Crisis Ready Institute
- Company typePrivate
- Founded2020
- HeadquartersNew York City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Crisis Ready Institute firmographics
Firmographics- Name
- Crisis Ready Institute
- Legal name
- Crisis Ready Institute, PBC
- Website
- https://crisisreadyinstitute.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Crisis Ready Institute industry classification
Industry- Product category
- Professional Training and Education
- NAICS
- Professional and Management Development Training (61143), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)
Keywords
Where Crisis Ready Institute is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crisis Ready Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Certification Programs: Crisis Ready Certification program and Transformational Leadership Certification offered as comprehensive training programs with certificates of completion
- Course Sales: Individual courses including Crisis Communication Self-Paced Program, Summer Intensive, and specialty courses sold as one-time purchases or subscriptions
- Membership Program: Crisis Ready Membership for Consultants and Small Agencies with annual fees, including course access, certificates, and add-on coaching services
- Coaching Retainers: Monthly retainer-based 1:1 coaching and support for consultant and agency members, offered at $2,500 (up to 5 hours) and $5,000 (up to 10 hours) per month
- Book Sales: Sale of 'Crisis Ready: Building an Invincible Brand in an Uncertain World' by Melissa Agnes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Crisis Ready Membership - Basic Support |
| Subscription | Monthly | Crisis Ready Membership - Premium Support |
| One time/ perpetual license | Pay-as-you-go | Individual Course Access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Crisis Ready Institute product offering
Product offeringCore offering
Crisis Ready Institute is a training and education company that sells crisis communication and transformational leadership programs, including the Crisis Ready Certification, Transformational Leadership Certification, self-paced courses, summer intensives, specialty courses, and a subscription membership for consultants and small agencies. It also offers retainer-based coaching, a higher education curriculum (Sustained Resilience), and the Crisis Ready AI tool, delivering its proprietary Crisis Ready Model to individual professionals, agencies, and institutions.
Product overview
Crisis Ready Institute is a training and education company offering a portfolio of crisis communication, leadership development, and transformational certification programs. The core offerings include the Crisis Ready Certification and Transformational Leadership Certification programs, supplemented by self-paced courses (Crisis Communication Self-Paced Program), intensive programs (Advanced Summer Intensive, From Resistance to Resonance), and specialized courses (Thriving Through Controversy). For higher education, the Sustained Resilience program serves institutions. The company also offers a membership program for consultants and small agencies, a coaching program for teams, and an AI-powered tool called Crisis Ready AI. Additional offerings include the Visionary Leadership Mastermind, Melissa Agnes's book 'Crisis Ready,' and the 'Leading Through Change' podcast. The product portfolio spans certification programs, courses, coaching, community membership, and digital content.
Differentiator
Problem solved
Functional benefit
Brands
- Crisis Ready® Certification: A comprehensive certification program for purpose-driven leaders to develop crisis ready mindset, skills, and capabilities.
- Crisis Ready® Coaching Program
- Crisis Ready® AI
- Crisis Ready® Community
- Crisis Ready Membership for Consultants and Small Agencies
- Sustained Resilience: Building Tomorrow's Leaders
- Visionary Leadership Mastermind
Products and services
- Crisis Ready Certification The flagship certification program that transforms purpose-driven leaders into visionary leaders through embodied presence, emotional intelligence, and a crisis-ready mindset, skillset, and capabilities. Aimed at CEOs, executives, and senior communicators.
- Transformational Leadership Certification Certification program focused on developing transformational leadership capabilities including embodied leadership presence and emotional capacity.
- Crisis Communication Self-Paced Program Self-paced online course focused on mastering crisis communication skills for high-stakes moments; sold as a one-time individual purchase.
- Advanced Summer Intensive Advanced crisis communications training intensive program offered during summer months for professionals seeking to deepen skills beyond the self-paced program.
- Thriving Through Controversy Course Course focused on managing through controversy and handling divisive issues effectively.
- From Resistance to Resonance: a 3-Day Intensive Three-day intensive program for transforming resistance into trust and connection, helping leaders handle pushback with composure.
- Sustained Resilience: Building Tomorrow's Leaders Supplemental development program designed for higher education institutions to build resilience and crisis-ready skills in students; licensed to universities and academic institutions.
- Crisis Ready Membership for Consultants and Small Agencies Annual membership program for crisis communication consultants and small agencies (fewer than 5 individuals), offering course access, certificates, business development resources, community access, and optional add-on 1:1 coaching retainers ($2,500 or $5,000 per month tiers).
- Crisis Ready Coaching Program Team-based coaching program providing access to leading experts, ongoing support, and best-practice strategies for navigating complexities and elevating team resilience; available with retainer-based engagement.
- Crisis Ready AI AI-powered support tool that understands emotions and builds competence in high-stakes moments; designed to assist leaders during crises via a self-serve direct-access platform.
