Cricks Nambour

What Cricks Nambour does

Cricks Nambour is a multi-brand automotive retail dealership located at 952 Nambour Connection Road, Nambour, Queensland, Australia, operating under Autopact Pty Ltd (ABN 44 608 040 606). Founded in 1995 by Garry Crick when he acquired the Nissan and Mitsubishi franchises, the dealership is one of five Cricks-branded locations on the Sunshine Coast and forms part of the broader Autopact Group, which operates 35 dealerships along Australia's eastern seaboard. The company retails new, demonstrator, and used vehicles across six franchises — Mitsubishi, Nissan, RAM, Fiat Professional, JAC Motors, and Foton — plus electric and hybrid options, serving individual consumers, families, and commercial fleet buyers in the Sunshine Coast region. Vehicle pricing ranges from approximately $19,990 for entry-level used vehicles to $191,747 for premium RAM 3500 Laramie units, with a 14-day money-back or exchange policy on used inventory.

The business operates a vertically integrated retail-and-aftermarket model. Core revenue derives from vehicle sales (one-time transactions), supplemented by an in-house finance department that works with six competing financiers and writes over $100 million in loans annually, a factory-trained service and maintenance operation, a parts and accessories department stocking tyres from Michelin, BF Goodrich, Bridgestone, and Pirelli, and a fleet solutions team targeting commercial buyers with no minimum purchase requirements. Higher-margin aftermarket revenue is generated through two proprietary product lines: the Autopact Protection Plan (multi-year mechanical warranty tiers priced up to $2,785) and the UltraTek car care range (ceramic paint/fabric/leather/vinyl protection, rust proofing, ceramic window film, dash cams, and detailing products priced up to $2,795). The Cricks Advantage loyalty program layers ongoing benefits — service labour discounts up to 20%, free roadside assistance, free loan cars, tyre bonuses, and $250 referral rewards — to extend customer lifetime value across the ownership cycle.

Distribution is omnichannel: a physical showroom operating Monday to Saturday, a website at cricksnambour.com.au with online inventory search, 24-hour $500 vehicle reservation, finance pre-approval, instant trade-in pricing, and service booking, plus active Facebook and Instagram accounts. Customer acquisition combines local community events (e.g., 2026 Suncoast Outdoor Adventure Expo), EOFY promotional campaigns, email newsletters, and reputation-driven Google reviews (4.4 stars). As part of a multi-dealership group with no public revenue disclosure and a stated headcount of 7 at this location (likely understating operational staffing given 12 named personnel across sales, service, parts, and administration), the unit is best understood as a single regional franchise within a larger national retail platform rather than an independent standalone dealership.

Name

Cricks Nambour

Legal name

Autopact Pty Ltd

Website

https://cricksnambour.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Cricks Nambour is a multi-brand automotive dealership in Nambour, Queensland, part of the Autopact Group's 35-dealership eastern seaboard network. It retails new, used, and demo vehicles across six franchises to Sunshine Coast consumers and commercial fleet buyers, with integrated finance, service, and proprietary aftermarket products.

Ownership category

akta.pro rank

Headquarters

HQ city

Nambour

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: New, demonstrator, and used vehicle sales across multiple brands including Mitsubishi, Nissan, RAM, Fiat Professional, JAC Motors, and Foton. Revenue generated from vehicle transactions with prices ranging from budget options under $30,000 to premium vehicles over $100,000.
2. Finance Services: In-house finance department offering vehicle financing with partnerships with multiple financiers. They write over $100 million in loans annually and guarantee to beat other lenders repayments.
3. Service and Maintenance: Vehicle servicing, repairs, and maintenance performed by factory-trained technicians using latest technology and equipment.
4. Parts and Accessories: Sale of vehicle parts and accessories including tyres from brands such as Michelin, BF Goodrich, Bridgestone and Pirelli.
5. Protection Plans: Autopact Protection Plans including PlatinumOne (1 year/250,000km for $1,095, 3 year for $2,785), Platinum 72 (6 year/250,000km for $2,050), and Gold (2 year/200,000km free) plans for mechanical protection.
6. UltraTek Car Care Products: Premium car care products including ceramic paint protection, fabric protection, leather protection, vinyl protection, rust protection, ceramic window film, car shampoo, and dash cams sold as add-ons to vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cricks Nambour is a multi-brand automotive dealership selling new, demonstrator, and used vehicles across six franchises: Mitsubishi, Nissan, RAM, Fiat Professional, JAC Motors, and Foton. The dealership also provides in-house vehicle finance through six competing lenders, factory-trained servicing and repairs, genuine parts and accessories, mechanical protection plans (Autopact), the proprietary UltraTek car care product line, and tailored fleet solutions for commercial customers.

