway Group is a multi-brand automotive dealership group operating across the Brisbane, Gold Coast, and Logan regions of Queensland, Australia, from a cluster of locations on Pacific Highway in Springwood and Slacks Creek. Founded as part of the Crick Auto Group in 1995 and now owned by Autopact Pty Ltd (ABN 44 608 040 606), the group represents 14 vehicle brands, including Subaru, Volkswagen, Kia, Renault, Volvo, KGM (formerly SsangYong), GMSV, JAC Motors, Foton, GAC, and the Chinese EV marques Zeekr, Deepal, and XPENG, alongside a dedicated pre-owned vehicle operation.

The group's offering is structured around three integrated revenue streams: new, demo, and used vehicle retail (with prices spanning roughly AUD $15,990 for entry-level used vehicles to over AUD $143,000 for premium models such as the Chevrolet Silverado); manufacturer-authorized service and parts delivered by factory-trained technicians at multiple workshop locations; and finance and insurance solutions (personal, business, lease, and insurance) originated through third-party financiers. Distribution is primarily direct-to-consumer via physical dealerships, supplemented by online stock browsing, an Instant Price online vehicle buyback tool with 14-day pricing validity, and a dedicated business fleet sales channel.

The business model is fundamentally a traditional franchised auto-retail operation: one-time vehicle sales, manufacturer-bounded service contracts, and commission-based finance/insurance origination. There are no proprietary technology products, APIs, or AI-driven systems disclosed, and customer acquisition relies on brand-specific micro-sites, the corporate website, Facebook, LinkedIn, email newsletters, and local sponsorship activity. The Google rating of 4.3/5 at the Used Cars location and 30+ years of operating history constitute the primary intangible assets supporting local customer retention.

Name

Cricks Highway Group

Legal name

Autopact Pty Ltd

Website

https://crickshighwaygroup.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cricks Highway Group is a multi-brand automotive dealership group operating across Brisbane, Gold Coast, and Logan in Queensland, Australia, retailing 14 vehicle brands plus pre-owned vehicles with authorized sales, service, parts, and finance operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Springwood

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new, demo, and used vehicles across multiple brands including Subaru, Volkswagen, Kia, Renault, Volvo, KGM, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC. Vehicle prices range from approximately $15,990 for used vehicles to over $143,000 for premium models like Chevrolet Silverado.
2. Service and Parts: Service center operations covering manufacturer handbook servicing, tyres and brake repairs, batteries, A/C servicing, and fleet care. Factory trained technicians provide service across all brands at multiple workshop locations.
3. Finance and Insurance: Finance solutions including personal finance, business finance, lease options, credit score services, and car insurance options. They partner with financial institutions and financiers to provide vehicle financing solutions to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cricks Highway Group is a multi-brand automotive dealership group that sells new, demo and used vehicles across 14 brands (Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, GAC and pre-owned), supported by manufacturer-authorised servicing and parts, an online instant vehicle valuation tool, and finance and insurance solutions. The group operates from showroom and service locations in Springwood and Slacks Creek, Queensland, serving the Brisbane, Gold Coast and Logan regions, with a dedicated business fleet sales team.

Product overview

Cricks Highway Group is a multi-brand automotive dealership group operating as a unified platform across 13 distinct vehicle brands (Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC), plus a dedicated pre-owned vehicle division. The group provides a comprehensive automotive ecosystem encompassing vehicle sales (new, demo, and used), manufacturer-authorised service and repairs, finance and insurance solutions, business fleet services, and an online instant vehicle valuation tool. The portfolio spans traditional petrol/diesel vehicles, hybrid vehicles, and electric vehicles, serving the Brisbane, Gold Coast, and Logan regions of Queensland from strategically located dealerships in Springwood and Slacks Creek.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles Sale of brand-new vehicles across 14 brands (Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, GAC) to individual consumers and business buyers. Pricing ranges from entry-level models (e.g. 2026 Kia Picanto Sport at $22,990) to premium vehicles (e.g. 2025 Chevrolet Silverado 1500 LTZ Premium at $143,990).
• Pre-Owned Vehicles Sale of certified pre-owned and used vehicles from multiple brands, inspected and warranted with 2 years or 200,000km coverage. Used vehicles range from approximately $15,990 to $40,000+ (e.g. 2016 SKODA Octavia RS at $15,990, 2021 Kia Picanto S at $17,990, 2018 Mercedes-Benz X-Class at $39,990).
• Vehicle Service and Repairs Manufacturer handbook servicing, tyres, brake repairs, batteries, A/C servicing, parts replacement and fleet care delivered by factory-trained technicians across multiple authorised service centre locations.
• Finance and Insurance Solutions Tailored finance packages including personal finance, business finance, lease options, credit score services, and car insurance options, arranged through partner financial institutions.
• Instant Price (Vehicle Buyback / Trade-in Valuation) Online vehicle valuation tool that provides instant prices for cars, utes, and vans, with transparent pricing valid for 14 days, used to support trade-ins and direct vehicle buyback.
• Business Fleet Services Fleet sales and management solutions for business customers, including business finance options, Autopact protection plans and handback guarantees, delivered via dedicated fleet sales teams.
• Electric Vehicles (EV Hub) Range of electric vehicles from Zeekr, Deepal, XPENG, and KGM, with a dedicated EV Hub section on the corporate website for searching available EV stock.

