Croce Rossa Italiana - Comitato di Milano

What Croce Rossa Italiana - Comitato di Milano does

Croce Rossa Italiana - Comitato di Milano is the Milan provincial committee of the Italian Red Cross, a humanitarian nonprofit founded in 1864 and headquartered in Milan with 223 employees and a broader volunteer base. It delivers emergency medical transport (ambulance services priced at €58 one-way and €128 round-trip), social and humanitarian aid to vulnerable populations, certified first-aid and BLSD training courses, refugee-inclusion programs, and on-site medical coverage at large public events. It also operates commercial-adjacent activities including charity retail and fundraising campaigns, including the 5x1000 Italian tax-allocation mechanism.

Its operational technology footprint includes a 5G-connected ambulance developed with Vodafone, Politecnico di Milano, and other partners to stream patient telemetry from the field to receiving hospitals, the eSTADIO app for event medical coordination, and the Whistlethor whistleblowing platform implemented under EU Directive D.Lgs. 24/2023. The committee is contracted by Regione Lombardia to manage the 116117 healthcare continuity number and partners with San Raffaele Hospital for stadium medical services at San Siro (60+ events, 926+ assistances) and with Fiera Milano for large exhibitions such as Artigiano in Fiera (400+ interventions).

The revenue model is diversified across four streams: donations and the 5x1000 tax allocation; paid ambulance and event medical coverage; fees from certified training courses; and charity retail and event-based fundraising. The organization has built a multi-stakeholder partnership ecosystem including Generali (via The Human Safety Net's Nuovi Professionisti della Salute program), UNHCR (WeWelcome certification, six consecutive years), and a corporate network that includes Kellogg, IKEA, and Philips. It is currently consolidating logistics into a new hub in Pioltello to expand operational capacity.

Name

Croce Rossa Italiana - Comitato di Milano

Legal name

Croce Rossa Italiana - Comitato di Milano

Website

https://crimilano.it

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

101–250 employees

Short description

The Milan provincial committee of the Italian Red Cross, providing emergency medical transport, social and humanitarian aid, certified first-aid training, and large-event medical coverage to residents and institutions in Milan and Lombardy since 1864.

Ownership category

akta.pro rank

Product category

Humanitarian and Emergency Medical Services

NAICS

Social Assistance (624), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industry

Medical Assistance & Telemedicine for Travelers (THACANAE)

Keywords

• Emergency medical services
• Humanitarian aid
• First aid training
• Medical transport services
• Social assistance programs

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and 5x1000 Tax Designation: Individual donors contribute via the donate portal (dona.crimilano.it), bank transfer, credit card, and postal payment slip. The organization receives a 5x1000 tax designation (CF: 08466210963). Donations from individuals and corporations are tax-deductible under Italian law (D.Lgs.117/2017).
2. Healthcare Transport Services: Fee-for-service ambulance and medical transport within Milan (ambulence: €58 one-way, €128 round-trip; car with 2 operators: €50 one-way, €110 round-trip). Additional fees for extended waiting (€41.65/hour), inter-regional and international transport, protected transport with medical staff, and air ambulance transfers.
3. Training Courses: Revenue from first aid courses, BLSD (defibrillator) operator certification, pediatric life-saving techniques, corporate first aid training (D.Lgs. 81/08 compliance), and sports first aid courses. Fees vary by course type and duration.
4. Charity Retail: Charity Shop operations at Via Rivoli 4 and Corso Garibaldi 91 selling donated goods to generate funds for humanitarian projects. Also includes temporary shop events (Brocantage vintage fair).
5. Charity Events: Fundraising through Charity Dinner annual events, lottery (Lotteria solidale), and gift programs (WISHOPe e-shop, Giocattolo Sospeso toy campaign).