Product overview

Cricks Nambour is an automotive dealership operating as part of the Autopact Group, offering a multi-brand vehicle sales platform with six franchises (Mitsubishi, Nissan, RAM, Fiat Professional, JAC Motors, and Foton). The core product offering consists of new, demonstrator, and used vehicle sales, complemented by an extensive portfolio of add-on products and services including vehicle financing, servicing, parts, and the Autopact Protection Plan for mechanical coverage. The dealership also offers a proprietary car care product line called UltraTek, featuring ceramic paint protection, fabric/leather/vinyl protection, rust protection, window tinting, car care products, and dash cams. Additional services include fleet solutions, electric vehicle options, and the Cricks Advantage loyalty program. The company has served the Sunshine Coast community for over 30 years since its founding in 1995.

Differentiator

Problem solved

Functional benefit

Brands

• Autopact Protection Plan: Mechanical protection plans for vehicles covering repairs and maintenance
• UltraTek
• Cricks Advantage

Products and services

• New Vehicles Sale of brand-new vehicles from six automotive brands: Mitsubishi, Nissan, RAM, Fiat Professional, JAC Motors, and Foton.
• Used Vehicles Sale of pre-owned vehicles across all brands with a 14-day money-back guarantee policy.
• Demo Vehicles Sale of demonstrator vehicles available at discounted prices.
• Vehicle Finance Finance services with access to six competing financiers, guaranteed to beat other lenders' repayments, plus credit score checking and pre-approval options. The dealership writes over $100 million in loans annually.
• Vehicle Service Expert vehicle maintenance and repairs performed by qualified factory-trained technicians using latest technology and equipment.
• Parts and Accessories Genuine parts and accessories for all vehicle brands sold at the dealership, including tyres from Michelin, BF Goodrich, Bridgestone and Pirelli.
• Fleet Services Tailored fleet solutions for businesses providing customised fleet plans, access to all brands, and no minimum purchase requirements for many fleet orders, supported by a national dealer network.
• Autopact Protection Plan Mechanical protection plans for vehicles including Gold (2 Year/200,000km), PlatinumOne (1 Year/250,000km or 3 Year/250,000km), and Platinum 72 (6 Year/250,000km) options covering repairs and roadside assistance.
• UltraTek Ceramic Paint Protection Ceramic-based paint protection coating providing hydrophobic surface protection against environmental damage, oxidisation, fading, and road grime with a long-lasting glossy finish.
• UltraTek Fabric & Carpet Protection Interior fabric and carpet coating with antibacterial properties protecting against fungus, bacteria, oil-based and water-based stains, food and beverage spills, and fading.
• UltraTek Leather Protection UV-resistant leather treatment that prevents splitting, cracking, and fading without requiring creams, oils, or softeners.
• UltraTek Vinyl Protection Transparent vinyl treatment providing UV resistance and durability to eliminate splitting, cracking, and fading.
• UltraTek Rust Protection Electronic rust proofing system that suppresses the chemical reaction in steel to prevent rust, covering roof, pillars, underbody, sill, bonnet, and boot areas.
• UltraTek Ceramic Window Film Ceramic window tint providing 99% UV resistance, heat rejection, and does not interfere with in-vehicle technology (phone, radio, GPS).
• UltraTek Car Shampoo pH-neutral car shampoo that safely cleans vehicles without removing sealants or wax, includes water spot prevention.
• UltraTek 4K WiFi Dual Dash Cam Dash camera with 4K Ultra HD front camera and Full HD rear camera featuring Sony Starvis sensors, parking mode, G-sensor, and smartphone app connectivity.

