What Associate Owners Group does

Associate Owners Group (AOG) is a private financial services holding and distribution platform that acquires and unifies insurance agencies, registered investment advisors, and financial services organizations under a single alliance. The company serves independent insurance agents, RIAs, and family-oriented clients seeking life insurance, wealth management, and financial education, operating across the United States and Canada. Its acquired and wholly-owned portfolio includes Your IA (Registered Investment Advisory), Experior Financial Group (proprietary Tri-Brid model serving agents and advisors), Common Sense Financial (life insurance and financial strategies agency based in Utah), ITH Life (life insurance), and NetExit Insurance Services (operational consulting for insurance agencies).

AOG's technology stack centers on Copper CRM, a Google-integrated customer relationship management platform formalized as a core technology pillar of the ecosystem in March 2026, alongside Experior's proprietary Tri-Brid model that bundles compliance, operational, and growth systems for agents. The platform combines CRM integration, compliance frameworks, and back-office infrastructure designed to address operational inefficiency, process automation, and compliance complexity for independent agencies that lack scale. Marketing and partner outreach run primarily through press releases, earned media, and industry publications.

The business model operates as a network membership platform: AOG acquires agencies and financial organizations, providing infrastructure, technology, compliance, and back-office services in exchange for equity participation and network membership. Acquired brands retain brand independence while accessing shared infrastructure. Revenue mechanics combine subscription-style infrastructure services with equity participation across member agencies, distributed through a direct, field-driven enterprise sales motion targeting growth-oriented agencies and financial organizations in North America.

Name

Associate Owners Group

Legal name

Associate Owners Group, Inc.

Website

https://associateownersgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Associate Owners Group is a private financial services holding platform that acquires and unifies independent insurance agencies, RIAs, and financial services organizations across the US and Canada, providing CRM, compliance, and back-office infrastructure in exchange for equity participation and network membership.

Ownership category

akta.pro rank

Product category

Financial Services Network / Insurance Agency Holding Platform

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231), Offices of Other Holding Companies (551112), Management of Companies and Enterprises (55)

SIC

Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

Keywords

• Insurance agency network
• Financial services platform
• Wealth management services
• Registered investment advisory
• Life insurance agency

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Network Membership and Infrastructure Services: AOG generates revenue through its network of acquired companies, providing infrastructure, technology, compliance, and back-office services to member agencies while maintaining their brand independence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Associate Owners Group operates a financial services distribution platform and alliance network that acquires and integrates insurance agencies, registered investment advisors, and financial services organizations. It provides member agencies with national-scale infrastructure, technology (including Copper CRM integration), compliance systems, and back-office support in exchange for network membership and equity participation, while the acquired brands retain independent market identities serving families, advisors, and agents across the United States and Canada.

Product overview

Associate Owners Group operates a unified alliance platform combining multiple financial services organizations. The ecosystem includes Your IA (a Registered Investment Advisory firm), Experior Financial Group (a compliance-focused financial organization with its proprietary Tri-Brid model), Common Sense Financial (a life insurance and financial strategies agency), and NetExit Insurance Services (an insurance consulting firm). These entities work together under AOG Technologies to provide comprehensive financial services, operational support, and technology infrastructure to advisors and agencies across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Your IA Registered Investment Advisory firm and wealth management platform that offers financial advisors independence, ownership opportunities, and access to institutional resources within AOG's network. Targets independent advisors seeking institutional-grade support while retaining autonomy.
• Experior Financial Group
• Common Sense Financial
• NetExit Insurance Services, LLC

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Experior Financial GroupflagshipStrategic or Co-development Partner · 31 March 2026AOG announced a strategic partnership with Experior Financial Group, bringing Experior's compliance expertise and proprietary Tri-Brid model into the AOG network. Experior co-founders Jamie Prickett and Lee-Ann Prickett joined AOG's leadership as Co-CEO and Board member respectively. Both organizations emphasized shared values of transparency, integrity, and advisor empowerment as the foundation for the partnership. The partnership integrates Experior into AOG's ecosystem with leadership alignments.
• Copper CRMcoreTechnology or Integration · 17 March 2026AOG announced a strategic partnership with Copper CRM, formalizing the CRM platform as a core technology pillar supporting AOG's global partner ecosystem. Copper CRM, founded in 2014 and headquartered in San Francisco, provides Google-integrated customer relationship management tools designed for financial services agents and agency owners. The partnership is expected to expand Copper's reach while providing AOG's business owners with advanced, agent-centric CRM tools.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Symmetry Financial Group: National insurance marketing organization that recruits and supports independent agents selling life insurance and retirement products. Directly comparable to AOG's Common Sense Financial and ITH Life subsidiaries in distribution model and target producer.
• Partners Financial Group: Independent insurance and financial services marketing organization supporting agents with carrier access, training, and operational support. Comparable to AOG's positioning as an aggregator providing infrastructure to independent producers.
• World Financial Group (WFG): Transamerica-owned financial services distribution platform that recruits and trains independent agents across the U.S. and Canada. Comparable to AOG's Experior network in geographic footprint, agent-first model, and combination of insurance and wealth offerings.
• Equis Financial: Insurance marketing organization offering independent life insurance agents access to multiple carriers, training, and back-office infrastructure. Closely matches AOG's network approach of providing shared infrastructure to a distributed agent base.

Broad incumbents

• Cetera Financial Group: Independent broker-dealer and RIA support platform serving thousands of financial professionals with custody, technology, and compliance infrastructure. Comparable to AOG's Your IA as a wealth management pillar providing institutional resources to independent advisors.
• Primerica: Large publicly traded distributor of term life insurance and investment products to middle-income households via a sales-force model. Relevant as a scaled incumbent of AOG's distribution-and-advisor model, with overlapping customer segments and product mix.
• Hightower Advisors: National RIA and wealth management platform built through advisor acquisition and equity participation. Directly relevant as a comparable roll-up model that combines multiple advisory firms under one platform with shared infrastructure.
• New York Life: Mutual life insurer with a large career and independent agent system distributing life, retirement, and wealth products. Comparable to AOG's life-insurance-heavy subsidiaries as a benchmark incumbent in agent-based distribution.
• Crump Life Insurance Services: Wholesale insurance distribution platform supporting independent agents and BGAs with carrier access and operational tools. Comparable to AOG's BGA-style acquired agencies and the back-office support model Experior and NetExit provide.
• Transamerica: Major insurance and investment provider with an extensive captive and independent agent distribution network. Comparable to AOG as an upstream carrier and broader financial services incumbent whose agent ecosystem overlaps with AOG's acquired agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associate Owners Group