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Croce Rossa Italiana - Comitato di Milano is a humanitarian non-profit delivering ambulance and medical transport, ambulatory medical and psychological services, certified first-aid and corporate training (D.Lgs. 81/08), large-event medical standby, and social-assistance programs (homeless outreach, migrant integration, poverty relief, gambling-addiction helpline). Operations are funded via tax-deductible donations and 5x1000 designations, service fees, training-course fees, charity-shop retail, and corporate partnerships.

Product overview

Croce Rossa Italiana - Comitato di Milano operates as a humanitarian organization offering a broad portfolio of healthcare, social services, and emergency response capabilities. The core service offering centers on medical transport (ambulances and vehicles), a medical clinic (Centro Medico), first aid training courses for both the general public and corporate clients (D.Lgs. 81/08 compliant), psychological support services, and social assistance including a social desk, gambling addiction helpline, and support for homeless persons. These core services are complemented by special projects including Cook'In Heart (prison work program), Breakfast Club (child nutrition), Cri4kids (child support), ESIR (integration workshops), San Siro Cresce (youth sports inclusion), and Nuovi Professionisti della Salute (OSS training for migrants). The organization also operates charity shops and facilitates blood donation campaigns. A mobile application called eSTADIO supports mass event safety coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro Medico e Ambulatorio

Quantifiable outcome

• 926+ medical assistances provided during San Siro football season across 60+ events
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• The Human Safety Net / Fondazione di Generali e Generali ItaliacoreStrategic or Co-development Partner · 1 January 2026Major partnership supporting the 'Nuovi Professionisti della Salute' (New Health Professionals) project for socio-labor inclusion of refugees and migrants through OSS (Social-Healthcare Operator) training. Generali provides funding, and 21 participants were trained with 19 already employed in healthcare facilities.
• KelloggminorGTM or Marketing Partner · 1 January 2026Breakfast Club project providing free breakfast to schoolchildren. Partnership distributing over 400 breakfasts monthly to children from disadvantaged families.
• Rescue LivecoreTechnology or Integration · 1 January 2026Emergency coordination technology platform for large event medical assistance. Used for healthcare coordination during San Siro events and concert seasons.
• CRI Comitati ProvincialicoreChannel Partner/ Reseller/ Distributor · 1 January 2026Network of provincial CRI committees providing mutual aid for large-scale operations. Provincial volunteers mobilized for major events in Milan.
• CRI Regionale LombardiacoreChannel Partner/ Reseller/ Distributor · 1 January 2026Regional coordination for healthcare event management including San Siro concerts, Parco della Musica Novegro events, and Fiera Milano Rho operations.
• Ospedale San RaffaelecoreStrategic or Co-development Partner · 1 January 2026Hospital coordination partner for emergency medical assistance at San Siro stadium. Manages code classification (green/yellow/red) and hospitalization decisions during events.
• UNHCR ItalycoreStrategic or Co-development Partner · 1 January 2025WeWelcome certification program recognizing CRI Milano's excellence in refugee integration. Partnership includes employment insertion support, Italian language courses, and housing assistance. Awarded for 6 consecutive years (2021-2026).
• WISHOPeminorGTM or Marketing Partner · 1 January 2024E-commerce platform enabling gift purchases (toys, books) for CRI Milano children projects (CRI4Kids). Digital fundraising channel.
• ITxTeminorStrategic or Co-development Partner · 1 January 2024IT inclusion program training refugees and migrants in information technology skills. 40 new IT specialists trained and placed in employment.
• WhistlethorcoreTechnology or Integration · 1 January 2023Whistleblowing platform provider for anonymous internal reporting channel compliant with EU Directive 2019/1937. Platform provides encrypted communication, ticket-based tracking, and regulatory compliance features.
• Galdus FormazionecoreStrategic or Co-development Partner · 1 January 2020Vocational training partner for OSS (Operatore Socio Sanitario) course delivery. 21 migrants/refugees completed 1,000-hour training program (450 hours internship) with Galdus in 2025-2026.
• IKEAminorGTM or Marketing Partner · 1 January 2020RI-SCALDA LA NOTTE (Re-warm the Night) blanket collection campaign during winter. Joint initiative to provide blankets to homeless individuals.
• WhirlpoolminorGTM or Marketing Partner · 1 January 2020White Goods for Red Cross initiative providing household appliances to migrant reception centers. Equipment donations supporting integration housing.
• Bank of ChinaminorGTM or Marketing Partner · 1 January 2020COVID-19 support: donation of 50 lung ventilators to Milan hospitals during pandemic emergency.
• Neopharmed GentiliminorGTM or Marketing Partner · 1 January 2020Donation of 100,000 medicines shipped from Milan to Ukraine during conflict crisis.
• AnlaidsminorStrategic or Co-development Partner · 1 January 2020HIV prevention collaboration including Let's Test! campaign, free rapid testing events, and awareness activities during public events.
• Nordland Røde Kors (Norwegian Red Cross)minorStrategic or Co-development Partner · 1 January 2020International cooperation partnership for exchange of best practices in humanitarian operations and volunteer training.
• PhilipscoreStrategic or Co-development Partner · 1 January 2019Care4Community project for renovation of clinic facilities. Provided free BLSD training to 300 people and supported mobile clinic equipment. 5G ambulance connectivity project.
• CoopminorGTM or Marketing Partner · 1 January 2019Food collection campaigns in Coop supermarkets. 77 tons of food collected in single campaign. Ongoing partnership for food aid programs.
• LafarmaciaminorGTM or Marketing Partner · 1 January 2019Pharmacy network charity collection campaigns for CRI projects. Multiple collection campaigns organized in Lafarmacia retail locations.

