CROCCA srl
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
CROCCA srl firmographics
Firmographics- Name
- CROCCA srl
- Legal name
- PIZZIUM S.P.A.
- Website
- https://crocca.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CROCCA srl industry classification
Industry- Product category
- Casual pizza restaurant chain
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where CROCCA srl is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices12 records
Markets served
CROCCA srl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining at physical restaurant locations. Covers pizzas, appetizers, first courses, second courses, salads, desserts, and beverages consumed on premises. Additional cover charge of €2.00 per person applies.
- Delivery and Takeaway: Orders placed for takeaway and home delivery through Deliveroo platform. Customers can order the full menu for delivery outside the restaurant.
- Lunch Menu Packages: Pre-priced lunch menu bundles (€10-€15) targeting midday customers with set combinations including pizza, salad, water, and coffee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Margherita pizza at €8.50, specialty pizzas up to €15 |
| Unit Pricing | Pay-as-you-go | Lunch Menu - Delicato at €10 |
| Unit Pricing | Pay-as-you-go | Lunch Menu - Sfizioso at €13 |
| Unit Pricing | Pay-as-you-go | Lunch Menu - Golosso at €15 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CROCCA srl product offering
Product offeringCore offering
CROCCA operates a multi-location pizza restaurant chain in Northern Italy selling crispy, thin-crust pizzas based on a proprietary ancient grains dough blend (spelt, rice, Khorasan wheat, rye, corn, soft wheat) fermented naturally for 24-48 hours. Beyond pizza, the chain offers a complete restaurant menu (antipasti, primi, secondi, salads, desserts, beverages), pre-priced lunch menus, and an aperitivo platter, with service via dine-in, takeaway, and Deliveroo delivery.
Product overview
CROCCA is a pizza restaurant chain operated by PIZZIUM S.P.A. offering a unified dining experience centered on crispy, thin-crust Neapolitan-style pizzas. The restaurant uses an ancient grains dough blend (Crocca grani antichi) with spelt, rice, Khorasan wheat, whole rye, corn, and soft wheat, fermented naturally for 24-48 hours. The core offering is the pizza menu supplemented by signature pizzas, Scrocchiarelle, appetizers, first courses, second courses, salads, desserts, and a dedicated lunch menu. Services include table reservations and third-party delivery through Deliveroo. The company operates 14 locations across Milan, Turin, Verona, and Gallarate in Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- CROCCA Pizza Restaurant (Dine-in Experience) Crispy thin-crust pizza restaurant chain serving classic and signature pizzas, antipasti, primi, secondi, salads, desserts, and beverages across multiple locations in Northern Italy. Dine-in service with a €2.00 cover charge per person.
- Lunch Menu Packages (Delicato / Sfizioso / Golosso) Pre-priced set lunch bundles for midday customers: Delicato (€10), Sfizioso (€13), and Golosso (€15), each combining a main dish (pizza/salad option), water, and optional coffee, with cover included.
- Signature Pizzas Premium signature pizzas such as Armonia amara, Sole e sale, Delizia di crudo e burrata, Patate e cotto, and Zucchine e provola, featuring specialty ingredient combinations on the ancient grains dough base.
- Scrocchiarelle (Crispy Pizza Snacks) Thin, crispy pizza snacks and appetizers on the Crocca ancient grains base, including varieties such as Scarola e alici del Mediterraneo and Mortadella e pomodori secchi.
- Aperitivo Platter Fixed-price aperitivo at €12 including focaccia, Margherita pizza, cured meats, stracciatella, artichokes, olives, and a choice of cocktail, beer, wine, or non-alcoholic drink.
- Online Table Reservation Online table booking service available across all CROCCA restaurant locations in Milan, Turin, Verona, and Gallarate via the company website.
- Delivery Service (via Deliveroo) Home delivery of the full CROCCA menu through a partnership with Deliveroo, allowing customers to order pizzas and other menu items for delivery.
Companies that use CROCCA srl
Customer profileSegments1 record
Ideal customer profiles1 record
CROCCA srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CROCCA srl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeliveroocoreCROCCA partners with Deliveroo for food delivery services, allowing customers to order pizza and other menu items for home delivery through the Deliveroo platform. The partnership enables the restaurant chain to reach customers who prefer dining at home.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
CROCCA srl competitors and assessment
Company assessmentDirect peers
- Alice Pizza: Large Italian pizza chain operating over 100 locations nationwide with a casual dining format and lunch menu offerings. Comparable to CROCCA in target customer and value-pricing strategy, though it competes primarily at a more mass-market price point.