Quantifiable outcome

• 2 years or 200,000km warranty on most vehicles
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and secondary.

• VolkswagencoreChannel Partner/ Reseller/ DistributorCricks Highway Volkswagen is an authorized dealer offering Volkswagen vehicles with sales and service capabilities across the Queensland region.
• KiacoreChannel Partner/ Reseller/ DistributorCricks Highway Kia operates as an authorized Kia dealer providing vehicle sales and servicing for Kia models including the new Kia Tasman ute.
• RenaultcoreChannel Partner/ Reseller/ DistributorCricks Highway Renault is an authorized Renault dealer offering the Renault range including Kangoo and Trafic vans.
• VolvocoreChannel Partner/ Reseller/ DistributorVolvo Cars Springwood is operated by Cricks Highway, authorized to sell and service Volvo vehicles in the Springwood area.
• KGM (formerly SsangYong)coreChannel Partner/ Reseller/ DistributorCricks Highway KGM is an authorized dealer for KGM vehicles including the Musso ute range.
• JAC MotorssecondaryChannel Partner/ Reseller/ DistributorCricks Highway JAC Motors offers JAC vehicles including the T9 ute range.
• GMSV (GMC and Chevrolet)secondaryChannel Partner/ Reseller/ DistributorCricks Highway GMSV is an authorized dealer for GMSV vehicles including Chevrolet Silverado.
• ZeekrsecondaryChannel Partner/ Reseller/ DistributorZeekr Springwood is operated by Cricks Highway, offering Zeekr electric vehicles.
• DeepalsecondaryChannel Partner/ Reseller/ DistributorCricks Highway Deepal represents the Deepal brand at their Springwood location.
• XPENGsecondaryChannel Partner/ Reseller/ DistributorXPENG Springwood is operated by Cricks Highway, offering XPENG electric vehicles.
• FotonsecondaryChannel Partner/ Reseller/ DistributorCricks Highway Foton offers Foton vehicles including the Tunland V9 ute.
• GACsecondaryChannel Partner/ Reseller/ DistributorCricks Highway GAC represents GAC vehicles at their Springwood location.
• Autopact Pty Ltd (Parent Company)coreStrategic or Co-development PartnerCricks Highway is part of the Autopact Pty Ltd automotive dealership group. Autopact provides privacy policy, terms, and operates the broader dealership network. Crick Auto Group, founded in 1995, operates under this parent entity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Repco: Australia's largest automotive parts and accessories retailer. Adjacent competitor on the parts/accessories and DIY service side, and a potential partner for Cricks' service center parts supply chain.
• Carsales.com: Australia's leading online automotive marketplace. Not a direct competitor for vehicle sales but a critical ecosystem participant — dealer like Cricks depends on Carsales for lead generation and inventory listing visibility.

Emerging players

• Carma: Australian online used-car retailer offering home delivery and a 7-day money-back guarantee. Emerging alternative to traditional used-car dealers like Cricks Highway Used Cars, targeting the same digitally-engaged buyer segment.

Direct peers

• Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating multi-brand franchised dealerships across passenger and commercial brands nationally. Closest like-for-like competitor to Cricks' multi-brand aggregation model, just at much larger scale.
• AutoCanada: Canadian multi-brand franchised dealer group operating new and used vehicle sales, service, parts, and F&I across multiple provinces. Closely mirrors Cricks' combination of OEM franchise portfolio with aftersales and finance attach.
• Peter Warren Automotive: ASX-listed multi-brand automotive retailer (PWR) operating franchised dealerships across NSW and Queensland. Direct competitor sharing several brand franchises (e.g., Subaru, Volkswagen) and a similar mix of new/used/service revenue streams.

Broad incumbents

• Sonic Automotive: US multi-brand automotive retailer (NYSE: SAH) operating franchised dealerships and EchoPark used-vehicle stores. Shares the franchise-plus-used-car aggregation playbook and is exposed to the same EV transition dynamics.
• Group 1 Automotive: Large US-based multi-brand automotive retailer (NYSE: GPI) with franchised dealerships across the US and UK. Comparable franchise aggregation model with material F&I and aftersales revenue mix.
• Asbury Automotive Group: US franchised automotive retailer (NYSE: ABG) with multi-brand dealerships across Sun Belt markets. Comparable geographic-clustering strategy to Cricks' SEQ focus, with similar franchise-portfolio approach.
• Lithia Motors: Largest US automotive retailer with hundreds of franchised dealerships across multiple OEM brands. Comparable business model (franchised multi-brand retail with service, parts, F&I) but operating at a global scale with digital retail capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crickshighway
• LinkedInlinkedin.com/company/cricks-highway-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricks Highway Group