Scale indicators24 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croce Rossa Italiana: The national Italian Red Cross organization and parent of CRI Milano. Directly comparable in mission, services, and operating model; CRI Milano is one of its local committees executing the same humanitarian, medical transport, training, and social-service portfolio at municipal level.
• ANPAS: Associazione Nazionale Pubbliche Assistenze — the national federation of 900+ Italian volunteer ambulance and civil protection associations. Directly competes in non-emergency medical transport, event medical standby, and emergency response across Italy, including multiple Milan-area affiliates.
• Federazione Italiana Misericordie d'Italia: Federation of ~700 Italian Misericordie volunteer associations delivering ambulance transport, emergency response, and social assistance. Directly comparable in volunteer-based non-emergency medical transport, civil protection duties, and social services in Lombardy.
• Caritas Ambrosiana: Milan archdiocese charity providing social services for homeless, migrants, and families in poverty. Directly comparable in food aid, housing support, refugee integration programs, and social desk services in the same Milan territory.
• Croce Bianca Milano: Milan-based volunteer first-aid and ambulance association delivering medical transport, event standby, and training in the same territory as CRI Milano. Closest local competitor in the Milan non-emergency medical transport and event medical services market.
• Croce Verde Milano: Milan-based volunteer association providing ambulance services, medical transport, and event medical assistance. Direct local competitor in the same Milan territory for non-emergency medical transport and event standby contracts.

Broad incumbents

• Emergency ONG Onlus: Italy-based humanitarian organization providing free medical care to victims of war and poverty. Comparable in non-profit humanitarian mission and emergency medical service delivery, though primarily operating internationally rather than at local committee level.
• Cesvi: Bergamo-based Italian humanitarian NGO with global projects in food security, health, and emergency response. Comparable in humanitarian mission and donor-funded operating model, though not a direct competitor for local Milan medical transport or social services.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella for 191 national Red Cross and Red Crescent societies including the Italian Red Cross. Comparable in mission, training, and emergency response standards, and the framework within which CRI Milano's training programs align.

Others

• AREU - Azienda Regionale Emergenza Urgenza: Lombardy regional agency coordinating 118 emergency medical services. Not a competitor but a key institutional partner and coordinator — comparable in operational scope (ambulance dispatch, emergency coordination) and a potential counterpart for outsourced event-medical and 116117 services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crocerossamilano

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croce Rossa Italiana - Comitato di Milano