- Pizzium: CROCCA's parent company and itself a multi-brand Italian pizzeria operator (Pizzium, Crocca, and other concepts). It is the most directly comparable competitor because it shares the same operational platform, supply chain, and dine-in Neapolitan-style pizza concept in Northern Italy.
- 50 Kalò: Naples-based pizza chain that has expanded to Milan, London, and other cities with a premium artisanal positioning. Comparable to CROCCA as a multi-location premium Neapolitan pizzeria targeting urban consumers willing to pay higher prices for quality dough and ingredients.
- Berberè: Italian artisanal pizza chain with multiple locations in Milan, Bologna, Turin, and London. It targets the same premium-casual urban pizza customer with a focus on quality dough and creative toppings, making it a close direct competitor in the cities where CROCCA operates.
- Sorbillo: Heritage Neapolitan pizzeria brand with multiple locations in Italy and abroad. Comparable as a premium-positioned Neapolitan-style pizza brand targeting urban consumers seeking authentic Italian pizza, with a strong brand identity anchored to a renowned pizzaiolo.
- L'Antica Pizzeria da Michele: Historic Naples pizzeria that has expanded internationally with multiple locations. Comparable to CROCCA as a multi-location Neapolitan pizza brand serving the premium-casual segment, competing for the same customer seeking authentic Italian pizza experience.
- Rossopomodoro: Naples-based traditional Neapolitan pizzeria chain with international locations. Comparable to CROCCA as a multi-location casual Italian pizza brand targeting the same consumer base seeking authentic Neapolitan-style pizza, though at a more traditional positioning.
Emerging players
- Pizza Pilgrims: UK-based Neapolitan pizza restaurant chain with multiple London locations and expansion plans. Comparable to CROCCA as a multi-location artisanal Neapolitan pizzeria targeting urban consumers in a similar premium-casual segment, though operating in a different geographic market.
Others
- Deliveroo: Food delivery platform and CROCCA's exclusive delivery partner in Italy. Relevant as a channel partner whose commission structure, promotional dynamics, and platform policies directly affect CROCCA's delivery economics and customer acquisition costs.
Broad incumbents
- Eataly: Large Italian food retail and restaurant concept with global locations. Comparable to CROCCA as a premium-positioned Italian food brand targeting consumers seeking authentic Italian culinary experiences, though operating at a much broader scale with retail, dining, and education components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
CROCCA srl social profiles
Digital presenceCROCCA srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
CROCCA srl leadership team
Management profileNumber of profiles
CROCCA srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CROCCA srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CROCCA srl
What does CROCCA srl do?
CROCCA operates a multi-location pizza restaurant chain in Northern Italy selling crispy, thin-crust pizzas based on a proprietary ancient grains dough blend (spelt, rice, Khorasan wheat, rye, corn, soft wheat) fermented naturally for 24-48 hours. Beyond pizza, the chain offers a complete restaurant menu (antipasti, primi, secondi, salads, desserts, beverages), pre-priced lunch menus, and an aperitivo platter, with service via dine-in, takeaway, and Deliveroo delivery.
Is CROCCA srl a public or private company?
CROCCA srl is a private company. It is classified as corporate owned and is currently operating.
When was CROCCA srl founded?
CROCCA srl was founded in -1. It employs 11 to 50 people.
Where is CROCCA srl based?
CROCCA srl is headquartered in Milan, Italy, in the Europe region.
How does CROCCA srl make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeaway and lunch Menu Packages.
Who are CROCCA srl's main competitors?
Direct peers on record are Alice Pizza, Pizzium, 50 Kalò, Berberè, Sorbillo, L'Antica Pizzeria da Michele and Rossopomodoro. Pizza Pilgrims is listed as an emerging player. Deliveroo is listed as an others. Eataly is listed as a broad incumbent.
Does CROCCA srl have an API?
No public API is recorded for CROCCA srl.
What industry is CROCCA srl in?
CROCCA srl's product category is Casual pizza restaurant chain. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.