- Visionary Leadership Mastermind Mastermind program led by founder Melissa Agnes focused on visionary leadership development for senior leaders.
- Crisis Ready: Building an Invincible Brand in an Uncertain World (Book) Book by Melissa Agnes ranked among the top two crisis management books of all time by Book Authority and named a top ten business book of 2018 by Forbes.
Quantifiable outcome
- Ranked top 2 crisis management book globally by Book Authority
- +3 more outcomes
Companies that use Crisis Ready Institute
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles4 records
Crisis Ready Institute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Crisis Ready Institute partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harvard UniversitycoreCrisis Ready Model and methodology from Melissa Agnes' book is taught as part of university curriculum at Harvard University, representing academic recognition of the proprietary framework as leading industry best practice in crisis management and communication.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Crisis Ready Institute competitors and assessment
Company assessmentBroad incumbents
- Everbridge: Publicly traded critical event management and mass notification platform serving large enterprises and government. Adjacent to CRI because it sits in the same crisis management stack (preparation, response, communication) but operates as enterprise software rather than training.
- Coursera for Business: Enterprise learning platform offering thousands of professional development courses from universities and companies. Comparable as a distribution and pricing competitor for CRI's online certification and course content inside corporate L&D budgets.
- Dataminr: Real-time event and crisis detection AI platform used by corporations, newsrooms, and governments. Comparable as a technology-enabled crisis intelligence provider serving overlapping buyer personas (corporate comms, security, government), though positioned as software rather than training.
- LinkedIn Learning: Mass-market professional video learning library included with LinkedIn Premium and sold to enterprises. Competes with CRI on the entry-level online course layer for individual learners and corporate L&D buyers seeking lower-cost leadership and communication content.
Direct peers
- Lewis Global Communications: Global communications agency with a dedicated crisis and issues management practice that includes training and simulations. Comparable because it sells crisis communication capability uplift to corporate clients, similar buyer personas to CRI's enterprise coaching customers.
- Dale Carnegie Training: Long-established leadership, communication, and human relations training company with globally licensed curriculum. Comparable as a branded, instructor- and certification-driven training business in the same professional development category CRI competes in.
- R3 Continuum: Crisis management and workplace violence response consulting and training firm. Highly comparable as a services-led business selling crisis preparedness training, exercises, and advisory to enterprises and institutions — directly overlapping with CRI's curriculum and target buyer.
- Crucial Learning: Training company offering courses in communication, leadership, and performance (including Crucial Conversations). Comparable as a course- and certification-led professional development business with a strong trainer network and recurring revenue model similar to CRI's certification and membership program.
- Bernstein Crisis Management: Crisis communication and management consulting firm providing 24/7 response, training, and tabletop exercises. Closely aligned with CRI's focus on crisis communication skills, training delivery, and enterprise crisis preparedness.
Others
- PRSA (Public Relations Society of America): Professional association offering continuing education, certifications, and training for PR and communications professionals. Comparable because it sells professional development and credentials to a buyer base that substantially overlaps with CRI's consultant and in-house comms segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Crisis Ready Institute social profiles
Digital presenceCrisis Ready Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crisis Ready Institute leadership team
Management profileNumber of profiles
Profiles1 record
Crisis Ready Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crisis Ready Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crisis Ready Institute
What does Crisis Ready Institute do?
Crisis Ready Institute is a training and education company that sells crisis communication and transformational leadership programs, including the Crisis Ready Certification, Transformational Leadership Certification, self-paced courses, summer intensives, specialty courses, and a subscription membership for consultants and small agencies. It also offers retainer-based coaching, a higher education curriculum (Sustained Resilience), and the Crisis Ready AI tool, delivering its proprietary Crisis Ready Model to individual professionals, agencies, and institutions.
Is Crisis Ready Institute a public or private company?
Crisis Ready Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crisis Ready Institute founded?
Crisis Ready Institute was founded in 2020. It employs 1 to 10 people.
Where is Crisis Ready Institute based?
Crisis Ready Institute is headquartered in New York City, United States, in the North America region.
How does Crisis Ready Institute make money?
Five revenue lines are on record. Certification Programs are the primary driver. The others are course Sales, membership Program, coaching Retainers and book Sales.
Who are Crisis Ready Institute's main competitors?
Broad incumbents on record are Everbridge, Coursera for Business, Dataminr and LinkedIn Learning. Direct peers are Lewis Global Communications, Dale Carnegie Training, R3 Continuum, Crucial Learning and Bernstein Crisis Management. PRSA (Public Relations Society of America) is listed as an others.
Does Crisis Ready Institute have an API?
No public API is recorded for Crisis Ready Institute.
What industry is Crisis Ready Institute in?
Crisis Ready Institute's product category is Professional Training and Education. Its primary akta.pro industry code is BPAKADAI, Business Continuity, Crisis Management & Resilience Planning. Its NAICS code is 61143 and its SIC code is 8200.