Crittenden Research Inc.

What Crittenden Research Inc. does

Crittenden Research, Inc. is a privately held, founder-family-owned B2B media company that publishes specialized news and analysis for four professional vertical markets: real estate financing, insurance, golf, and legal education. The company, founded in 1972 by Alan Crittenden and currently led by his son Jack Crittenden as CEO, operates a multi-channel publishing business consisting of four magazines (The National Jurist, preLaw, Golf Inc., plus a fourth unstated), three paid newsletters (including the founding Crittenden Report newsletter launched in 1972), four live annual conferences, and four digital news websites, supplemented by virtual events and e-newsletters.

The core technology underlying the business is described as a publishing and content management platform supporting the production and distribution of magazines, newsletters, and digital news websites. Specific architectural details, proprietary features, or platform technical components are not disclosed in the available data. The Tech stack supports both print fulfillment (subscription-based magazine distribution) and digital distribution (websites, e-newsletters, virtual events).

The revenue model is multi-stream and largely recurring: (1) paid subscriptions to magazines and newsletters across the four verticals, (2) conference and event registration fees from four annual live events plus virtual events, and (3) digital content and advertising across the four owned websites. Distribution is primarily direct-to-subscriber within the United States, with no international footprint disclosed. No public pricing is available, and no institutional investors or external funding have been identified. Customer segments include individual professionals, executives, and students in the four target verticals, served through direct subscription sales and event registration systems managed internally at the company's Ammon, Idaho headquarters. The company was re-headquartered in Idaho in October 2020 following the merger of Crittenden Research with Cypress Magazines.

Name

Crittenden Research Inc.

Legal name

Crittenden Research, Inc.

Website

https://crittendenbrands.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Crittenden Research is a privately held B2B media company that publishes niche magazines, paid newsletters, live conferences, and digital news websites serving professionals in real estate financing, insurance, golf, and legal education markets across the United States.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (51312), Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• B2B publishing services
• Trade magazines
• Industry newsletters
• Professional conferences
• Market intelligence

Headquarters

HQ city

Idaho Falls, Idaho

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Publishes four magazines including The National Jurist, preLaw, Golf Inc., and the Crittenden Report. Revenue generated through paid subscriptions to professional publications targeting specific vertical markets.
2. Newsletter Subscriptions: Three paid newsletters providing specialized news and analysis to subscribers in real estate, insurance, golf, and legal education markets.
3. Conference and Event Registration: Hosts four live conferences and numerous virtual events. Generates revenue through attendee registration fees for professional development and networking events.
4. Digital Content and Advertising: Four news websites and e-newsletters. May include digital advertising and content monetization opportunities.

Distribution channels2 records

Marketing channels3 records

Core offering

Crittenden Research is a B2B media company that publishes four magazines (The National Jurist, preLaw, Golf Inc., and the Crittenden Report newsletter), operates four news websites, and hosts four live conferences plus numerous virtual events targeting business professionals in real estate financing, insurance, golf, and legal education markets. The company delivers high-end news analysis and market intelligence through print, digital, and event channels.

Product overview

Crittenden Research operates a multi-channel publishing business offering print magazines, paid newsletters, live conferences, news websites, and virtual events. The portfolio spans four magazines (The National Jurist, Golf Inc., preLaw), three paid newsletters (including the Crittenden Report), four live conferences, and four news websites, serving markets in real estate, insurance, golf, and legal education.

Differentiator

Problem solved

Functional benefit

Brands

• The National Jurist: Magazine for law students
• Golf Inc.
• preLaw
• Crittenden Report

Products and services

• Crittenden Report A paid newsletter covering real estate financing news and market analysis, serving real estate professionals, investors, and financing experts.
• The National Jurist A magazine serving law students, law school administrators, and prospective law students with news, admissions guidance, bar exam preparation resources, and career development content.
• Golf Inc. A magazine covering the golf industry, including industry trends, business analysis, and insights for golf course operators and industry executives.
• preLaw A magazine for prospective law school students providing admissions guidance, law school preparation resources, and career information.
• Crittenden Medical Conference A live conference focused on the medical industry, part of Crittenden Research's portfolio of professional development and networking events.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Industry Dive: Industry Dive produces business journalism for niche verticals with newsletters, websites, and events. Comparable to Crittenden's vertical-specific newsletter and digital content model, though Industry Dive operates digital-first rather than print-anchored.
• WTWH Media: WTWH Media operates B2B publications, websites, and events across engineering, healthcare, and life sciences verticals. Comparable to Crittenden as a smaller B2B media operator running multiple niche vertical titles with integrated digital and event formats.

Direct peers

• Hanley Wood: Hanley Wood is a B2B media company serving the residential and commercial real estate industry with publications, digital content, and events. Comparable to Crittenden Report because both serve real estate professionals with a multi-format vertical media offering.
• GlobeSt (part of ALM): GlobeSt provides commercial real estate news, analysis, and events. Directly comparable to Crittenden Report because both serve real estate financing professionals with subscription newsletters, digital content, and industry events.
• PEI Media: PEI Media publishes specialist business intelligence for alternative investments and real estate finance, with magazines, newsletters, and conferences. Highly comparable to Crittenden's real estate financing coverage and multi-format vertical media model.
• Scranton Gillette Communications: Scranton Gillette Communications is a B2B trade publisher producing specialized magazines, digital content, and events for niche industries including insurance and real estate. Closely comparable to Crittenden's vertical trade publishing and conference business model.
• Golf Digest: Golf Digest is a leading golf industry publication with magazine, digital, and event properties. Comparable to Golf Inc. because both serve golf industry professionals and enthusiasts with vertical-specialized content.
• ALM (American Lawyer Media): ALM is a leading B2B media company serving the legal industry with magazines, newsletters, events, and digital content. Comparable to Crittenden's National Jurist and preLaw magazines because both serve legal professionals with vertical-specific content across print, digital, and event formats.

Broad incumbents

• Informa: Informa is a global B2B media and events group operating across many verticals including real estate, finance, and insurance. Comparable to Crittenden Research as a much larger incumbent that pursues the same magazine + newsletter + events strategy across multiple verticals.
• Reuters Events: Reuters Events operates large-scale industry conferences and digital content properties serving financial services and real estate professionals. Comparable to Crittenden as a much larger incumbent running events and content for the same professional audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crittendenrresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crittenden Research Inc.