Quantifiable outcome

• Over $100 million in loans written annually
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Autopact GroupcoreOthers · 1 January 1995Cricks Nambour is part of the Autopact Group, one of Australia's largest automotive dealership groups with 35 dealerships along the eastern seaboard. Autopact provides corporate support, financing infrastructure, the Autopact Protection Plans brand, and UltraTek car care products.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorAuthorised Mitsubishi dealer offering new, demo, and used Mitsubishi vehicles including ASX, Outlander, Triton, and Eclipse Cross.
• Nissan AustraliacoreChannel Partner/ Reseller/ DistributorAuthorised Nissan dealer offering new, demo, and used Nissan vehicles including X-TRAIL, Patrol, Pathfinder, andNavara.
• RAM Trucks AustraliacoreChannel Partner/ Reseller/ DistributorAuthorised RAM dealer offering RAM 1500, 2500, and 3500 trucks including Rebel, Big Horn, and Laramie variants.
• Fiat ProfessionalsecondaryChannel Partner/ Reseller/ DistributorAuthorised Fiat Professional commercial vehicle dealer for light commercial vehicles and vans.
• JAC Motors AustraliasecondaryChannel Partner/ Reseller/ DistributorAuthorised JAC Motors dealer for JAC brand vehicles sold at the Nambour location.
• Foton Motor AustraliasecondaryChannel Partner/ Reseller/ DistributorAuthorised Foton dealer offering Tunland V9 and other Foton commercial and passenger vehicles.
• Allianz AustraliaminorGTM or Marketing PartnerInsurance partner providing comprehensive motor vehicle insurance through Cricks finance team. Cricks offers customers 20% discount on comprehensive insurance through this partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating hundreds of dealerships across Australia and New Zealand. Comparable as the broad incumbent franchised dealer group against which Autopact/Cricks competes for OEM allocations, F&I volume, and customer share.
• Bapcor Limited: ASX-listed aftermarket auto parts distributor and retailer (including Autobarn, Burson). Comparable as a parts/accessories revenue stream peer; Cricks Nambour's in-house parts department competes for share-of-wallet against Bapcor's retail and trade networks.
• AHG (Automotive Holdings Group, now part of Eagers): Historically one of Australia's largest dealer groups, now part of Eagers Automotive. Comparable as a multi-brand incumbent with overlapping franchise brands and similar F&I, service, and parts revenue streams.
• AMA Group: ASX-listed collision repair and aftermarket services network. Comparable as a service/parts revenue peer; competes with Cricks Nambour's service department for post-warranty and collision repair work in the region.

Regional players

• Trivett (Trivett Classic / Trivett Mercedes-Benz): Premium multi-brand dealer group based in Queensland. Comparable as a franchise dealer peer competing for Sunshine Coast premium-vehicle and fleet customers with similar finance and aftermarket attach strategies.
• Tony Ireland Group: Multi-franchise automotive dealer group operating in regional Queensland. Comparable as a regional peer with overlapping franchise brands (including Mitsubishi and Nissan), similar consumer/fleet mix, and similar service-and-parts attach economics.
• Sci-Fleet Motors: Large Honda-focused dealer group with multi-brand presence across Brisbane and south-east Queensland. Comparable as a regional franchise dealer competing for similar Sunshine Coast / SEQ consumers with overlapping OEM relationships.

Direct peers

• Suncoast City Auto Group: Multi-brand automotive dealer group operating across the Sunshine Coast region. Directly comparable as a competing multi-franchise dealer in the same geography, serving the same consumer and fleet customers that Cricks Nambour targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cricks_nambour
• LinkedInlinkedin.com/company/cricks-nambour

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricks Nambour